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Tag: Rohit Sharma

  • adidas drops new Z.N.E. collection with Rohit Sharma

    adidas drops new Z.N.E. collection with Rohit Sharma

    Mumbai: adidas Sportswear has launched its latest sport meets style drop, the adidas Z.N.E. collection.

    Offering comfort-first fits, the all-new set of hoodies, sweatshirts, pants, tees and shorts take on color-blocking details, whilst the black parallel stripes symbolise the lines that connect communities and fandoms to inspire all to unite through sport and culture.

    Boasting a clean-cut look and tapping into the trending minimalistic aesthetic, the new adidas Z.N.E. collection transforms the iconic performance-first silhouette into capsule pieces for the everyday. Each piece harnesses Primeknit – adidas’ leading technology informed by years of research into athlete movement and body mapping – to offer distraction-free, comfort-first movement. With the ability to be styled in a range of ways to capture the wearer’s individual style, key looks from the collection include:

    . adidas Z.N.E. FZ hoodie and adidas Z.N.E. pants: Boasting a clean white colorway, offset by contrasting black three stripes branding and detailing, this fit keeps it simple yet stylish with a monochromatic base tone which can be dialed up or down to suit the occasion. Offering a relaxed look through a dropped shoulder design, the adidas Z.N.E. full zip has a sleek funnel neck design, complemented by an oversized hood for added comfort. Completing the look, the adidas Z.N.E. pants keep it fuss-free with a slim fit as well as invisible seaming and masked pockets.

    . adidas Z.N.E. tee and adidas Z.N.E. short: Offering all-round comfort and versatility, the adidas Z.N.E. Tee and shorts keep it minimal with a color block white base. Boasting a three-stripe logo on the chest, the pieces are elevated further through a black parallel line design on either side of the arms and legs.

     . adidas Z.N.E. women’s sweatshirt and adidas Z.N.E. barrel Pants: Taking on a boxy fit, the adidas Z.N.E. Women’s Sweatshirt comes with a rounded, crew neck and cuffed sleeves for shape and form, whilst the women’s adidas Z.N.E. Barrel Pants embrace a straight leg silhouette to channel a more relaxed aesthetic.

    . adidas Z.N.E. men’s hoodie and adidas Z.N.E. pants: The adidas Z.N.E. men’s hoodie features a kangaroo pocket and a high neck hooded collar whilst the adidas Z.N.E. pants take on a regular close-to-the-body fit with a cuffed ankle, featuring hidden side pockets and an adjustable drawcord.

    adidas sportswear’s Z.N.E. collection has been launched worldwide from 29  August, on the adidas website, in stores and via the adidas app.

  • Rohit Sharma joins forces with Fittr

    Rohit Sharma joins forces with Fittr

    Mumbai: Rohit Sharma has announced a partnership with Fittr, a fitness platform. This collaboration introduces the Fittr Hart ring, a smart ring designed to seamlessly integrate health tracking into everyday life, making fitness more accessible, personal, and engaging for millions of Indians.

    In a nation where the pressures of modern life are increasingly taking a toll on health, this partnership couldn’t be more timely. With a mission to inspire a shift from sedentary habits to active lifestyles, Rohit Sharma and Fittr are poised to lead India towards a new era of well-being, where fitness is no longer a luxury but a way of life.

    The Fittr Hart ring isn’t just another piece of wearable tech. It’s a game-changer. This sleek, stylish ring tracks everything from your daily steps, activity to your sleep quality, hrv, heart rate, spo2, recovery, stress levels, skin temperature and even Vo2max, offering real-time insights into your health. But it doesn’t stop there, the Fittr Hart ring is designed to adapt to you, setting personalised goals based on your recovery patterns and overall health, ensuring that you’re not just working out-you’re working out smarter.

    Rohit Sharma, represented exclusively by Rise Worldwide, has long been a proponent of maintaining peak physical condition, and is enthusiastic about what this partnership means for India. “Fitness isn’t just about hitting the gym—it’s about understanding your body and making informed choices every day, regarding overall wellbeing.” Sharma said. “The Fittr Hart ring will be a tool for people to take control of their health in a way that’s simple, effective, and most importantly, personalized.”

    Fittr founder & CEO Jitendra Chouksey sees this partnership as a catalyst for widespread change. “Partnering with Rohit Sharma allows us to connect with people from all walks of life-athletes, professionals, and everyone in between. The Fittr Hart ring is our way of saying that fitness is for everyone, and we’re here to support you every step of the way.”

    Fittr’s journey from a passion project to a global fitness community has been nothing short of extraordinary. With over two million users across 150 countries, the platform has empowered countless individuals with expert coaching, nutrition advice, and a supportive community. The Fittr Hart ring represents the next step in this journey, embodying Fittr’s commitment to making fitness not just accessible, but an integral part of daily life.

    This partnership between Rohit Sharma and Fittr is more than just a collaboration—it’s a call to action. It’s an invitation to every Indian to take charge of their health, to embrace the future of fitness, and to join a movement that’s about more than just numbers. It’s about living better, feeling better, and being better.

  • Rohit Sharma launches ‘RS by True Elements’ with True Elements

    Rohit Sharma launches ‘RS by True Elements’ with True Elements

    Mumbai: After a successful cricket career, captain Rohit Sharma is expanding his impact off the field. He has partnered with True Elements to launch a licensed brand, RS by True Elements, to co-build a product line in the Indian food industry.

    Exclusively managed by RISE Worldwide, Rohit Sharma will be the ambassador for True Elements while leading the RS by True Elements brand. True Elements, a homegrown brand specialising in healthy breakfast and snacks like oats, muesli, seeds, and regional snacks, will co-create and market products under the RS brand, with RISE Worldwide managing the partnership.

    True Elements’ philosophy is to make “Food That Does Not Lie.” They encourage consumers to read ingredients and understand what they are consuming.

    Rohit Sharma, as a partner and ambassador said, “This is a good time and opportunity to launch RS by True Elements, where, today, the focus for consumers is to know what they are eating. I have been a fan of True Elements, as they have stayed committed to their values and business philosophy. The partnership is aimed at building an alternative product line for consumers to make their preferred choice and be more aware of what is being offered to them.”

    True Elements was founded in 2016 by Puru Gupta & Sreejith Moolayil.  After 10 years, the brand has scaled to a level where it is available on all major e-commerce platforms such as Amazon, Flipkart, Blinkit, Swiggy, Instamart, Zepto etc, servicing 24829 pin codes along with a presence in 25000+ offline stores nationally. Major ones are Lulu, Metro, Nature’s Basket, Vijetha Supermarket, Haiko Supermarket, Dorabjee’s, Village Hypermarket, Pothys, Rajakumari, Society stores, etc.

    “This is the first time a cricketer is licensing a health food brand in India – a first for the ecosystem. Given the authenticity that Rohit has in cricket, we believe it would help us reinforce our commitment to being ‘True’ and honest with our customers and help us scale rapidly. With Rohit starting a brand with us, it reiterates his confidence in us as a brand and our principles, which is a big motivation for the entire team. Am sure the joint effort will be a good benchmark for the rest of the industry” said True Elements co-founder and CEO Puru Gupta.

    RS by True Elements products are likely to hit the market by the end of August 2024.

    Rohit Sharma brings authenticity to RS by True Elements, and the cricketing legend will simplify packaged food for Indian consumers and hopes to bring about a change in people’s food habits and the way young minds think about food & health.

    In the coming months, there will be a campaign launch with a brand film featuring Rohit followed by product-led videos but for now, it is refreshing to see a one-of-a-kind licensing being pioneered in the food industry of India.

  • Rohit Sharma partners with True Elements

    Rohit Sharma partners with True Elements

    Mumbai:  Taking on from being one of the most successful cricket captain and player, captain Rohit Sharma is now looking to add to the impact he has off the field.  Rohit Sharma has partnered with True Elements to launch a licensed brand – RS by True Elements, to co-build a product line, bringing this unique and exciting partnership in the Indian food industry.

    Rohit Sharma, exclusively managed by RISE Worldwide, is set to be the ambassador of True Elements along with spearheading RS by True Elements. True Elements is a homegrown healthy foods brand that makes healthy breakfast & snacks (oats, muesli, healthy seeds, regional snacks) & gift hampers. Given their product prowess, True Elements and Rohit Sharma will co-create and market products under the RS brand name, with RISE Worldwide managing the partnership.  

    True Elements’ philosophy is to make Food That Does NOT Lie. Just flip any of the product offering, read ingredients and consumers can educate themselves on what  they are consuming.

    Rohit Sharma, as a partner and ambassador said, “This is a good time and opportunity to launch RS by True Elements, where, today, the focus for consumers is to know what they are eating. I have been a fan of True Elements, as they have stayed committed to their values and business philosophy. The partnership is aimed at building an alternative product line for consumers to make their preferred choice and be more aware of what is being offered to them.”

    True Elements was founded in 2016 by Puru Gupta & Sreejith Moolayil.  After 10 years, the brand has scaled to a level where it is available on all major e-commerce platforms such as Amazon, Flipkart, Blinkit, Swiggy, Instamart, Zepto etc, servicing 24829 pin codes along with presence in 25000+ offline stores nationally. Major ones being Lulu, Metro, Nature’s Basket, Vijetha Supermarket, Haiko Supermarket, Dorabjee’s, Village Hypermarket, Pothys, Rajakumari, Society stores etc.

    “This is the first time a cricketer is licensing a health food brand in India – a first for the ecosystem. Given the authenticity that Rohit has in cricket, we believe it would help us reinforce our commitment to being ‘True’ and honest with our customers and help us scale rapidly. With Rohit starting a brand with us, it reiterates his confidence in us as a brand and our principles, which is a big motivation for the entire team. Am sure the joint effort will be a good benchmark for the rest of the industry” said True Elements co-founder & CEO Puru Gupta.

    RS by True Elements products are likely to hit the market by end of August 2024.

  • Swiggy Instamart launches ‘Yeh Se Leke Woh Tak’ campaign

    Swiggy Instamart launches ‘Yeh Se Leke Woh Tak’ campaign

    Mumbai: Swiggy Instamart, a quick commerce delivery platform, has launched a new digital ad film featuring one of India’s most beloved cricket legends and icons, Rohit Sharma along with his wife, Ritika Sajdeh. This film is part of the ‘Yeh Se Leke Woh Tak’ campaign, which showcases how Swiggy Instamart has become the go-to store, offering everything from over 12,000 products delivered to consumers with speed and convenience.

    The film, set in a cozy living room, provides a delightful glimpse into the everyday life of the married couple Rohit and Ritika as they engage in a casual conversation while browsing through their phones. Ritika, exploring the Swiggy Instamart app, asks Rohit if he needs anything. Picking up on his signature forgetful style of speaking, Rohit signals “Yeh,” mimicking drinking tea. Ritika, used to his endearing absent-mindedness, understands his cue effortlessly and adds tea cups to her Swiggy Instamart cart.

     

     

    As the conversation unfolds, Rohit struggles to recall item names and amusingly gestures for them with vague terms like “Woh” to signify his need for charging his phone charger and mimics his famous pull shot for a vegetable chopper, a gesture Ritika instantly recognizes. Familiar with Rohit’s disjointed way of speaking, she promptly adds a charger and a vegetable chopper to the cart even before he completes his order. This effortless communication between Rohit and Ritika mirrors their ability to finish each other’s sentences and highlights Rohit’s amusing forgetfulness, relying on “Yeh” and “Woh,” while also showcasing the wide variety of products available on Swiggy Instamart – “Yeh Se Leke Woh Tak.”

    Commenting on the campaign, Swiggy CGMO Ashwath Swaminath stated, “We are excited to introduce the ‘Yeh Se Leke Woh Tak’ campaign with Rohit and Ritika. This campaign brings to life the extensive assortment of products offered on Swiggy Instamart, all delivered in 10 minutes. It reinforces Swiggy Instamart as the go-to place for almost anything in 10 minutes, making shopping convenient for everyone.”

    Featuring one of India’s most beloved cricketers and his wife, the campaign aims to resonate with audiences seeking a hassle-free shopping experience from Swiggy Instamart’s extensive range of products—from toys to electronics, socks to bedsheets, sunscreen to air coolers and more—delivered in just 10 minutes.

    Rohit Sharma, exclusively represented by RISE Worldwide, said, “The Swiggy campaign will resonate with so many married couples, bringing alive the love and understanding they have, of each other.”

  • Oakley and Rohit Sharma launch next chapter of ‘Be Who You Are’ campaign

    Oakley and Rohit Sharma launch next chapter of ‘Be Who You Are’ campaign

    Mumbai: Oakley, the global leader in sports performance eyewear, launched the latest chapter of its powerful and inspiring campaign ‘Be Who You Are’.  Fronting the campaign is none other than ROHIT SHARMA, to whose tune, 1.4 billion hearts beat, as he leads India into its fourth World Cup title quest.

    This also marks Rohit Sharma’s 5th year of association with Oakley, strengthening the brand’s commitment to supporting athletes to play at the highest level and be their true, authentic selves.

    The new campaign film celebrates the authenticity, passion, and self-belief of an athlete’s journey, with Rohit leading the narrative on behalf of Oakley. The ad opens with the “HITMAN”, who is in prime of his career, inspiring future athletes to trust and embrace their inner voice, empowering them to steer decisions and actions in pursuit of excellence. Through Rohit’s iconic presence, the ad depicts multiple scenarios with Rohit motivating these athletes to achieve their goals by being who they are. The campaign aims to connect with the target audience and envelop them in Oakley’s overarching mission to elevate sports and active lifestyle in India.

    “At Oakley, we are thrilled to strengthen our partnership with Rohit Sharma and unveil the latest chapter of our ‘Be Who You Are’ campaign. Oakley believes in highlighting both the human side, as well as the sporting side, shining a spotlight not only on the athlete’s talent but also on their role as a leader and positive role model for future generations.” said Oakley India senior brand business manager Sahil Jandial.

    Commenting on the campaign, Rohit Sharma shared “Through the ‘Be Who You Are’ campaign, we aim to inspire the next generation of athletes to embrace their authenticity and pursue their dreams with unwavering self-belief, a mantra that has guided me in my journey. Teaming up with Oakley, our goal was to bring alive the message, that it’s not just about chasing victories on the field for an athlete, but about conquering any terrain, in any arena, and any sport, simply by being true to themselves.”

    In the latest campaign, Rohit is seen sporting the brand’s newly launched eyewear – Sphaera and Bisphaera, offering the most extended field of view yet. Made by and for contenders, both eyewear are set to make a statement at upcoming Olympics 2024. Tailored to meet the rigorous needs of athletes, these eyewear styles bring together the best elements from Oakley’s diverse sports lineup. Coined Oakley’s most forgettable eyewear yet, the frames provide an almost weightless feel when worn.

    The ad campaign for Oakley has been conceptualized by Brandmovers India. Brandmovers India MD & CCO Suvajyoti Ghosh shared, “In our years of association with Rohit, we have watched him grow and thrive to become one of the most successful athletes in the world. His accomplishments are as great and as many as they are hard-earned – he is an inspiration and that is how we wished to portray him for our campaign this year.”

  • AbhiBus comes up with a refreshing new ad campaign

    AbhiBus comes up with a refreshing new ad campaign

    Mumbai: AbhiBus, an online bus-ticketing platform in India, has launched an exciting new ad campaign featuring Tollywood Superstar Mahesh Babu and the king of comedy Rajendra Prasad. Set to kick off this summer, the campaign will feature the magical duo of Mahesh Babu and Rajendra Prasad in a series of ads set to launch across different festival seasons throughout the year. The new ad campaign has been directed by none other than Anil Ravipudi of F2 and Sarileru Neekevvaru fame. The ad highlights the last-minute booking that AbhiBus offers to millions of travelers across India. Whether it’s a short trip or a long journey, AbhiBus remains the preferred choice for hassle-free bus bookings.

    The ads will be launched across TV and digital platforms. The first TVC, released today, features a lively banter between a playful uncle and his nephew. The advertisement starts with Babai (Rajendra Prasad) preparing for his exam; Abhi (Mahesh Babu) enters the room and asks what he is doing. Babai responds that he has promised Kanakam that he will top the exam. Abhi, seeing nothing he can do and not wanting to engage further, tries to leave. Babai then asks Abhi to go for a trip to Tirupati, thus leading to a comical turn of events that results in the duo embarking on a last-minute bus journey to Tirupathi, showcasing the fast and seamless booking process of AbhiBus.

    The idea was to design a campaign matching AbhiBus’ energetic and vibrant brand image. The brand decided to team up with Rajendra Prasad and Mahesh Babu, as the dynamic duo are known for their on-screen chemistry and comedic timing. With a focus on incorporating humor and relatability, the ads will feature funny interactions and playful banter between the two actors.

    AbhiBus (ixigo bus business) CEO Rohit Sharma shared his excitement about the launch of the campaign, stating, “We are thrilled to collaborate with the iconic Mahesh Babu who has been a long-standing brand ambassador of AbhiBus for the past eight years, and the immensely talented Rajendra Prasad for our new brand campaign. While RP is a legend with close to 50 years in the film industry, Mahesh is a household name and a star. The duo has created magic on screens every time they have appeared together and it is this chemistry and humorous energy that we have drawn on in our upcoming series of ads.  Their immense popularity and relatability make them perfect ambassadors to convey our message of celebrating travel and togetherness with your loved ones. Through this campaign, we aim to connect with our audience on a deeper level and reinforce our commitment to providing seamless and joyful travel experiences.”

    Speaking on the occasion Tollywood superstar Mahesh Babu said, “As an actor, I’ve always admired brands that consistently uphold their promise of delivering quality and ensuring customer satisfaction. AbhiBus stands out as one such brand with which I’ve been associated for the past eight years. Their commitment to offering seamless travel experiences and dependable bus services is truly commendable. It has been a pleasure to align myself with a brand that demonstrates consistency and reliability in their services, and I eagerly anticipate the continuation of this partnership for many more years ahead.”

  • Oral – B toothbrush bats alongside Rohit Sharma in its new campaign

    Oral – B toothbrush bats alongside Rohit Sharma in its new campaign

    Mumbai: Oral-B, an industry leader in oral care innovation from the house of P&G, and the World’s #1 dentist recommended toothbrush brand, today unveiled its latest campaign shining a spotlight on, Oral-B Criss Cross. Designed by dental professionals Oral-B Criss Cross introduces a leading innovation in toothbrushes with advanced Criss Cross bristling technology. The brand also welcomes Indian cricketing sensation Rohit Sharma, as its newest brand ambassador through the latest campaign that has been conceptualized by DDB Mudra.

    Reports suggest that 49%* consumers are dissatisfied with the level of cleaning their brush provides. Oral-B’s Criss Cross technology enables a deep clean with the toothbrush’s adaptability to every mouth, every need, and every style of brushing. The brush is also seen effectively targeting difficult corners of the mouth as compared to a straight bristle flat trim brush, ensuring every smile can get a deep clean. By embracing the Criss Cross innovation, users can enjoy a thorough and efficient clean, ensuring better overall oral health versus an ordinary flat trim brush.

    P&G India VP & category head – Oral Care Golalkrishnan Kalianna shared, ” There exists a common perception about all toothbrushes functioning the same way, leading to consumers being unaware about selecting the right solution. 49%* consumers are currently dissatisfied with the cleaning their brush provides. We recognize the need for innovation and education. Oral B’s Criss Cross technology, priced starting Rs 50, offers consumers a revolutionary choice for achieving better oral hygiene. We are also thrilled to introduce our latest campaign with the ace Indian cricketer – Rohit Sharma, highlighting Oral-B’s ongoing dedication to transforming oral care for every individual and educating them on making the right decision for their oral care. With this breakthrough, we firmly believe that Oral-B Criss Cross will empower consumers to get to healthier smiles.”

    * Based on P&G online survey on Oral care habits & needs, conducted in India with 500 respondents in April’21

    Adding on, Gopal, shares his thoughts on associating with Sharma, “Joining forces with Rohit Sharma is an exciting milestone for Oral-B. Renowned as the indisputable ‘Hitman’ of cricket for his powerful sixes on the field, his impact finds its parallel in Oral-B Criss Cross, effectively knocking germs out of the park. As one of India’s most beloved sports icons, Rohit’s dedication to his craft and his pursuit of excellence aligns with Oral-B’s commitment to delivering exceptional oral care solutions that delight our consumers, thus making him the perfect choice for us.”

    Expressing his enthusiasm for the partnership, Sharma shared, “Recognizing the pivotal role of oral health in our overall well-being, I’m thrilled to join hands with a legacy brand like Oral-B. Their innovative approach, to integrate tech into Oral-B Criss Cross, not only enhances dental care but brings healthier smiles. With this new campaign, I hope everyone realizes the benefits and prioritizes their oral hygiene.”

    DDB Mudra Group CCO Rahul Mathew said, “Oral-B’s Criss Cross bristles revolutionized the way a brush cleans your mouth. And in Rohit, we have someone who has revolutionized the way India plays cricket. So, we got the hitman to make sure the message hits home – Choose Oral-B Criss Cross for a healthy smile.”

  • Adidas unites its biggest icons to help disarm negative pressure in sport through new global brand campaign

    Adidas unites its biggest icons to help disarm negative pressure in sport through new global brand campaign

    Mumbai: adidas unites its biggest sporting icons from across the world in its latest campaign, to create a positive rallying cry to help everyday athletes believe they can overcome pressure and achieve their possibilities in sport.

    The new global brand campaign is driven by feedback and insights from consumers around the world that for many people, negative pressure can affect their enjoyment of sport. To help address this over the course of the campaign, adidas will release a wide range of athlete stories, insights from experts and guidance materials – all designed to help athletes at any level to disarm pressure in sport.

    Alongside one of the biggest spectacles in the sporting calendar – the brand kicked off the campaign with a film featuring Pat Mahomes, Trinity Rodman, Lionel Messi, Linda Caicedo, Jude Bellingham, Anthony Edwards, Rohit Sharma, and the New Zealand Rugby All Blacks, dedicated to celebrating athletes dealing with pressure.

    Set against the timeless and iconic anthem, ‘Under Pressure’ by Queen ft. David Bowie, the new film spotlights everyday athletes experiencing the weight of expectation and what is possible when they silence its impact with the joyous rallying cry – ‘You Got This.’ The 90-second film climaxes with a tribute to adidas’ star-studded roster performing at the top of their game during some of their most high-stakes sporting moments.

    From Jude Bellingham scoring in his UEFA Champions League debut campaign for Real Madrid, to Emily Malewski flawlessly executing her beam dismount at the 2022 German Championships – each athlete showing how they handle pressure to help inspire everyday athletes to do the same.

    To bring to life how elite athletes manage pressure and to provide tangible guidance to all athletes, adidas has partnered with neuro11, a group of leading sport neuroscientists. By capturing brain readings from grassroots athletes, alongside elite adidas athletes – Emiliano Martinez, Ludvig Adberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius – this part of the campaign shows the mechanics of how the world’s best overcome in-game pressure.

    Talking about pressure in his game, Rohit Sharma shared, “Challenges are part and parcel of an athlete’s life. These are opportunities to learn and grow. But converting challenges to opportunities takes a tremendous amount of will power and guts. You really need to push yourself and say, “You Got This.” I have had that attitude all my life and it has enabled me to manage pressure every time I am pushed out of my comfort zone.”

    Speaking on the new brand campaign, adidas global brand comms VP Florian Alt said, “In a year of unmissable sport, where our adidas family will undoubtedly inspire a new wave of athletes across the globe, we have created a campaign to help young players confront a universal barrier – pressure. Our new campaign is designed to help bring the joy back to sport and equip all athletes with a simple message; You got this.”

    The campaign will be complemented by an ongoing content series featuring athletes across a wide range of sports, as well as events and activations for consumers to take part in. A dedicated global multiplatform media investment will see the campaign reach consumers all over the world, including spectacular out-of-home executions in major cities and high relevance localisations.

  • Max Life embraces AI to deliver hyper-personalised interactions to customers

    Max Life embraces AI to deliver hyper-personalised interactions to customers

    Mumbai: Max Life Insurance Company Ltd. (“Max Life” / “Company”), is undertaking a significant advancement in engaging with its customers by introducing AI-powered personalisation across the board- starting with renewals messaging. On the forefront of the AI campaign is Max Life’s Brand Ambassador and Captain of the Indian Men’s Cricket Team, Rohit Sharma, exclusively managed by RISE Worldwide, as the face of personalised videos.

    With the integration of cutting-edge AI technology, Max Life Insurance is elevating customer and seller experiences. The campaign encompasses end-to-end created- personalized videos, messages, and greetings for customers, fundamentally enhancing their interactions with the brand. Personalisation also extends to the company’s valued sellers, who will receive tailored greetings, messages, and specialised sales training support. Recognising the long-term nature of life insurance relationships, these innovations aim to build stronger, lasting connections.

    Max Life Insurance chief marketing officer Rahul Talwar said, “Max Life leverages AI-powered innovations in all of our operations to place paramount importance on delivering engaging and personalised experiences to our customers and sellers. With cricket being an integral part of our culture, we understand that the presence of Rohit Sharma, our brand ambassador and the Captain of the Indian men’s Cricket team, cuts through the clutter and elevates customers’ experiences with the brand. Contextualised engagement led by AI innovations empowers Max Life Insurance to craft highly personalized videos and messages that seamlessly align with each customer’s unique needs and preferences. The result is stronger relationships and heightened customer satisfaction. We continue to push the boundaries of imagination with this cutting technology, and this is just the beginning of our journey.”

    Max Life Insurance captain of the Indian National Men’s Cricket team and brand ambassador Rohit Sharma commended Max Life’s efforts, stating, “By harnessing AI-powered personalisation, we go beyond conventional connections, crafting enduring, personalised moments that resonate with both customers and Max Life Insurance brand representatives. This pioneering approach is reshaping the playbook for customer engagement, and I am looking forward to being a part of this game-changing journey.”

    Max Life’s AI-powered personalisation initiative represents a significant leap forward in utilising AI to enhance customer experiences. Beyond its immediate benefits to Max Life’s customers and sellers, this initiative serves as a benchmark for other companies looking to elevate their customer relationships through AI.

    https://hosted-rephraseai-videos.s3-accelerate.amazonaws.com/sales_video/52437539-f880-406b-af1d-c7e23269a76a.mp4