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Tag: Rohit Malkani

  • Vicks Cough Drops collabs with Yuvraj Singh for #VicksKholIndiaBol cheer anthem

    Vicks Cough Drops collabs with Yuvraj Singh for #VicksKholIndiaBol cheer anthem

    Mumbai: Vicks Cough Drops, the trusted brand known for its commitment to giving India a khich-khich free voice, joined hands with cricket icon Yuvraj Singh to unveil its new #VicksKholIndiaBol cheer anthem. The #VicksKholIndiaBol cheer anthem celebrates our nation’s boundless enthusiasm for cricket and aims to enable 142 crore Voice champions to cheer for their team this cricket season.

    Vicks Cough Drops has always been known for its iconic campaigns highlighting how it has enabled Indians to speak up in critical moments of life without any khich-khich. This cricket season, Vicks Cough Drops presents a fresh musical take on keeping the cricket fans at the center and giving them a khich-khich free voice to cheer for their team.

    P&G India category leader – personal healthcare Sahil Sethi stated, ” This cricket season, Vicks cough drops is delighted to launch the #VicksKholIndiaBol anthem in collaboration with Yuvraj Singh, to inspire millions to cheer aloud with a khich khich free voice and support their team with a josh like never before. The lyrics of the anthem reveal how voices have the power to make the loudest cheer, how cheers can turn tables during a match, and multifold the passion of cricket fans from every nook and corner of our country. To ensure that no cheer goes unheard, we have also partnered with India Signing Hands to create a fun-filled version of this anthem in Indian sign language for the estimated 6.3 crore strong hearing impaired community, who share the same passion and enthusiasm for the game. With this anthem, Vicks cough drops are celebrating the unity in diversity that defines our nation and its love for the game.”

    Speaking about the anthem cricket icon Yuvraj Singh shared, “There is nothing more motivating for a player than the encouraging cheers of our fans. I am thrilled to be a part of the #VicksKholIndiaBol anthem as we call on cricket lovers to become Voice champions and cheer out loud. The #VicksKholIndiaBol Cricket anthem not only promotes unity and inclusivity in cheering for India but serves as a powerful reminder that when we unite our voices, there is nothing we cannot achieve. I also enjoyed learning and performing the anthem in Indian sign language and thank Vicks and India Signing hands for this opportunity to connect with this very special community of cricket fans.”

    Although India is home to a remarkable 142 crore cheers, approximately 6.3 crore cheers remain unheard, and this significant fraction belongs to the hearing-impaired community. Hence, this cricket season, Vicks Cough Drops has collaborated with India Signing Hands – an organization dedicated to promoting Education, Awareness, and Accessibility for the Deaf Community in India – for a specially curated Indian sign language version featuring passionate fans from the community and Yuvraj himself grooving to it.

    India Signing Hands founder & CEO Alok Kejriwal shared, “As a deaf individual I faced difficulties in acquiring news from channels or communicating with hearing people due to lack of accessibility tools such as interpreters and subtitles. Realising that many deaf persons would also be facing the same issues, a group of us came together to start India Signing Hands (ISH) with the goal of providing solutions to “Accessibility” issues faced by deaf people in India. Vicks has been a household brand for many of us, and we were so excited to be approached by Vicks to create this one-of-its-kind fun anthem in Indian sign language to enable the deaf to also join in to cheer during this cricket season. The anthem will soon be released on our social channels reaching over six lakh members of the community. We applaud Vicks Cough Drops for this inclusive effort and thank Yuvraj for his enthusiastic support.”

    This iconic #VicksKholIndiaBol anthem has been curated and conceptualised by Vicks India in partnership with LK Saatchi & Saatchi. “For generations, Vicks Cough drops have been getting rid of your khich-khich and soothing itchy throats. But this time around, the challenge to us was slightly different. With the cricket season around the corner, Vicks wanted to create noise (pun intended!) in an unconventional way. The cheering/voice connect to the brand was obvious. But how do we slice this one differently? How do we avoid getting lost in the slew of cricket anthems? Multiple jamming sessions later, the team began the search for India’s ‘Voice Champions’, garnering support from 142 crore Indians through a rousing anthem that features the ‘six sixes’ man himself Yuvraj Singh and over 220 cast members! It’s been a long and satisfying ride for us, partnering with Vicks team who have indulged and rooted for us all the way” said  L&K Saatchi & Saatchi Jt. national creative director Rohit Malkani.

    Vicks Cough Drops can be purchased across all grocery and pharmacy stores near you.

  • Captain Steel partners with L&K Saatchi & Saatchi for the creative and digital media mandate

    Captain Steel partners with L&K Saatchi & Saatchi for the creative and digital media mandate

    Mumbai: L&K Saatchi & Saatchi has won the media mandate for Captain Steel India Ltd, a leading TMT  bar producer. The account will be serviced from the agency’s Kolkata office.

    This collaboration marks a significant step forward in Captain Steel’s mission to enhance its brand presence and expand its reach across the country. As part of this partnership, the agency will be responsible for managing Captain Steel’s mainline and digital creatives, as well as its digital media solutions. This holistic approach aims to leverage the agency’s expertise to develop captivating narratives that resonate with the target audience and drive brand recognition.

    L&K Saatchi & Saatchi Jt national creative director Rohit Malkani said, “When one of the fastest growing TMT bar manufacturers was looking out for an agency to partner them to create a national footprint, it was an opportunity we couldn’t wait to sink our teeth into.  Captain Steel is one of the most visible brands in the East with a legendary brand ambassador and huge ambitions. We are delighted to win this opportunity to get them to where they want  to be.”

    Captain Steel director Avinash Agarwalla expressed, “Captain Steel is a brand that has carved its niche in Eastern India, Assam, Tripura. Our focus is to strengthen and expand our footprints across India. We wanted an agency partner that provides strategic thinking combined with creative solutions to augment the brand value and volume. With L&K Saatchi  & Saatchi onboard, we are looking to create a difference in this highly cluttered marketplace.”

    L&K Saatchi  & Saatchi executive vice president and business head (North & East) Hindol Purkayastha added, “Captain Steel has been at the forefront in the TMT segment and their presence through distribution and marketing is truly enviable. We are indeed delighted to have the opportunity to partner with the brand’s ambitious growth trajectory. L&K Saatchi &  Saatchi Kolkata has been strengthening its presence last few years and is truly invigorated to be able to add value to Captain Steel. What is most rewarding is the digital journey that will focus on key influencers and consumers alike. The brand is clear on taking significant strides  in the market, and that is an exciting challenge for us.”

    Captain Steel India Ltd is one of the leading TMT bar producers manufacturing TMT rebars,  TMT rings, wires and nails. With a strong network of over 5000 trade partners, it is one of the fastest growing TMT manufacturers, expanding footprints to multiple states across the country including Eastern India in Jharkhand, Bihar, West Bengal, Assam, Odissa, Tripura and certain parts of Uttar Pradesh. 

  • TimesPro onboards L&K Saatchi & Saatchi India to develop its brand campaign

    TimesPro onboards L&K Saatchi & Saatchi India to develop its brand campaign

    Mumbai: EdTech platform TimesPro announced the appointment of L&K Saatchi & Saatchi India to create and launch its brand campaign.

    The agency won the business as part of a multi-agency pitch. The agency has been invited on board to actualize TimesPro’s efforts to build brand visibility across all learner categories, and the project will be managed by the Mumbai team of L&K Saatchi & Saatchi.

    TimesPro head of brand marketing & communications Gaurav Barjatya said, “We look forward to collaborating with L&K Saatchi & Saatchi on this important project. Their creative approach, built on consumer insights and business effectiveness, is exactly what the brand requires during its growth phase.

    Sharing his views, L&K Saatchi & Saatchi joint national creative director Rohit Malkani said, “This has been a particularly rewarding win! The education space is ripe with innovation and new thinking. And TimesPro is poised to create an extraordinary product. We’re delighted to partner them on a journey that promises to be exciting, uncharted and rewarding all at once.”

    L&K Saatchi & Saatchi EVP & business head Nikhil Kumar commented, “We are truly proud to have won the TimesPro mandate after a multi-agency pitch. With the edtech boom in the country and the private sector playing a pivotal role in facilitating this, we felt it was an opportunity to not only scale up this vertical of the Times Group, but also partner with them in defining its core purpose and reason to exist.”

  • L&K Saatchi & Saatchi ropes in Kanishka Vashisht as executive creative director

    New Delhi: L&K Saatchi & Saatchi strengthened its creative team on Monday with the appointment of Kanishka Vashisht as the executive creative director. Vashisht will be based out of New Delhi and will manage all brands for the region. He will report to L&K Saatchi & Saatchi, Joint national creative director, Rohit Malkani.

    Vashisht joins the agency from Lowe Lintas, Delhi where he was group creative director. His joining will strengthen the agency’s creative output and help create a unique culture – one that will thrive on creating superlative content & meaningful conversations for brands in the region, said the agency in a statement on Monday.

    Commenting on the appointment, Malkani said: “Finding the perfect person to head our New Delhi office wasn’t easy. It had to be someone who shared our obsession for spawning a unique culture, who shared our ambition for creating conversations and superlative content and finally, someone with a proven track record. In Kanishka, I saw all three. He is a unique creative person with his heart in the right place! It’s going to be a heck of a ride with him on board.” 

    Vashisht began his advertising journey as a suit in Triton Advertising, Delhi. But the creative spirit in him led him to switch over and join Ogilvy Delhi in 2004. After a five-year stint at the agency where he worked on brands like Motorola, KFC, LG, Eno, and others, he left to join Leo Burnett. As Uninor was born, he was then summoned to McCann Delhi to build relationships with Perfetti, Chevrolet, Coke, Aircel, Metlife, Greenlam, and others.

    After a five-year stint, Lowe Lintas Delhi came calling and got him to help conceive much more than just ideas for brands like Google, Micromax, Foodpanda, and Hindustan Times. He briefly took a sabbatical to explore his liking for a serene setting and left for the fields of southern France.

    Sharing his views on the opportunity that this role presents, he said, “I believe L&K Saatchi & Saatchi is an extremely fertile land for some very interesting brand work. My job is to sow the seeds of possibility, gather and nurture talent, and of course, reap the fruits of our combined efforts.”

  • Crompton launches new TVC campaign “Silence Bhi aur Energy Savings Bhi”

    Crompton launches new TVC campaign “Silence Bhi aur Energy Savings Bhi”

    MUMBAI:  Leveraging its leadership in the fan’s category, Crompton Greaves Consumer Electricals Ltd has unveiled its latest multimedia campaign called “Silence Bhi aur Energy Savings Bhi” for its new launch of innovative and premium range of SilentPro ceiling fans that is 2X times more silent than regular fans and delivers up to 50 per cent energy savings in electricity costs. Showcasing a playful interaction between a husband and wife, the campaign brings out a humorous yet much needed insightful take on silence. 

    The world we live in has become increasingly noisy today, constantly bombarded by sounds. Having a bit of silence to ourselves has become a luxury that we hope to achieve some times. Also, with everyone now being at home for a longer period, distractions have gone up a notch – from the constant background noises of a TV to ambient noises of a squeaky ceiling fan, our peace always tends to get disrupted. Hence, it’s important to give our ears a break or take a break from those distractions and difficulties of that busy life and try to experience the peace and tranquility. Bringing this to light, Crompton has launched its latest multimedia campaign – “Silence Bhi aur Energy Savings Bhi” for its new innovative SilentPro fans taking into consideration the underlying importance of those moments of silence that is needed in our daily lives as well as an entertaining take on a couple’s relationship in the film. 

    Crompton Greaves Consumer Electricals Ltd  VP marketing Rohit Malkani said, “We are very pleased to launch this campaign for our new range of ceiling fans called SilentPro that captures the very nuances of everyday life. Crompton has consistently innovated to provide meaningful solutions that ease the consumers’ life. We understand that the fan is one of the most essential/fundamental necessities at home. At the same time, energy efficiency is also one of the driving factors in trying to save costs as well as doing our bit in contributing to the environment. Hence, keeping in mind how everyone needs a little bit of peace and quiet today more than ever before, we hope that the campaign addresses the same and our product helps in bringing comfort, long term benefit in energy savings as well as (mental) peace to the people."

    Conceptualised by BBDO India, the narrative of the quirky film showcases a hilarious quarrel between a husband and wife where the latter finds it hard to experience some silence or cooling at home in the midst of her loud husband and a creaky fan. In placing a bet of having a fan that guarantees innovation and premiumness with a triple benefit – not only silence but also a higher air delivery and one that is also completely energy efficient – the wife takes the win leaving an astonished husband in the wake of a peaceful scene, thereby capturing the most basic need/moment of experiencing silence and having “silence bhi aur energy savings bhi.” 

    The 360-degree campaign will be launched on television and will further be amplified through various other mediums of the media. 

    BBDO Mumbai CCO Hemant Shringy said, “The noise of a fan is something that we are so used to that we don’t realise how we have compromised our lives around it. We speak loudly, we keep the television volume high and often miss out some moments and conversations. Only once we experienced Crompton SilentPro did we realise what we were missing, and that we can experience silence even when the fan is on. Innovations like these make communication a lot easier. We really just highlighted the reactions that we all had. Because just like the husband in the film, we too felt, ‘Sab fans awaaz karte hain’ (all fans make noise). And that made room for interesting banter between our couple. This film adds to the world of the Crompton couple that we have so far lived with featuring the various offerings and innovations from Crompton – from fans and lights to coolers and home appliances.” 

  • L&K Saatchi & Saatchi strengthens creative team in Mumbai

    L&K Saatchi & Saatchi strengthens creative team in Mumbai

    Mumbai: L&K Saatchi & Saatchi India has announced two key appointments for its creative teams in Mumbai. Joining the agency are Chandani Samdaria, who comes on board as senior creative director and Nikita Goswami who has joined as creative director. The duo will report to L&K Saatchi & Saatchi joint national creative director Rohit Malkani.

    Both join at a time when the agency has been winning a stream of new businesses since the start of 2020. Their task would be to ideate, co-create and put out compelling pieces of work in the marketplace while also playing an important role in increasing the creative standing of the agency especially in the western region.

    Malkani said: “At L&K Saatchi and Saatchi Mumbai, we are at the crux of a fabulous tomorrow, with a slew of new brands, leadership and energy. In the sea of prospective candidates that I met over the last few months two individuals stood out for me. They were bright, articulate and talented of course, but above all, they both had minds that were buzzing with fresh perspectives and a hunger for great work that I have rarely seen. Thank you Nikita and Chandani for teaming up for this gig and we’re looking forward to some seriously differentiated work from you!”

    Samdaria joins the agency from Leo Burnett and has nearly a decade of creative experience handling brands across categories like F&B, entertainment, haircare, detergent, personal hygiene etc. Some of the brands she has worked on include Amazon Audible, Tide, Knorr, Closeup, Clinic Plus, Ariel, Hotstar, Kwality Walls, Pillsbury etc.

    Chandani said: “L&K Saatchi & Saatchi has a bag full of established brands and I feel that I can help build the creative prowess further. When I spoke to Paritosh, I liked the vision he had for the agency and that’s what pulled me towards it. The only challenge was joining during the ongoing Covid2019 crisis, but everything fell into place sooner than I’d imagined. In fact, this pandemic made me realise that advertising today is more relevant than ever before. We are not just selling a product, we are selling stories of hope and emotions that will help us rebuild as a race. There’s a sea of negativity around us. Along with L&K Saatchi & Saatchi, I’m just hoping to create a few waves of positivity in it.”

    Goswami joins the agency from Ogilvy & Mather and has over ten years of experience managing creative mandates for brands like Taj Hotels, Dove Hair, Tang, Cadbury’s, Red Label Tea, Vodafone, Parachute, State Bank of India, Vodafone among others. She has also had promising stints at Publicis Capital, Euro RSCG, McCann Erickson and Lowe Lintas.

    Goswami said: “I see myself as a perfect fit for the leadership Paritosh and Rohit were looking for. I'm thrilled to join L&K Saatchi & Saatchi – a place with rich veins of talent and a good portfolio to match. I enjoy being a part of a dynamic culture that continues to bring forth interesting opportunities despite an ongoing pandemic. Today's advertising is particularly challenging and needs conscious messaging and speedy execution. I look forward to bring these to the agency and contribute meaningfully to its creative output.”

    Both the appointments are effective immediately and based out of Mumbai.

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  • L&K Saatchi & Saatchi names new NCDs

    L&K Saatchi & Saatchi names new NCDs

    MUMBAI: L&K Saatchi & Saatchi has announced the departure of its CCO Delna Sethna and the roll out of a new creative organisational structure which will be led by Kartik Smetacek and Rohit Malkani, both of whom will now be sharing the national creative director responsibility. It was less than a year back that the agency had announced the elevation of Delna Sethna as a CCO.

    Smetacek and Malkani have been elevated from the post of ECD and national ECD, respectively. While the former will be responsible for the creative teams in Mumbai, the latter will be responsible for the creative teams in Delhi and Kolkata with some key projects in Mumbai.  

    With over 18 years of experience, Smetacek has worked across a host of agencies including Publicis Ambience, ideas@work, Draft FCB. For the last four years he's been at L&K Saatchi & Saatchi.   

    Malkani started his advertising career in the account planning department at Rediffusion DY&R, Delhi. After a brief stint he moved to the creative side. With over 15 years’ experience in the industry he’s worked with JWT, Planetasia.com, Publicis Ambience, Bates, Grey Worldwide, Publicis Singapore and Minority on a diverse range of brands.  

  • Bauli does first promotion of Moonfils in India

    Bauli does first promotion of Moonfils in India

    MUMBAI: Italian confectionary brand Bauli has launched its first ever TVC in India for Bauli Moonfils. Priding on a legacy of fine Italian baking, Bauli Moonfils are made from authentic Italian recipes filled with decadent and rich filling and baked to perfection. They are available in choco cream, strawberry, vanilla and orange flavours.

    The TVC revolves around the crescent moon shape and the softness of Moonfils, and begins with a little boy, who in his all curiosity and naivety, asks his mom one day where the moon disappears every morning. The mother, like most mothers, tries to put off the question by quickly answering that the moon actually goes to the next-door bakery. In the bakery, the baker plays along and he bakes Moonfils while the boy looks upon in total amazement. Until finally, the baker holds up a Moonfils and the boy finds the moon he was looking for.

    Saatchi & Saatchi executive creative director Rohit Malkani says, “For the film, we played on the unique shape of Moonfils and created a story around it. From croissant tasting and baking to sourcing the perfect looking chef for the film.”

    Bauli India senior marketing manager Raghav Ravichandar adds, “Bauli has been loved globally and we are extremely excited about entering India. Our brief to Saatchi&Saatchi was for a campaign that would generate intrigue for Bauli Moonfils, and highlight the delicious offering Bauli has.”

    This will be a 360-degree campaign led by TV, digital, outdoor, PR, sampling/activation and retail communication targeting across consumer groups.