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Tag: Rohit Kapoor

  • Havells unveils innovative campaign for Ganesh Chaturthi

    Havells unveils innovative campaign for Ganesh Chaturthi

    Mumbai: In the spirit of celebrating Ganesh Chaturthi, Havells India Ltd has rolled out its latest innovative campaign #HavellsKeDeva. The brand has introduced a ground-breaking OOH campaign in Thane’s Majiwada Flyover where 100 designer fans have been put together to bring alive a unique Lord Ganesh Idol. This innovative hoarding aims to celebrate the joy and fervor of the Ganesh Chaturthi festival by combining art and technology, leaving viewers mesmerized with its grandeur and visual appeal.

    The campaign also includes a digital film to capture the essence of Ganesh Chaturthi showcasing a mesmerizing shadow art of Lord Ganpati, meticulously crafted using Havells appliances. Along with these activations, the brand has also launched #HavellsKeDeva contest in collaboration with Radio One and Radio City Maharashtra. This interactive contest invites customers and viewers to participate, engage, and celebrate the festive season.

    Talking about the latest festive campaign, Havells India EVP – brand marcom Rohit Kapoor said “Ganesh Chaturthi is a time to honor innovation, transformation, and new beginnings. At Havells, we embrace these values in all our endeavors. We are thrilled to introduce our #HavellsKeDeva campaign, where we amalgamate tradition and innovation. Havells has always strived to redefine the boundaries of advertising and through our latest campaign, we aim to not only celebrate the festival but also showcase our passion for innovation. Join us in celebrating the spirit of Ganesh Chaturthi!”

    Three simple steps to participate in #HavellsKeDeva contest:

    ●    Share a picture of your Ganesha idol/pandal through a story/reel/post/comment. 
    ●    Use the hashtag #HavellsKeDeva and tag Havells’ official handle. 
    ●    Use music Havells Ke Deva- Stuti.

    Winners will get a chance to win exciting prizes.

  • Havells celebrates Onam with a campaign launch featuring Mamta Mohan Das

    Havells celebrates Onam with a campaign launch featuring Mamta Mohan Das

    Mumbai : Havells India Ltd announced its latest campaign for the Kerala market to promote its kitchen appliance range around Onam.

    The campaign features actor Mamta Mohan Das, who offers a fresh perspective on how cooking can be easy and enjoyable with Havells Kitchen appliances such as the Heavy-Duty Mixer Grinder Hexo Series, Silencio mixer grinder, OTG, and induction cooktop.

    Havells India’s executive vice president-electrical consumer durables Rajiv Kenue said, “Kitchen is the heart of every Indian household. In India, food and festivities go hand in hand. Every occasion is celebrated with a distinct set of delicacies from each region. Onam is the biggest festival in the state of Kerala, and we are proud to welcome such a talented celebrity, Mamta into the Havells family at this auspicious time.”

    He further added, “With our latest digital campaign around Onam, we aim to celebrate the true taste and essence of good food by showcasing how cooking can be effortless and full of fun, with the help of kitchen appliances.”

    A series of four digital films are part of the campaign, and they are being promoted across several websites & social media networks like YouTube and Instagram.

    The video and display campaigns have already begun and will run through mid-September 2022.

    The campaign beautifully demonstrates how Havells’ multi-purpose kitchen appliance range, with its superior product design and dependable quality, improves our daily lives & kitchens.

    Havells India executive vice president-marketing Rohit Kapoor said “With Onam around the corner, we are delighted to introduce our latest campaign with Mamta, a talented celebrity, and a trendsetter in the target market. We are confident, with her as the face of the campaign, we will be able to reach a large consumer base in the region and solidify our strategy of going deeper into homes.”

    “As a part of this 360-degree campaign, we are also promoting our existing product campaigns on Hexo MG and Lloyd products featuring Mohan Lal. Kerala is one of our key growth markets and we continue to engage further to deepen consumer connect and strengthen our presence in the region,” he added.

    Havells is also promoting the campaign through retail visibility, cinema integration, and a display campaign in leading regional media to further strengthen its connection with its target audience across Kerala.

  • Center fresh, Love Aaj Kal 2 collaborate for a special TVC

    Center fresh, Love Aaj Kal 2 collaborate for a special TVC

    MUMBAI: Center fresh 3 Layer Gum has partnered with Love Aaj Kal 2, one of Bollywood’s most awaited movies of 2020 to build and create a buzz about special connections on Valentine’s Day. Bollywood heartthrobs Kartik Aaryan and Sara Ali Khan will be seen in the special TVC shot for Center fresh 3 layer Gum in collaboration with the movie Love Aaj Kal 2. 

    Talking about this collaboration timed around Valentine’s Day, Perfetti Van Melle India director – marketing Rohit Kapoor said, “Center fresh as a brand enjoys immense love amongst consumers as it provides fresh breath confidence in key situations of proximity. Our 3 Layer Gum targets consumers who have an on-the-go lifestyle and require fresh breath for extended periods.  We look out for activations that seamlessly connect with the brand proposition and resonates well with our target audience of young adults. Our collaboration with the upcoming movie Love Aaj Kal 2 is a step in this direction.“

    The communication for this association builds on the benefit of 3 layer gum in various boy-girl situations like first meetings, long conversations and moments of togetherness and fits perfectly well with the brand world of Center Fresh. 

    Speaking more about the collaboration with Love Aaj Kal, Kapoor added, “Kartik and Sara speaking about the brand in the co-branded TVC was a natural fit and we wish them luck for this new release. 

    Bling Entertainment Solutions partner and business head Swati Iyer said, “Love Aaj Kal is all about the feeling of love that transcends time and geographies. The chemistry of the connection between two people is the essence on which these stories are based. Center Fresh as a brand owns the “fresh breath confidence” space through its product offering like 3 layer Gum, tailored for occasions that require fresh breath for extended periods. This makes it a perfect partner for the movie. It was great to have worked with the Center Fresh team on this association and we are confident of this being a fruitful one. I am sure that this Valentine’s Day will not just be about the feeling of love, but also about the confidence backed by fresh breath to pursue matters of the heart.”

    Center Fresh 3 Layer Gum is a unique combination of fondant with special cooling ingredients sandwiched between layers of gum and promises ‘fresh breath that lasts long’. The pack is available in a multi pack that has tear-refold packaging, in peppermint and strawberry flavours at price of Rs 5 (pack of 4 gums). The product is also available in a sugar-free variant priced at Rs 25 (pack of 7 gums) exclusively in Modern Trade stores. 

  • Happydent launches #HappydentSparklingSmile campaign in partnership with Smile Foundation

    Happydent launches #HappydentSparklingSmile campaign in partnership with Smile Foundation

    New Delhi: Happydent, one of Perfetti Van Melle India’s flagship brands, has partnered with Smile Foundation for #HappydentSparklingSmile, a digital campaign under which brand is urging consumers to capture candid smiles to help support the education of underprivileged children. Known for its iconic advertisements, Happydent has traditionally bought smiles to the consumer through its quirky and humorous communication centered around the benefit of ‘Sparkling Smiles’ and this campaign is an extension of the brand’s core philosophy. The endeavor to capture #HappydentSparklingSmile is based on the consumer insight that every ‘smiling selfie’ shared on social media may not necessarily be a genuine, heartfelt one.

    For this campaign, the brand has partnered with the leading Indian photographers, Abhinav Chandel, Praveen Bhat, Shramona Poddar and Zaid Salman, to capture “candid sparkling smiles” around them. Under the campaign, these notable photographers have shared the images on their social handles and have also detailed the moment which led to that smile. Alongside, the brand is urging its consumers to share the candid moments on brand’s social handles through a simple process detailed out in the campaign video. The Campaign is live and has received an encouraging response from consumers with close to 60000 entries till now in over a week.

    The process of participation along with campaign details can be viewed in the link below. For every candid smile picture captured and shared by consumers, Happydent will contribute Rs 10 towards the education of kids at Smile Foundation.

    Elaborating on this campaign and partnership, Mr. Rohit Kapoor, Director Marketing, Perfetti Van Melle India said, “We are delighted to be partnering with Smile Foundation for this noble cause. As a responsible corporate, Perfetti Van Melle believes in giving back to the communities where we operate and we aim to make a difference to the lives of these wonderful children by providing them better access to education. The cause coheres with Happydent’s brand proposition of adding ‘sparkling smiles’ to people’s lives.

    #HappydentSparklingSmile is a simple initiative at heart to ensure we are able to light up the lives of some underprivileged kids.”

    Commenting on this partnership Santanu Mishra, Co-Founder and Trustee, Smile Foundation added “We are quite excited to partner with Happydent on this campaign.  The idea behind this partnership is to see more and more children enrolled in schools. Despite, us having a law that makes education a fundamental right of every child between the ages of 6 and 14, the harsh reality is that at least 32 million Indian children of age up to 13 years have never attended any school, majority of them belonging to the socially disadvantaged class. As socially responsible organizations, we will together work to bring back smiles to these children”.

  • OYO elevates Aditya Ghosh to the board; signals strong commitment to sustainable global growth

    OYO elevates Aditya Ghosh to the board; signals strong commitment to sustainable global growth

    New Delhi: OYO Hotels & Homes, the leading global chain of hotels and vacation homes today announced the elevation and addition of Aditya Ghosh, presently CEO, India & South Asia for the hotels and homes business to the company’s board of directors. Aditya is joining Ritesh Agarwal, Founder & Group CEO, OYO Hotels & Homes, Betsy Atkins, Founder & CEO, Baja Corporation and other industry experts like Munish Varma, Managing Partner, SoftBank Vision Fund, Bejul Somaia, Partner, Lightspeed India Partners Advisors, Mohit Bhatnagar, Managing Director, Sequoia Capital India Advisor among others, making it a powerful, diverse, and truly global combination.

    OYO has continuously been investing in further strengthening its corporate governance. The recent appointment of independent director, Betsy Atkins on the Board, who earlier invested in Yahoo and eBay and now Aditya, who hails with a depth of experience in running successful public companies, will both tremendously benefit the company. Aditya’s elevation and addition to a strong group of Board members comes after his successful completion of one year in the company.  During this time, he took the hotels and homes business in India & South Asia to greater heights and implemented several programs to strengthen operating metrics and customer experience thereby more than doubling the asset owner community from 5500+ to 18000+ hotels in a short span of time. In his new role at the board, Aditya will provide strength of governance and leadership as OYO evolves into a truly global high performing company that scales sustainably on the path to profitability with higher expectations from consumers, asset owners, investors and employees. Aditya will focus on five key areas namely, Safety and security, Customer experience, Corporate Governance, Revenue Management and Stakeholder communications.

    Reflecting on the development, Ritesh Agarwal, Founder & Group CEO, OYO Hotels & Homes said, “Aditya’s strong business acumen, problem solving capabilities, passion for building an organization with strong corporate governance and a high performing work culture that thrives on principles of diversity and inclusion, makes him the perfect choice for this larger and more strategic role, at a global level. I am certain that this decision will greatly help OYO achieve its goals, globally.  Like always, we are blessed to have leaders like Aditya who continuously step-up to bigger roles to ensure the company derives benefits from their wealth of experience in such a critical juncture of not just growth, but principled growth for the company. His learnings will be invaluable for all of us.”

    Aditya Ghosh, newly appointed board member, further stated, “I am thankful to the Board for inviting me into the august group to further build OYO as a global brand to reckon with, by not just growing fast, but growing right. You may have heard me repeat this past year, that one of the biggest characteristics about OYO is the opportunity that we have to create a truly global brand out of India – one that is recognised and respected the world over for positively impacting the lives of thousands of employees, creating millions of economic opportunities as well as delighting millions of guests with hospitality experiences across multiple price-points. The opportunity is all this and more, as we aim to set new standards of corporate governance and build a sustainable business at scale, with a clear path to profitability. I am, therefore, excited and keen to play a larger role and harness my experience in helping a public company operate well and ascribe to high standards of sustainable growth. I hope to actively impact the ability of this 20,000+ OYOpreneurs strong organisation, around the world, to achieve its mission and work with some of the sharpest minds across various industries who are part of OYO’s venerable board, to guide the company, as it delivers against its values and promises to all stakeholders.”

    OYO has also announced the appointment of Rohit Kapoor, the current  CEO, New Real Estate Businesses as the CEO for the entire India and South Asia business. Over the last year, Rohit has been overseeing the growth of OYO LIFE – the brand’s long-term rental housing portfolio as well as other new real estate businesses in India. Rohit’s remit will now also span the operations of over 18000+ hotels across 500+ cities in India SA.

    Rohit Kapoor, newly appointed CEO of OYO Hotels & Homes, added, “This is a great opportunity as well as a humbling responsibility and I thank Ritesh and Aditya for the trust and confidence placed in me. Given the impressive performance of the hotels’ business in India and South Asia, I do have some big shoes to fill.  I will do my best and Aditya has promised to be my guiding light in the process. In the last one year, the performance delivered, has been tremendous in not just scaling operations across 500 cities and 18000+ hotels but also delivering on sustainable growth with financial prudence. I look forward to working with Aditya & Ritesh during the transition period and also working with each one of the 10,000+ strong OYOpreneur community in India & South Asia as we lead  by example and set new standards of excellence for OYO and the hospitality industry at large.”

    In the last six+ plus years, OYO has consistently built a culture of innovation and meritocracy supported by the organisational tenet of distributed leadership that empowers and expedites independent decision-making. OYO has not lost a single leader while continuing to attract top talent from the world over.  Aditya and Rohit will be working closely through the coming month to enable a smooth and seamless transition. As part of his new role, Aditya will continue to remain accessible whenever needed.

    Ritesh, further added,“I congratulate Aditya for being a great thought partner and look forward to his continued support and guidance to OYO and its leadership team. I am also excited to announce the appointment of Rohit Kapoor as the CEO of the entire India & SA business. Rohit has been with OYO now for over a year now, and in the last 12+ months, he has worked closely with me on various strategic initiatives across businesses. I am certain that OYO India & South Asia will continue to grow from strength to strength under his able leadership.”

  • Humour has been key to Center Fresh’s brand recall: Perfetti Van Melle’s Rohit Kapoor

    Humour has been key to Center Fresh’s brand recall: Perfetti Van Melle’s Rohit Kapoor

    MUMBAI: The Dutch confectionery and gum manufacturer, Perfetti Van Melle had stepped into the Indian market 25 years back with a unique liquid-filled gum, Center Fresh, which eventually became the category leader in its segment.   One of the largest selling gum brands in India, Center Fresh not only tantalised the taste buds of millions of Indians but also gave memorable marketing campaigns and taglines that stay on the tip of the tongue; the most iconic being ‘Zubaan Pe Rakhe Lagaam’

    Perfetti Van Melle India director-marketing Rohit Kapoor, in an exclusive conversation with Indiantelevision.com, highlights the glorious marketing journey the brand has been on through these 25 years.

    He starts by sharing the initial day story of the brand. Perfetti started the Indian operations in 1994 with the launch of Center Fresh, the first liquid-filled gum of the country. "Over the years we have kept the excitement going on the brand with new campaigns, innovative flavours, and new pack formats introduction to building the category. Center Fresh has managed to play the role of market creator and maintain leadership position in the segment over the years," he says.

    During the launch phase, the objective was how to bring in differentiation and consumer-relevant innovation to the market. It was thus decided to launch the first-ever liquid-filled gum experience with a balanced fresh mint flavour. The brand was launched in a jar pack which provided a great tool to place the SKU front of the shop for visibility and also provided longer stability to the product. It also won the acceptance of mass audience.

    Speaking about the role of marketing in this success, Kapoor quips, “Center Fresh is one of our power brands and there has been consistent marketing support for the brand to stay relevant with the consumers in the domain of fresh breath confidence. The campaigns ‘Zubaan Pe Rakhe Lagaam’ (better to chew than talk) and ‘Taazi Saans Rakho Paas’ (be fresh breath ready) have helped us a lot to garner consumers love for the brand.” Kapoor further mentions that Center Fresh’s association with the World Cup in 1996 had been one of the key disruption points for the brand.

    Initially, the brand was riding the humour wave for its communications. The many ads launched under the ‘Zubaan Pe Rake Lagaam’ umbrella are still unforgettable.

    Kapoor believes that humour is an important way to deliver clutter-breaking and memorable campaigns to drive top-of-mind brand recall. He notes, “Our category is an impulse category and it’s extremely important to keep the brand on top of the minds, which drives purchase decision in the market. Humour is an important way to deliver such campaigns, especially when your target group is the youth, who are being bombarded with enormous messages on a daily basis. A campaign with humour has to strike the right balance between the role of the product/insight in the campaign and entertainment in the storyline.”

    However, in 2015, the brand moved to a new communication platform called ‘Taazi Saans Hamesha Rakho Paas’. Its newest ad film, celebrating its 25 years in the Indian market, also runs around the same message. Speaking about the change in communication module, Kapoor shares, “‘Zubaan Pe Rakhe lagaam’ as a platform, was a very successful campaign for the brand, started in 2007. But as brand custodian, we have to continue renewing the consumer stories and find ways to continue drive trials and building the category. ‘Taazi Saans Hamesha Rakho Paas’ essentially asks one to be fresh breath ready to impress the opposite gender in the first meeting (fresh breath confidence). The objective with the 25-year celebration film was to bring alive such moments of first meeting and bumping into each other in the college corridor is probably the most universal theme.”

    The campaign has been created and conceptualised by Ogilvy & Mather, like most of its previous communications. Kapoor believes the agency has been a big support in making its marketing initiatives a success. He says, “Ogilvy has been a crucial and trusted partner to build many PVMI brands in the category. They have done memorable work on Center Fresh and many other Perfetti brands. They understand what works in the category to drive brand objectives and how to establish the connection with the consumer via compelling consumer stories. The recent 25 years campaign is another example where the Ogilvy team delivered really well on the brief.”

    The brand is now looking forward to continuing building the ‘Fresh Breath Confidence’ platform for its other extensions as well. Kapoor highlights, “This journey started with the launch of Center Fresh Mints, our first non-gum offering, and the proposition along with communication has received an extremely positive response so far. So, the communication strategy on new introductions shall be to highlight the product benefit and moment of consumption, consistent with building the brand on fresh breath confidence platform.”

    Not just for its flagship Center Fresh, Perfetti has been very creative with its marketing communications for other brands under its umbrella too. Talking about the same, Kapoor says, “The strategic intent is to develop the category, identify need gaps, renovate, innovate, and continue to delight the consumers. Also, superior quality products, ability to bring innovation at a faster pace, driving differentiation, memorable communication, and our robust distribution system have led to the popularity of the brands in the portfolio. Thus, the 7 power brands always get required support on identified demand moment via relevant innovations in the communication platforms.”

    He concludes, “Social media and digital space are very important media for us to build brands and have been gaining share in marketing mix spends over the years. We regularly use the medium to improve our reach and drive consumer engagement.”

  • Center Fresh celebrates 25 years with TVC

    Center Fresh celebrates 25 years with TVC

    MUMBAI: Marking the 25th anniversary of Perfetti Van Melle and its chewing-gum brand Center Fresh in India, the brand has come up with a new TV campaign, staying true to its core of ‘Fresh Breath Confidence’. The TVC, conceptualised in collaboration with Ogilvy captures the occasion of first meeting of a couple in college, when being Fresh breath ready makes the moment that much more special.

    Through the TVC, the brand is also inviting consumers to celebrate this milestone, with the launch of a limited period mega promotion which gives the mobile-savvy youth of today a chance to win 25 smartphones every day.

    Speaking on the occasion, Perfetti Van Melle India managing director Rajesh Ramakrishnan said, “This is a landmark year for the brand. Today Center fresh is one of the leading confectionery brands in the country – a testimony to the love and support that we have received over the last 25 years.”

    Commenting on the milestone and the launch, Perfetti Van Melle India director – marketing Rohit Kapoor said, “We look back on these 25 years with a lot of pride and it is a huge privilege to commemorate this special achievement. We thank all our consumers and our teams who have supported us over the years and invite everyone to continue to be with us on the journey ahead. Center fresh packs shall carry 25-year special insignia to inform the consumer and new communication campaign shall be supported extensively on TV and digital medium.”

    Commenting on the campaign, Ogilvy executive creative director Anurag Agnihotri said, “Center fresh is now a 25 years young brand and the celebrations are in order and we are taking this opportunity to engage with the consumer. In our communication, we simply celebrate a timeless, universal and relatable moment of how a boy and a girl meet for the very first time.”

  • Perfetti Van Melle India launches Center Fresh Mints

    Perfetti Van Melle India launches Center Fresh Mints

    MUMBAI: Perfetti Van Melle India has launched Center Fresh Mints, a new offering by the Center Fresh brand in the mint candy segment.

    This new offering will provide the benefit of ‘Instant Fresh Breath’ with 3-layers of sugar free mints available in a stylish pocket friendly pack. Center Fresh Mints will be available in peppermint flavour and strawberry mint at a price point of Rs 10.

    Perfetti Van Melle India managing director Rajesh Ramakrishnan said, “We see tremendous opportunity for growth with relevant extensions in the fresh breath needed space. I am confident that this launch will strengthen the position of Center Fresh brand in India and help extend its equity to higher price points.”

    Perfetti Van Melle India director-marketing Rohit Kapoor said, “We wanted to introduce a truly innovative mint offering under Center Fresh in India specially approaching 2019 when the brand shall be completing 25 years milestone. It’s the first extension of the brand in non-gum segment. Globally we have seen powermints as a category gaining a lot of traction and we would like to develop the category further in India with the launch of Centerfresh Mints.”

    The launch is supported with campaign on TV, extensively on digital medium and visibility tools for retail & modern trade.

    Commenting on the campaign, Ogilvy executive creative director Anurag Agnihotri said, “The launch campaign for Center Fresh Mints highlights various relatable situations in the lives of today’s youth when you would need instant fresh breath. We have tried to capture these occasions through a hummable, memorable music track.”

    Perfetti Van Melle India Pvt Ltd (PVMI) started operations in India in 1994. The company at present has a diverse portfolio of brands across segments (i.e. candies, jellies, gums & chewies) which it sells through various channels across the country. PVMI is a fully owned subsidiary of the global confectionary conglomerate Perfetti Van Melle, headquartered in Amsterdam.

  • Alpenliebe Juzt Jelly pits jelly against jelly

    Alpenliebe Juzt Jelly pits jelly against jelly

    MUMBAI: Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

    The new campaign aims to target the position Alpenliebe Juzt Jelly as the “Enabler of family fun”.  The purpose was to feature the two jellies together in the campaign. The film will be aired across major TV channels in India.

    Perfetti Van Melle India director marketing Rohit Kapoor said, “At Perfetti, we are constantly reminding ourselves of our mission -‘Always innovating what confectionary can do’. This is evident not just in our product innovations but also in who we are targeting. With this TVC, we wanted to reach out to kids in lively cute manner and also to the entire family to promote shared consumption of jellies.”

    McCann Delhi creative head Kapil Batra said, “To bring Alpenliebe Juzt Jelly’s shapes (bottles and bears) alive, we have created a world where these shapes, in addition to being irresistible, also have a mind of their own. Like in this film, how the bottles and the bears try to outsmart each other for their survival in this fun-loving family. We are optimistic about this campaign, and want to take this banterbaazi forward.”

    The campaign portrays one such occasion, takes the viewer on a rollercoaster ride of twist and turns, and endorses the idea of family fun centered around these Juzt Jelly characters. The story revolves around a bunch of bears and bottles trying not to end up as the family’s dessert. They try their best to convince the family members to eat the other one in their own unique ways.

  • Alpenliebe bring family closer in new campaign

    Alpenliebe bring family closer in new campaign

    MUMBAI: Alpenliebe, the flagship candy brand of Perfetti Van Melle India, has launched a new campaign: ‘Alpenliebe Ghuley toh Dil Milein’.

    The TVC is centred around the sweet, rich taste of Alpenliebe and is the result of a comprehensive consumer demand space mapping.

    Over the years, Alpenliebe has found its space in the Indian family set up. In India, joint families are still popular and research showed that the inevitable tiffs between generations are still commonplace. The story was thus based on the insight that making the first move to apologise is still the biggest barrier to get family members talking again.

    The commercial revolves around a little girl who, irked by the tension between her father and grandfather, uses her grandfather’s love for Alpenliebe to bring the duo closer. Using the candy as a bait, she lures the old man into walking up to the chess table where the father-son would often play each other before the fight. As the grandfather relishes the candy by the chess table, she leads her father into believing something that’s completely the opposite of reality. The campaign also stars Boman Irani to improve campaigns memorability, sweet charm and reinforce the message that Alpenliebe candy is for a treat for kids and adults alike.

    Perfetti Van Melle India director marketing Rohit Kapoor says, “The new ad campaign is in a warm and comforting space. The emotional story very beautifully involves the three generations of the family members and conveys the core message powerfully that rich indulgent taste of Alpenliebe triggers resolution of small tension points in the family. The communication tone is very consistent with brand values built over the years and hopefully should connect well with the audience.”

    McCann Delhi Creative head Kapil Batra adds, “The task was to dramatise the indulging experience that comes with an Alpenliebe and make it equally relevant to adults as well. With this campaign, we have managed to do that in a fun, light-hearted way.”

    The new campaign will be aired across all mainstream TV channels and further amplified on digital medium.