Tag: Rochester

Two popular BMX content creators join XTreme video multi-platform network

CANNES: XTreme Video, the leading Multi-Platform Network (MPN) for extreme athletes and creators with over 200 million views each month and more than 50 million social followers, today announced the addition of two of YouTube’s top BMX creators, KinkBMX and Boqer123, to the XTreme Video network. Heading into MIPCOM 2016, XTreme Video’s social networks provide a space for prime cross-promotion with the creators, most of whom have already amassed a huge social following themselves before joining the XTreme Video team.

“We are in awe of how Boqer123 and KinkBMX grew their own devoted audiences within the extreme sports fan base through their zealous use of social media and great content creation,”says Gregg Bywalski, CEO of XTreme Video. “We’re very excited to welcome our new creators to the XTreme Video family and introduce them to our passionate and international growing community. We look forward to create new opportunities with our creators to think, create and share exciting new stories tailored to their millennial audiences with broadcasters and major platforms.”

Founded in 2011, Boqer123 is a crew that creates original BMX webisodes. Alongside his YouTube shenanigans, the founder of Boqer123, Josh James, has also launched a clothing brand. Boqer123 grew its community into one of the most followed BMX and lifestyle brand on social network channels with +320K subscribers across all social platforms.

“I’ve used a few MCN’s before I signed with XTreme Video, and I can safely say I’ve felt used by all of them,”said James. “However, XTreme Video are completely different. They make you feel like you’re their only client, giving off a very personal feel to the relationship. Not only that, but there’s a personal level to the communication which makes you feel like friends as opposed to partners. I’ve only been signed for a short period of time, but I know it’ll be a great future together.”

KinkBMX is a BMX bike part supplier based out of Rochester, NY who also create high-quality videos, highlighting the newest gear, tricks and the BMX lifestyle. KinkBMX has build over the years an engaged community around its brand with +512K subscribers across their social platforms.

XTreme Video continues to discover, develop, and support independent creators by enabling them to produce and sell their work, such as video content and merchandise, through their digital distribution network, Agency and e-commerce site. XTreme Video is the number one Multi-Platform Network for extreme creators. Since 1994, XTreme Video has been the home of extreme creators capturing and documenting the culture, locations and stories of extreme activities.

October 19, 2016
Two popular BMX content creators join XTreme video multi-platform network

CANNES: XTreme Video, the leading Multi-Platform Network (MPN) for extreme athletes and creators with over 200 million views each month and more than 50 million social followers, today announced the addition of two of YouTube’s top BMX creators, KinkBMX and Boqer123, to the XTreme Video network. Heading into MIPCOM 2016, XTreme Video’s social networks provide a space for prime cross-promotion with the creators, most of whom have already amassed a huge social following themselves before joining the XTreme Video team.

“We are in awe of how Boqer123 and KinkBMX grew their own devoted audiences within the extreme sports fan base through their zealous use of social media and great content creation,”says Gregg Bywalski, CEO of XTreme Video. “We’re very excited to welcome our new creators to the XTreme Video family and introduce them to our passionate and international growing community. We look forward to create new opportunities with our creators to think, create and share exciting new stories tailored to their millennial audiences with broadcasters and major platforms.”

Founded in 2011, Boqer123 is a crew that creates original BMX webisodes. Alongside his YouTube shenanigans, the founder of Boqer123, Josh James, has also launched a clothing brand. Boqer123 grew its community into one of the most followed BMX and lifestyle brand on social network channels with +320K subscribers across all social platforms.

“I’ve used a few MCN’s before I signed with XTreme Video, and I can safely say I’ve felt used by all of them,”said James. “However, XTreme Video are completely different. They make you feel like you’re their only client, giving off a very personal feel to the relationship. Not only that, but there’s a personal level to the communication which makes you feel like friends as opposed to partners. I’ve only been signed for a short period of time, but I know it’ll be a great future together.”

KinkBMX is a BMX bike part supplier based out of Rochester, NY who also create high-quality videos, highlighting the newest gear, tricks and the BMX lifestyle. KinkBMX has build over the years an engaged community around its brand with +512K subscribers across their social platforms.

XTreme Video continues to discover, develop, and support independent creators by enabling them to produce and sell their work, such as video content and merchandise, through their digital distribution network, Agency and e-commerce site. XTreme Video is the number one Multi-Platform Network for extreme creators. Since 1994, XTreme Video has been the home of extreme creators capturing and documenting the culture, locations and stories of extreme activities.

October 19, 2016
IBN 7 for look makeover to catch aspirational young viewers

NEW DELHI: IBN 7, the Hindi news channel from the Network 18 group is going for a total overhaul of its look to match the profile and taste of the younger crowd who sometimes do not watch Hindi news on aesthetic grounds.

The new-look channel will start from next week.

Ashutosh, the IBN 7 Managing Editor told indiantelevision.com “The difference is hard to explain without actually showing what we mean, but let’s say the difference would be a man from the small town and a man from Mumbai or Manhattan.”

Ashutosh says that the group has been feeling that Hindi news channels take on a rustic, rural face, which puts off many young people who have become aspirational.

He says that with the flush of money due to recent economic boom in the country colouring the outlook of the viewers, there is need to give the face of the channel a completely international look.

Alongside, technology would be key to the viewing experience as many virtual studios will be added for news programming.

“We shall just have one master studio with proper sets, the rest will be all be virtual and we can create any kind of set that the particular news requires,” Ashutosh said.

As an example he agreed that it would now be possible to report, say, on a plane hijack creating the virtual set of the plane and the cockpit and showing how the hijack had taken place, instead of just giving audio takes on these details.

Ashutosh said that large chunks of prime time will have the support of these virtual studios, and that too would add to the international viewing experience.

But the key issue is of the look, he stressed, explaining that the news content will be the same but with a changed face. He says that the entire colour scheme, among other visual effects willl be changed to give the international feel.

“Let’s say a man has shifted from Raipur to Rochester, and so does his look. The cloth is the same the man is the same but the look is international.”

It was a bit difficult to envisage, though, as the various bands that are seen on the screen of IBN 7 today will still be there.

At present there are four bands, one at top and three below, and those would stay.

Asked why BBC or CNN does not have these bands, and that primarily these are the cause for Indian Hindi news channels’ on-screen look being badly cluttered, he said that this is because those foreign channels do not have to face the intense competition one sees in India.

“Those bands are constant feed of information useful to the viewers, so that even if the audio is out, one can feed on information, whether regarding the story on news, or other ticker news and so forth,” he explained.

His defence is that the tremendous competition to grab eyeballs is what has led Indian channels to go for these techniques, and said: “These will stay, but still, you will realise that what you are seeing today on our channel is completely different from what is coming up.”

Ashutosh admitted that the virtual studios have come at a huge price, but this reinventing of the channel was necessary.

February 5, 2008