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Tag: Rohan Bhansali

  • Amyn Ghadiali promoted to GZ Creative Digital’s country head – India

    Amyn Ghadiali promoted to GZ Creative Digital’s country head – India

    Mumbai: GOZOOP Group, a global independent integrated marketing group announced the elevation of Amyn Ghadiali as country head – India (GZ Creative Digital). As part of the new role, Amyn will spearhead the agency’s strategic initiatives across its creative digital vertical — GZ Creative Digital, where he will oversee revenue management, creative campaigns and drive integrated business operations. He will report to global CEO and co-founder Ahmed Aftab Naqvi and GOZOOP Group chairman and co-founder Rohan Bhansali.

    Amyn Ghadiali kickstarted his journey with GOZOOP Group in 2012, as an account manager and went on to play an integral role in the acquisition of Red Digital in 2013. Advancing through pivotal roles, his last role with GOZOOP Group was president – business & Integration. Over his 10-year journey with GOZOOP Group, he sharpened his business acumen and led award-winning campaigns for major brands like Dell, Star Plus, Kolkata Knight Riders, Parle Nutricrunch, Bisleri, Star Bharat, Viacom18, and Mahindra Lifespaces.

    Ghadiali has nurtured and consolidated a team of over 100 plus marketing enthusiasts and has been promoted to spearhead GZ Creative Digital. Under his decisive leadership, he along with his team secured significant wins for marquee clients such as Ashwin Sheth Group, Louis Philippe, Saint Gobain, Tim Hortons, Love Depot by TTK Healthcare Ltd, DBS Bank India, Tata Tele Business Services, ORRA, and many more.

    Ghadiali commented, “Same game, different levels. That is how I would describe my new role considering my journey in GOZOOP. The role comes with newer responsibilities and I am grateful to the company for trusting me with it. I will continue building GOZOOP as I have in the past with the same passion but with renewed focus to  #BreakTheBox for our partners.”

    Naqvi said, “Amyn has consistently demonstrated outstanding leadership and collaborative skills. His strategic vision and relentless drive for excellence have been instrumental in our growth. We look forward to Amyn leading GZ Creative Digital to even greater success in the years ahead.”

  • GOZOOP Group appoints Priyanka Sharma as group director

    GOZOOP Group appoints Priyanka Sharma as group director

    Mumbai: GOZOOP Group, a leading global integrated independent marketing group, recently announced the appointment of Priyanka Sharma as group director – brand communications. Based out of the group’s Mumbai headquarters, she will report to GOZOOP Group president Mohit Ahuja.

    In her new stint at GOZOOP Group, she will be managing a cluster of brands across sectors like Dell, Tim Hortons, Paytm Money, Love Depot, DBS Bank etc. to name a few. Leading a competent team, she will be responsible for strengthening existing client relationships and nurturing new ones. With her impeccable account management skills, Priyanka will further streamline all client-related activities and act as a trusted advisor to all stakeholders.

    Prior to her appointment at GOZOOP Group, she was associated with Mirum India as group head. In her extensive career spanning over 12 plus years, she has worked with leading brands such as Franklin Templeton, AMFI, RBL Bank, Tata AIA Life Insurance, Kansai Nerolac Paints, H&R Johnson Tiles among others. Gaining wide exposure in the realm of social media management, video production, online reputation management and website development, with her appointment the group plans on further elevating operations on key accounts.

    Commenting on her appointment, GOZOOP Group, group director, brand communications Priyanka Sharma shared, “At GOZOOP, I resonate with their spirit of doing outstanding work and helping our clients achieve extraordinary success in their journeys. I am ecstatic to kickstart my journey here at GOZOOP and work in collaboration with exceptional minds of industry and experience the flourishing culture, which is sure to further fuel my passion for advertising.”

    “The right people are our biggest assets. Priyanka comes up with the experience, hunger and most importantly value system that resonates with the GOZOOP culture. She will be helping us deepen relationships with some of our key clients and as a derivative produce a body of work that enhances our creative capabilities. We look forward to #BreakTheBox with Priyanka,” shared GOZOOP Group chairman & co-founder Rohan Bhansali.

    Having completed her master’s degree in Business Administration with marketing as a specialization from Balaji Institute Of Modern Management (Pune), she has also worked with prestigious organizations such as Ernst & Young and Hungama Digital Services in her career. Priyanka has played a crucial part in bringing to life memorable integrated digital campaigns such as The Marathon of Life 3.0 for Franklin Templeton, ‘Money Matters For Her’, a vodcast series by Mutual Funds Sahi Hai and many more.

  • GOZOOP Group and Puretech Digital launch GZPure, a strategic collaboration on Brand & Performance Marketing Solutions

    GOZOOP Group and Puretech Digital launch GZPure, a strategic collaboration on Brand & Performance Marketing Solutions

    Mumbai: Global integrated marketing group GOZOOP Group enters into a strategic collaboration with Puretech Digital, a 360-degree digital marketing agency to further enhance and strengthen their brand and media performance capabilities. Both companies will operate independently while working on their joint core strengths of brand and media capabilities.

    With a mission to better serve and win deeper integrated marketing mandates, GOZOOP Group and Puretech Digital with “GZPure”, will be at the vanguard for brand and performance marketing, bringing a compelling synergy to the forefront. This strategic collaboration is to bring together capabilities in a digital world where customer delight and experience is paramount across the purchase funnel.

    The collaboration is positive in the performance marketing and digital media space for brands and businesses. With media spends positioned to grow at double-digit rates in 2023-24, this collaboration will align over strategy and digital ecosystems for mandates to effectively reach out to their targeted and prospect customers.

    GOZOOP Group chairman and co-founder Rohan Bhansali said, “Mergers, acquisitions and strategic collaborations have been an integral part of GOZOOP’s growth as an independent agency. Starting from our acquisition of Red Digital in India to 56 Blue Lights in UAE, we have always looked for inorganic opportunities to build stronger capabilities and better serve our clients. In Puretech Digital, we have found a partner with solid media capabilities and synergizing value systems. Through GZPure, the best of creative solutions meets the best of media solutions, leading to seamless integrated solutions for our clientele.”

    Commenting on the collaboration, Puretech Digital CEO Prashant Deorah shares, “We are in a world of complementing skills, strengths, and synergies and working across a customers’ journey is imperative to remain relevant in today’s digital world. And for that deep expertise in brand + performance marketing is paramount. With this as our focus, we are thrilled to collaborate with GOZOOP, presenting our joint capabilities in front of customers. Not only do our skills co-exist, our cultures and value system are uniquely aligned and we will endeavour to provide a wonderful customer experience.”

  • Focussing on the Long Term, Gozoop Announces Appraisals for its team

    Focussing on the Long Term, Gozoop Announces Appraisals for its team

    Gozoop – India’s leading independent digital-first communication company has announced appraisals for its employees.

    In these unprecedented times, while most companies are cutting costs and laying off staff, Gozoop has prioritised its team’s best interests. It has decided to reward its top performers for their consistent contributions before and during the pandemic 

    The company had also promised no COVID related job losses as early as April despite the business being hit as companies aggressively cut down on marketing budgets. Since then the company has aggressively won new businesses such as Gulf Oil, Bisleri, British Council and Zee. As a result, the independent agency has continued to attract best marketing talent from the industry, resulting in a significant increase in its headcount. 

    Gozoop’s culture and people-centric decisions have time and again made a positive impact not only on the media industry but across sectors. Gozoop was also one of the first companies in India to announce menstrual leave as well as mental wellness leaves. 

    The company has also been recognised by Great Places To Work Insitute for five years now. In 2020, the company was named as Best Workplace in the Media Industry as well.

    Speaking on the announcement, Rohan Bhansali, Co-Founder & Director, Gozoop said “The Gozoop way has always been to do the best we sustainably can for our people. I am grateful for as well as proud of the team’s valiant effort through the pandemic. We are also confident that we will emerge through this stronger. Our decision on appraising our team stems from this same sense of gratefulness as well confidence.”

    Bansi Raja, Chief Happiness Officer, Gozoop said “I am so proud of Gozoop. Pandemic or not, great talent should be celebrated and acknowledged. Nothing makes me happier as head of HR than my team as well as my company prospering. We are Building to Last.”
     

  • Gozoop elevates Amyn Ghadiali as vice president – business and strategy

    Gozoop elevates Amyn Ghadiali as vice president – business and strategy

    NEW DELHI: To accelerate growth and navigate the evolving marketing landscape of the future, Gozoop, one of India’s leading integrated marketing companies, has elevated Amyn Ghadiali to the role of vice president – business and strategy. The move comes at the heels of two strong years of growth with Ghadiali at helm as director of strategy and is line with the agency’s aggressive vision for growth based on sharper strategy and ground-breaking creative work coming together to realise tangible business results for partner brands. Based out of Gozoop’s Mumbai HQ, he will continue reporting to CEO of the organisation – Ahmed Aftab Naqvi, with the addition of key responsibilities which include driving business and spearheading the strategy & creative division.

    Ghadiali began his tryst with Gozoop as an Account Manager in 2012 and by 2014 rose to the position of head of strategy. He then spent two years at another firm as the head of strategy, where he played a pivotal role in landmark campaigns including crafting the strategy for the now iconic Mumbai Police account on Twitter. He returned to Gozoop in 2016 as a group director – brand communications, where he honed his business acumen while continuing to push the bar for strategy and creativity with award winning campaigns for key accounts including Hypercity, Dell, HRX, Parle Nutricrunch, Star Bharat, Viacom18, Mahindra Lifespaces and more. After nurturing and consolidating a team of 30+ strong, he moved on to spearheading the strategy division for Gozoop in 2018. Under his decisive leadership, the team celebrated the wins of marquee clients including Tata Steel, Bisleri, Aditya Birla Fashion and Retail amongst others. His keen understanding of customer behaviour and insights, coupled with path-breaking creativity make him well suited to take on the new role, which is a culmination of business and creative strategy. 

    Gozoop CEO & co-founder Ahmed Aftab Naqvi said, “When Amyn joined us as an emerging talent back in 2012 he had potential and the right mindset to grow. Over the past 8 years, he has leveraged this potential and mindset to transform into a thought leader in the industry. His dedication, work ethics are second to none and I am looking forward to work alongside him to help Gozoop and our partner brands win in this new world.”

    “Amyn has played a monumental role in helping us win in the new world, which has further highlighted his resilience, creativity and winning attitude of whatever it takes. From starting with a small team under him to winning brands like Bisleri, his growth over the years has been impressive. With him taking on greater responsibility, it excites me to see where we will be headed in the years to come,” adds Gozoop co-founder & director Rohan Bhansali.

    Ghadiali commented on his new role, "Gone are the days when strategy, creative and implementation happened sequentially. The ecosystem today is being built as it is experienced and with immediate feedback loops being a defining feature. With reduced attention spans and digital at the helm, marketing is experiencing a fundamental paradigm change. As I step into this new role at Gozoop, it is this change that shapes my vision for Gozoop, one that is rooted in the present but designed for the future. The dominance of digital is just beginning and so are we!"

  • Gozoop bags Pepperfry.com’s social media biz

    MUMBAI: Pepperfry.com, the eCommerce portal, has handed over its social media mandate to Gozoop Online.

    Based in Mumbai and Dubai, Gozoop is a digital marketing agency that has been helping brands with its online marketing services.

    The digital agency will spearhead the Facebook marketing strategy for Pepperfry and help them connect with their target. It will also ensure valuable inputs for key strategic decisions, in order to maintain sync between the online and offline activities.

    Gozoop.com CEO Rohan Bhansali said, “It‘s amazing to work with a team so young and energetic such as that of Pepperfry. We share a similar culture here at Gozoop. Since we specialize in online marketing solutions for eCommerce businesses, Pepperfry will get the very best of what we have to offer!”

    Pepperfry.com chief marketing officer Rajesh Iyer added, “The young team of Gozoop brings to the table lots of energy and cutting edge new ideas and we see a good cultural fitment in this association. Gozoop will help Pepperfry add excitement to its social media marketing initiatives.”

    Founded in 2011 by ex eBay employees Ambareesh Murty and Ashish Shah, Pepperfry.com is an Indian lifestyle e-commerce marketplace offering a diverse selection of products across multiple lifestyle categories.