ITV

Tag: Rohit Roy

  • Rohit Roy patches in as investor in wellness disruptor Bigme

    Rohit Roy patches in as investor in wellness disruptor Bigme

    MUMBAI: It’s out with the pills and in with the patch. Bigme, a new-age health-tech brand reimagining wellness, has brought actor Rohit Roy onboard as strategic growth advisor and investor, adding star power to its science-backed mission of delivering wellness quite literally through the skin.

    Bigme is among India’s first movers in transdermal wellness, a delivery format that skips the gut entirely and releases clinically backed ingredients directly into the bloodstream. The result? Faster absorption, longer-lasting effects, and no need to gulp down pills or mix up messy powders.

    Built for modern, always-on lifestyles, Bigme’s patches use timed-release technology to address real-world concerns like stress, PMS, energy crashes, and poor sleep no water required. Just peel, slap, feel.

    “I started out as a curious customer,” said Rohit Roy, explaining what drew him to the brand. “The patches fit seamlessly into my workouts and routine. It’s rare to find something that’s so rooted in science but still incredibly simple. I’m not just endorsing it, I’m investing in what I truly believe is the future of wellness.”

    Co-founders Arjit Jain and Gurman Bhatia see Roy’s involvement as more than a celebrity tie-in. “This isn’t trend-chasing, it’s transformation,” they said. “Rohit joining the journey after experiencing the product first-hand adds authenticity and momentum to a format that’s set to change how India approaches self-care.”

    Each Bigme patch is formulated with targeted functional ingredients by experts in nutraceuticals and wellness, designed for specific needs: calming anxiety, boosting energy, aiding post-workout recovery, supporting hormonal balance, and improving sleep.

    With no pills, no powders, no guesswork, Bigme aims to make wellness minimal, effective, and mobile like slapping on a solution and moving on with your day.

    As of now, Bigme’s transdermal patches are live and available online, marking the beginning of what could be a major mindset shift in India’s Rs 50,000 crore plus wellness market. This isn’t just a supplement. It’s self-care, simplified and wearable.
     

  • “Unstoppable is our concerted effort to inspire audience towards leading healthier and more fulfilling lives”: Ravinder Varma

    “Unstoppable is our concerted effort to inspire audience towards leading healthier and more fulfilling lives”: Ravinder Varma

    Mumbai: RiteBite Max Protein has announced the launch of its podcast series, “Unstoppable” – a first-ever Initiative by an FMCG health food brand, that aims to showcase exclusive health, fitness, nutrition, and wellness insights. This series is designed to create a dynamic community of health and fitness enthusiasts. With 8 to 9 episodes each season, “Unstoppable” aims to be the premier destination for inspiration, motivation, and transformative stories in the realm of health and fitness.

    The production of this podcast is supported by Qyuki Digital Media, an artist-focused network co-founded by Shekhar Kapur, AR Rahman, and Samir Bangara.

    Actor Rohit Roy will host the podcast. His diverse experience in acting, directing, and fashion adds a unique perspective to the show. Season 1 of “Unstoppable” will feature a lineup of renowned guests like Sharman Joshi, Yash Birla, Sanjay Suri, Varun Sood, Namrata Seth, Soundous Moufakir, Parvin Dabas, Preeti Jhangiani, Bhagyashree and many more. These influential figures from Bollywood and the business world are not only leaders in their fields but also passionate about fitness.

    Indiantelevision.com reached out to Naturell India (RiteBite Max Protein) brand manager Ravinder Verma, where he shared numerous insights regarding venturing into podcast and more…

    Edited excerpts

    On the inspiration to venture into the realm of podcasting with Unstoppable

    The inspiration behind RiteBite Max Protein’s venture into podcasting with “Unstoppable” stemmed from our desire to connect with our audience on a more personal and engaging level. In the contemporary digital landscape, podcasts provide a unique and intimate platform for sharing narratives and valuable insights. Recognizing this, we identified an opportunity to merge our extensive expertise in health and fitness with compelling real-life stories of resilience and determination, featuring well-known personalities.

    “Unstoppable” is our concerted effort to inspire audience towards leading healthier and more fulfilling lives. Through the medium of these stories, we aim to showcase that overcoming obstacles is a universal journey, and everyone has the potential to surmount challenges to become the best version of themselves. It’s a platform where the worlds of health expertise and personal stories intersect, offering a source of motivation and encouragement for individuals on their paths to well-being and self-improvement.

    On elaborating on the format of each episode of this podcast

    Each episode of “Unstoppable” is meticulously crafted to offer audience a blend of entertainment, inspiration, and practical health insights. The format includes in-depth conversations with celebrities and thought leaders, sharing their personal journeys, struggles, and triumphs in health and wellness. A key highlight of each episode is the “Keep Going” segment, which also serves as the overarching branding slogan for RiteBite Max Protein. This segment dives into what drives them to overcome challenges and maintain their health and wellness routines, offering the audience unique insights and inspiration.  We aim to provide a well-rounded audio-visual experience that motivates our audience to pursue their health goals with enthusiasm and knowledge.

    On the selection of Rohit Roy as the host contribute to the overall tone of the podcast

    Rohit Roy, with his versatile background in the film and television industry, brings a unique blend of charisma, empathy, and insight to “Unstoppable.” His ability to connect with guests on a personal level, drawing out their stories and insights, sets the tone for a podcast that’s both engaging and relatable. Rohit’s genuine interest in health and wellness, combined with his interviewing skills, ensures that each episode is not only informative but also deeply moving and motivational. Having been in the industry for ages, Rohit exudes a youthful energy that appeals to both younger and mature audiences alike. His own health, fitness & wellness journey, and the motivating factor to “keep going” make him an ideal host for “Unstoppable.” Rohit Roy resonates across generations, bringing a dynamic that is both refreshing and profoundly inspiring for audience seeking motivation and guidance in their wellness journeys.

    On planning to leverage your partnership with Qyuki Digital Media for the production of this podcast

    RiteBite Max Protein is capitalizing on its partnership with Qyuki Digital Media by focusing solely on their expertise in production support to enhance the “Unstoppable” podcast series. This collaboration aims to bring forth a high-quality, engaging, and informative podcast tailored for health-conscious audiences. With Qyuki’s production prowess, the series is positioned to lead conversations in health and wellness, providing audience with essential insights into fitness and overall well-being.

    On audience expecting any additional content related to the topics discussed in Unstoppable

    Absolutely! In addition to insights shared in the podcast, we do plan to provide the audience with additional content and resources related to the topics. This will be done through articles, expert interviews, tips, and practical advice on health, fitness, resilience, and personal development. Our goal is to offer a comprehensive and valuable experience for our audience, empowering them with the knowledge and tools to make positive changes in their lives. 

  • RiteBite Max Protein launches ‘Unstoppable’ podcast series with Rohit Roy

    RiteBite Max Protein launches ‘Unstoppable’ podcast series with Rohit Roy

    Mumbai:  RiteBite Max Protein is excited to announce the launch of its podcast series, “Unstoppable” – a first-ever Initiative by an FMCG health food brand, that aims to showcase exclusive health, fitness, nutrition, and wellness insights. This series, debuting in the middle of February, is designed to create a dynamic community of health and fitness enthusiasts. With 8 to 9 episodes each season, “Unstoppable” aims to be the premier destination for inspiration, motivation, and transformative stories in the realm of health and fitness.

    “Unstoppable powered by RiteBite Max Protein” reflects Max Protein’s dedication to nurturing a strong community of health and fitness devotees. The podcast will inspire, educate, and connect people relentlessly pursuing their health and fitness goals. Catering to both seasoned fitness experts and beginners, the podcast offers content that speaks to a broad audience, advocating a comprehensive approach to health and wellness.

    Rohit Roy, a celebrated figure in television and film, will host the podcast. His diverse experience in acting, directing, and fashion adds a unique perspective to the show. Season 1 of “Unstoppable” will feature a lineup of renowned guests like Sharman Joshi, Yash Birla, Sanjay Suri, Varun Sood, Namrata Seth, Soundous Moufakir, Parvin Dabas, Preeti Jhangiani, Bhagyashree and many more. These influential figures from Bollywood and the business world are not only leaders in their fields but also passionate about fitness.

    RiteBite Max Protein (Naturell India) brand manager Dr. Ravinder Varma commented on the same stating, “By launching the ‘Unstoppable’ podcast, we aim to build a platform where stories of perseverance and success in health and wellness can be shared, encouraging the audience to pursue their fitness aspirations with confidence. This initiative is more than just a series; it’s a movement towards a healthier, more connected society. Inviting celebrities to the podcast leverages their influence and experiences to inspire our audience. Their journeys, challenges, and achievements in health and fitness provide relatable, motivating narratives that can spark change and drive our community towards achieving their own goals.”

    Roy shared his thoughts on the collaboration, “Fitness is more than physical activity; it’s a comprehensive lifestyle. Partnering with Max Protein for ‘Unstoppable’ was an excellent decision, aligning with our mutual goal to promote wellness. This podcast transcends the ordinary, embodying a movement that champions the perseverance to exceed ordinary standards. Max Protein’s commitment to health innovation complements our mission, inspiring the audience to adopt a lifestyle that prioritizes fitness. It’s a powerful synergy that aims to transform and uplift.”

    The production of “Unstoppable powered by RiteBite Max Protein” is supported by Qyuki Digital Media, an artist-focused network co-founded by Shekhar Kapur, AR Rahman, and Samir Bangara.

    Adding to it, Qyuki Digital COO Juhi Mehta said, “As the COO of Qyuki, I’m excited to present “Unstoppable,” a testament to our mastery in podcast production, developed in collaboration with Max Protein. Aimed at young, health-conscious adults, “Unstoppable” showcases our ability to create engaging, informative content. With expert insights on a range of topics from protein essentials to overall wellness, this podcast positions us as leaders in health conversation, empowering listeners with the knowledge needed for their fitness journeys. “Unstoppable” reinforces our commitment to being the premier source for protein and wellness information.”

    “Unstoppable” will be available on Max Protein’s YouTube channel, ‘RiteBite Max Protein TV’.  Join RiteBite Max Protein as they embark on an exciting new journey towards a fitter, healthier, and unstoppable version of ourselves.

    www.instagram.com/ritebite_maxprotein/
    https://www.youtube.com/c/RiteBiteMaxProteinTV

  • Zee5 announces its next thriller ‘Forensic’

    Zee5 announces its next thriller ‘Forensic’

    Mumbai: Building on its success with thrillers, Zee5 has announced its next project “Forensic” featuring Vikrant Massey and Radhika Apte. The psychological thriller also stars Prachi Desai, Vindu Dara Singh, and Rohit Roy in pivotal roles.

    Directed by Vishal Furia, “Forensic” is the Hindi remake of a Malayalam film of the same name and is set to premiere on Zee5 this year. It is produced by Mini Films and Soham Rockstar Entertainment.

    2022 saw a slew of thrillers including “Mithya,” “Love Hostel,” “Bloody Brothers,” and a glimpse of “Abhay 3” premiering on the platform.

    “Thrillers have been one of our best performing genres. In fact, starting 2022 we have introduced successful titles like Mithya, Love Hostel, Bloody Brothers, along with the upcoming Abhay 3,” said Zee5 India CBO Manish Kalra. “With this particular genre witnessing an overwhelming response from audiences, we’ve taken a concerted effort to diversify our content slate further with respect to thrillers as a category. In line with this strategy, we are happy to bring yet another intriguing title Forensic, with a prominent star-cast for our viewers.”

    “Forensic is one of those projects where we just knew that we had to make it. The film is a complete edge-of-the-seat thriller that will keep you hooked. ZEE5 has given a platform to many unique and important stories, and it has a wide reach globally so we are excited to be presenting ‘Forensic’ on this platform,” added producer Deepak Mukut.

    “A milligram of DNA can reveal the identity of a person. Forensic is a taut thriller with twists that will surprise and facts that will shock the viewers,” remarked director Vishal Furia.

  • Are You Tired Of Creepy DMs? So Are We. #IgnoreNoMore a movement by Malini’s Girl Tribe

    Are You Tired Of Creepy DMs? So Are We. #IgnoreNoMore a movement by Malini’s Girl Tribe

    The pandemic has spread its tentacles into just about every area of life at this point, forcing us to change our behaviours significantly. This has led to a sharp increase in digital activity, as amidst this lockdown period alone, over 87% Indians have reportedly turned to social media for all sorts of content consumption, says a survey conducted by Hammer Kops. And according to cyber experts, this has led to an alarming surge in cybercrimes such as sexual harassment, abuse, stalking, trolling and rape threats, as miscreants take advantage of the globe's new-found dependence on the virtual world.

    Traditionally, many men and women are taught to simply 'ignore it' – making many of us resign ourselves to thinking this is all that one can do. This attitude has, however, caused much mental harm and keeping silent is simply not a pliable solution anymore – these are crimes punishable by the law. Keeping the current scenario in mind, Malini's Girl Tribe and Huzaifa Lightwalla  have  launched a campaign to build awareness and take strict legal action against these abusers. Under the #IgnoreNoMore social media campaign, Malini Agarwal (founder) has personally curated a series of educational webinars with experts from the industry who will join hands to encourage rapid and strict action against cyber bullies and cyber crime.. 

    India figures among the top five countries to be affected by cyber crime. However, Maharashtra Cyber Department has only been able to register 410 offences so far and have arrested 213 persons in connection with these.  Though Central and state agencies are constantly at work, the vulnerabilities are more pronounced, the threat more real. Malini Agarwal founder MissMalini and Malini’s Girl Tribe opines, “They spam comments, creep into our DMs and overwhelm our lives (even on Instagram LIVE). As we move to the "new normal" of living our virtual lives, the impact on our mental and emotional health is insurmountable. Most importantly, this is not just a cause for women, but equally traumatising for men as well. This problem deeply damages us all, and makes social media a nightmare for countless. We have finally found a way to take action against the abusers via the cybercrime division. Which means we can actually make a difference and need to educate everyone on their rights and the creeps of the consequences.” 

    Via this campaign, Malini’s Girl Tribe is spreading awareness of our digital rights and encouraging action via active dialogue, whilst educating all men and women to come forth and report more cases. It also aims to aid those accused by helping them understand the repercussions of their actions, which in many cases, are innocent youngsters who may be doing this to seem ‘cool’ and to ‘fit-in’. 

    We can do this by spreading awareness and making a list of the abusers you want to report, including their usernames/ URLs/handles to the cyber cell in Mumbai for a legal investigation (cyberpst-mum@mahapolice.gov.in, shubhamcybercrime@gmail.com). By gathering their virtual information and screenshots to help in the case as evidence, we can also make an online complaint on www.cybercrime.gov.in ” adds Malini.

    Answering this call are celebrities/ Influencers such as Teena Singh, Shweta Salve, Nitin Mirani, Aashka Goradia, Faye Dsouza, Rohit Roy, Acquin Pais, Siddhant Kapoor, Shibani Kashyap ,Manasi Scott, Narayani Shastri , Pia Trivedi and many more

  • Investigation Discovery launches 100 hours of new content

    Investigation Discovery launches 100 hours of new content

    MUMBAI: ID – Investigation Discovery, the channel that is dedicated to true stories of investigation, mystery and suspense, is looking at launching close to 100 hours of new content this quarter.  

     

    Targeting afternoon and prime time viewers in the Hindi speaking markets (HSM), ID’s programming will satisfy the inquiring minds with compelling stories.

     

    Content line-up:

     

    ID’s quarter line-up will dial up the viewers’ detective instinct with four mega premieres that include Web of Lies that will allow the viewers to peek into the world of danger and false identities. 

     

    Next up, House of Horror: Kidnapped will have terrifying tales of people who were kidnapped, yet were lucky enough to survive. 

     

    Over My Dead Body will present empowering, action-packed stories of women who were attacked and didn’t just fight back but turned the tables on their enemy and lived to tell the tale; and the true stories of women killers in Deadly Women.

     

    The channel has also roped in television and film actor Rohit Roy to host a show titled Khooni Saaya, which will showcase intriguing stories that have shocked people and changed their lives forever.

     

    Talking about the new programmes, Discovery Networks Asia-Pacific EVP and general manager – South Asia Rahul Johri said, “ID is home to the most compelling investigation programming. Bringing in the best mix of suspense, thriller and mystery, ID will continue to present impactful and engaging programmes from India and international markets.”

     

    The quarter will also see returning series on ID. Paula Zahn will unravel criminal investigations by entering into the murky world of convicted murderers in On the Case with Paula Zahn. 

     

    These days, marriages are not always what they look like. The shocking hidden secrets of spouses will be unraveled in the show called Who the (Bleep) did I marry? 

     

    A new show that will explore the seemingly never ending depths of depravity within titled Most Evil and Deadly Sins will also go on air.

  • Investigation Discovery launches ‘Khooni Saaya’ hosted by Rohit Roy

    Investigation Discovery launches ‘Khooni Saaya’ hosted by Rohit Roy

    MUMBAI: ID – Investigation Discovery brought the intriguing world of mystery and suspense alive at Goafest 2015 with the launch of a new series called Khooni Saaya. The series will be hosted by actor Rohit Roy.

     

    The Indian television industry is witnessing rapid growth in genre specific channels. Discovery Networks Asia Pacific south Asia and southeast Asia GM and executive VP Rahul Johri said, “Our research confirmed that Indian viewers have immense appetite to watch true investigation and crime based narratives. We believe that the viewers deserve 24-hour specialised entertainment in this era of clutter and dynamic lifestyles. With over eight million weekly viewership and growing, ID has captured the attention of the Indian viewer.”

     

    ID offers a complete prime time line-up of shows targeting female and male audience between 18-44 years of age in SEC B, C and D.

     

    This year ID has in store new programmes for the Indian audience. While Young, Hot and Crooked reveals how the most privileged upbringings can lead to the most intricate offences, A Crime To Remember invites viewers to step into the past and unravel the intricacies of real-life murder cases of the ‘50s and ‘60s. Another show called Dead Of Night explores the dark side of cities when the sun goes down.

  • Sab gets a new station of joy – Peterson Hill

    Sab gets a new station of joy – Peterson Hill

    MUMBAI: Sab, India’s most loved family channel is all set to take the level of fun and excitement to new heights with the advent of a new light hearted comic show ‘Peterson Hill’.  The story is inspired from a quaint little picturesque railway station in a small town set amidst the lush mountains of Shimla. The show revolves around the lives of the simple people of the town and the family of the station master who manages Peterson Hill.

     

    In this unique offering actor Rohit Roy will be seen enacting the role of Kishore Chadha who by profession is the station master of Peterson Hill, a man with a golden heart, a complete family person who believes in the simplicities of life. Down to earth by nature, Kishore believes in doing good deeds in favor of humanism and mankind.  The station master is married to the most ideal woman, Pinky Chadda, played by Sucheta Khanna. Pinky Chadda is very happy with her simple life and is proud of her husband’s morals. Peterson Hill is a hearty humorous family entertainer and shall hit the tube from 26th January from 10.30 PM monday-friday exclusively on Sab.

     

    The beautiful and simplistic storyline evokes multiple human emotions such as bonding, friendship, love, joy and many more that shall enamor the viewers to its special offering.  The show also has a romantic twist in its tale when Mansi Srivastav who enacts the role of Shatabdi the beautiful sister in law of Kishore Chadda who returns home after completing her studies and hopes to find love back home. Although unknown to her there are quite a few contenders who are vying to win Shatabdi’s heart.

     

    Peterson Hill also includes various colorful characters that live in and around the station as well as some travelers whose stories sometimes get entangled with those living in the town. The beauty of Peterson Hill is that every traveler who arrives here gets inspired by the peaceful and content life of its natives. All the residents of the locality live in harmony and share their joys and sorrows with each other as one big family, always ready to help out anyone in need.

     

    Sab senior EVP and business head Anooj Kapoor said, “SAB TV has constantly offered its viewers engaging and entertaining content. The concept of Peterson Hill is fresh and first of its kind on Indian television. The story captures the beauty and romance of a railway station in the hills; it also has several uniquely funny characters. Peterson Hill is a wholesome family entertainer and further accentuates our philosophy of Asli Mazaa SAB Ke Saath Hai.”

     

    Garima Productions producer Ashwini Dheer said, “We have worked with SAB TV on many shows in the past, it has always been a great experience producing clean and light-hearted comedies. With Peterson Hill, we present a fresh look at life through the eyes of a station master in a railway station set-up”

  • Colors associates with Lakme Fashion Week; to air the event from 1 Aprila

    Colors associates with Lakme Fashion Week; to air the event from 1 Aprila

    Mumbai: Colors has announced its association with India’s premier fashion and trade event, Lakme Fashion Week (LFW).

     

    Titled ‘Lakme Fashion Week – Colors Ka Jashn’, the channel will air the event from 1-5 April at the afternoon time-slot of 3 pm.

     

    Taking fashion to the viewers, this season of Lakme Fashion Week Summer/Resort 2013 will have artists from Colors’ popular shows in a whole new designer avatar.

     

    The show will be hosted by Rohit Roy.

     

    Presenting a blend of style and drama a la Colors style, the channel will showcase all the behind the scenes action from the fashion week in a half an hour special episode. Colors’ artists like Shamim Manan (Bhoomi), Gaurav Chopra (Rathore), newcomers in the Colors family such as Shefali Sharma (Gurbani), Toral Rashputra (Anandi) and Aakansha Singh (Megha) will be seen in a new avatar as they prepare to charm the audiences.

     

    This special association will see Colors’ artists interacting with the top notch designers of the country.

     

    Colors weekday programming head Manisha Sharma said, “Colors has always persevered to bring new and innovative content for our audiences. With this association, we aim to further strengthen our perseverance and bring to them different type of content with a glimpse into the fashion industry. We hope to open doors and diversify to a new set of audiences that are looking for a mixture of fashion and entertainment – fashiontainment.”

  • Remake of 1982 film Shaukheen in offing

    Remake of 1982 film Shaukheen in offing

    MUMBAI: Filmmaker Rohit Roy is planning a remake of Basu Chatterjee‘s Shaukheen with Rishi Kspoor, Naseeruddin Shah and Boman Irani who will play 60-plus men who not only chase girls but also have a good time in life.

    The older version had three seasoned actors Ashok Kumar, Utpal Dutt and AK Hangal playing three lecherous old men.

    Kapoor was quoted in media saying that he has agreed to do the project.

    Talking about the script, Kapoor added, “In this day and age, Shaukeen wouldn‘t work. It‘s less Shaukeen now and more Zindagi Na Milegi Dobara. It is the story of three senior guys out to do the things they never dared to do before.”