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Tag: Rohan Jain

  • Sony BBC Earth announces Shaan Lalwani as the ‘Earth Champion’ for the month

    Sony BBC Earth announces Shaan Lalwani as the ‘Earth Champion’ for the month

    Mumbai: Sony BBC Earth, a pioneer in bringing forth thought-provoking content and inspiring initiatives for the Indian audiences, is proud to announce Shaan Lalwani as its ‘Earth Champion’ for the month. This recognition highlights Shaan’s contribution towards environmental conservation and sustainability for a cleaning detergent formula that is totally biodegradable.

    Shaan Lalwani’s journey towards sustainability began with a personal awakening. During her travels, Shaan witnessed the harmful effects of chemical pollution on marine life. The cleaning agents that form an integral part of our daily routine contain chemicals that pollute water bodies. Hence, Shaan came up with an eco-friendly alternative and founded Coco Custo, a company that makes non-toxic and biodegradable laundry detergents.

    Sony BBC Earth’s ‘Earth Champions’ initiative aims to celebrate individuals like Shaan who move the needle in bringing sustainability into the everyday lives of people, making a tangible difference to the environment. The monthly property showcases the work done by the Earth Champion as short-form content with a compelling score. The video is telecast on the channel and promoted on the online medium.

    Sony Pictures Networks India business operations head – Sony AATH and head – marketing & insights, English cluster, Rohan Jain, “As a brand, we have always strived to present to the viewers stories that exemplify passion, drive inspiration, and encourage sustainable practices. Our Earth Champions initiative is a perfect embodiment of this commitment. We are pleased to announce Shaan Lalwani as our latest Earth Champion. Her journey demonstrates that making small efforts can help one lead an eco-conscious life and inspire others to follow.”

    Earth Champion of Sony BBC Earth – Coco Custo founder Shaan Lalwani, “It is an honour to receive the title of Earth Champion by Sony BBC Earth. I am glad that the channel has given me a platform to help my story reach so many people, and I hope it inspires them to reflect upon every step they take. I believe every individual has the power to drive positive change towards environment conservation.”

  • Sony BBC Earth names Uma Mani as Earth Champion for the month

    Sony BBC Earth names Uma Mani as Earth Champion for the month

    Mumbai: Sony BBC Earth, one of the most loved factual entertainment channels, proudly presents Uma Mani as the Earth Champion for the month. Known as the Coral Woman of India, an artist and PADI-certified scuba diver, Uma, exemplifies the fusion of passion and action towards the conservation of coral reefs.

    Uma Mani’s journey to becoming the Coral Woman of India began on the vibrant streets of Dindugul, Tamil Nadu. Taking an unexpected turn at the age of 49, she decided to become a PADI-certified scuba diver. This transformative decision was not just about exploring the underwater world but a commitment to safeguarding the delicate ecosystems beneath the surface. Uma’s dual passion for painting and scuba diving converged into a symphony of art. The canvas became her medium, and the ocean, her muse. Each stroke captured the essence of an underwater world. Uma has been using her artistic expression to spark meaningful conversations about the threats faced by coral reefs, including bleaching, pollution, and global warming.

     

     

    Earth Champions is a monthly property of Sony BBC Earth that is committed to honouring real-life heroes making a substantial impact on our planet. The channel showcases the work done by the Earth Champions in a short-form content format with befitting music. The video is telecasted on the channel and promoted on network channels apart from the online medium.

    Comments:

    Sony Pictures Networks India business operations head – Sony AATH and gead – marketing & insights, English Cluster, Rohan Jain.

    “Uma Mani’s commitment to coral reef conservation serves as a true inspiration for all of us. Uma’s journey mirrors her dedication driven by a deep-rooted passion for nurturing our planet. Sony BBC Earth takes immense pride in announcing her as our next Earth Champion. We hope it encourages people to reflect upon their actions and make sustainable choices.”

    Uma Mani, an artist, and PADI-certified scuba diver with coral reef conservator, recognised as “The Coral Woman of India,”

    “I believe that art is a very powerful and an effective tool of communication. It has helped me in raising awareness towards the need for coral preservation. Earth Champions is a great initiative by Sony BBC Earth. I hope these stories inspire more and more people to take green steps towards the planet.”

  • Sony PIX brings back PIX Arena Bingo Nights for its viewers

    Sony PIX brings back PIX Arena Bingo Nights for its viewers

    Mumbai: Sony PIX is bringing back its most awaited IP in the gaming category ‘PIX Arena Bingo Nights’. Adding a dash of PIX, to the popular Bingo, Sony PIX is the frontrunner in launching a unique live play-along gaming experience on-air in the English movie category. The channel is airing a special line-up of movies complementing the Bingo nights to amp up the excitement and adrenaline rush.

    Giving viewers a strong enough reason to stay amazed, PIX Arena Bingo Nights is back with its third season. The property engages with Hollywood movie fans giving them a chance to win exciting prizes! Keeping in line with the Bingo tradition, the channel has planned exciting giveaways for four corners, three lines, and the full house. The Bingo-special line-up includes interesting titles such as Morbius, Monster Hunter, and Unchartered. The ‘watch and win’ contest gives winners a chance to win exciting prizes such as smart watches, ear pods, and Bluetooth speakers.

    The games are planned on 23 December, 30 and 6 January respectively.

    Sony AATH business operations head and Sony Pictures Networks India head – marketing & insights, English cluster Rohan Jain, “At Sony PIX we believe in creating enriching experiences for our viewers through engaging innovations. We have seen three successful runs of PIX Arena Bingo Nights, and the testament to it is the phenomenal response received from the audience. We aim to make this an enjoyable experience for our viewers as they look forward to such engaging initiatives during festive season.”

    So, what are you waiting for? Log on to www.sonypixbingo.com and let your inner film fanatic go ‘Bingo’!

  • Sony BBC Earth makes people ‘Feel Alive’ with metaverse experience

    Sony BBC Earth makes people ‘Feel Alive’ with metaverse experience

    Mumbai: Sony BBC Earth, a trailblazer in the realm of factual entertainment, brings forth an innovation in the metaverse space. Recognised for its awe-inspiring content and compelling storytelling, the channel is poised to redefine engagement by integrating its brand promise of making people ‘Feel Alive’ with fascinating virtual worlds.

    The brand has developed two virtual worlds offering an unparalleled journey into the metaverse. Sony BBC Earth is giving viewers an opportunity to step into the polar region and witness the breath-taking Aurora lights, inhabited by enchanting beings like penguins, seals, and polar bears. Tropical rainforest gives a chance to take a walk through alongside the lush green canopy teeming with exotic animals such as the Toucan, Cheetah, Crocodile, and Jackal. The brand is offering a virtual expedition alongside captivating creatures, offering a unique opportunity to experience the wild within the confines of the city.

    Sony BBC Earth in collaboration with The Little Flea Market is extending the metaverse experience to people of all ages. It promises a visual extravaganza, and an immersive adventure, providing attendees with an experience like never before.

    Sony AATH business operations head and Sony Pictures Networks India head – marketing & insights, English cluster Rohan Jain: “Sony BBC Earth’s promise of making viewers ‘feel alive’ goes beyond the content that we showcase. By creating some of the most pristine and inaccessible terrains on Metaverse, we are glad to offer an opportunity to experience the wonders of the world like never before. This is a testimony to both our technical prowess as well as commitment towards creating experiences that take people closer to the nature.”

    Scheduled for the 8, 9, and 10 December 2023, from 3:00 pm to 11:00 pm, at the MMRDA Grounds, BKC, Mumbai, the Sony BBC Earth metaverse kiosk is all set to curate unique and eclectic experiences.

  • Sony BBC Earth Feel Alive Hours seventh edition: A journey of discovery and knowledge!

    Sony BBC Earth Feel Alive Hours seventh edition: A journey of discovery and knowledge!

    Mumbai: Prepare to dive headfirst into a thrilling odyssey of knowledge and exploration as the much-awaited seventh edition of Sony BBC Earth’s Feel Alive Hours, the ultimate children’s quiz contest makes its triumphant return! The anticipation of young minds knows no bounds as the entry for the national quiz contest has already begun.

    In the previous edition, Sony BBC Earth’s Feel Alive Hours provided a launching pad for young geniuses to display their quizzing prowess, drawing an awe-inspiring response of 2000 registrations for the nationwide quiz. This year, the channel has elevated the stakes to an entirely new level, allowing individual participation in the quiz competition. Feel Alive Hours reaches out to 250 schools across the nation to provide students with an immersive voyage into the realm of enthralling science experiments, interactive escapades, and mesmerizing content across genres. The introduction of the Inter-School Quiz Contest has helped budding scholars expand their horizons by connecting with kindred spirits from every corner of the nation in the pursuit of excellence.

    The school contact program is a mix of content viewing to help students explore shows related to science, wildlife, adventure, etc., and DIY sessions to fuel their creativity and curiosity. The contest is an essential part of the Feel Alive Hours property as it enables participants to exhibit their knowledge and hone essential skills like critical thinking and problem-solving. The finale will see the sharpest young minds vying for prestigious prizes and, above all, the esteemed title of Sony BBC Earth Feel Alive Hours Quiz Champion. With a plethora of surprises, mind-boggling challenges, and awe-inspiring content, this year the Feel Alive Hours aims to be bigger and better than ever before.

    In addition to the ‘Feel Alive Hours’ Quiz Contest, Sony BBC Earth curated an informative and engaging website, offering students the chance to stay updated on exclusive Sony BBC Earth events happening across various cities. To discover more about the contest, explore the winning entries, and engage with the channels’ enriching content,

    https://www.sonybbcearth.com/feelalivehours/  

    Comments

    Sony Pictures Networks business operations head – Sony AATH and head – marketing & insights, english cluster, Rohan Jain

    “Sony BBC Earth’s Feel Alive Hours is a celebration of quizzing brilliance as well as a nurturing ground for an insatiable passion for learning. We have been receiving a phenomenal response to the Feel Alive Hours sessions and the recently added quiz competition, and we hope to continue the journey of enlightenment with more passion and vigour.” 

  • Sony BBC Earth launches Earth Champions

    Sony BBC Earth launches Earth Champions

    Mumbai: In a momentous stride towards captivating storytelling, Sony BBC Earth has announced the launch of its marquee property ‘Earth Champions’. Earth Champions which began as an Instagram live session, will now inspire viewers as interesting three-minute capsules, whisking them away on an extraordinary voyage through nature’s kaleidoscope. The property will go live on the channel on 6 November 2023.

    Narrating stories of nature enthusiasts to ordinary citizens from all walks of life, ‘Earth Champions’ intends to shed light on the tremendous power of individual actions that collectively become a force of positive change. Sony BBC Earth aims to honour and celebrate real-life heroes each month addressing issues of forest restoration, waste management, water, and air purification, etc. at a personal, household, or community level.

    Packaged as an on-air property with promotions across social media, Sony BBC Earth’s Earth Champions has undergone a quirky makeover with a gripping script intertwined with befitting music. The inaugural episode of Earth Champions will feature ‘Mr. Jadav Payeng’, also known as the Forest Man of India. Hailing from Assam, Payeng has transformed the barren lands into a thriving man-made forest. He is also the proud recipient of the prestigious Padma Shri award for his selfless and tireless efforts.

    Sony BBC Earth, through its landmark shows such as Blue Planet II, Climate Change: The Facts, and A Perfect Planet has united viewers from around the nation, instilling a profound connection with the natural world. The channel has been raising awareness about the imperative of sustainability and building a community of loyalists through its various initiatives.

    Sony AATH business operations head and Sony Pictures Networks India Head – marketing & insights, English cluster Rohan Jain:

    “With Earth Champions, we aim to embark on a mission to empower individuals and communities to showcase the profound impact of their eco-friendly actions. Through this extraordinary initiative, we invite people from across the nation to join us on an exhilarating journey toward a greener and more sustainable future. Together, we can make a difference and create a legacy for generations to come.”

    Reforestation hero and Padma Shri awardee, the remarkable ‘Forest Man of India’ Jadav Payeng:

    “I am deeply honored to be a part of Sony BBC Earth’s Earth Champions. It is a great initiative that inspires people and evokes a sense of eco-consciousness in them. It fills my heart with joy and gratitude to witness the power of collective action creating a lasting impact that benefits our planet.”

  • Sony BBC Earth celebrated Science Film Festival at Mumbai’s Nehru Science Centre

    Sony BBC Earth celebrated Science Film Festival at Mumbai’s Nehru Science Centre

    Mumbai: Staying true to its promise of feel alive, Sony BBC Earth, the most loved infotainment channel mesmerised young minds with an unprecedented cinematic experience with its Science Movie Festival. Spread across three days, the festival reached out to over 1000 students at the illustrious Nehru Science Centre. This groundbreaking event fused the magic of movies with an enriching educational journey, creating an atmosphere of awe and inspiration for school children across the city.

    The Science Movie Festival, an initiative by Sony BBC Earth in association with Nehru Science Centre aimed at transforming the way children perceive and engage with science. Through a carefully curated selection of films, the event ignited a passion for science, propelling young learners into the vast expanse of space. James Webb: The $10 Billion Space Telescope took students into the cosmos with the potential to revolutionise the understanding of the universe, spectacular Earth (Aurora) portrayed the mesmerising northern and southern lights, offering a glimpse into the Earth’s magnetic beauty, and spectacular Earth (Volcano) unveiled the raw power and astonishing landscapes shaped by this natural phenomenon. The festival transcended the boundaries of conventional education, offering young audiences a front-row seat to the marvels of the universe.

    Over the course of three days, students from a multitude of schools across Mumbai converged at Nehru Science Centre, becoming part of an educational odyssey. The screening sessions saw active participation from a diverse array of schools. After each screening, an interactive Q&A session followed, offering exciting goodies for the eager participants.

    Sony AATH business operations head and Sony Pictures Networks head – marketing & insights, English cluster Rohan Jain said, “We have always believed in catering to young and curious minds through our content and initiatives. The Science Movie Festival is not just an event; it’s an experience that has the potential to ignite a lifelong passion for science in the hearts of young learners. Through the power of visual storytelling, we aim to nurture a new generation of explorers and thinkers.”
     

  • Sony BBC Earth returns with the ‘Earth In Focus’ photography contest

    Sony BBC Earth returns with the ‘Earth In Focus’ photography contest

    Mumbai: This World Photography Day, Sony BBC Earth has brought back its photography-based digital IP “Earth In Focus.” The photography contest will reward thriving photography enthusiasts who have a passion for capturing moments in time.

    This year’s theme is “Thrill of Life,” which is further subdivided into landscape, adventure, and wildlife subcategories.

    Sony Pictures Networks business operations head-Sony AATH and head-marketing & insights, English cluster Rohan Jain said, “Sony BBC Earth is known for delighting its viewers with grand visual imagery and insightful storytelling. With our property “Earth In Focus,” we endeavour to provide photography enthusiasts a chance to showcase the beauty of nature through their lens. As we step into yet another season of this contest, we look forward to engaging with photography lovers and giving them an opportunity to interact with the experts.”

    “Earth In Focus” has invited people to share what thrills them. An award-winning wildlife photographer, Rathika Ramasamy, will judge the one-month contest.

    The winners will receive their GoPro Hero10 back, as well as a once-in-a-lifetime chance to have their entries featured on the Sony BBC Earth channel and social media handles. They will also receive access to an exclusive masterclass with Ramasamy.

    The previous edition of the contest was themed “freedom in focus,” and it received 2,500 entries on nature, people, and hobbies. The contest received a phenomenal response from photography enthusiasts, with 1,35,000 votes and eight lakh page views.

    Participants can share images on ‘www.sonybbcearth.com/EarthInFocus/.’