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Tag: Rohini Haldea

  • Lifestyle and popkorn elevate men’s fashion with new A/W 2024 campaign

    Lifestyle and popkorn elevate men’s fashion with new A/W 2024 campaign

    Mumbai: Lifestyle launched an integrated campaign to celebrate and showcase the looks of its in-house fashion brands.

    The campaign featured individual campaigns across social, on-ground, and in-store. Brands included a wide range from premium formal wear like CODE, to an athleisure focus for Kappa, Fun & everyday wear of Fame Forever, Ethnic wear by Melange, Young and trendy streetwear from Forca, and High fashion winter wear from, bossini. The campaign also featured brands like Smiley, Forca QRK, Forca NXT, and Fame Forever Denimize.

    Lifestyle International Pvt Ltd assistant VP, marketing, Rohini Haldea said, “We wanted a menswear-focused campaign for our much-loved in-house brands which elevates their perception even further, while aligning them with global trends, as well as high fashion cues. Right from the pitch stage, popkorn’s thinking was on-point and we are extremely pleased with how the final product has turned out”.

    popkorn, led the creative conceptualization and execution of the campaign which included video and still photography in its production stage. The collection has something for everyone, whether you are a formal lover, a streetwear grunge admirer, or a casual comfortable wearer.

    “We could not be more excited to partner with Lifestyle and its menswear brands”,said popkorn CEO Vishal Mehra. “Our team adopted an editorial approach, leveraging banality to create a striking contrast and capture consumer attention, making the brands feel both aspirational and internationally relevant”

    Together, Lifestyle and popkorn are proud to bring its menswear Winter 2024 campaign, which truly enforces Lifestyle as the fashion leader.

     

     

     

     

     

     

  • Wrangler stretches your ad for offers

    Wrangler stretches your ad for offers

    MUMBAI: Dentsu Aegis Network’s digital agency, Isobar India has collaborated with Wrangler to help the brand launch its latest collection, ‘Stretch Plus’ in India. As part of the launch, the agency has devised and executed a digital media campaign for Wrangler that focusses on engaging followers with the product’s latest feature, ‘Extra Stretch’.

    In an age where brands are using banner ads on mobile devices to direct users towards discounts or generate other forms of marketing leads, Isobar India has created an interactive approach to engross consumers by extending the stretch feature of the product on the banner itself. Targeting users on touch devices, the agency asks customers to ‘stretch’ the product on the devise for a surprise offer. Every time they stretch the denim on the mobile banner, an offer pops up that leads them to avail discounts on the collection.

    The campaign has already garnered a total impression of 2,618,948 with an Engagement Rate of 1.8 per cent. The number of vouchers/coupons that have been generated until now are 1,147. The same number of new users have also been added to the database. For the record, the campaign has been executed in collaboration with mCanvas Advertising.

    Isobar India Vice President Suraj Nagappa says, “Our objective is to nudge the audience and make them experience the stretch feature and drive home the point, albeit in a non-preachy manner. We wanted to appeal to the viewer’s reason, and not just feeling. The brand positioning has witnessed a significant shift to adapt to the evolving consumer behaviour. The Stretch Plus campaign has rightfully delivered on the requirement of Wrangler’s new age consumers.”

    Commenting on the campaign, Wrangler Marketing Head Rohini Haldea adds, “Interactive ads are a good way for brands to get consumers’ attention and engage with them in a way that is meaningful to the brand. With the interactive ad feature, Wrangler’s Stretch Plus campaign is aimed at creating a digital experience that highlights the product benefits in an engaging manner and incentivises the consumer to try the product.”