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NEW DELHI: Things have changed significantly since Premjeet Sodhi first ventured into the media planning and marketing industry. Strategy has undergone a sea change – from...
MUMBAI: The Advertising Agencies Association of India (AAAI) has announced that the recipient of this year’s AAAI Lifetime Achievement Award is Roda Mehta. AAAI Award is...
MUMBAI: With 25 years of experience behind her, Havas Media Group India and South Asia CEO Anita Nayyar is no stranger to the media industry. After...
Having media and creative as separate functions is like running a television channel without content or a newspaper without editorial,” says Roda Mehta, ad industry veteran...
MUMBAI: MRUC Technical Committee chairperson Roda Mehta has given a rejoinder to WPP marketing communications South Asia CEO Andre Nair’s recent remarks about IRS 2002 that...
NEW DELHI: Media Research Users Council (MRUC), which conducts the Indian Readership Survey, is in the process of initiating several improvements in the whole on-going survey....
MUMBAI: The Indian Readership Survey (IRS) 2002 was released Tuesday at a formal launch function in Mumbai. Among the highlights of IRS 2002 as far as...
NEW DELHI: In what is termed a bid to strengthen its marketing efforts, national broadcaster Doordarshan has brought in former Zee Telefilms CEO Vijay Jindal to...
The Media Research Users Council (MRUC), in its response to the controversy surrounding the leakage in television panel lists in Mumbai on Monday and subsequently in...
