Tag: Rocky Handsome

  • Rocky Handsome comes a cropper; Kapoor & Sons does well in second week

    Rocky Handsome comes a cropper; Kapoor & Sons does well in second week

    The only release of the week, Rocky Handsome, came a cropper. A poor adaptation of the hit South Korean film, The Man From Nowhere,  RH is so poorly recreated in Hindi that it works for nobody; neither its wannabe re-launch planning actor, John Abraham, nor its director who uses the vehicle to launch his acting career. The film is a blot on its scriptwriters and the director. To sum it up, the whole exercise looked juvenile.

    The film got the benefit of a solo release as well as a public holiday on Friday, the 25th to garner a face-saving opening. But, it registered a drop on the Saturday that followed as word of mouth went negative and collections nosedived on Sunday. It ended its opening weekend with a total of Rs15.3 crore.

    Kapoor & Sons has established itself as family fare. After a good opening weekend, it continued to do well through rest of the week to end its first week with a healthy Rs46.8 crore.

    TeraaSurroor remained poor even in its second week. In the absence of any appreciation, the film managed to add just about Rs20 lakh to take its two week tally to Rs10.9 crore.

    Jai Gangaajal is at the end of its run at the end of its third week. It collected Rs 1.05 crore to show collections of Rs31.95 crore for its three week run.

     

  • Rocky Handsome comes a cropper; Kapoor & Sons does well in second week

    Rocky Handsome comes a cropper; Kapoor & Sons does well in second week

    The only release of the week, Rocky Handsome, came a cropper. A poor adaptation of the hit South Korean film, The Man From Nowhere,  RH is so poorly recreated in Hindi that it works for nobody; neither its wannabe re-launch planning actor, John Abraham, nor its director who uses the vehicle to launch his acting career. The film is a blot on its scriptwriters and the director. To sum it up, the whole exercise looked juvenile.

    The film got the benefit of a solo release as well as a public holiday on Friday, the 25th to garner a face-saving opening. But, it registered a drop on the Saturday that followed as word of mouth went negative and collections nosedived on Sunday. It ended its opening weekend with a total of Rs15.3 crore.

    Kapoor & Sons has established itself as family fare. After a good opening weekend, it continued to do well through rest of the week to end its first week with a healthy Rs46.8 crore.

    TeraaSurroor remained poor even in its second week. In the absence of any appreciation, the film managed to add just about Rs20 lakh to take its two week tally to Rs10.9 crore.

    Jai Gangaajal is at the end of its run at the end of its third week. It collected Rs 1.05 crore to show collections of Rs31.95 crore for its three week run.

     

  • Rocky Handsome: John’s Action Show Reel

    Rocky Handsome: John’s Action Show Reel

    MUMBAI: Self-aggrandizement is what John Abraham’s Rocky Handsome is all about. From the title to all that John attempts on screen reads like a screen test video of an aspiring action hero. But, then, he is the producer of this film. The story of this remake of the South Korean film,The Man From Nowhere, has a cause that has been tried and tested since the birth of the revenge formula;. And sadly, it has also been done to death over many decades. That the hero is well capable of and trained in combat is a concept that has been worn down to shreds. American vigilante films, Sylvester Stallone films and numerous others have left no novelty value in the theme. Closer home, we have had many films like Vipul Shah’s Commando: A One Man Army (2013) in which actor Vidyut Jamwal in the lead as an ex-army man taking on a local mafia somewhere in North India is so similar.

    John Abraham is the man from nowhere who has landed up in Goa where he runs a pawnshop. Goa being a combination of backpacking tourists and drugs, a pawnshop is a lucrative business to run, because it is not long before these tourists go broke and feed their needs by pawning their ware.

    A victim of the drug mafia is John’s neighbor, a woman who is always high, and pays scant attention to her daughter, Baby Divya. Here, the script and direction start their blundering ways. As if Goa was a one lane township, the whole of Goa, her school and neighbors shun this girl. Why? Because she is a drug addict’s daughter and indulges in small time thefts to cater to her needs. However, she gets along well with John who, despite not showing any outwardly emotions towards her, is fond of her.

    John keeps visiting his past in flashbacks, after all, that is his purpose to propel this film. It seems he was once in love with Shruti Haasan. They honeymoon in Seychelles and, not surprisingly, she comes back pregnant, much to the delight of the duo. John enters a hospital to collect reports when an out of control truck rams into the car in which Shruti waits for him. The killers are, of course, the criminal mafia. But, why? John has had nothing to do with them so far. Are they inviting him to annihilate them?

    John arrives in Goa but shows no indication that he is seeking revenge in this revenge saga. He carries on with his pawnshop with a deadpan expression which is rather convenient for him since his repertoire of expressions is very limited. Doing an expressionless Robert Mitchum helps in such cases.

    Finally, after wasting half an hour, the villains get bored of John’s lethargy and come visiting him. They kidnap both, Divya and her mother. This is an invitation for John to become the mean killing machine that he has been trained as, trained to kill like Stallone was in First Blood! He is an ex CIA or whatever, you are never sure, because the makers are not sure either!

    John the producer and the scriptwriter of this film if it has one, and the director Nishikant Kamath, borrow a scene or a sequence from all the action films ever made so far. In the process, they get grossly mixed up and mess up the final product.

    John, what you are doing in this film is long passé! It can’t be sold with such a poor script and poorer direction! What is even worse is that the director, Kamath, uses this venture to launch his acting career as the villain in chief! Towards this end, he casts all musclemen around him, but looks like a pygmy himself. Now, what kind of villain would he make? John wants to re-launch his career, while Kamat wants to hike a ride.

    All in all, what accounts for Rocky Handsome is poor script, poor to the hilt direction and casting. And what was the reason to make all villains into wannabe comedians, lunatics? Watched too much of Superhero film villains? This is the saddest film about everything in wrong hands. The cast is full of unknown Marathi stage TV actors. They act like zombies.

    With just about every aspect of the film being poor, mindless, the film closes an avenue that was open to John, that of turning producer now that the acting film assignments are not forthcoming anymore.

    Rocky Handsome has scant appeal for family and the high end multiplex audience. Today being a public holiday,it may benefit a bit at B rung plexes and single screens but is poor viewing on the whole.

    Producer: John Abraham, Sunir Khetarpal.
    Director: Nishikant Kamat.
    Cast: John Abraham, Shruti Haasan, Nishikant Kamat, Sharad Kelkar, Nathalia Kaur, Baby Diya Chalwad.

  • Rocky Handsome: John’s Action Show Reel

    Rocky Handsome: John’s Action Show Reel

    MUMBAI: Self-aggrandizement is what John Abraham’s Rocky Handsome is all about. From the title to all that John attempts on screen reads like a screen test video of an aspiring action hero. But, then, he is the producer of this film. The story of this remake of the South Korean film,The Man From Nowhere, has a cause that has been tried and tested since the birth of the revenge formula;. And sadly, it has also been done to death over many decades. That the hero is well capable of and trained in combat is a concept that has been worn down to shreds. American vigilante films, Sylvester Stallone films and numerous others have left no novelty value in the theme. Closer home, we have had many films like Vipul Shah’s Commando: A One Man Army (2013) in which actor Vidyut Jamwal in the lead as an ex-army man taking on a local mafia somewhere in North India is so similar.

    John Abraham is the man from nowhere who has landed up in Goa where he runs a pawnshop. Goa being a combination of backpacking tourists and drugs, a pawnshop is a lucrative business to run, because it is not long before these tourists go broke and feed their needs by pawning their ware.

    A victim of the drug mafia is John’s neighbor, a woman who is always high, and pays scant attention to her daughter, Baby Divya. Here, the script and direction start their blundering ways. As if Goa was a one lane township, the whole of Goa, her school and neighbors shun this girl. Why? Because she is a drug addict’s daughter and indulges in small time thefts to cater to her needs. However, she gets along well with John who, despite not showing any outwardly emotions towards her, is fond of her.

    John keeps visiting his past in flashbacks, after all, that is his purpose to propel this film. It seems he was once in love with Shruti Haasan. They honeymoon in Seychelles and, not surprisingly, she comes back pregnant, much to the delight of the duo. John enters a hospital to collect reports when an out of control truck rams into the car in which Shruti waits for him. The killers are, of course, the criminal mafia. But, why? John has had nothing to do with them so far. Are they inviting him to annihilate them?

    John arrives in Goa but shows no indication that he is seeking revenge in this revenge saga. He carries on with his pawnshop with a deadpan expression which is rather convenient for him since his repertoire of expressions is very limited. Doing an expressionless Robert Mitchum helps in such cases.

    Finally, after wasting half an hour, the villains get bored of John’s lethargy and come visiting him. They kidnap both, Divya and her mother. This is an invitation for John to become the mean killing machine that he has been trained as, trained to kill like Stallone was in First Blood! He is an ex CIA or whatever, you are never sure, because the makers are not sure either!

    John the producer and the scriptwriter of this film if it has one, and the director Nishikant Kamath, borrow a scene or a sequence from all the action films ever made so far. In the process, they get grossly mixed up and mess up the final product.

    John, what you are doing in this film is long passé! It can’t be sold with such a poor script and poorer direction! What is even worse is that the director, Kamath, uses this venture to launch his acting career as the villain in chief! Towards this end, he casts all musclemen around him, but looks like a pygmy himself. Now, what kind of villain would he make? John wants to re-launch his career, while Kamat wants to hike a ride.

    All in all, what accounts for Rocky Handsome is poor script, poor to the hilt direction and casting. And what was the reason to make all villains into wannabe comedians, lunatics? Watched too much of Superhero film villains? This is the saddest film about everything in wrong hands. The cast is full of unknown Marathi stage TV actors. They act like zombies.

    With just about every aspect of the film being poor, mindless, the film closes an avenue that was open to John, that of turning producer now that the acting film assignments are not forthcoming anymore.

    Rocky Handsome has scant appeal for family and the high end multiplex audience. Today being a public holiday,it may benefit a bit at B rung plexes and single screens but is poor viewing on the whole.

    Producer: John Abraham, Sunir Khetarpal.
    Director: Nishikant Kamat.
    Cast: John Abraham, Shruti Haasan, Nishikant Kamat, Sharad Kelkar, Nathalia Kaur, Baby Diya Chalwad.

  • Kapoor & Sons has steady opening, Neerja continues to bring in money in 4th week

    Kapoor & Sons has steady opening, Neerja continues to bring in money in 4th week

    MUMBAI: Kapoor & Sons, which opened to a weak response, maintained steady collections on Saturday despite the India Pakistan T20 match. Having found appreciation with a certain section of the audience, the film took a huge leap in collections on Sunday of little less than double its Friday figures.

    Having collected Rs 24.3 crore for its opening weekend, the film is expected to continue to do well at select outlets as there are no other films in contention till Thursday, March 24, Holi day evening, when Rocky Handsome is slated for release.

    Global Baba fared poorly, failing to even make it to the Rs 10 lakh mark in its first week

    Teraa Surroor has had it tough at the box office. With a below average opening weekend, the film managed to collect just Rs 10.7 crore in its first week.

    Jai Gangaajal managed to collect Rs 7.1 crore in its second week to take its two week tally to Rs 30.9 crore.
    Aligarh collected a symbolic Rs 15 lakh in its third week to take its collections to Rs 2.5 crore.

    Neerja continued its stronghold on the box office. The film has added Rs 5.1 crore in its fourth week to take its four week total to Rs 68.9 crore.

     

  • Kapoor & Sons has steady opening, Neerja continues to bring in money in 4th week

    Kapoor & Sons has steady opening, Neerja continues to bring in money in 4th week

    MUMBAI: Kapoor & Sons, which opened to a weak response, maintained steady collections on Saturday despite the India Pakistan T20 match. Having found appreciation with a certain section of the audience, the film took a huge leap in collections on Sunday of little less than double its Friday figures.

    Having collected Rs 24.3 crore for its opening weekend, the film is expected to continue to do well at select outlets as there are no other films in contention till Thursday, March 24, Holi day evening, when Rocky Handsome is slated for release.

    Global Baba fared poorly, failing to even make it to the Rs 10 lakh mark in its first week

    Teraa Surroor has had it tough at the box office. With a below average opening weekend, the film managed to collect just Rs 10.7 crore in its first week.

    Jai Gangaajal managed to collect Rs 7.1 crore in its second week to take its two week tally to Rs 30.9 crore.
    Aligarh collected a symbolic Rs 15 lakh in its third week to take its collections to Rs 2.5 crore.

    Neerja continued its stronghold on the box office. The film has added Rs 5.1 crore in its fourth week to take its four week total to Rs 68.9 crore.

     

  • Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    MUMBAI: Digi Osmosis, the newly incepted mar-tech agency in partnership with John Abraham and Azure Entertainment, expect to take Rocky Handsome to new heights with a unique digital campaign.  The campaign unfolded in three steps —

    Campaign Phase 1:
    Earlier this year, Digi Osmosis had carried out an event with Twitter and Rocky Handsome. Every person who tweeted with a certain hashtag received a personalised Rocky Handsome poster and with a small message that went with it. A teaser link was also attached to that, which became instrumental in driving impressions to nearly 1.1 million.

    Campaign Phase 2:
    For the launch of the trailer, the concept was simple. All one had to do was log into their Facebook account, go to the Rocky Handsome page, click on the link and subscribe! The subscriber then became one of the few to watch the Rocky Handsome trailer before the world saw it. It became an exclusive preview for the die-hard fans, and turned into one of the most anticipated blockbusters this year.

    Campaign Phase 3:
    Another activity in which Digi Osmosis played a role was a Facebook Live with John Abraham. The star held a Q&A session with his fans on his Facebook page on the 8 March and garnered nearly 3 lakh views. It was an open event and everyone was invited to chat with the star.

    Commenting on the campaign Digi Osmosis founder Manish Kumar said “We are proud to be a part of Rocky Handsome. The team has placed immense trust in us as their digital partner and we are personally invested in driving innovative, quirky and fun digital content that is shareable and make Rocky Handsome the biggest blockbuster of the year.”

    Commenting on the association, producer Sunir Kheterpal added “A unique movie like this requires a special touch and that is why we turned to the team at Digi Osmosis. For Rocky Handsome, the biggest target audience is the youth. The youth are the lifeblood of social media and so, who better than Digi Osmosis to take the lead on the digital front.”

  • Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    MUMBAI: Digi Osmosis, the newly incepted mar-tech agency in partnership with John Abraham and Azure Entertainment, expect to take Rocky Handsome to new heights with a unique digital campaign.  The campaign unfolded in three steps —

    Campaign Phase 1:
    Earlier this year, Digi Osmosis had carried out an event with Twitter and Rocky Handsome. Every person who tweeted with a certain hashtag received a personalised Rocky Handsome poster and with a small message that went with it. A teaser link was also attached to that, which became instrumental in driving impressions to nearly 1.1 million.

    Campaign Phase 2:
    For the launch of the trailer, the concept was simple. All one had to do was log into their Facebook account, go to the Rocky Handsome page, click on the link and subscribe! The subscriber then became one of the few to watch the Rocky Handsome trailer before the world saw it. It became an exclusive preview for the die-hard fans, and turned into one of the most anticipated blockbusters this year.

    Campaign Phase 3:
    Another activity in which Digi Osmosis played a role was a Facebook Live with John Abraham. The star held a Q&A session with his fans on his Facebook page on the 8 March and garnered nearly 3 lakh views. It was an open event and everyone was invited to chat with the star.

    Commenting on the campaign Digi Osmosis founder Manish Kumar said “We are proud to be a part of Rocky Handsome. The team has placed immense trust in us as their digital partner and we are personally invested in driving innovative, quirky and fun digital content that is shareable and make Rocky Handsome the biggest blockbuster of the year.”

    Commenting on the association, producer Sunir Kheterpal added “A unique movie like this requires a special touch and that is why we turned to the team at Digi Osmosis. For Rocky Handsome, the biggest target audience is the youth. The youth are the lifeblood of social media and so, who better than Digi Osmosis to take the lead on the digital front.”

  • Nishikant Kamat’s ‘Rocky Handsome’ to release on 5 February, 2016

    Nishikant Kamat’s ‘Rocky Handsome’ to release on 5 February, 2016

    MUMBAI: Nishikant Kamat’s next directorial venture Rocky Handsome is all set to release on 5 February, 2016. The movie stars John Abraham and Shruti Hassan in lead roles.

     

    Set in Goa, Mumbai and Pune, Rocky Handsome is an adrenaline pumping action film embellished with an emotional story of the relationship between a father who never had a daughter and a seven year old daughter who never had a father.

     

    The movie is produced by Abraham and Sunir Kheterpal under the banners – JA Entertainment and Azure Entertainment.