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Tag: Rohit Ohri

  • Citizen Dentsu consolidates under Dentsu Communication

    MUMBAI: Dentsu India has announced that its social communication division Citizen Dentsu will be consolidated under Dentsu Communication.

    Launched in April 2009, Citizen Dentsu aims at government and semi-government clients, as well as creating corporate social responsibility (CSR) programmes for its corporate customers.

    The media communication conglomerate aims to build Citizen Dentsu as a ‘Centre of Knowledge’ with specialised skill sets and strategic capabilities that would address the specific sector requirements and focus on building currency for causes, and thereby deliver value-added communication solutions for social clients.

    The agency has also got Rajendra Singh on board as senior vice president.

    Dentsu India Group EC Rohit Ohri said, “Our investment is going to be on ‘innovations’, so as to create currency for social issues. I’m delighted to have Rajendra Singh on board to lead this new initiative.”

    Dentsu Communications CEO Arijit Ray added, “Our endeavour has been to put together a team with the right mix of cross-category and cultural learning and passion for social marketing. I am sure Rajendra and his team will strive towards building and crafting simple and breakthrough solutions that will add value to various community groups and stakeholders.”

    Singh’s last tenure was with JWT, where he worked for 10 years. Apart from a set of mainstream clients, Singh has headed JWT’s social communications division called Thompson Social for five years. He has worked on a multitude of social programmes, from issues like HIV/Aids, Polio, child health and safe motherhood, health and hygiene to causes such as environment, education, food safety and drug usage for clients like UNICEF, World Bank and Nike Foundation.

  • NourishCo gives creative mandate to Taproot & Dentsu Marcom

    MUMBAI: NourishCo Beverages, the JV between Tata Global Beverages and PepsiCo India, has awarded its creative duties to two Dentsu Group companies, Taproot India and Dentsu Marcom, following a multi-agency pitch.

    NourishCo has three brands: Tata Gluco+ (a glucose based drink), Himalayan Natural Mineral Water and Tata Water Plus (nutrient Water). The two agencies will be jointly handling the creatives for all three brands.

    NourishCo Beverages chief executive officer and managing director Pratik Pota said, “NourishCo is excited to have appointed the Dentsu-Taproot combine as our creative agency. We were impressed with their understanding of the brief and strategic approach at the pitch process.”

    Dentsu India Group executive chairman Rohit Ohri said, “This is a very important win for us on many counts. First, this is a great opportunity for the Dentsu Group to partner NourishCo on their exciting new phase of growth in India. Second, it’s the first pitch where Taproot and a Dentsu group company have collaborated. This win strengthens my belief that we have a winning model at work. Third, this win strengthens our group’s relationship with PepsiCo, India.”

    “We are happy to have won the account. This will be the first time that Dentsu and Taproot will come together as a team. We have great faith that through our combined strengths in creative and planning we will be able to associate closely with the brand and explore ways to communicate the brand promise / benefit of ‘Nutrient Water’,” Taproot India’s co-founder Agnello Dias added.

    The JV between Tata Global Beverages and PepsiCo India was formed in 2010. NourishCo aims to provide meaningful hydration solutions in the non-carbonated, ready-to-drink beverages segment in India and around the world.

  • Dentsu shops in India, takes 51% stake in Taproot

    Dentsu shops in India, takes 51% stake in Taproot

    MUMBAI: Japanese advertising giant Dentsu is on a shopping spree. After snapping up UK-based media buying company Aegis in July for $4.9 billion, Dentsu has taken a controlling 51 per cent stake in creative agency Taproot to step up its expanding footprint in India.

    Founded by Agnello Dias and Santosh Padhi, the young Indian agency has grabbed the limelight with creative campaigns like ‘Har Ek Friend Zaroori Hota Hai‘ and ‘Joh Tera Hai Who Mera Hai‘ for Airtel and ‘Change the Game‘ for Pepsi. This year in Cannes, Taproot won a Gold Lion at Cannes along with Ramesh Deo Productions for the ‘I Am Mumbai‘ film for Times Group‘s publication ‘Mumbai Mirror.

    Says Dentsu India Group executive chairman Rohit Ohri, “Taproot has, very quickly, become one of the most respected communication agencies in India. In fact, Aggie and Paddy are globally recognised and celebrated creative talents. We are delighted that they have chosen to partner with Dentsu. This alliance will give a significant fillip to our growth plans for India. Our collective vision is not to be the biggest but to be the best in the industry.”

    Partnering with Dentsu will enable Taproot to offer a more comprehensive bouquet of services to their clients and across larger market geographies. The Indian agency has 33 full-time employees and a roster of clients such as PepsiCo, Airtel, The Times of India, Polycab, Marico, Karbonn Mobiles, Myntra.com, Mumbai Mirror, Nirma, DSP BlackRock Mutual Fund, UTV Bindass, and UTV Stars.

    Taproot will continue to operate independently under the management control of its current leadership. “We will ensure that Taproot’s independent spirit and fiercely creative culture stays intact. It will just have a lot more firepower added through integrated communication execution capability and an all-India network,” Ohri says.

    Taproot has been exploring options to get a strategic partner that would provide it funding and expansion opportunities. Says Dias, “While we are doing alright on the creative front, we felt that we needed to add a bit more logistical and service capabilities across markets. With Dentsu as our partner we feel we can scale up several areas of our operations very quickly without losing what has been working for us so far.”

    Adds partner Padhi, “Most importantly, we are assured that this alliance will be mutually beneficial to Taproot India and also to each one of its employees going forward, without changing our creative offering or the nature of the relationships we share with all our clients.”

    In january 2011, Dentsu had expressed its ambitions to grow fast in India by buying out its local joint venture partner to take full control. The price: $2.4 billion for Sandeep Goyal-promoted Mogae Media‘s 26 per cent stake each in Dentsu Communications, Dentsu Marcom and Dentsu Creative Impact.

    A wholly owned subsidiary of Dentsu Inc., Tokyo, the Dentsu India Group comprises three standalone full-service advertising agencies—Dentsu Communications, Dentsu Marcom and Dentsu Creative Impact—as well as Dentsu Media and Dentsu Digital.

    Also Read :

    Dentsu to acquire Aegis for $4.9 bn

    Young Indian indies can bloom under consolidation wave

    Dentsu buys out JV partner in India

  • Dentsu wins creative mandate for Max India corporate

    Dentsu wins creative mandate for Max India corporate

    MUMBAI: Dentsu Creative Impact, Dentsu India’s full service advertising agency, has been awarded the creative duties for Max India Limited, a leading multi-business corporate with commanding India presence in life insurance (Max Life), healthcare (Max Healthcare), health insurance (Max Bupa Health Insurance), clinical Research (Max Neeman) and the manufacturing of speciality products for the packaging industry (Max Speciality Films).

    The agency has also won the creative mandate for the newest brand within the Max India Group – Antara, which is in the business of redefining how seniors live in India today through their upcoming residential communities for people over the age of sixty.

    Dentsu India Group executive chairman Rohit Ohri said “We’re really excited to partner Max India in its next phase of growth and development in the market. Max India is focused on creating positive social impact in the country through its businesses. This vision offers us a unique opportunity to create communication that not only connects with audiences at multiple emotional levels but also through a wide variety of touch points. Another opportunity for us to demonstrate our integrated communication thinking!”

    Driven by the spirit of enterprise, Max India Limited focuses on people and service-oriented businesses, the core of which revolves around ‘Life’. The Group is credited with forging and successfully nurturing strong and fruitful business relationships with leading global companies over the years. Max India enjoys strong relationships with its JV partners – Fortune 100 company New York Life, South African healthcare major Life Healthcare and leading international healthcare provider, Bupa.

    Max India Head – Communications Nitin Thakur said, “We were looking for a creative partner to help us think through a distinct and meaningful positioning of brand Max that reflects our ethos and is a powerful enough core for our Group businesses to build their individual product positioning around it. Two things about Dentsu’s approach stood out for us. While strategy was at the forefront, the enthusiasm displayed by the new team at Dentsu Creative Impact helped fortify our belief that a lot of fresh thinking is on the cards for a stronger and resurgent Brand Max.”

  • Soumitra Karnik joins Dentsu India as NCD

    Soumitra Karnik joins Dentsu India as NCD

    MUMBAI: Dentsu India Group has appointed Soumitra Karnik as national creative director.

    Karnik joins Dentsu India from his creative consultancy company.

    Dentsu India executive chairman Rohit Ohri said, “Soumitra is a truly gifted creative and great leader. He will partner the creative leaders at Dentsu India and me to take our creative product to the next level. Soumitra believes in integrated communication solutions and as a key member of the India leadership team, I see him helping us effectively deliver this core Dentsu belief to our clients.”

    On his new role Karnik said, “As far as my role is concerned, my first priority shall be to build a solid network of talented creative teams across Dentsu companies and to create a ‘boredom-less’ and fearless creative culture. I will also partner our clients in developing thought leadership and strategic superiority in their respective markets by the process of collaboration and co-creation.”

    “We have pressed the ‘Refresh’ button at Dentsu and are pretty serious about being the very best, both for our clients as well as our own people. We want to be known as a place with a large heart where people with great minds work. And I can certainly promise a lot of action around us in the coming times,” Karnik added.

    Karnik brings in over 20 years of experience. Prior to this he has worked with JWT, Delhi. In his over 11 years with JWT, he worked on brands like PepsiCo, Nestle, Hero Honda, Sony, GSK, Congress and Airtel. Among the campaigns he is known for creating include ‘Youngistaan’ for Pepsi, ‘Aamsutra’ for Slice, ‘Yaari ki Gaadi’ for Hero Honda and ‘Dil jo chahe paas laaye’ for Airtel to name a few.

    He has also worked with small sized ad agency Pace, Percept, Lintas.

  • Dentsu India appoints Divya Gupta as the CEO

    Dentsu India appoints Divya Gupta as the CEO

    MUMBAI: Dentsu India has roped in Divya Gupta as its chief executive officer.

    Prior to Dentsu India, Gupta was an independent consultant advising and consulting marketers, media agencies and owners in the media business.

    Her key priorities in Dentsu will be to consolidate its media business in India and cement its media competencies with global proprietary tools, knowledge and best practices from across the Dentsu Global Network, the company said in a statement.

    Dentsu India Group executive chairman Rohit Ohri said, “Divya is one of those few rigorously seasoned media professionals to have witnessed the evolution of Indian media while being a key contributor to it. Her long-drawn engagements with media, as agency head, marketer, owner and strategic advisor have given her an almost uninterrupted consciousness of the dynamic media landscape. At Dentsu Media, I see her insider’s understanding of the business combined with her razor-sharp business acumen working in sync with our vision for the business. I am delighted to have Divya come on board and lead Dentsu Media!”

    Gupta added, “The media landscape today presents huge challenges. However there are always opportunities to seamlessly harness collective media synergies in real time to enable meaningful brand dialogues with consumers, almost on a one-on-one basis. One of the key imperatives from computing mere eyeballs to an engagement metric would also be to tighten ROI. These would be among my focus areas at Dentsu Media. I look forward to adding value in building engaging consumer connections, experiences and nurture mutually respectful relationships.”

    Gupta comes with over 25 years of experience in the media industry. This includes 19 years across agencies, four years as a marketer and two years as a media owner.

    She has worked with companies like O&M, Mediacom India, Bates India, Reliance ADA Group, The Media Edge (TME) and Hindustan Times Media.

  • Two key appointments at Dentsu India

    Two key appointments at Dentsu India

    MUMBAI: Dentsu India Group has made another two key appointments. Ashwin Parthiban has joined Dentsu Communications, Bangalore as executive creative director, while Rajesh Bhargava has been appointed as GM, studio and production, Dentsu Marcom.

    Based out of Bangalore, Parthiban will be heading the creative team at Dentsu Communications for Bangalore and Chennai. Operating from Dentsu India Group‘s headquarters in Gurgaon, Bhargava will oversee all studio and production related services for Dentsu Marcom offices in India.

    Parthiban joins from JWT, Delhi where he has VP and senior creative director — Global Team Ford where he led creative across mainline, digital and direct on the Ford account in India. Prior to this, he led the 27-strong Chennai creative team as VP and senior creative director at JWT, Chennai.

    Bhargava joins from Wieden + Kennedy, India where was head – production services. He began his 30 year career with Clarion Advertising (now Bates) in 1981. He moved to Contract Advertising in 1985 where he was for almost 20 years.

    In June 2004, Bhargava was transferred to JWT, Delhi as associate vice-president – art and production. He has been with Wieden + Kennedy, India since April 2008.

    Dentsu India Group executive chairman Rohit Ohri said, “Both Ashwin and Rajesh bring rock-solid competencies on board. Ashwin straddles creative across disciplines and categories. While he aces mainline creative, he also understands both digital and direct; he can ‘think creative‘ across each of these distinct practices and this allows for great integration.”

  • Rohit Ohri to replace Sandeep Goyal as Dentsu India chief

    Rohit Ohri to replace Sandeep Goyal as Dentsu India chief

    MUMBAI: Dentsu India is filling up the top-rung as it prepares for life after the exit of its high-profile local joint venture partner Sandeep Goyal.

    Rohit Ohri, a veteran JWT man, will replace Goyal as he takes charge of Dentsu India from 1 August.

    Designated as executive chairman, Ohri will shape up Dentsu‘s identity in India as an independent entity. As he grows up in his new workplace, he will have to shed his old roots in JWT dug for 21 long years.Dentsu‘s new innings in India will be

    helmed by people poached from other agencies rather than being led by homegrown talent. The agency, which has 50 per cent of its client roster being filled by Japanese firms, has still to get in a president.
     
     
    In a flush of exits, president Rajesh Aggarwal, vice-chairman Gullu Sen and national creative director Nitin Suri left for newer pastures.

    With Japan yet to lift from the economic debris, India occupies a new urgency in the agency‘s growth plan. Strengthening its position in US, Europe and China, India was in any case the agency‘s next big chase.
     
    Ohri, managing partner and senior VP at JWT Delhi, is geared up to fresh new challenges. “I am serving my notice period till 31 July. I will be joining Dentsu India as executive chairman,” Ohri told Indiantelevision.com.

    Ohri will be based in New Delhi and will report to Dentsu Inc. senior VP Yuzuru Kato.