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Tag: Rohit Dogra

  • Mangaldeep lights up Ayodhya’s record glow with an AR of devotion

    Mangaldeep lights up Ayodhya’s record glow with an AR of devotion

    MUMBAI: Who says faith and technology don’t mix? This Diwali, ITC Mangaldeep proved that devotion can go digital and dazzlingly so. As part of the Ayodhya Deepotsav 2025, the brand turned prayer into pixels with an Augmented Reality (AR)-powered campaign, enabling devotees across India to virtually light Diyas and become part of Ayodhya’s record-breaking glow.

    The grand spectacle in Ayodhya, hosted by the government of Uttar Pradesh, set a new Guinness World Record for the Highest Number of Oil Lamps Lit, an awe-inspiring 26,17,215 Diyas, surpassing last year’s total of 25,12,586 Diyas. But beyond the numbers, this Deepotsav stood out for how it united hearts across distances, one click, one flame, one prayer at a time.

    Through Mangaldeep’s AR-enabled microsite, devotees from every corner of India could light a virtual Diya that corresponded to an actual lamp in Ayodhya on 19 October. What began as a modest plan to light 1 lakh Diyas quickly turned into a wave of faith when over 1.3 lakh virtual Diyas were lit prompting the brand to mirror that devotion on the ground by lighting 1.3 lakh real Diyas as well.

    Adding to the sacred ambience was the Mangaldeep Khushboo Path, where 25 five-foot incense sticks and 25 Maha Havan Cups filled the air with divine fragrance, creating a multisensory experience that blended spirituality with spectacle.

    “At ITC Mangaldeep, we believe devotion is timeless, though the way we experience it continues to evolve,” said ITC Divisional CEO of matches and agarbatti division Rohit Dogra. “This year’s initiative not only united millions of devotees across India digitally but also became a part of history as Ayodhya achieved a Guinness World Record. It’s a step forward in making devotion immersive, inclusive and meaningful in today’s digital era.”

    The government, too, lauded the initiative. Ayodhya district magistrate Nikhil Tikaram Funde I.A.S noted, “We are delighted to have ITC Mangaldeep join the Deepotsav celebrations. Their digital effort allowed devotees nationwide to participate, reinforcing the spirit of unity and devotion that Deepotsav stands for.”

    As the sacred city shimmered under millions of flickering flames, Mangaldeep’s AR-driven participation marked a new chapter in how technology can transcend geography turning faith into an experience that’s as collective as it is personal.

    From app to aarti, the campaign embodied a rare harmony of the ancient and the avant-garde showing that in today’s India, even a Diya can have a digital soul.

     

  • ITC Mangaldeep lights up Ayodhya with AR magic

    ITC Mangaldeep lights up Ayodhya with AR magic

    MUMBAI: ITC Mangaldeep is taking Diwali devotion to the digital domain as it launches Digital Deepotsav, an Augmented Reality (AR) experience that lets devotees across India virtually light a diya and be part of Ayodhya’s iconic Deepotsav.

    Through the immersive microsite at ayodhyamangaldeepotsav.com, participants can offer prayers to Lord Ram, contribute their virtual diya, and watch as their light joins a collective glow illuminating the holy city on 19 October. Each virtual diya corresponds to a real diya lit in Ayodhya, making the celebration truly participatory.

    The brand aims to light a spectacular 1 lakh diyas arranged in a special design to convey faith, positivity, and unity. Visitors will also experience the mangaldeep khushboo path, with 25 five-foot agarbatti sticks and 25 maha havan cups filling the air with a divine fragrance, adding a sensory layer to the spiritual spectacle.

    ITC divisional CEO of matches and agarbatti Rohit Dogra said, “Devotion is timeless, but the way we experience it can evolve. Digital Deepotsav blends the sacredness of tradition with the possibilities of technology. Through AR, millions of devotees can light their diyas virtually and feel connected to Ayodhya’s spiritual energy.”

    With this initiative, ITC Mangaldeep reinforces its pioneering role in making devotion immersive, inclusive, and experiential, showing that faith and technology can shine together to create memorable celebrations.

     

  • ITC unveils candyman tadka lollipop with sweet & tangy twist

    ITC unveils candyman tadka lollipop with sweet & tangy twist

    Mumbai: ITC Candyman, has introduced its latest offering, candyman tadka lollipop, making it the brand’s highly anticipated entry into the lollipop segment. This new offering delivers a delightful fusion of sweet and tangy flavours, setting a new benchmark in the confectionery industry.

    Candyman Tadka Lollipop is designed to captivate taste buds with its green mango and tamarind variants, complemented by a masala-filled centre that releases an explosion of flavours. The product’s playful tagline, “Sweet Outside, Naughty Inside”, perfectly captures the fun and mischievous spirit Candyman is known for.

    The brand also released a new campaign announcing the launch. The campaign captures the playful nature of its young audience who, while appearing sweet and innocent, also have a naughty side – just like the delicious Candyman Tadka lollipop that starts sweet but has a naughty yet tasty masala surprise within.

    Speaking about the launch, Chocolates, Coffee and Confectionary COO Rohit Dogra remarked, “Candyman Tadka is an exciting expansion for us as we enter the lollipop category. This product represents our commitment to innovation and pushing boundaries in the confectionery space. With its unique masala-filled core and the perfect balance of sweet and tangy flavours, Candyman Tadka offers a refreshing experience that truly stands out in the market. We are confident that this launch will further strengthen ITC’s presence in the Confectionery category and open up exciting avenues for growth.”

    Commenting on the new TVC Campaign, FCBUlka Bangalore president Damodaran Nair the agency responsible for creating the campaign, said, “The younger audience have a playful duality – they’re not just sweet; they can be cheeky and mischievous when they want to be. That’s why Candyman Tadka Lollipop is the perfect match, bringing a bold twist to the traditional lollipop. We saw the opportunity to shake up the category and create a fun, cheeky campaign that captures this flavorful combination. We’re excited to see how Candyman Tadka will redefine the way lollipops are enjoyed in India. And we know this is just the start of something big.”

  • ITC Fabelle introduces ‘One Earth’ collection

    ITC Fabelle introduces ‘One Earth’ collection

    Mumbai: Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd., is recognised for creating unparalleled chocolate experiences for its discerning consumers. In the last few years Fabelle has introduced several industry firsts such as the Fabelle Trinity – Truffles Extraordinaire -World’s most expensive chocolate, Fabelle Finesse – World’s finest chocolate*, setting a benchmark for the global chocolate industry.

    Continuing the legacy, Fabelle this year is set to entice chocolate lovers with a novel creation. Inspired by the sentiment of ‘Vasudhaiva Kutumbakam’ – The World Is One Family, Fabelle introduces its latest innovation – Fabelle One Earth Collection. At an event held at the ITC Sheraton, New Delhi, Fabelle, in a strategic collaboration with Chef Andy Allen, an acclaimed Australian food critic and TV presenter, unveiled this delectable fusion of global flavours and cultures.

    This signature luxury chocolate offering has been meticulously handcrafted with finest ingredients and cocoa. It comprises 10 unique truffles, each of which truly represents the essence of the rich and diverse flavours of nations from across the world – Afghanistan, Australia, Bangladesh, England, India, New Zeland, Netherlands, Pakistan, Sri Lanka and South Africa.

    ITC Fabelle Master Chocolatiers, known for their unwavering commitment to excellence conducted multiple iterations and co-creation sessions with chef Andy Allen to perfect each truffle. A selection of hand-picked ingredients, including Afghan Figs, Australian Macadamia, Bangladesh-inspired Posto, England’s Morello Cherry, India’s Walnut, Condensed Whole Milk from the Netherlands, New Zealand’s Apple, Aqua Rose from Pakistan, Sri Lankan Coconut and South African Orange, were artfully harmonised with the unparalleled excellence of Fabelle’s chocolates. Each truffle therefore tells a unique story of the country that inspired this specific creation. This limited-edition offering will contain 10 truffles (130g) priced at INR 999/- inclusive of taxes, and will be available at Fabelle boutiques across Ahmedabad, Bengaluru, Chennai, Delhi NCR, Hyderabad, Kolkata and Mumbai.

    The chocolate truffles serve as a testament to the artistry of ITC Fabelle Master Chocolatiers. They carefully combined these international ingredients with Fabelle’s premium chocolate to deliver a sensory journey that transcends borders and celebrates the universal love for chocolate much like sports.

    To celebrate the launch of ‘Fabelle One Earth’, the event was graced by eminent personalities associated with the world of sports and cricket.  Dinesh Karthik – Indian professional cricketer and commentator, Waqar Younis – Pakistani cricket coach, commentator and former cricketer, and Lisa Sthalekar – Australian cricket commentator, former cricketer and captain of the Australia women’s national cricket team exchanged ‘One Earth’ as a gesture to honour the essence of unity and community.

    Emphasising on the launch of Fabelle One Earth, ITC Ltd COO – Chocolates, Coffee, Confectionary & New Category Development Foods Division Rohit Dogra said, “Fabelle is dedicated to giving chocolate lovers true world-class experiences. With Fabelle One Earth, we aim to bring people together through the magic of chocolate. This special collection has 10 distinct truffles, each with a singularly delectable taste.  The assemblage of speciality ingredients inspired from different countries brought together in one box of chocolate truffles, the ‘Fabelle One Earth’ showcases  the brand’s commitment to creating unique tastes and textures.”

    Commenting on his first collaboration with the brand, Australian food critic and TV presenter Andy Allen said, “Fabelle has one of the finest collections of chocolates in the world in my view. It has been an absolute pleasure to work alongside the Fabelle team to bring alive this masterpiece. Fabelle One Earth is a culinary journey that encapsulates the essence of diverse cultures and flavours from ten different countries. It was the result of countless hours of craftsmanship, relentless commitment and tireless exploration of global flavours that have gone into the curation of each of the truffles. We are extremely happy with the outcome and hoping that everyone enjoys this beautiful amalgamation of chocolate and culture.”