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Tag: Roff

  • Roff sticks the landing with cheeky ‘Naak kat gayi’ ad after India’s win

    Roff sticks the landing with cheeky ‘Naak kat gayi’ ad after India’s win

    MUMBAI: Talk about a pitch-perfect fix. Hours after India’s nail-biting win over Pakistan, Pidilite’s Roff slid in with a TVC that stuck just right. Extending its tongue-in-cheek ‘Naak kat gayi’ theme, the campaign gave fans a reason to chuckle as much as cheer.

    The quickfire ad was more than a lucky break. Roff had already laid the groundwork with a witty OOH campaign, rooted in cultural references that sparked chatter across social media and outdoor hoardings alike.

    Fresh off an active run during the Asia Cup, the tile-fixing brand ensured its latest dig landed with maximum impact, stitching humour into the high-voltage cricketing moment.

    By sticking to its signature quirk and timing the release to perfection, Roff once again cemented its place as a moment-marketing master, proving that sometimes the best way to unite India is not just through sport, but through shared laughter. 
     

  • Pidilite’s Roff teams up with Pro Kabaddi League for 2024 season

    Pidilite’s Roff teams up with Pro Kabaddi League for 2024 season

    Mumbai – Roff announced that it has renewed its partnership with the Pro Kabaddi League (PKL) for its 11th season.

    Commenting on the partnership, Pidilite Industries Ltd., CMO Manish Dubey said, “We are excited to extend our association with the Pro Kabaddi League (PKL) for yet another thrilling season. Kabaddi is one of India’s most loved and indigenous sports. PKL provides a perfect platform to highlight the core promise of Roff—superior grip and lasting strength. Just as the players demonstrate a strong grip through powerful tackles, Roff embodies the same attributes with its unmatched bonding strength, captured in our tagline ‘Magar ki Jakad’. By aligning with a sport that mirrors our values of strength, resilience, and strategy, we continue to underscore Roff’s leadership in offering advanced and reliable solutions for every tile fixing need.”

    Roff will maximise its visibility throughout the tournament, with key branding integrated at pivotal moments of the game. This season also brings enhanced graphic integration to further deepen the brand’s impact. Roff’s communication will be prominently displayed during the most thrilling moments of the game – the most prominent being the Super Tackle, to reinforce its proposition of crocodile-like grip.

  • Disney Star onboards eight sponsors for PKL season 11

    Disney Star onboards eight sponsors for PKL season 11

    Mumbai: The Pro Kabaddi League (PKL) returns for its eleventh season, to enhance the growing popularity of Kabaddi in India. Disney Star, the official broadcaster, has secured eight sponsors for the league across various platforms, including Dream11, Shriram Finance, ROFF, Parimatch Sports, HP Lubricants, and Mother Dairy, solidifying PKL’s status as a top sporting event in the country.

    This season aims to attract diverse audiences through exciting brand collaborations and a mix of sports and entertainment. Fans can expect thrilling Kabaddi action along with fresh content to improve the viewing experience.

    “The upcoming season of the Pro Kabaddi League (PKL) promises to elevate the festive spirit, captivating both fans and brands with its unmatched spirit of competition it represents. As India’s premier home-grown sport, PKL continues to push new boundaries with every season, driving record-breaking engagement and interest. For brands, it presents a unique, integrated marketing platform that reaches millions of highly engaged viewers, offering exceptional visibility and impact. We are thrilled to welcome a diverse array of brands this season, who not only champion India’s indigenous sport but also recognize the immense value and reach PKL offers. With Disney Star’s unparalleled TV and digital coverage, we are set to deliver powerful engagement opportunities that connect brands with passionate audiences like never before,” said Disney Star’s head of network ad sales, Ajit Varghese.

    PKL season 11 begins on 18 October 2024, at the GMC Balayogi Sports Complex in Hyderabad, featuring a three-city format with matches in Noida and Pune. The opener will see the Telugu Titans face the Bengaluru Bulls, followed by U Mumba against Dabang Delhi K.C. Fans can watch the action live on the Star Sports Network and Disney+ Hotstar, as PKL continues to showcase the intensity and drama that have made it one of India’s most popular sports.

    Through strategic sponsorships and partnerships, Disney Star emphasizes its commitment to providing top-tier sports entertainment for audiences nationwide.

  • Pidilite’s Roff partners with Pro Kabaddi League 2023

    Pidilite’s Roff partners with Pro Kabaddi League 2023

    Mumbai: Roff has officially partnered with the highly acclaimed Pro Kabaddi League 2023. This collaboration marks a strategic move for Roff to expand its reach to a diverse set of audience, reinforcing its position in the market and gaining global recognition.

    Pidilite chief marketing officer Manish Dubey “We’re excited about Roff’s partnership with the Pro Kabaddi League (PKL) 2023 as we find a strong brand connection with PKL. The core brand promise of strong grip (that Roff has on tiles to walls) very well resonates in the game of Kabaddi. This connection made PKL very attractive for us”.

    Roff’s collaboration with the Pro Kabaddi League presents a remarkable opportunity to tap into the profound love and popularity that Kabaddi commands in India. Pidilite Roff products represent a fusion of advanced technology and local expertise on a global scale. Pro Kabaddi League in its ten years has transformed the landscape of kabaddi with innovative changes, turning it into a sport that inspires both players and fans across the globe. The 2023 Pro Kabaddi League began on 2 December 2023, in Ahmedabad, with subsequent matches taking place in each franchise’s respective home cities.

    The brand aims to maximize its visibility through a comprehensive plan, strategically placing features such as squeeze-ups (one per match), static LED perimeter boards, upper-tier branding, replay screen branding, and logo displays during crucial moments like presentations, award ceremonies, and end slates.

    As a part of the innovation, the Roff brand is visible across multiple touchpoints like the ‘Super Tackle’ segment of the game, during both occurrences of a super tackle and potential super tackle situations.

    The commentary also continues to further accentuate Roff’s exceptional bonding strength, embedding its tagline, ‘Magar ki Jakad.’ This integrated approach aims to strengthen Roff’s association with the Pro Kabaddi League and enhance its brand presence during key league moments.