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Tag: Rohit Malkani

  • Malkani joins Law & Kenneth Saatchi & Saatchi

    Malkani joins Law & Kenneth Saatchi & Saatchi

    MUMBAI: Rohit Malkani has joined Law & Kenneth Saatchi & Saatchi from Minority Brand Creation and Management. He has over 22 years of experience in agencies such as Rediffusion DY&R, Planetasia.com, JWT, Grey Worldwide, Publicis Ambience Advertising, Bates 141, Publicis Singapore. He will be based out of the Mumbai office of the agency.

    He has worked on brands such as Van Heusen, Unilever, Kingfisher, Sony Music, P&G, Reliance Telecom, Killer Jeans, Parle, ICICI Bank, Citibank, Virgin Mobile, Legrand and Siemens.

    Law & Kenneth Saatchi & Saatchi CEO & managing partner Anil S Nair says, “Rohit’s expertise and energy will be a great asset for Law & Kenneth Saatchi & Saatchi clients.”

    Malkani says, “Law & Kenneth Saatchi & Saatchi is at yet another inflection point with an agenda that promises one heck of a ride. We have brands that would make any agency envious, a team that is hungry, a vision that is inspiring and audacious and the ammunition to fire us into the next level. To me it was an irresistible.”

  • Malkani joins Law & Kenneth Saatchi & Saatchi

    Malkani joins Law & Kenneth Saatchi & Saatchi

    MUMBAI: Rohit Malkani has joined Law & Kenneth Saatchi & Saatchi from Minority Brand Creation and Management. He has over 22 years of experience in agencies such as Rediffusion DY&R, Planetasia.com, JWT, Grey Worldwide, Publicis Ambience Advertising, Bates 141, Publicis Singapore. He will be based out of the Mumbai office of the agency.

    He has worked on brands such as Van Heusen, Unilever, Kingfisher, Sony Music, P&G, Reliance Telecom, Killer Jeans, Parle, ICICI Bank, Citibank, Virgin Mobile, Legrand and Siemens.

    Law & Kenneth Saatchi & Saatchi CEO & managing partner Anil S Nair says, “Rohit’s expertise and energy will be a great asset for Law & Kenneth Saatchi & Saatchi clients.”

    Malkani says, “Law & Kenneth Saatchi & Saatchi is at yet another inflection point with an agenda that promises one heck of a ride. We have brands that would make any agency envious, a team that is hungry, a vision that is inspiring and audacious and the ammunition to fire us into the next level. To me it was an irresistible.”

  • Minority ropes in Publicis Singapore’s Rohit Malkani as chief creative officer

    Minority ropes in Publicis Singapore’s Rohit Malkani as chief creative officer

    MUMBAI: Minority has appointed Rohit Malkani as its new chief creative officer. Malkani’s focus will be on shaping the creative culture of the agency and spearheading the agenda for disruptive work.

     

    Malkani’s last stint was at Publicis Singapore where he was regional creative director – Asia Pacific responsible for P&G and Citibank. Prior to that, he has led creative mandates across Grey India, Bates India, Publicis Ambience, JWT and even done a digital stint with PlanetAsia.

     

    In his 20 years across agencies, geographies, categories and consumer segments, Malkani has won numerous awards both for creative excellence and effectiveness.

     

    Minority managing partner Yogi Vashishta said, “A meeting of minds, wavelengths, value systems always kept Popo at the top of our list. We are delighted to finally have him with us co-driving our agenda to create disruptive big impact work and build great brands.”

     

    Minority managing partner Suraj Pombra added, “Popo (Malkani) is one of those rare creative leaders with the right mix of cutting edge ideas, brand thinking and phenomenal leadership and teamwork. Having worked with him closely at Publicis, I know what he brings to the party and I’m confident Minority will benefit hugely with the creative reigns in his able hands.”

     

    Malkani said that the timing was just right to be back. “In the wave of small being the new big, Minority seemed like a really good decision, especially since Yogi, Suraj and I uncannily seem to be on the same page on a number of topics. The agency is poised with a team and client base to move into top gear,” Malkani said.

     

    Minority is a four-year-old start-up that has worked with clients like Legrand, AppsDaily, Safari Luggage, Reliance Cement, Suzlon, Boroline, Kalpataru, Boostmysale.com, Pride Builders, Reliance Energy, Mumbai Metro, Suthol, Antarang, Airport Express (Delhi) and Transitions.

  • Grey creates Network18’s corporate campaign

    MUMBAI: Grey Worldwide- Mumbai has created the new corporate campaign for Network18 titled ‘Red Tag‘. It has been directed by filmmaker Dibakar Banerjee.

    Grey India national creative director Malvika Mehra said, “The task very simply was to introduce Network18 to the world and explain the role it plays in impacting people‘s lives. We wanted to create something for Network18 that ‘connects‘ with the consumer. We did this in a very simple way. We took an element from the Network18 logo itself – ‘the red tag‘ and had some fun with it.

    “The brief was simple enough, but fitting all the pieces together in a script wasn‘t, believe me! We knew we wanted to be about omnipresence, we knew we had to be fresh, but above all we were sure we didn‘t want a stiff conventional, corporate approach,” Grey Mumbai senior ECD Rohit Malkani said.

    “Rather than have Network18 do a little chest thumping exercise, it made more sense to have people discover for themselves how big they really are. And that was the genesis for the ‘red tag‘ game,” Mehra added.

    The agency has used ‘BachkeRehna‘ track from Pukaar in an attempt to bring alive India and its people, whose lives Network 18 touches.

    The film begins in a regular looking office where a man shakes his head incredulously as he announces that the ‘rupee is 56 to the dollar‘. Suddenly he finds a female colleague rushing towards him with a red sticky tag/note, which she slaps on to his chest. He is surprised at first then realises why she did that as he checks the CNBC moneycontrol page on his phone. To his surprise he now sees her surfing some deals on Homeshop 18.com. In a ‘counter move‘, he rushes to her with glee and slaps her back with a red tag.

    And so it begins…a random, fun and exciting game where people across India tag each other with Red Tags each time they are touched by Network18. A young girl is tagged by her father because she pushes away her dinner plate after seeing a report on Anna, a boy is tagged by his friends after he lets out a volley of abuses at their neighbour, a grandmother is tagged by her granddaughter who spies her watching BalikaVadhu and dabbing her eyes etc. The film ends after a series of rapid tags with a voice over that highlights the penny drop moment. “If you were tagged for every way that we touched your life. This is what your world would look like. This is Network18. The life in your day.”

  • Grey creates Network 18’s corporate campaign

    MUMBAI: Grey Worldwide Mumbai has created the new corporate campaign for Network 18 titled ‘Red Tag‘. It has been directed by filmmaker Dibakar Banerjee.

    Grey India national creative director Malvika Mehra said, “The task very simply was to introduce Network 18 to the world and explain the role it plays in impacting people‘s lives. We wanted to create something for Network 18 that ‘connects‘ with the consumer. We did this in a very simple way, we took an element from the Network 18 logo itself – ‘the red tag‘ and had some fun with it.

    “The brief was simple enough, but fitting all the pieces together in a script wasn‘t, believe me! We knew we wanted it to be about omnipresence, we knew we had to be fresh, but above all we were sure we didn‘t want a stiff conventional, corporate approach,” Grey Mumbai senior ECD Rohit Malkani said.

    “Rather than have Network 18 do a little chest thumping exercise, it made more sense to have people discover for themselves how big they really are. And that was the genesis for the ‘red tag‘ game,” Mehra added.

    The agency has used ‘BachkeRehna‘ track from Pukaar in an attempt to bring alive India and its people, whose lives Network 18 touches.

    According to the company statement, the film begins in a regular looking office where a man shakes his head incredulously as he announces that the ‘rupee is 56 to the dollar‘. Suddenly he finds a female colleague rushing towards him with a red sticky tag/note, which she slaps on to his chest. He is surprised at first then realises why she did that as he checks the CNBC moneycontrol page on his phone. To his surprise he now sees her surfing some deals on Homeshop 18.com. In a ‘counter move‘ he rushes to her with glee and slaps her back with a red tag.

    And so it begins…a random, fun and exciting game where people across India tag each other with Red Tags each time they are touched by Network 18. A young girl is tagged by her father because she pushes away her dinner plate after seeing a report on Anna, a boy is tagged by his friends after he lets out a volley of abuses at their neighbor, a grandmother is tagged by her granddaughter who spies her watching BalikaVadhu and dabbing her eyes etc. The film ends after a series of rapid tags with a voice over that highlights the penny drop moment. “If you were tagged for every way that we touched your life. This is what your world would look like. This is Network 18. The life in your day.”

  • Grey’s Rohit Malkani and Bhavesh Kosambia to judge New York Festival 2011

    Grey’s Rohit Malkani and Bhavesh Kosambia to judge New York Festival 2011

    MUMBAI: Grey’s executive creative director Rohit Malkani and creative director Bhavesh Kosambia have been appointed on
    the Jury Panel for the New York Festival International Advertising Awards to be held on 5 May in New York.
     
    Malkani says, “New York Festivals is one of the most prestigious advertising shows and being selected for the Jury is a huge honour. I am looking forward to a hectic but stimulating round of judging.”


    This year, each juror will be assigned to 10-person online panels, which will start at different times throughout the online judging process. Each juror will be using a password and an email address, to access the entries to be judged.
     
    Seven days time will be given to complete the online judging session and between 10 to 12 hours to complete a session.


    Kosambia adds, “To be on board as Grand Jury for New York festival design category is undoubtedly an honor, and I am very excited about it. According to me a good design is a medium in itself to communicate and you don’t need to know any particular language to understand or appreciate it.”
     
    This will be the largest gathering of nearly 300 Grand Jury members, consisting of chief creative officers, executive creative directors, creative directors, executive producers, film directors and designers, representing over 55 countries.


    The awards ceremony and conferences will be held on 5 May,in New York.