Mumbai: Considering the alarming findings of the National Centre of Disease Control (NCDC) report, which revealed 46 heat-related deaths and 19,189 suspected heat stroke cases in May 2024 alone, Fast&Up, an electrolyte and energy brand, is proud to announce the launch of The Hydrating Heroes initiative. This ambitious program pledges to provide essential hydration and energy to one million daily heroes during the summer of 2024, addressing the increasing frequency and intensity of heat waves and heat stroke cases.
Fast&Up has partnered with organisations such as Hemkunt Foundation, Blue Dart and Robin Hood Army to distribute the popular and trusted electrolyte drink, Fast&Up Reload.
Fast&Up’s commitment extends to a diverse group of heroes, including daily delivery partners, police and postal service members, construction workers, support personnel and essential ground support and maintenance staff in aviation. Fast&Up has this initiative for the past two years and is committed to continuing it in the years to come, ensuring our heroes are always supported. Fast&Up rest assured, no matter the heat, we will be there to provide hydration and energy.
Our everyday heroes work tirelessly to serve our communities, often in challenging summer conditions,” said Fast&Up CEO Vijayaraghvan Venugopal. “With the rising temperatures and heatwaves, it’s crucial to ensure they stay hydrated and energized. The Hydrating Heroes Initiative is our way of giving back and thanking these incredible individuals. We are committed to supporting them with our best-in-class hydration solutions, and we invite everyone to join us in this endeavour. Together, we can make a significant impact and ensure that our heroes are well-equipped to handle their demanding roles, even in the toughest climatic conditions.”
Fast&Up Reload is designed to power up your water with five essential electrolytes, ensuring that individuals feel energized and hydrated within minutes of their first sip. This product hydrates twice as fast as water alone and contains ten times less sugar than other energy drinks, making it a healthier choice for staying refreshed and revitalised during demanding tasks.
These partnerships ensure that Fast&Up’s hydrating and energizing solutions reach those who need them most, especially during the scorching summer months.
Mumbai: Covid-19 has been the worst-ever health crisis in almost a century which brought the world to its knees. Soaring positive cases led governments to order strict restrictions on movement, compelling people to stay indoors. Hospitals ran out of beds and struggled to procure life-saving oxygen as the pandemic descended in waves.
Amid all this, there were organisations and groups which stepped up and lent a helping hand to people facing the worst adversities. In this hour of need, leading media conglomerate, ABP Network once again established itself as a responsible news network and came forward to support the country’s battle against the pandemic.
As cases began to peak during the first wave in 2020, the network announced its partnership with a volunteer-based, zero-funds organisation, Robin Hood Army (RHA), and launched a special initiative ‘Senior Patrol’. The aim was to help the most susceptible and senior members of society by providing them with essentials like food and medicines.
“In these exceptionally challenging times, we take it as our duty to help those in dire need. We are proud to be collaborating with RHA to help the most susceptible members of society and we hope the citizens will join hands with us in overcoming these difficult times through their support,” said ABP Network CEO Avinash Pandey, at the time of the launch. “The network has always stood by the nation in its hour of need and created a meaningful impact in society. This is our time to step up and spread energy, enthusiasm, and generosity.”
As part of the initiative, thousands of volunteers began helping senior citizens across the country by providing them food, medicines, and other essentials, which they were unable to procure due to the restrictions. The volunteers remained on the frontlines and took due care to follow all the government, health, and safety guidelines along with social distancing measures to ensure safe & responsible deliveries.
Driven by its core purpose to create an ‘Informed and Happy Society’, ABP Network helped build support for the cause and promoted the initiative through the strength and reach of its national and regional channels inspiring more people from across the country to join the cause.
The Network’s portfolio includes ABP News (National Hindi news channel) as well as regional ones such as ABP Ananda (Bengali news channel), ABP Majha (Marathi news channel), ABP Asmita (Gujarati news channel), ABP Ganga (Hindi news channel for Uttar Pradesh and Uttarakhand viewers), ABP Sanjha (Punjabi news channel), ABP Bihar (digital news portal for Bihar-specific viewers), ABP Nadu(digital news portal for Tamil viewers )and ABP Live, a digital news platform.
The anchors on its news channels used their social media handles to inform people about the initiative and helped volunteers reach every nook and corner of the country.
Families were required to fill an online form (https://robinhoodarmy.com/seniorpatrol/) which carried all the necessary contact details of the senior citizens and the essentials they need, in terms of food and medicines. Once the information was submitted, the volunteers ensured the items required were made available to the senior citizens at their doorstep by the local Robins.
The network also partnered with Robin Hood Army volunteers in their pledge to fast-track COVID-19 vaccination for millions of senior citizens through the #SeniorPatrol campaign. The campaign was launched on 8 March 2021 across 150+ Indian cities. With a force of 100,000 Robins, the Robin Hood Army remained confident of serving millions of senior citizens pan-India across every neighbourhood through the Senior Patrol’s tech-enabled system.
So, whether it was supporting senior citizens with vaccine registrations on the Co-Win platform or physically bring the elderly to the vaccination centres, the volunteers did it all. Towards this end, the mobility company, Uber was also roped in for logistical support for the initiative.
Talking about the association, RHA founder, Neel Ghose, said, “We consider ABP to be a part of our extended Robin family. Outside of 200 per cent professionalism, the sheer passion and care which they put into each collaboration makes this much more than a CSR activity – but more of a joint nation building effort. We look forward to creating much more impact together in the years to come.”
The network kept the viewers apprised about the pandemic updates 24×7 through its news websites in Hindi, Marathi, Bangla, Gujarati, Punjab and Tamil. The media group also provided its continued support to the government to contain the novel coronavirus and the devastation triggered in its aftermath.
Uber today announced it will help deliver free meals for the hungry and those impacted by the Covid pandemic in partnership with the Robin Hood Army, a volunteer-based organization, which fights against hunger.
As the RHA’s mobility partner, Uber will provide free rides to its volunteers in 10 cities: Delhi NCR, Mumbai, Hyderabad, Pune, Bangalore, Kolkata, Ahmedabad, Jaipur, Jamshedpur, and Chandigarh, over a 2 month pilot or test phase of their partnership.
Uber is also supporting RHA’s ongoing #Mission30M project, one of the largest food relief efforts by civic society, with free rides for volunteers. The project, which started 1st July and culminates on 15th August, is being supported by over 60,000 volunteers, who’re attempting to distribute staple food to 30 million people, most affected by the pandemic.
Speaking about Uber’s efforts to feed the hungry, Prabhjeet Singh, President, Uber India and South Asia, said, “We at Uber are committed to reducing urban hunger, a problem that has escalated and impacted millions more across India due to the ongoing pandemic. We’re thrilled to join forces with the Robin Hood Army and be a part of the solution for supporting vulnerable communities in these trying times."
Neel Ghose, Founder, Robin Hood Army, said, “We are delighted and grateful to partner with Uber once again! Our partnership ensures that our Robins have a safe and easy way to travel and mobilize the food, and focus on the primary act of serving millions of people.”
Since the outbreak of the pandemic, Uber has launched multiple initiatives to support State governments and communities across the country. The company facilitated 280,000 free trips to the National Health Authority (NHA) and other city and State Governments across the country for transporting thousands of frontline healthcare workers. These rides were part of a larger global commitment made by Uber CEO, Dara Khosrowshahi, to donate 10 million free food deliveries and rides to healthcare workers, seniors, and people in need. Please check out our Newsroom post.
MUMBAI: Colgate-Palmolive (India), the market leader in oral care in India, in celebration of Independence Day, partnered with Robin Hood Army to serve five million people across the nation for its #Mission5 campaign. A zero-funds organisation, Robin Hood Army works to help the less fortunate, by providing surplus food from restaurants and communities.
The week-long #Mission5 campaign that started on 10 August and culminated on India's 73rd Independence Day, provided 6.3 million people across 867 villages and 112 cities with dry food supplies along with Colgate Strong Teeth toothpaste packs, reiterating Colgate’s commitment to Keep India Smiling.
Through this partnership, Colgate reached out to people across the geographies of Rajkot, Amravati, Indore, Kanpur, Ambala, Jammu, Agartala, Belgaum, Vizag and Siliguri, among others.
In line with Colgate’s belief that ‘Everyone deserves a future they can Smile about’, this partnership with Robin Hood Army, is a small but significant step to add value to the lives of people.
Speaking about the partnership, Robin Hood Army – Mumbai Chapter, Deepak Singh said, “It has been our pleasure to partner with Colgate for our #Mission5 campaign. They have contributed to the success of this initiative and we look forward to associating with them in the future.”
Mumbai: India’s leading home grown hospitality group K Hospitality’s philanthropic arm KCorp Charitable Foundation, has joined hands with Robin Hood Army, the volunteer-based organisation, for its #Mission5 campaign. The foundation contributed 60,000 kilos of staples including rice, pulses and wheat as a step towards their vision to provide “Food & Nutrition for All” to bring independence from hunger on this Independence Day. Robin Hood Army is a zero-funds organisation that works to serve the surplus food from restaurants and communities, to the less fortunate.
The week-long national effort of #Mission5, which began on Saturday, 10th August will continue till the Independence Day, with an aim to serve 5 million people, across 500 villages with dry food supplies.
Over 40,000 volunteers or “Robins”, across 110 cities will be coming together to serve rations to 5 million needy citizens across villages in India. The campaign will reach out to people across 12 major cities in India including Delhi, Mumbai, Kolkata, Chennai, Lucknow, Chandigarh, Jaipur, Bhubaneswar, Ahmedabad, Pune, Thrissur and Vijaywada. In line with KCorp Charitable Foundation’s vision to provide “Food & Nutrition for All”, this bold campaign is a significant step towards creating a positive impact in the lives of people.
Commenting on #Mission5, Sunil Kapur, Chairman, KCorp Charitable Foundation said, “The Robin Hood Army is doing truly inspirational work in driving change and building community participation in the field of hunger and malnutrition. K Corp Charitable Foundation has a vision of ‘Food and Nutrition for All’, and we have been investing and working constantly towards finding ways to reduce malnutrition and hunger in India. This Independence Day we are very excited to be able to partner with the Robin Hood Army and the youth to continue the fight on hunger and malnutrition together, and bring about a multiplier effect in people getting involved in the cause.”
MUMBAI: Colgate-Palmolive (India) Limited, the market leader in Oral Care in India, has joined hands with Robin Hood Army, the volunteer-based organisation, for its #Mission5 campaign this Independence Day. Robin Hood Army is a zero-funds organisation that works to serve the surplus food from restaurants and communities, to the less fortunate.
The week-long national effort of #Mission5, which began on Saturday, 10th August will continue till the Independence Day, with an aim to serve 5 million people, across 500 villages with dry food supplies.
As part of the partnership, Colgate will provide Colgate Strong Teeth toothpaste packs, reiterating the company’s commitment to contribute meaningfully to communities. The campaign will reach out to people across 12 major cities in India including Delhi, Mumbai, Kolkata, Chennai, Lucknow, Chandigarh, Jaipur, Bhubaneswar, Ahmedabad, Pune, Thrissur and Vijaywada.
In line with Colgate’s mission to ‘Keep India Smiling’, this partnership with Robin Hood Army, is yet another small but significant step to create a positive impact in the lives of people.
About Colgate-Palmolive (India) Limited: Colgate-Palmolive (India) Limited is the market leader in Oral Care in the country. The company manufactures and markets toothpastes, toothpowder, toothbrushes and mouthwashes under the ‘Colgate’ brand, and a specialized range of personal care products under the ‘Palmolive’ brand. Colgate has been ranked as India’s #1 Most Trusted Oral Care Brand for the eighth consecutive year, from 2011 to 2018, by The Economic Times- Brand Equity -Most Trusted Brands Survey, conducted by Nielsen. Colgate has been ranked as the Most Trusted Oral Hygiene Brand by TRA’s Brand Trust India Study Report for the ninth consecutive year, from 2011 to 2019. For more information about Colgate's business and products, visit www.colgatepalmolive.co.in
MUMBAI: Youva from Navneet Education Ltd partnered with Social Kinnect and the Robin Hood Army on the occasion of Christmas for the #MagicOfChristmas campaign. Social Kinnect conducted fun activities full of art, festivity and the Christmas spirit like drawing, singing and tree decoration with around 100 children from The Robin Hood Army NGO in Mumbai.
Navneet Education Ltd director – stationery division Shailendra Gala commented, “Christmas is the day of giving and to celebrate love, togetherness, and community. Youva from Navneet has always worked towards empowering the youth in achieving their goals. We partnered with Social Kinnect to give the kids brought together by The Robin Hood Army gift hampers. It was great to see the enthusiasm among the little ones participating and celebrating the Christmas cheer.”
Youva has earlier too celebrated festivals with the same zest. Recently Youva launched a special series of six Christmas Long Books. Previously, Youva came with some interesting themes like super vehicles, famous personalities, medieval towns and lesser known countries & all our important festivals – Diwali, Holi, etc.
MUMBAI: As a part of its “Main Se Hum” series, SBI Life Insurance has launched a Christmas campaign that led focus to the activities of Robin Hood Army (RHA) through a film produced by WATConsult.
Over the course of the film, SBI Life fed over 200 underprivileged children and homeless adults, covering several sections of New Delhi with blankets as well. The Robin Hood Army's activities are intertwined deeply with the values of the 'Main Se Hum' campaign as well as the Christmas spirit of joy and benevolence.
RHA traces its origins to New Delhi—started with a team of only 6 people in 2014, it is now an international organisation spanning 12 countries and several Indian cities. Its key purpose, as covered in the film, is to take excess food from sources like restaurants, events, corporates, and individuals and redistribute it to deprived sections of society. Around winter and Christmas though, they also distribute blankets and organise fun events for the children they work with.
