ITV

Tag: Rohit Gupta

  • College Vidya launches online education day

    College Vidya launches online education day

    MUMBAI: Talk about a smart move, India just got its own Online Education Day! In a first-of-its-kind initiative, College Vidya has declared October 25 as Online Education Day, turning its foundation day into a nationwide celebration of digital learning, inclusion, and innovation.

    The idea? To honour the millions of learners, educators, and universities driving India’s online learning revolution, and to spotlight how technology has made higher education more accessible than ever. The Noida-based platform hopes the initiative will grow into an annual, sector-wide observance, with future recognition from national education bodies like UGC and AICTE.

    For its debut edition, College Vidya invited online universities across India to join in with student stories, video messages, and scholarship collaborations, all echoing a shared vision of credible, learner-centric digital education.

    “Online education has become the great equaliser, opening doors for millions who once stood outside the classroom,” said College Vidya founder and COO Rohit Gupta. “If electricity and the internet can reach every pincode, so should quality education. This day celebrates that belief.”

    Beyond the celebrations, the platform continues to walk the talk, having disbursed Rs 4.7 crore in financial aid so far and recently announcing 50 per cent subsidies for transgender learners, making higher education truly inclusive.

    With its lively ‘Learner Stories’ campaign and a symbolic cake-cutting spree across the country, College Vidya’s Online Education Day wasn’t just a nod to the digital age, it was a heartfelt reminder that learning has no limits when powered by connection, compassion, and a good Wi-Fi signal.

     

  • Reeloid Officially Launches as India’s First Vertical OTT Platform Ushering in a New Age of Mobile-First Storytelling

    Reeloid Officially Launches as India’s First Vertical OTT Platform Ushering in a New Age of Mobile-First Storytelling

    MUMBAI: India’s digital entertainment landscape welcomes a bold new entrant – Reeloid, the country’s first vertical-format OTT platform. Founded by Mr. Rohit Gupta, a visionary filmmaker and serial tech entrepreneur, Reeloid is redefining how stories are told, shared, and experienced on mobile devices.

    Backed by Mr. Gupta’s over 10 years in filmmaking and two decades of experience in IT and media innovation, Reeloid fuses the art of cinematic storytelling with next-generation technology to bring a never-before-seen experience to Indian audiences.

    Already off to a strong start, Reeloid has signed over 40 original shows with creators across India — building a content library that is both rich in variety and deeply rooted in Indian culture and narratives.

    A Platform for the Future, Designed for Now

    In a world where over 80% of video content is consumed on mobile, Reeloid offers a platform that is not only mobile-first but mobile-native. Unlike traditional streaming platforms, Reeloid content is delivered in vertical format, optimized for full-screen viewing on smartphones,  no need to rotate devices, no compromise on visual impact.

    This innovation goes beyond format. Reeloid also emphasizes short-format episodic content, making it ideal for viewers seeking engaging, quick, and high-quality stories during their daily routines.

    A Rallying Cry to Filmmakers and Creators

    At the heart of Reeloid’s mission is an invitation — a call to filmmakers, storytellers, and creators across the country to join the vertical storytelling revolution.

    “Reeloid is more than a platform — it’s a stage, a canvas, and a movement. We’re building the future of Indian entertainment, and we want creators from all walks of life to be a part of it,” says Rohit Gupta, Founder of Reeloid.

    Whether you’re an independent filmmaker with a bold vision or a studio with a content catalog ready to be reimagined, Reeloid offers tools, support, and visibility to bring your stories to life — vertically.

    Even existing content can be repurposed and adapted into short-format vertical episodes using Reeloid’s in-house post-production support and editing pipelines. This opens up vast opportunities for content owners and production houses to tap into new audiences with minimal overhead.

    Inspiring, Entertaining, and Unapologetically Indian

    Reeloid is committed to amplifying Indian original stories that are inspirational, entertaining, and genre-fluid. From gripping thrillers and relatable dramas to real-life heroism and humorous sketches – Reeloid doesn’t limit itself to one genre or format.

    “Our vision is to reflect the heart of India  its diversity, its resilience, and its untold stories – all packaged in a way today’s audience wants to consume them,” adds Gupta.

    Reeloid aims to empower creators from Tier 1 cities to small towns, bringing regional voices and languages to the forefront and democratizing digital storytelling.

    A Platform That Welcomes Its Audience As Partners

    Reeloid is not just built for audiences – it is built with them. The platform encourages interaction, feedback, and even community-driven programming, giving viewers a voice in shaping the content landscape.

    With features like personalized recommendations, viewer ratings, and creator connect events, Reeloid plans to build one of India’s most interactive and community-driven OTT ecosystems.

    What’s Next for Reeloid?

    With the initial slate of shows ready to launch and hundreds more in development, Reeloid is actively scaling its operations and forging strategic partnerships with content creators, influencers, and production houses across the country.

    The company is also exploring AI-assisted content adaptation, enabling legacy horizontal content to be intelligently reformatted into vertical frames – dramatically reducing conversion costs and time.

    Join the Revolution Today

    Reeloid is currently available on reeloid.app, android apps  and will soon launch its iOS 
    Creators can sign up to pitch shows, repurpose existing content, or co-create with the in-house Reeloid Originals team.

    Audiences can stream a curated selection of bold, authentic, and mobile-first stories that fit right into the palm of their hands.

    About Reeloid

    Reeloid is India’s first vertical OTT platform that delivers mobile-first, high-impact original stories designed for vertical viewing. Founded by Rohit Gupta – a filmmaker, storyteller, and tech entrepreneur – Reeloid is reimagining Indian storytelling for the next generation of digital viewers by combining cinematic quality with mobile-native formats.
     

  • College Vidya Bets on Education with ‘My Learning Circle’ Campaign

    College Vidya Bets on Education with ‘My Learning Circle’ Campaign

    MUMBAI: In a bold play to counter the growing trend of online betting and fantasy gaming among young Indians, College Vidya has rolled out a new awareness campaign that’s all about raising the stakes on education. My Learning Circle isn’t just another buzzword, it’s a cultural call to action aimed at teaching young minds to bet on the future, not the odds.

    With betting apps increasingly capturing the attention of youth, especially during the IPL season, College Vidya’s campaign dives deep into the often tragic consequences of compulsive gambling. Through a gripping series of five real-life stories, it sheds light on individuals who’ve faced immense financial, emotional, and even life-threatening losses due to online betting. It’s not all doom and gloom, though. The campaign’s goal? To swap those tragic tales for stories of empowerment, education, and responsible choices.

    “The aim is not just to create awareness but to build a positive movement toward informed choices and lifelong learning,” said College Vidya COO Rohit Gupta. “We’re using relatable storytelling, community participation, and rewards to drive home the message.”

    The stakes are high. With India witnessing an uptick in youth falling prey to the lure of quick wins, this campaign aims to redirect their focus from fleeting gambling profits to lasting knowledge and skills.

    As the betting world grows ever more enticing, My Learning Circle is a timely intervention. It’s a reminder that true winnings come from the power of education, not the gamble of chance.

  • AR Rahman unveils Headhunting to Beatboxing at 77th Cannes Film Festival

    AR Rahman unveils Headhunting to Beatboxing at 77th Cannes Film Festival

    Mumbai: The Bharat Pavilion at the 77th Cannes Film Festival witnessed a momentous occasion as Academy Award-winning composer AR Rahman unveiled the first look and teaser of his latest venture, a groundbreaking feature documentary titled “Headhunting to Beatboxing” directed by Rohit Gupta.

    The unveiling took place at the Bharat Pavilion at the 77th Cannes Film Festival, marking a proud moment for Indian cinema on the global stage.

    Present at the launch at the Bharat Pavilion in Cannes were Academy Award winner and Padma Bhushan recipient AR Rahman, director Rohit Gupta, Executive Producer Abu Metha  (Advisor to the Chief Minister, Government of Nagaland) and Executive Producer Theja Meru (Chairman TaFMA, Government of Nagaland) in addition to the other guests and dignitaries present.

    Headhunting to beatboxing directed by Rohit Gupta and Produced by AR Rahman explores the fascinating journey of rhythm and sound, tracing the evolution of music across cultures, tribes and generations. From the ancient traditions of headhunting tribes to the musical renaissance in the state, the documentary promises to take audiences on an immersive and enlightening musical anthropological odyssey.

    “Music has this transformative power to change society and to connect and bring relevance to existence. ‘Headhunting to Beatboxing’ is a celebration of this universal rhythm that unites humanity in its diverse expressions. We look forward to the start of its film festival journey and what better than Cannes which celebrates cinema to make the first announcement on the film” said AR Rahman, expressing his enthusiasm.

    “The germ of the idea came up when AR Rahman visited Nagaland to be part of the legendary Hornbill Festival. We knew we had to be part of it. The film is a collaboration of many creative minds, especially the TaFMA and masterfully captured by director Rohit Gupta. The real heroes are the musicians of Nagaland, who tell stories that go back to times immemorial and their music exemplifies the ambition of our youth.” said  Nagaland advisor to the chief minister Abu Metha.

    “Five years in the making, the journey of  this film has been a sort of metamorphosis for me. The rich and vibrant music today, transcending the scars of the past is something that truly blew me away during the making. I am excited to see audiences witness our hard work and the magic that exists in the music of Nagaland” added director Rohit Gupta.

    The film marks multiple award winner, Rahman’s second major foray into filmmaking as a producer, with his earlier production ’99 Songs’ which premiered at the Busan International Film Festival. His vision behind the project stems from a desire to celebrate the universal language of music and its transformative power to transcend boundaries.

    “Headhunting to beatboxing” has been directed by Rohit Gupta and produced by AR Rahman, with Abu Metha, Adam J. Greig, Theja Meru, Rohit Gupta, Sheila Houlahan and Rohhit Daas serving as executive producers.

  • Kota Factory’s Mayur reveals student life realities in college Vidya’s new campaign

    Kota Factory’s Mayur reveals student life realities in college Vidya’s new campaign

    October 2023 – College Vidya, a one-stop solution for making informed online education choices, is thrilled to announce its exciting new campaign featuring the talented actor Mayur More, renowned for his role in the popular web series “The Kota Factory.” The primary objective of this campaign is to bring to the forefront the pressing issue of unwarranted opinions students are met with from relatives, peers, family members, and acquaintances regarding their education and career choices. Through a  monologue, the campaign provides a commentary on the multiplicity of voices and opinions affecting the career decisions of students.

    The campaign’s highlight is a captivating video where Mayur More engages in a candid conversation about the importance of making informed career decisions. The video commences with More’s makeup artist sharing his thoughts on More’s acting skills, a subtle commentary on the opinionated voices all around us. In India, on a similar note, individuals often face difficulties due to the constant stream of unsolicited opinions regarding their career paths. The campaign aims to put forth the frustrations and undue pressures that the students face because of such influences and opinions, highlighting the crucial role of professional guidance and unbiased mentorship. This aligns with the brand’s vision – Chuno Wahi Jo Hai Sahi – of providing the right information to students to help them make informed career choices and decisions.

    Recognizing the need for expert guidance in making informed career choices, the brand aims to provide aspiring students with invaluable support. The platform offers unbiased comparisons between universities, along with authentic student reviews and ratings. By providing a comprehensive database of information, College Vidya empowers students to make well-informed decisions about their future.

    “We are thrilled to have Mayur More on board for this campaign,” said College Vidya co-founder, and COO Rohit Gupta while speaking about the announcement. “His popularity and relatability among the youth make him the perfect advocate for our cause. With his support, we hope to reach and inspire countless students in their journey toward a successful career.”

    The campaign aims to raise student awareness about the importance of informed educational choices in a long-term career journey. It promotes College Vidya’s professional services, guidance, counselling, and course comparison options, promoting research and understanding of the best courses and universities for students.

  • Rohit Gupta moves on from Sony Pictures Networks

    Rohit Gupta moves on from Sony Pictures Networks

    Mumbai: Sony Pictures Networks (SPN) advisor Rohit Gupta has made the decision to leave the organisation entirely. Gupta has worked for SPN since 2002.

    Indiantelevision.com received confirmation of the news from a Sony Picture Networks source.

    In July 2021, he assumed the advisory role and advised senior management on industry trends and developments. He was working closely with the CEO on various industry issues.

    Gupta was previously in charge of SPN’s revenue streams from sales and international business.

    He previously held key leadership positions with Xerox.

  • Mahesh Pratap Singh joins Zee as head of investor relations

    Mahesh Pratap Singh joins Zee as head of investor relations

    Mumbai: Mahesh Pratap Singh has joined Zee Entertainment Enterprises Ltd (Zeel) to head investor relations, spearheading the engagement with the investor and analyst community. Based in Mumbai, Singh will report to Zee president – finance & investor relations Rohit Gupta.

    “In this role, Singh will play an integral role as a partner to the analysts and investors, communicating the company’s strategy and investment approach. He will further enhance the corporate-investor relations by driving strong reach and perception within the investment community, with an aim to significantly augment shareholder value creation,” said the media company in a statement. 

    Singh comes with 19 years of diverse experience spanning global investor relations across private and public companies, equity and debt capital market transactions, fundraising, strategic finance initiatives, ESG, and corporate affairs amongst other operating roles.

    Before this, he was associated with the Flipkart Group wherein he played various leadership roles across investor relations and ESG. He was instrumental in conceptualising and leading the group’s investor relations program and was a part of the core fundraise team which raised one of the biggest private investments in the Indian internet sector. He also engaged with the teams on the Walmart investment transaction.

    His previous stints include Tata Communications wherein he set up the investor relations function and Firstsource Solutions.

    Singh has completed his MBA from the Indian Institute of Technology (IIT) Madras and electrical engineering from the College of Technology and Engineering (CTAE) Udaipur. 

  • One Life Studios & SPNI partner to offer the best of Indian television across CEE, CIS, China & Japan

    One Life Studios & SPNI partner to offer the best of Indian television across CEE, CIS, China & Japan

    MUMBAI: One Life Studios (OLS) has partnered with Sony Pictures Networks India (SPN) for exclusive rights to license and distribute its content catalogue in CEE/CIS countries as well as China and Japan.

    OLS is the first studio in India to retain 100 per cent IP of two self-created mega dramas. They have introduced this international norm to the Indian industry and have also curated an extensive catalogue across several genres. This has been done in partnership with multiple international studios. The end goal is to syndicate its content in India and across the globe.

    The collaboration between SPN & OLS will witness an amalgamation of the respective strengths of both entities, including OLS’ networking connections and SPNI’s content.

    SPNI ad sales and international business chief revenue officer Rohit Gupta said, “We are thrilled to partner with One Life Studios from the house of Swastik Productions as our exclusive content distributor in Japan, China, commonwealth of independent states (CIS), and central and eastern Europe. This alliance will further strengthen our syndication reach by making our content available to a newer market and set of audience. The two-year deal will enable the network to offer its holistic entertainment package and tap into an expanded audience demography.”

    One Life Studios founder and chief creative Siddharth Kumar Tewary added, “At One Life Studios, we always try and push the envelope to achieve more and bring the best content that there is for our audience across the world. We only plan to go onward and upward from here. The excitement with the team knows no bounds as we set out to distribute and license the catalogue of one of the most respectable television content creators in our country. With our extensive and vast networking and their popular content, we will give audiences across the globe the best of Indian television.”

  • ASCI appoints Manisha Kapoor as its new secretary-general

    ASCI appoints Manisha Kapoor as its new secretary-general

    MUMBAI: The Advertising Standards Council of India (ASCI) has named Manisha Kapoor as its new Secretary-General. From September 1, Kapoor will take over ASCI’s secretariat responsibilities, including the consumer complaints redressal process as well as the marketing, public relations, and social media initiatives.

    Kapoor has been part of ASCI’s consumer complaints council for the past five years and is, therefore, closely associated with the advertising industry’s self-regulatory body. She will take over from Shweta Purandare.

    Purandare joined ASCI eight years ago as chief complaints officer and took over in 2014 as the Secretary-General.  During her tenure, ASCI became bigger and better. It launched its WhatsApp number and set up new complaint redressal and review processes. She also was instrumental in increasing ASCI’s vibrant presence on social media. Over the years, she became the public face of ASCI with various stakeholders and represented it with distinction in various fora.

    ASCI chairman Rohit Gupta said: “We thank Purandare for her work in achieving our vision and her belief in our goals and motto. She was instrumental in enabling ASCI’s closer engagement with the regulators resulting in ASCI signing MoUs with the Department of Consumer Affairs, the Food Safety and Standards Authority of India, and the Ministry of AYUSH. As she embarks on the next phase of her career, we wish her the very best. We are delighted that Kapoor will take on the role now. We look forward to her valuable inputs and leadership.”

    Purandare said: “It has been an extremely enriching experience professionally through which I could contribute to ASCI’s transformation in terms of capacity, capabilities, and stature. As I move on to undertake a new journey, I wish Kapoor the very best.”

    Kapoor has more than 25 years of experience in building brands and businesses. Having worked with companies like Hindustan Unilever and J&J India, she has also consulted with corporations on brand development and strategy for the past 15 years – first with MarketGate Consulting and more recently with Futurebrands Consulting. She has also worked with several non-profits and the government on development sector projects.

  • SPNI’s Rohit Gupta on The Venice TV Festival jury

    SPNI’s Rohit Gupta on The Venice TV Festival jury

    NEW DELHI: A tribute to innovation and international recognition for quality creative and media content, The Venice TV Festival has announced Sony Pictures Network India president Rohit Gupta as a part of its extensive international jury for the upcoming festival scheduled in September. 

    The 26-member jury also includes EGTA Sweden president Malin Hager, Fox Networks Group Latin America VP creative services Andre Takeda, UFA fiction producer Nataly Kudiabor, ITV Studios Netherlands head of development and sales Remco Lentjes, Fashion TV art director Barbara Aparo, Former Screenwriter RAI McCann Worldgroup Management Board Milka Pogliani.

    The awards will be announced under 15 categories including Best TV Series, Best TV Film, Documentary, Cross-Platform Programming, Performing Arts, New Talent (Director), among others. 

    Earlier, Indian shows Nickelodeon-India’s Nickelodeon Mom & Brat Ident and Viacom18’s Bigg Boss have won the honours in Program Promotion and Cross-Platforms categories, respectively at the international festival. 

    The last date to submit entries is 14 August 2020.