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Tag: Rohit Khatua

  • Art-E partners with Antara Senior Care to launch AGEasy

    Art-E partners with Antara Senior Care to launch AGEasy

    Mumbai: Art-E Media Tech, India’s leading creative media and martech agency, is elated to announce its newest collaboration with Antara Senior Care, a Max Group company to launch AGEasy. A new-age holistic D2C platform and part of Antara’s assisted care services portfolio, AGEasy is designed to empower seniors to age with ease and joy through customised health and wellness solutions that are based on expert-assisted advice, technology, and curated products. In this exciting partnership, the agency successfully managed the launch of AGEasy and created a strong presence for the brand on both social and e-commerce platforms. Additionally, the agency’s mandate also included lending post-launch support to the brand.

    Speaking on this partnership, Art-E partner & CEO Amit Dhawan said, “Our partnership with Antara has been a truly amazing experience and after delivering the best for their Assisted Care Services offerings, we took up the baton to partner with them for AGEasy. A strong creative team from our end in collaboration with a highly experienced team at Antara, made this launch successful.”

    Antara Senior Care chief marketing officer Rohit Khatua said, “As pioneers in the space of senior care, Antara always strives to offer products and solutions that enhance the quality of life for our seniors, enabling them to age with ease and joy. With the introduction of our latest offering, AGEasy, we’ve taken another significant step towards establishing a fully integrated ecosystem for seniors. When we embarked on this journey, Art-E enthusiastically embraced the new challenge and joined forces with us. I am confident that this partnership will successfully propel our brand forward.”

    AGEasy by Antara chief business and growth officer Dr Varun Gupta said, “AGEasy by Antara is designed keeping in mind various chronic conditions that often trouble seniors. Two of these conditions are joint pain and risk of fall, for which we have launched holistic joint pain and fall-management solutions. Art-E has been part of the Antara family for some time now, making them the natural choice to collaborate on the launch of our new direct-to-consumer (D2C) venture. Leveraging their creative team and their profound expertise, Art-E played a pivotal role in the successful launch of AGEasy.”

  • Antara’s AGEasy campaign celebrates Senior Vitality

    Antara’s AGEasy campaign celebrates Senior Vitality

    Mumbai: AGEasy by Antara, a pioneering platform dedicated to enhancing the well-being of seniors through health and wellness solutions, is proud to announce the launch of its latest heartwarming campaign, “Let Your Love for Life Never Age.” This innovative campaign seeks to spotlight the enduring love and vitality shared by senior couples and demonstrate how AGEasy solutions play a pivotal role in preserving that youthful spirit.

    Conceived and executed by Havas Worldwide India, this campaign is more than just a marketing initiative; it’s a celebration of the boundless energy and love that seniors bring to life every day. AGEasy by Antara believes that age should never be a barrier to enjoying life to the fullest, and this campaign showcases their commitment to that belief.

    Antara Senior Care Chief Marketing Officer Rohit Khatua said, “Reflecting the changing demographics, India will have ~300 million seniors by 2050 as compared to ~120 million today and the industry needs to take strides in addressing the growing demand for senior care. As industry leaders, we are committed to continuing to innovate and provide more products and solutions that empower our seniors to age with ease and joy. From independent-living senior residences to assisted care services, Antara’s mission is to positively impact the lives of seniors and their families. With our new offering, AGEasy, we have taken one more  step ahead in creating an integrated age-well ecosystem for seniors.”

    Antara Assisted Care Services Head of Growth Marketing Shahid Shams said, “AGEasy by Antara is a unique ‘’phygital’’ platform that offers personalized solutions for managing chronic conditions through expert-assisted journeys. Our brand film beautifully embodies this promise, and it serves to emotionally connect with every senior by depicting a common experience. This film will help us spread awareness about AGEasy by Antara, and enable us to reach a wide audience, so they may access our services to manage their chronic conditions better.”

    Speaking about the campaign, Havas Worldwide India chief creative officer Anupama Ramaswamy said, “Age should never come in between us and living life to the fullest. That’s the message this touching story wants to tell the world. The challenge was to make Antara more than just a brand that aids elderly people in their daily activities. We wanted Antara to be seen as a friend, who understands their passions and desires. A friend who makes them feel like age is just a number. A friend who encourages them to explore their childlike innocence and feel alive at every moment. And do all the above without fear and apprehension. So that their love for life never ages.”