MUMBAI: The Indian diaspora in Canada just got a front-row seat to India’s pulse—served hot, straight from Mumbai. Times Network, the broadcast arm of Bennett, Coleman & Co. Ltd., has expanded its international footprint by launching two of its flagship channels—ET Now and Times Now Navbharat—on Rogers Xfinity TV in Canada.
The channels went live on Rogers Xfinity via a strategic tie-up with Ethnic Channels Group (ECG), the world’s largest multicultural broadcaster. ET Now is now available on Channel 2651, while Times Now Navbharat airs on Channel 2696. Both channels will be accessible under a free preview window till 17 June, after which Canadian subscribers can opt in via theme packs for premium Indian news content.
“Our presence on Rogers Xfinity TV and partnership with Ethnic Channels Group marks a pivotal step in our international growth strategy. As we continue to build a truly global presence, this launch reinforces our commitment to delivering high-quality Indian news content to the diaspora in Canada. We see this partnership as a gateway to new opportunities, enabling us to serve our viewers better and strengthen Times Network’s position as a trusted global media brand”, said Times Network executive president & COO Jagdish Mulchandani.
The move taps into a growing appetite among the south Asian diaspora for India-focused, real-time news. ET Now delivers market-savvy programming like The Market, The Money Show, Startup Central, and Buy Now Sell Now, offering Canadian viewers a front-row seat to India’s economic engine. Meanwhile, Times Now Navbharat broadcasts Hindi-language shows like News Ki Pathshala, Sawal Public Ka, and Opinion India Ka, focusing on ground-up perspectives, citizen voices, and sharp political analysis.
Ethnic Channels Group co-founder & CEO Slava Levin added, “It’s an attention economy in today’s fast changing world. Credible news is of paramount importance and tuning out the noise from the facts is critical. Ethnic Channels Group is proud to partner with the Times Network for ET Now (Business News) and Times Navbharat (Hindi News) enriching the media landscape in Canada. As Canada’s largest multicultural TV operator, ECG continues to widen its channel portfolio and strengthen its footprint worldwide”.
For Times Network, the expansion is part of its larger ambition to become a global Indian media brand, targeting audiences who straddle two worlds and crave credible, timely news from both. For ECG and Rogers, it adds further depth to their international content offerings at a time when demand for multicultural programming is on the rise.
With this launch, Times Network cements its Canadian presence and adds yet another milestone in its global journey—delivering Indian news, with nuance and depth, to viewers navigating life across borders.