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Tag: Rohit Gupta

  • “IPL 8 will be bigger and better in every aspect including brand valuation”: Rohit Gupta

    “IPL 8 will be bigger and better in every aspect including brand valuation”: Rohit Gupta

    MUMBAI: The country hasn’t yet recovered from the celebrations of India’s victory over Pakistan in the World Cup and they are being served with another dose of cricketing enthusiasm with Indian Premiere League (IPL). India discard Yuvraj Singh became the highest paid player in 2015 Pepsi IPL players auction as Delhi Daredevils paid Rs 16 crore to earn his services. The multimillionaire league will start on 8 April in Kolkata.

     

    This time round, Multi Screen Media (MSM) will hike the ad rates by 10 – 15 per cent for the league’s matches. Emphasising on the commercial aspect, Multi Screen Media (MSM) president Rohit Gupta tells Indiantelevision.com, “We will have a 10 to 15 per cent hike in the ad rate this time too. We cannot increase the number of advertisers as our inventory follows certain guidelines laid down by the Board for Control of Cricket in India (BCCI).”

     

    Speaking on the eighth edition of IPL, Gupta adds, “IPL has established itself as a stable format now like any other major sporting league in the world. There is not much room for improvisation when it comes to the format of the game. The tournament has seen tough times. Last year IPL was organised in the midst of general elections and everyone thought the viewership will take a blow but the ratings say a different story. The fact that we successfully traveled through all the tough times, proves IPL’s establishment as a mature tournament.”

     

    The tournament starts only 10 days after the World Cup and when questioned about the fatigue factor of viewers and advertisers Gupta replies, “This World Cup is highly different from 2011 edition when the matches were played in the Indian subcontinent. Spectators went to the ground to cheer for the national team. In this edition of the World Cup that’s not happening since the matches are being played in Australia and New Zealand. India has already played against Pakistan and for many cricket lovers the tournament is over there. Interest will be high for other India matches, which comes once a week and a point that has to be noted is none of the matches are being played in the primetime. Overall fatigue is not at all an issue or concern when it comes to viewership or commercial interest. During IPL you get a competitive match every day and need not wait for a week.”

     

    The digital rights for IPL have been bagged by MSM’s competitor Star India’s VOD platform Hotstar. When questioned about the impact of that on viewership, Gupta asserts, “TV viewership does not get affected by the digital platform. If someone has the option of choosing one of the two mediums, the obvious choice would be television. The digital platform helps building curiosity and as a result increases viewership. Moreover in India, we have a lot of issues like bandwidth and lack of proper 3G network.”

     

    Necessary ignition was offered by the IPL players’ auction where Yuvraj Singh and KC Cariappa emerged as two shocking acquisitions. The flagship tournament is already being talked about and hence sets the stage for marketing. Throwing light on the network’s promotional strategy, Gupta says, “We are launching a huge marketing campaign, which would be different and bigger from last year. IPL is our biggest asset and we need to back it with proper promotional activities. It will be a 360 degree campaign across all mediums and it is expected to go on air by the end of February.”

     

    IPL may be a platform for new talent but it has been the centre of a lot of controversies in recent times. The Supreme Court of India had to intervene to fight misdemeanour of many officials. When questioned about the integrity of the tournament, Gupta asserts, “BCCI is an established organisation and it will certainly take care of the integrity. International cricket stars play in the tournament, spectators love it and advertisers are interested in it, that’s all that matters. By mid-March we will have a packed ad inventory.”

     

    “IPL season 8 will be bigger and better in every aspect including brand valuation. We will grow our viewership and successfully earn good ratings,” Gupta adds.

     

    Media buyers are also upbeat about the tournament. Helios Media managing director Divya Radhakrishnan says, “IPL has a different set of spectators and there is no possibility of fatigue ruining the enthusiasm of the tournament. Whereever there is viewership, there is advertisement and IPL is one of the highest viewed cricket tournaments, which automatically make it a tournament of high commercial interest.”

     

    Maxus managing director Kartik Sharma adds, “The first two or three matches will decide the fate of the tournament. They have to be strong and well fought bouts. If we get last ball finishes and super overs in the initial stages of the tournament it will evolve as a big thing. It’s all about entertainment at the end of the day and if IPL manages to attract spectators and viewers, advertisers will automatically follow.”

  • India Vs Pakistan: A match ‘Not to be missed’

    India Vs Pakistan: A match ‘Not to be missed’

    MUMBAI: Whether it is Kashmir, Baluchistan, football, hockey or cricket; India vs Pakistan is always big news. This time the battlefield is the Adelaide Oval in Australia and war is ICC Cricket World Cup 2015.

     

    The war of bat and ball, of mental strength and temperament, will start at 9.00 am Indian Standard Time (IST) with the national anthems of the respective countries followed by 100 overs of nail biting cricketing action. It will be pride for some and agony for others, but whatever the result may be, it will end with handshakes and hugs. That’s what makes this battle so exciting and one of the most watched rivalries in sports history.  

     

    Commenting on the magnitude of India vs Pakistan match, Colors CEO Raj Nayak said, “It’s indeed a big match and I will obviously cheer for India. But we have to understand the fact that it’s just a match and the team that plays better cricket will win. The timing is very good and hence I will obviously watch the match.”

     

    Multi Screen Media president Rohit Gupta opined, “Though I don’t get to follow the 50 overs format, I will certainly try to watch the India – Pakistan bout. My support is always with India but may the best team win.”

     

    “India vs Pakistan is a big match and it’s great that India is starting their campaign against Pakistan. It will decide the tone of the tournament and build immense interest in the country,” added NDTV executive vice-chairperson K. V. L. Narayan Rao.

     

    Madison Communications COO Kartik Lakshminarayan said, “I am surely going to watch the match and have already made my plans. Around 150 of us will book a place and watch the match live. It is indeed a time to celebrate and obviously India’s victory is what we will be cheering for.”

     

    Maxus managing partner head of the north and east regions, Navin Khemka asserted, “It’s a big day for India, and I would say it’s a super Sunday. The match starts at 9.30 in the morning and it can’t be any better. And as an advertiser I must say this match is very important in context to the tournament. Fans and spectators in India will be looking forward to this match and a good start here can make the tournament a very special one.”

     

    Hats Off Productions founder J D Majhetia said, “India – Pakistan match is a never miss game for me, since the time I started understanding cricket I don’t think I have missed an Indo – Pak match. Last time I flew to Chandigarh with my family when the two teams met in the semifinal of 2011 edition. This time we are planning a mass gathering in one of the studios. I have already announced that there will be no shoots on 15 February because of the match.”

     

    The match is also big in terms of commercial aspect. If sources are to be believed then Star, the official broadcaster of World Cup in India, has hiked its ad rate by around 200 per cent for the India – Pakistan match. However, if an advertiser wants to buy a slot only for this particular match, then the hike is around 350 to 400 per cent. During a normal league match, the ad rate fluctuates between Rs 5 to 10 lakh for a 10 second spot depending on the magnitude of the match. For the India vs Pakistan match, Star is selling a slot for Rs 20 to 25 lakh.

     

    Any cricket lover would not like to miss a single minute of a match of such substance. And this season there are a number of options for a cricket fan to catch the action.

     

    Television: One can sit with a hot cup of tea and breakfast in front of the TV and enjoy every moment of the match. Star has already roped in a number of innovations to make the broadcasting a worthy treat. One can opt for high quality pictures by tuning to HD channels. Amitabh Bachchan will also be there as a commentator to entertain viewers in Hindi. Panel of experts and legends of the game will be in the commentary box to bring detailed analysis of the live action. Additionally, as a never before treat, Star gives viewer choices of opting for regional languages too. But what if one is not subscribed to Star? Not to worry, thank to the Supreme Court of India, DD will telecast the India vs Pakistan match and will be available on cable and DTH platforms.

     

    But what if one has to travel? Will he or she have to miss the match? That brings the digital platforms in the game.

     

    Starsports.com: Gone are the days when television was the only source of audio visual entertainment. One can log in to starsports.com and catch ball by ball action live. Star India’s sports VOD platform will stream all the World Cup matches live and India vs Pakistan is certainly one of them.

     

    But India is a country with a lot of VOD platforms and less bandwidth, 3G is expensive and can take a hefty chunk out of one’s pocket. In case a user does not have access to 3G services to stream the matches live, there are various apps available that can give updates about the match.

     

    Cricbuzz: Times Internet’s sports venture Cricbuzz gives the opportunity to relive the nostalgia. One can opt for audio commentary through that app and it works fine in 2G too. It is quite similar to how radio is, one can plug in earphones and enjoy the audio commentary.

     

    EspnCricinfo: The cricket dedicated app does ball by ball text commentary, updates scores and statistics. The app also enables the opportunity to tune into pre match and post match video analysis.

     

    ICC Cricket World Cup App: The Official ICC Cricket World Cup 2015 app for the first time one can access to live scores, in-match clips, fixtures, exclusive videos, real-time statistical updates and more – all in the palm of their hand.

     

    Besides these apps, one can also log in to any news website to know the score of the match.

     

    This world cup International Cricket Council (ICC) gives fans exclusive opportunity to connect with the marquee tournament. One can easily become a commentator or expert and share their views and opinions in the social media platforms through the following mediums:

     

    Facebook: www.facebook.com/ICC & www.facebook.com/CricketWorldCup 

    Twitter: www.twitter.com/ICC & www.twitter.com/CricketWorldCup 

    Instagram: www.instagram.com/ICC & www.instagram.com/CricketWorldCup 

    Google+: www.google.com/+ICC & www.google.com/+CricketWorldCup

    YouTube: www.youtube.com/ICC       

  • Ecstatic India is all set for World Cup 2015

    Ecstatic India is all set for World Cup 2015

    MUMBAI: New Zealand Prime Minister John Key declared the World Cup open on 12 February, 2015 in Christchurch. With thousands in attendance and millions watching around the world, the ICC Cricket World Cup 2015 opened in spectacular fashion with star-laden events in both Christchurch and Melbourne.

    Featuring sporting and entertainment icons, cultural performances and impressive pyrotechnic displays, the opening event has set the right tune for the 2015 World Cup.

    With digital being the theme for 2015, a giant robot lit with LED lights is the mascot for this edition of the World Cup.

    The ceremony did not become a talking point in India and the World Cup enthusiasm was missing the ignition, which finally came from none other than the digital savvy Prime Minister of India, Narendra Modi. He used Twitter to infuse the World Cup enthusiasm in players and spectators’ mind with his emotional tweet, “As the 2015 Cricket World Cup begins, my best wishes to the Indian Cricket Team. Khelo Dil se World Cup Lao phirse.” The rhythmic Hindi line may give tough competition to Star Sports’ campaign slogan We won’t give it back.

    Modi also used the social media platform to convey his best wishes to each and every member of the team by tweeting individually to them. His tweet to captain Dhoni read, “My best wishes to captain cool @msdhoni. Play hard, lead well & make India proud. Knowing you, I am sure you will.” The humorous tweet dedicated to Ravindra Jadeja said, “Who is not a fan of Sir Jadeja? We all look forward to seeing your all round performances take India to victory! @imjadeja.”   

    Modi also took the opportunity to reach out to the leaders of South Asian Association for Regional Cooperation (SAARC) region. In a series of tweets the PM mentioned, “Spoke to President @ashrafghani, PM Sheikh Hasina, PM Nawaz Sharif & President Sirisena. Conveyed my best wishes for the Cricket World Cup. 5 SAARC Nations are playing & are excited about the World Cup. Am sure WC will celebrate sportsman spirit & will be a treat for sports lovers. Cricket connects people in our region & promotes goodwill. Hope players from SAARC region play with passion & bring laurels to the region.”

    Not only the Prime Minister but the entire media fraternity is also buoyed by the World Cup. Indiantelevision.com took the opportunity to know media stalwarts’ plan for the flagship tournament.

    When asked about the Word Cup plans NDTV executive vice-chairperson K.V.L. Narayan Rao replied, “I am highly excited about the tournament and I will cheer my heart out for India.  I will rate India as my favourites despite their current poor performances. Star India’s ‘We won’t give it back’ campaign was a positive one, it sends a good message to both players and audiences. The players would be playing in Australia and New Zealand and it is very important for us to support them from here in India. Our loyalties will make them stronger.”

    Multi Screen Media president Rohit Gupta added, “Though I don’t follow 50 overs cricket a lot, I will try to catch as much action as possible. The team that plays good cricket throughout the tournament will win. I want the best team to win.”

    Hats Off productions founder J D Majhetia said, “I am ecstatic about the World Cup. Though my heart is always with India, I am supporting Australia and South Africa. It’s high time South Africa wins a World Cup if not India. I have travelled all across to catch World Cup actions live. World Cup is a celebration and I will celebrate with fans and families.”

    Madison Communications COO Karthik Lakshminarayanan asserted, “I am definitely excited about the tournament and will try to see all the India matches. I will support the team that plays good cricket throughout the tournament. I expect this tournament to be one of the finest in terms of discipline and sportsman spirit.”

  • Ad Cap: Broadcasters buoyed by Arun Jaitley’s comment

    Ad Cap: Broadcasters buoyed by Arun Jaitley’s comment

    MUMBAI: While delivering speech at the first Justice J. S Verma Memorial lecture Information and Broadcasting Minster of India Arun Jaitley opposed the concept of Ad Cap in channels. He termed this concept as a contradiction to the Article 19 (i) A of Indian constitution. 

     

    Jaitley had said, “With the growth of digital platforms, news channels are going to find it immensely difficult to survive. The definition of news has changed; it was accuracy then and spontaneity now.” 

     

    With this Jaitley stressed on the fact that as news is now immediately available on the digital platforms, lesser people will tune into the television for the same.

     

    NDTV executive vice-chairperson KVL Narayan Rao said, “If this development turns real it will put an end to the lengthy sustaining debate. We will be extremely delighted and grateful to the government as we have been campaigning for this since a long time now. It will strengthen the development and bring a balance as the distribution charge is very high and the major source of revenue is advertisement.”

     

    The Minister, during his speech also noted how distribution costs were “phenomenally high.” He was of the opinion that low revenues in the media industry is a threat as it leaves direct effect on quality in terms of news gathering and reporting. “Low revenue will result in numerous amalgamations and takeovers,” Jaitley had said.

     

    Speaking to Indiantelevision.com on Jaitley’s remark on Ad Cap, Multi Screen Media president Rohit Gupta said, “We were never in favour of ad cap and see this comment of the Minister as a positive step. This will enable us to develop and hence I appreciate and welcome the statement.”

     

    The I&B Minster had also mentioned that many a times he come across speeches that he actually never delivered. According to him, these things happened due to two reasons: 1) Misinterpretation by the reporter in charge, and (2) In order to generate more TRP both are directly proportional to revenue. “If adequate revenue is generated then companies will have better reporters and there will be less thrive for TRP and hence the final product will be more credible,” he said.

     

    Appreciation also came from India TV editor in chief and chairman and News Broadcaster’s Association president Rajat Sharma. “News broadcasters have been raising this issue for more than a year now, I am happy that Arun Jaitley has understood the problem. He has realised that ad cap will make news channels unviable but more important is the minister’s view that the ad cap is against freedom of expression provided in the Constitution of India.”

     

    Focus News managing editor Shailesh Kumar termed it as a move in the right direction. He said “If the remark of I&B Minister on Ad Cap turns into a decision, it will be a blessing for the channels. Most of the channels are going through a tough time and need to generate more revenue.”

     

    On the other hand, Zeel MD and CEO Punit Goenka was of a slightly different opinion. While speaking to Indiantelevision.com, Goenka said, “It is a good move for news and music channels.” Separating his channel from the others, he further added, “Zee will continue to follow the ad cap. The ministry comes up with such statements and many fall for the trap.” 

     

    Jaitley concluded his speech by saying, “It will be music to Rajat (Sharma) and other media person’s ear on hearing this view from me. My I&B Ministry, a couple of years ago came out with a statutory amendment to law saying no channel will telecast advertising beyond so many minutes, since then I am struggling in my own mind as how this meets the challenge of Article 19 (i) A (of Indian Constitution). Is the government suppose to say how much news and how much advertisement or it should be viewers prerogative to switch when it turns monotonous.”  

     

    The controversial law was invoked by the Authority in May 2012 and it was disputed by television broadcasters, who had also challenged the jurisdiction of Telecom Regulatory Authority of India (TRAI) in this regard before the Telecom Disputes Settlement & Appellate Tribunal (TDSAT).

     

    The News Broadcaster’s Association (NBA) along with others had challenged the ad cap rule, contending that TRAI does not have jurisdiction to regulate commercial air time on television channels. The Delhi High Court panel led by Chief Justice G Rohini and Justice Rajiv Sahai adjourned the petition till 24 March, 2015. 

     

    Meanwhile TRAI gave assurance of taking no action against any channel till the matter is resolved in court. The regulator’s instance, directed all channels to keep a record of the advertisements run by them. It can be noted that the ad cap case was adjourned to 21 January, 2015 when it last came up for hearing on 20 November, 2014.

     

  • After IPL, it’s FIFA time for broadcasters, advertisers

    After IPL, it’s FIFA time for broadcasters, advertisers

    MUMBAI: It’s been a busy year so far for broadcasters and advertisers. First came the election campaign of major political parties in the fray followed by that annual extravaganza called the Indian Premiere League (IPL) and now comes the mother of all sports tournaments, the FIFA World Cup 2014.

     

    If Multi Screen Media’s (MSM) Sony Six hit a six with the recently concluded IPL, it will most likely score a goal with FIFA as well.

     

    As MSM president Rohit Gupta says, “FIFA is clearly getting bigger and bigger in the country. In 2010, the tournament attracted almost 65 million viewers while this year, we expect the reach to touch 100 million.” Gupta feels football in India is touching T20 World Cricket levels when it comes to popularity. Even when it comes to revenue, Sony Six sold 10 second ad spots for Rs 4.9 to Rs 5 lakh and the final IPL match for Rs 18 lakh to Rs 20 lakh, for FIFA, it is selling 10-seconders for Rs 2 to Rs 2.50 lakh. (Media planners, however, said that the spot rates for the IPL final were between Rs 14 lakh to Rs 16 lakh).

     

    The channel has already got on board big advertisers, with Hero MotoCorp as the presenting sponsor and Xolo Mobile and Microsoft as powered by sponsors. Sony Six is also in talks with e-commerce sites that bombarded the online space during IPL.

     

    Media planners however are doubtful about how many brands will shell out the kind of money demanded by the channel. “If we compare last year’s IPL with the just concluded one, we can see that there were a lot of new advertisers. Online retailers leveraged the sporting event well. However, the same cannot be said about FIFA. Yes, it is true that the sport is gaining viewership and hence, increase in ad rates but we cannot be sure how many will be ready to shell out so much money,” says one media planner on condition of anonymity.

     

    Another media planner believes that while big advertisers and sports brands for whom, the tournament is a perfect occasion to advertise, may shell out big money for ads, but there won’t be much increase towards the end. “The rates are already too high and with the Indian Super League (ISL) too coming up, I wonder how much brands will be ready to spend with such exorbitant rates,” he says.

     

    Moreover, they feel that football, unlike cricket, is not an advertiser friendly game where a break comes not before half time i.e. 45 minutes into the game. Therefore, there is only so much an advertiser can do on television.

     

    Keeping this in mind, a lot of brands will be taking the virtual route to connect with the audiences.

     

    All ‘out’ on social

     

    In an official statement early last week, FIFA director of communications and public affairs, Walter De Gregorio said, “We aim to provide an all-round digital companion so that billions of fans can join in and share their excitement. Only the World Cup and digital can create this worldwide conversation.”

     

    FIFA officials have launched Global Stadium, a social, online and mobile hub for the event, which will help football fans across the world stay connected and updated. FIFA’s website has also been redesigned in the run-up to the tourney with football fans in mind and this is complemented by a strong presence on social media. The website has been optimized for mobile and the official World Cup app that went live early this month.

     

    In April alone, FIFA’s Facebook page reached over 280 million users, the World Cup page currently has more than 18 million fans, and there are over seven million FIFA followers on Twitter, who frequently re-tweet and engage in conversation across six language accounts. All these efforts have been undertaken after understanding the changing consumption habits and the “second screen” assuming prime importance in viewers’ lives.

     

    Similarly, MSM too has announced the launch of ‘LIV Sports’, a digital sports entertainment destination called www.LIVSports.in. LIV Sports will be the official mobile and internet broadcaster of the tournament. The platform will show both live and video-on-demand match content, with informative statistics and analysis.

     

    In a statement, MSM CEO NP Singh commented, “The idea was to create a premier digital sports entertainment destination where we will offer quality content which is mass inclusive and not designed to cater only to ardent sports fans. We have attempted to redefine the way sporting content is presented and consumed. With LIV Sports we will attempt to keep every cross section of our consumers actively engagement through high quality interactive sports content with informative data and analytics.”

     

    The official beer partner, Budweiser, has revealed ‘Rise As One’, the brand’s global creative campaign, to celebrate the moments that unite and inspire fans of the beautiful game around the world.

     

    “Most football fans come under a certain age group and hence, are very active online. So, it will be good if brands take that route to connect with them,” says a digital creative head of an agency. “And cheaper as well,” he laughs and signs off.

  • KKR and e-commerce sites win IPL 7

    KKR and e-commerce sites win IPL 7

    MUMBAI: As fans chanted Korbo Lorbo Jitbo (We will do, we will fight, we will win ), Manish Pandey’s 94 off 50 balls not only ensured Kolkata Knight Riders (KKR) putting up a brave fight, it saw them seize the IPL cup from Kings XI Punjab in a nail-biting finish.

     

    However, this IPL not only brought smiles to the Knight Riders but also to broadcasters Multi Screen Media-owned Sony Max and Sony Six that aired the tournament.

     

    Before the seventh edition started, naysayers said not many advertisers would be interested in the property since India was going through the mother of all elections. To make things worse, the first phase of IPL was held outside India. And when Sony Entertainment Television president Rohit Gupta said that the broadcaster would charge Rs 4.9-5 lakh for a 10-second slot, a 20 per cent jump from last year’s Rs 4.25 lakh, eyebrows were raised.

     

    However, the story went in the other direction. Despite the T20 tourney being played in the UAE and the ninth phase of the polls coinciding with the matches back home, the popularity of the tournament wasn’t affected and the broadcaster charged as much as Rs18-20 lakh for a 10 seconder for the final match. “Last year, we had charged around Rs 15 lakh for the final match. So, the ad revenue has only gone up. One must understand that IPL is a mature property and shouldn’t talk about not attracting advertisers,” says Gupta.

     

    He went on to say, “Take a look at the English Premier League (EPL); it has been on for more than 20 years and it still attracts audiences and advertisers. Wonder why in India, people don’t understand that IPL is a yearly phenomenon and is here to stay for a long period.”

     

    The television viewership too went up by five per cent for the first 54 matches, from 175 million during IPL-6 to 184 million this year.

     

    “There is no risk to any advertiser,” said Gupta, while highlighting the fact that a big chunk of broadcasters’ revenues would be contributed by e-commerce companies.

     

    Apart from the big advertisers – Vodafone, Karbonn, Havells, Perfetti and Marico – this year saw many e-commerce companies, especially Amazon, which launched its first TVC during IPL and others like Flipkart, Myntra, Quikr and Snapdeal piggybacked on the tournament.

     

    Says GroupM ESP national director – Entertainment, Sports & Live Events Vinit Karnik, “A lot of e-commerce sites associated themselves with various teams. Also, there were a lot of on ground and on air activations so it won’t be wrong to say that this time one product category did leverage the league.”

     

    The reason behind the phenomenon is the intense competition in the online retail segment. And as every player tries to pitch something different be it in terms of product line or delivery model, the mass media property – IPL – becomes the perfect battle ground.

     

    “The IPL has got the reach and so it has delivered eyeballs to the brands. And the result has been achieved. With sites fighting tooth and nail what will be a better platform than IPL to reach out to as many as people?” says MEC national planning director Zubin Tatna.

     

    Havas Media India MD Mohit Joshi agrees on the fact that with booming online retail sector competition is only going to increase. “IPL as a format doesn’t let one innovate much but the brands always get what they want from it, if used appropriately.”

     

    “E commerce sites did dominate the advertisements this time as well as offline enough buzz was created. So, one shouldn’t be surprised if around 40 per cent of the revenue comes from this category,” he adds.

     

    However, Tatna feels otherwise. “You see a Quikr or an OLX ad on television anyhow so I wouldn’t agree with the fact e-commerce sites dominated only IPL.”

     

    The nerve-wrenching battle

     

    The tourney’s star cricketer this year, Glen Maxwell, along with his Punjab teammates David Miller, Virendar Sehwag and George Bailey managed to score a paltry nine runs between the four in an edge-of-the-seat finale. For KKR, it’s been smooth sailing with the final being their ninth win a row. This puts them in the league of Chennai Super Kings (whom they had defeated in the final two years ago) as multiple IPL winners.

     

    However, to their credit, Punjab were neck and neck with KKR so much so it could have been anyone’s match till the very end. Wriddihan Saha’s innings was a fitting precursor to the well fought finish. 

     

    Apart from Maxwell’s disappointing performance, this season’s highest run scorer Robin Utthappa too did not match expectations as Piyush Chawla was left to win the game for KKR. But Utthappa did win the Orange Cap. Man of the match Pandey said that winning the IPL was like the “icing on the cake” after winning the Ranji trophy, Irani trophy and Vijay Hazare trophy.

     

    KKR captain Gautam Gambhir said they never thought they would win this IPL. He also went on to add that winning at the Chinnaswamy Stadium was what the team fancied, considering the fact that it is a small ground. Incidentally, the stadium also hosted the very first IPL game in 2008. Gambhir told indiatoday.in, “This is a ground where it is very difficult to defend. We wanted to get it down to five overs, 50 or 60 to get. Manish played a fantastic innings.” Finally, Punjab’s late strikes could not dither KKR from taking the trophy home a second time with 200 runs.

     

    As for KKR, Kolkata Chief Minister Mamata Banerjee congratulated the team on Facebook. A post she put up on the social networking site said: “Congratulations…. KKR….Congratulations…Sharukh.” She also congratulated Saha for his “brilliant performance.”

     

    In 2012, the Banerjee government had come under sharp criticism for showering expensive gold chains and gold medals as part of the grand felicitation programme held in honour of KKR’s IPL win. But this time around, as Eden Gardens prepares for another such programme, it will be interesting to see what ‘Didi’ has to offer the boys in purple.

  • MSM’s “new initiative”: A Hindi GEC?

    MSM’s “new initiative”: A Hindi GEC?

    MUMBAI: It was around 10 days ago that Multi Screen Media (MSM) announced the reshuffling and restructuring of its senior management. At that time the press release had said: “Anooj Kapoor will assume additional responsibilities as senior EVP and Business Head, SAB TV, and also a new initiative in the Hindi entertainment space.”

     

    When we contacted Kapoor, he was quite enigmatic when quizzed about the new initiative. Ditto with MSM president Rohit Gupta who confirmed that the Network is in the process of putting together “something new” but the details about it would be shared when the time comes.

     

    But we, at Indiantelevision.com, were not willing to be stonewalled and continued to dig around. So far what we have gathered is that the new Sony Entertainment Television offering will be another general entertainment channel – the third in the bouquet after SET and SAB. And it will have mainly fiction shows on its FPC. A senior media planner disclosed that he had been told by Sony executives that the launch is slated to take place within the next six weeks – that is before the financial year ends. 

     

    Sony Entertainment Television is likely to continue to air its existing successful shows such as C.I.D., Crime Patrol (in the crime/thriller genre), Boogie Woogie, Entertainment Ke Liye Kuch Bhi Karega (talent and reality show genre), Comedy Circus (comedy genre) and Kaun Banega Crorepati (quiz genre). SAB, which is among the more profitable services in the Sony Entertainment Television Network, will of course continue with its focus on lighter fare and comedies. 

     

    Industry sources reveal that an example of the type of programming the new channel will air are the shows it has signed on with Amitabh Bachchan and Jaya Bachachan and their under-revival production house Saraswati Creations.

     

    Interestingly, headhunters are reportedly scouting for new hires to fill up the positions that are cropping up courtesy Sony’s new foray, and the mandate has been put out to strengthen the MSM communications team. 

     

    The Network has already got the required government licences for the upcoming channel, confirms a highly placed source, who goes on to say that the launch might be hurried if the TV ratings blackout becomes a reality by March when the High Court is supposed to announce its decision on TAM’s and Kantar’s future.

     

    Star India already has three Hindi GECs – Star Plus, Life Ok, Channel V – while a fourth, Star Utsav airs reruns from it old TV show catalogue. Zee Entertainment has the successful Zee TV and launched Zee Anmol last year, work on a third GEC is believed to be on currently. 

     

    Clearly, India’s TV networks believe in dishing out more to the country’s entertainment hungry TV viewers.

  • Ad Cap: The Story continues….

    Ad Cap: The Story continues….

    MUMBAI: That both music channels and news channels had approached the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) against the 12 minute ad cap ruling by the Telecom Regulatory Authority of India (TRAI) is known.

    We had also reported that while the TDSAT hearing for music channels was scheduled for 21 October, that for news channels had been brought ahead to 31 October from 11 November.

    We want status quo, no matter which way the verdict goes, says Rohit Gupta

    But there’s one more twist in this tale for music channels too will now have to wait, much like their news counterparts, till 31 October to hear the TDSAT ruling on the matter.

    And it doesn’t end there. Industry sources reveal there is still confusion regarding the ad cap with nearly 50 per cent of television channels not implementing it, a few of which are following the earlier mandate of 16 and 20 minutes advertising, and still others ‘flouting the rule completely.’

    In fact, a source states the number of antacid pills being consumed by planners and buyers in agencies and by ad sales executives in TV channels has gone up thanks to the constant bickering between the two of them.

    Indeed, Sony Entertainment Television took everyone by surprise when the network unanimously decided not to follow the 10+2 mandate. Network CEO and Indian Broadcasting Foundation president Man Jit Singh had then said: “There should be status quo and there should be one law for all channels from all genres.”

    Till date, Sony stands by its CEO’s statement. “We will wait for the verdict from TDSAT, which comes out at the end of this month. We want status quo, no matter which way the verdict goes,” says MSM president network sales, licensing and telephony Rohit Gupta.

    On the other hand, representatives of Star Network and Viacom 18, which have been happily following the ad cap, maintain that their respective managements will take a call after the TDSAT ruling. “We will follow the law,” they say.

    Meanwhile, Zee has an entirely different take on the issue. “We will continue with the 10+2 ad cap no matter what the TDSAT decides,” says Zeel chief sales officer Ashish Sehgal.

    He justifies this stance saying: “Not that we are too happy with the scenario, but we need to bring in discipline. We are now going to the international norm of 12 minutes of advertising per hour. The network has already created its business plan around the new rule. A lot of planning has gone into this. We have increased our content and decreased the inventory and revising this again is not on our agenda.”

    We will continue with the 10+2 ad cap no matter what the TDSAT decides, says Ashish Sehgal

    On their part, advertisers are unhappy with the few networks that are implementing the mandate voluntarily and charging high rates. The big question facing them is what if TDSAT overrules TRAI’s diktat. “Will the channels revert to their earlier air time allocation as everyone else is doing or will they further hike the rates?” one of the advertisers questioned voicing his apprehensions on condition of anonymity.

    As far as the industry is concerned, an IBF member says: “Let’s say the TDSAT quashes the TRAI order. The ruling will be valid for everyone and every broadcaster (even those who are complying with the 12 minute ad cap) can go back to the old system. Or news and music channels lose the case in TDSAT. They can approach the Supreme Court for succour. Then let’s say the Supreme Court puts a stay on the ad cap, it will then be back to the way the world was operating before this ad cap announcement by TRAI.”

    News broadcasters say that if the verdict is in support of the ad cap, it will be implemented by end-November, if not earlier. “With Diwali round the corner, we are unsure how many days the court will take to come up with the verdict. Though if it is implemented, it is bad news for news channels,” says a member of NBA (News Broadcasters’ Association). Asked if the NBA will then appeal to the Supreme Court, the member dismisses it as a hypothetical question.

    Some advertisers believe that the new ad cap regime could take longer to roll out completely. Some expect it to spill over to mid-2014. Or it could be even later, if things go back and forth in court as they are wont to do.

    For the industry, however, what could be the best outcome is that Union I&B Minister Manish Tewari’s suggestion (that ad cap be implemented post completion of digitization in December 2014) is taken seriously and becomes a reality.

    But then there are the cynical observers. Says one of them: “Don’t get into the politics. Ministers say something and do something else. After all, where did the request for the ad cap come from…”

  • Ad Cap: The Story continues.

    Ad Cap: The Story continues.

    MUMBAI: That both music channels and news channels had approached the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) against the 12 minute ad cap ruling by the Telecom Regulatory Authority of India (TRAI) is known.

    We had also reported that while the TDSAT hearing for music channels was scheduled for 21 October, that for news channels had been brought ahead to 31 October from 11 November.

    ut there’s one more twist in this tale for music channels too will now have to wait, much like their news counterparts, till 31 October to hear the TDSAT ruling on the matter.

    And it doesn’t end there. Industry sources reveal there is still confusion regarding the ad cap with nearly 50 per cent of television channels not implementing it, a few of which are following the earlier mandate of 16 and 20 minutes advertising, and still others ‘flouting the rule completely.’

    In fact, a source states the number of antacid pills being consumed by planners and buyers in agencies and by ad sales executives in TV channels has gone up thanks to the constant bickering between the two of them.

    Indeed, Sony Entertainment Television took everyone by surprise when the network unanimously decided not to follow the 10+2 mandate. Network CEO and Indian Broadcasting Foundation president Man Jit Singh had then said: “There should be status quo and there should be one law for all channels from all genres.”

    Till date, Sony stands by its CEO’s statement. “We will wait for the verdict from TDSAT, which comes out at the end of this month. We want status quo, no matter which way the verdict goes,” says MSM president network sales, licensing and telephony Rohit Gupta.

    We will continue with the 10+2 ad cap no matter what the TDSAT decides, says Ashish Sehgal

    On the other hand, representatives of Star Network and Viacom 18, which have been happily following the ad cap, maintain that their respective managements will take a call after the TDSAT ruling. “We will follow the law,” they say.

    Meanwhile, Zee has an entirely different take on the issue. “We will continue with the 10+2 ad cap no matter what the TDSAT decides,” says Zeel chief sales officer Ashish Sehgal.

    He justifies this stance saying: “Not that we are too happy with the scenario, but we need to bring in discipline. We are now going to the international norm of 12 minutes of advertising per hour. The network has already created its business plan around the new rule. A lot of planning has gone into this. We have increased our content and decreased the inventory and revising this again is not on our agenda.”

    On their part, advertisers are unhappy with the few networks that are implementing the mandate voluntarily and charging high rates. The big question facing them is what if TDSAT overrules TRAI’s diktat. “Will the channels revert to their earlier air time allocation as everyone else is doing or will they further hike the rates?” one of the advertisers questioned voicing his apprehensions on condition of anonymity.

    As far as the industry is concerned, an IBF member says: “Let’s say the TDSAT quashes the TRAI order. The ruling will be valid for everyone and every broadcaster (even those who are complying with the 12 minute ad cap) can go back to the old system. Or news and music channels lose the case in TDSAT. They can approach the Supreme Court for succour. Then let’s say the Supreme Court puts a stay on the ad cap, it will then be back to the way the world was operating before this ad cap announcement by TRAI.”

    News broadcasters say that if the verdict is in support of the ad cap, it will be implemented by end-November, if not earlier. “With Diwali round the corner, we are unsure how many days the court will take to come up with the verdict. Though if it is implemented, it is bad news for news channels,” says a member of NBA (News Broadcasters’ Association). Asked if the NBA will then appeal to the Supreme Court, the member dismisses it as a hypothetical question.

    Some advertisers believe that the new ad cap regime could take longer to roll out completely. Some expect it to spill over to mid-2014. Or it could be even later, if things go back and forth in court as they are wont to do.

    For the industry, however, what could be the best outcome is that Union I&B Minister Manish Tewari’s suggestion (that ad cap be implemented post completion of digitization in December 2014) is taken seriously and becomes a reality.

    But then there are the cynical observers. Says one of them: “Don’t get into the politics. Ministers say something and do something else. After all, where did the request for the ad cap come from…”

  • Six bags rights for Uefa Euro 2016

    Six bags rights for Uefa Euro 2016

     MUMBAI: MultiScreenMedia’s (MSM) sports channel Sony Six has added a feather in its cap in its bid to bag marquee properties that appeal to the youth.

     

    It has won the rights for the Uefa Euro 2016 soccer tourney across the Indian sub-continent. The channel will telecast live all 51 matches of the tournament. Last year’s edition aired on Neo. It has been learnt that Neo had paid around $10 million for it and the MSM deal was a substantial jump.

     

    The Euro, it is worth noting is the third most valuable soccer property behind the soccer World Cup and the English Premier League (EPL). The top European nations take part in it to find out which is the best in soccer. This acquisition is significant for Six as this marks its first entry into international football. The channel has aired the 2014 Fifa WC Qualifiers. The Euro 2016 event is the first successful acquisition of a major professional football competition by the channel.

     

    MSM CEO Man Jit Singh said, “Football has grown immensely in India over the past few years and has found great interest amongst the youth. With the successful acquisition of the Uefa Euro 2016 tournament broadcasting rights, we look forward to attracting viewership to Sony Six by leveraging on the growing popularity of European football in the country.”

     

    MSM COO NP Singh said, “We are delighted to bring one of football’s elite tournaments to the Indian viewers exclusively on Sony Six. As a broadcaster we are always in pursuit of the best of international sport and through our latest acquisition we will take the fans closer to the high impact action that the Uefa Euro 2016 promises to deliver.”

     

    Uefa marketing director Guy-Laurent Epstein said, “We are pleased to welcome Sony Six to the family of broadcasters for the Uefa Euro 2016. Uefa believes that the Sony Six channel and its commitment to high quality programming and sport is an excellent home for Uefa’s flagship national team competition.”

     

    Euro 2016 will be held in France with provisional dates of 10 June – 10 July 2016. For the first time in the tournament’s history, the 2016 finals will be a 24 team tournament, having been expanded from the 16 team format that had been used since 1996. At the finals, it is proposed that teams will be eliminated using a new format of six groups of four, followed by three knockout rounds, followed by the final. France has inherited direct entry into finals.

     

    In terms of other big soccer properties the 2014 World Cup rights are coming up for grabs as well and there would be competition for that as well. MSM president network sales, licensing and telephony Rohit Gupta said that the aim is to acquire marquee properties that appeal to the youth. “We already have the IPL which is the biggest property. We have identified soccer as a sport that we need to have. Euro was a big opportunity. As other properties come along like the World Cup we will evaluate them.”