ITV

Tag: Rohit Jaiswal

  • Bloomberg Media expands reach with Brandwidth Mediaè tie-up

    Bloomberg Media expands reach with Brandwidth Mediaè tie-up

    MUMBAI: Bloomberg Media, the multi-platform media company for business and financial information, is doubling down on its regional presence with a strategic partnership with Brandwidth Mediaè. The collaboration aims to deliver Bloomberg’s cutting-edge financial intelligence to a wider audience across the subcontinent.

    Brandwidth Mediaè founder & managing director Rahul Sood said, “This partnership with Bloomberg allows us to bring unparalleled financial insights to audiences across the subcontinent. We’re excited to deliver Bloomberg’s dynamic and authoritative news to viewers on all screens.”

    Bloomberg is globally celebrated for its rapid, precise and insightful reporting on business and financial affairs, empowering audiences with real-time updates and deep market intelligence. “We are excited to introduce not just Bloomberg TV, but also Bloomberg TV+ and Bloomberg Originals, further expanding their reach and strengthening the brand in this dynamic region,” said Brandwidth Mediaè founder & managing partner  Rohit Jaiswal.

    Brandwidth Mediaè is an independent content, technology, and media sales company, dedicated to helping global brands expand their footprint and monetise their services. It provides high-impact opportunities for businesses to generate new revenue streams and amplify their reach.

    With a star-studded roster of partners—including CNN, Al Jazeera and TV Today in broadcast, and Frammer AI & Benchmark in tech—Brandwidth Mediaè continues to build up its presence in the media world. Its latest partnership with Bloomberg Media is set to raise the bar for financial journalism in the region, delivering top-tier insights to an ever-growing audience.

  • NDTV launches channels on African cable TV

    NDTV launches channels on African cable TV

    MUMBAI: New Delhi Television (NDTV), India’s leading news broadcaster has launched two of its premium channels, NDTV India and NDTV Profit Prime on African Cable TV (ACTV), Nigeria.

     

    NDTV India is a premier Hindi language news channel from NDTV and in a market where the Hindi news channel is characterized by tabloid journalism; NDTV India stands out for its credibility and accuracy. NDTV Profit/Prime is India’s first hybrid channel. During market hours, NDTV Profit offer business news and analysis like any other business channel. Post market hours channel switches its looks and become NDTV Prime. NDTV Prime air infotainment and lifestyle programmes post market hours and on weekends.

     

    Speaking on the occasion, Rohit Jaiswal, Associate Vice President, Network Distribution and Affiliate Sales, NDTV, said, “We are very pleased to announce the launch of our channels on ACTV. Like in other parts of the world, our channels, which are now available in over 73 countries, will aid the Indian expatriates and everyone else who has an interest in India keep abreast with the constantly evolving India.”

     

    “African Cable Television leads the Nigerian market in providing 100% of its subscribers with HD decoders featuring PVR and media browsing functionality coupled with a broad spectrum of high quality TV programming  including movies, news, sports, lifestyle, music, kids entertainment, documentaries and more,” said  Godfrey  Orkeh, Managing Director and Chief Executive Officer of African Cable Television. “We have high standards for the viewer experience that we deliver to our customers and look forward to providing them with a broader choice of relevant TV programs through our ACTV-6000 HD/PVR decoder”, he added.

     

    Viewers will find NDTV India on ACTV Channel 307 and NDTV Profit/Prime on Channel 308. Viewers can subscribe to NDTV India and NDTV Profit/Prime by visiting www.actv.tv

  • NDTV 24X7 hops on to Time Warner Cable in the US

    NDTV 24X7 hops on to Time Warner Cable in the US

    MUMBAI:  Hungry for expansion outside of India, one of India’s leading English news channels has grabbed a space on the coveted Time Warner Cable (TWC) in the US. NDTV 24X7 will now be available to subscribers in New York City as well as boroughs of Brooklyn, Manhattan, LA, Dallas, Austin and Rio Grande Valley region in Texas in the ‘Hindi Pass Plus’ or the ‘Passport Pack.’

     

    With this the channel aims to reach about 20,000 households through the partnership. The ‘Hindi Passport Pack’ costs about $70 while the ‘Hindi Pass Plus Pack’ costs about $40. The former has channels such as Star Plus, Sony, Zee TV, Life OK, Willow, TV Asia, Star Gold, NDTV 24×7, ITV Gold, Filmy, UTV Movies and Bollywood On Demand while the latter provides Star Plus, Sony, Zee TV, Life OK, Willow, TV Asia, NDTV 24×7 and ITV Gold.

     

    The subscription range for channels on this platform range from $1 million to $1.5 million. NDTV is also available on the DTH platform Dish Network. The average ARPU in the US is around $40 and packs such as Indian, Chinese, Arabic have high prices. Unlike India, NDTV 24X7 does not have to pay any carriage fee to the distribution platforms in the US.

     

    “Asian Indians in the US are among the affluent communities,” says NDTV AVP for network distribution and affiliate sales Rohit Jaiswal speaking to indiantelevision.com. “We will be looking at deals with more cable operators in the US going forward in the next two years,” he adds. Europe is also a part of the expansion plan since the channel says it is already well distributed in other parts of the world.

     

    NDTV Group CEO Vikram Chandra said in a press statement, “NDTV is delighted to partner with Time Warner Cable to bring its content and the election to an even wider audience in the US. The US is a very crucial market for us and the launch of the channel on TWC is a testimony to the trust that our affiliates and viewers from all over the world have shown in our brand and our quality over these years. NDTV, today, is available in 17 million households across 75 countries outside India and now looks forward to serving the TWC households with the same award-winning programmes and keeping them abreast with the constantly evolving events in India.”

     

    Earlier this year the US’s largest cable company Comcast announced that it intended to buy the second largest cable company TWC for $45 billion. This deal is under federal consideration for approval. If the proposed acquisition does get through, it could well be the pot of gold at the end of the rainbow for Indian channels.

  • NDTV launches channels on StarHub TV

    NDTV launches channels on StarHub TV

    MUMBAI: India’s leading News broadcaster entered Singapore on 18 October with two of its premium channels, NDTV 24×7 and NDTV Good Times showcasing on StarHub TV

    NDTV 24×7 is a 24hour English language news and infotainment channel with news from India and around the world now available in over 78 countries. NDTV Good Times, India’s first travel & lifestyle channel, is for global viewers keen to experience and explore the Indian lifestyle. Be it food, travel, wellness, shopping or just plain indulgence, it is India’s everyday lifestyle expert.

    Speaking on the occasion, Rohit Jaiswal, Associate Vice President, Network Distribution and Affiliate Sales, NDTV, said, “We are very pleased to announce the launch of our channels on StarHub TV. Like in other parts of the world, our channels, which are now available in over 78 countries, will aid Indian expatriates and everyone else who has an interest in India keep abreast with a constantly evolving India.”

    “We are pleased that India’s leading broadcaster, New Delhi Television, has chosen StarHub TV as its preferred platform to showcase their premium channels to the Singapore audience. The addition of NDTV 24×7 and NDTV Good Times will strengthen StarHub TV’s Indian content line-up by offering more entertainment choices for our customers. NDTV 24×7 will help our viewers stay informed with round-the-clock news updates from award-winning newscasters, whilst lifestyle-centric channel NDTV Good Times will cater to viewers with a keen interest in Indian fashion, travel, food and wellness”, said Ms Lee Soo Hui, Head of Media Business Unit, StarHub.

    The channels are also available on StarHub TV Anywhere via www.starhubtvanywhere.com. TV Anywhere is StarHub’s multiscreen solution which allows StarHub TV customers to watch their favorite TV channels on their subscription plan using their personal devices.

  • Trace Sports Stars to take on Indian Stars

    Trace Sports Stars to take on Indian Stars

    MUMBAI: Launched in June 2011, you could call it a niche-within-niche channel however Trace Sports, from the French media group Trace TV – a channel which focuses on sports celebrities – is now repositioning itself, starting with a recent name change to Trace Sports Stars.   

    As part of the spruce-up, from being a not-so-popular channel, Trace Sports Stars, distributed in the country by NDTV, now claims to have 10 million subscribers. “Having now got a substantial distribution for a channel catering to an entirely new segment of audience, we are looking at creating the eco-system of long term sustainability,” says NDTV Associate vice president Network Distribution and Affiliate Sales Rohit Jaiswal.

    More than 50 networks including Hathway, GTPL, Manthan, ICNCL, Ortel, Fastway and Airtel provide Trace Sports Stars as a pay HD only channel for Rs 30 (analogue). Plans are afoot to double the number of subscribers in coming months.

    As of now, the channel boasts shows such as Up Close With where sports celebs share their private lives, Just Fan where fans speak about their favourite celebs, Fighting Spirit where celebs reveal tricks of the trade, Body and Soul where celebs talk about their diet and fitness regime, Free Sports with prestigious events from extreme sports, Entourage where fans get to meet the celebs’ near and dear ones and Music Match which brings together a sports celeb and a famous artist for a day.

    However, Trace Sports Stars is yet to add some local flavour to interest Indian audiences. “We plan to introduce localisation based on some of the global formats, once we get a critical reach,” says Jaiswal. It would be interesting to see Indian sports celebs like Sachin Tendulkar (who recently announced his exit from Cricket), Kapil Dev, Vishwanathan Anand, Saina Nehwal, Baichung Bhutia, Dhanraj Pillai and Leander Paes among many others talking about their lives on screen.
    A channel like this will always be driven by a certain percentage of the audience and not necessarily mass market believes Jaiswal

    With the distribution part taken care of, the channel plans to focus on touch points to increase awareness among its audience. “A channel like this will always be driven by a certain percentage of the audience and not necessarily mass market,” says Jaiswal, adding, “Think of it as a sports channel one can watch with his girlfriend/wife and an entertainment channel one can watch with her boyfriend/husband.”

    How confident is the channel about its rather niche content? “There is a proliferation of sporting events now being broadcast which helps translate into more awareness and a diverse fan following across all these sporting events and like all fans, sporting fans also like to know more about their icons/idols outside their professional space,” says Jaiswal.

    Recently, Trace Sports Stars signed a deal with Remedy Productions on a commission basis to produce more than 100 hours of entertainment programming. Battle of the Bling will compare the biggies in the world of sport such as Christiano Ronaldo and Mike Tyson to their film and music counterparts.

    While the channel claims to cater to the age group of 15 to 35 years, it remains to be seen whether sports lovers in the country will want to know what made say a Saurav Ganguly rip his shirt after a win more than him as a player on the field.