ITV

Tag: Robby Mathew

  • Turn parents into friends, FCB’s Club Mahindra campaign

    Turn parents into friends, FCB’s Club Mahindra campaign

    MUMBAI: FCB Interface has released an exciting campaign for Club Mahindra. The campaign emphasizes on the need for a real holiday and the joy of creating unforgettable experiences and memories that are made possible by Club Mahindra.

    Taking the time to be with each other is an essential trait of happy, healthy families. It may sound like an oversimplification, but families that play together tend to stay together. Taking a step to help families spend quality time, Club Mahindra with its unique resorts is probably the best place to build lifelong memories with family, this sets the foundation of the campaign.

    The campaign is on air across 55 leading channels supported by print, digital and OOH presence.

    About the film: The film is set in the breathtakingly beautiful backwaters of Ashtamudi Lake where you can find Club Mahindra’s floating cottages. You see this kid fishing from the sit-out of the cottage. When the kid senses a ‘tug’ and pulls out the line, the weed ‘fish’ lands on mummy’s book thus giving her the fright of her life. Seeing mummy all spooked and jumping around like a spring, the boy gets and idea and chases mummy around the cottage and the lawns with the weed. Mummy and daddy’s decision to play and striking friendly bond with the kid forms the crux of this film.

    FCB Interface chief creative officer Robby Mathew said, “When we take the time to play with our children, they end up becoming our friends. And as we all know, there is no generation gap between friends.”

    FCB CEO Joe Thaliath said, “In today’s high pressure environment everyone is on call 24×7. Research revealed that the consumers live with an unresolved guilt. Torn between the desire to provide time and an aspirational life to the family while being committed to their occupational demands, even when on a holiday. Holiday decisions therefore have become all about room, nights, destinations and deals. In this backdrop we wanted to remind the consumer what a ‘real holiday’ was.”

    Mahindra Holidays chief marketing officer Giridhar Seetharam said, “Fast paced lifestyles have ensured that today the home has become just a space for cohabitation rather than bonding and togetherness. Vacation are thus, a fantastic opportunity for the family to relax and experience shared moments of fun, laughter and happiness.”

  • Interface Communications give a new identity to BMA

    Interface Communications give a new identity to BMA

    MUMBAI: Interface Communications has designed a new logo for the Bombay Management Association (BMA).

     

    The all-new identity reflects the changes that are sweeping management thinking. The new logo is a vibrant expression of contemporary management thought and has been conceptualised to support the new brand experience that the association aims to provide.

     

    Commenting on the design, Interface Communications NCD Robby Mathew said, “Every element in the logo has a story to tell. For example, the lower case used in the logo brings alive a more open culture that typifies today’s management thinking and one that welcomes participation from the younger generation.”

     

    The new logo celebrates a more collaborative culture that is today’s mantra. The letter ‘m’ in the logo also graphically captures this collaboration and the coming together of two management professionals. Different colours cue the different areas of learning, knowledge-sharing and enhancing managerial competencies that bma promotes.

     

    Commenting on the new logo, L&T BMA president and senior vice president (corporate human resources) Yogi Sriram said, “Lord Tennyson wrote ‘the old order changeth yielding place to the new…’. Bombay or Mumbai has seen dramatic changes in its corporate landscape. The pulse beat of business in modern India can be felt most significantly in Mumbai. The pulse is epitomized by youth, color, vibrancy and energy and is ensconced in the new logo of BMA that represents this story of change and robust enthusiasm”

     

    On the same lines, BMA VP and Asterii Analytics executive director Niteen Bhagwat said, “This design is a bold step and is a dramatic departure from the past in design and expression, without losing out on the core values of BMA which remain unchanged”.

     

    The old logo of BMA symbolised management thinking that was prevalent 60 years ago. A person standing on the podium with all initials in capital letters represented a very different style of management, a top down management approach and the authority that management was supposed to exude.

  • Interface communications launches new campaign Nivea launches Men

    Interface communications launches new campaign Nivea launches Men

    MUMBAI: NIVEA India, an affiliate of Beiersdorf AG, has launched a brand new campaign for NIVEA Men Fresh Active Deodorant.

    The campaign features Arjun Rampal who is the face of NIVEA MEN and follows the codes of simplicity and attempts to break the monotony in one-dimensional category like deodorants. The campaign kicks off on television as well as digital media and further builds the new brand platform: It starts with you.

    Speaking on the launch of the campaign, NIVEA India MD Rakshit Hargave said: “The NIVEA MEN deodorant campaign highlights the new brand proposition of IT STARTS WITH YOU very well. Essentially, the platform IT STARTS WITH YOU urges Indian men to unlock their everyday potential and take charge of their lives. Arjun Rampal, our latest addition to the NIVEA family, fits seamlessly into the brand values as he too is selfmade & juggles multiple roles in life. He personifies masculinity, success & self confidence, all qualities which a NIVEA MAN represents.”

    Commenting on being the part of the ad campaign, Arjun Rampal said, ‘‘I always endorse brands  & products  that I use personally.   The new NIVEA MEN range is a wonderful exciting range & definitely something that I use regularly. This new deodorant commercial is a very energetic film with a tongue in cheek humor about it. Most deodorant ads show men spraying the deodorant and girls falling over them. All that happens in this ad too, but wait for the last line.”

    The campaign is conceptualized by ECD Robby Mathew and creative director & copywriter Rakesh Menon of Interface communications and the production company is Future East Film.

  • Mahindra’s Verito Vibe dons on a sporty look

    Mahindra’s Verito Vibe dons on a sporty look

    MUMBAI: Verito Vibe, a compact car by Mahindra & Mahindra Ltd which was launched on 5 June has now come up with its new TVC. Developed in-house by Mahindra, Verito Vibe is set to redefine the compact car segment in terms of its spaciousness, reliability and unique crossover style for the Indian consumer.

    The car in the TVC which went on air on 6 July has been positioned as a sporty compact sedan. “The Verito Vibe compact sedan carries forward the DNA of the Verito – offering the best in class cabin space, excellent drive quality, great boot space, reliable performance, solid safety and excellent mileage,” said Mahindra & Mahindra Ltd CMO- automotive division, Vivek Nayer.

    The ‘Everybody loves a sport‘ TVC depicts how the young Vibe owner who is a sport is also very sensible and responsible on the road. “The act of ‘being a good sport‘ is a younger, more playful rendition of ‘Grow Up to Verito‘ which has been the tagline of the Verito. The campaign also brings out the Verito values of being sensible and mature,” he said.

    The ad campaign has been created by Interface Communications. The creative director for the TVC is Alan Rego, while the national creative director for the ad is Robby Mathew.

    “The challenge in making the TVC was to clad the sportiness of the Verito Vibe with a solid emotional quality,” said Interface Communications national creative director Robby Mathew.

    Explaining the concept behind the TVC Mathew said, “Nowadays, when outracing and outshining others is seen as a virtue, this young man who chooses to lose just so that a little boy‘s dad can win, is like a breath of fresh air. It reflects his generosity and the confidence he has in himself and his machine. Importantly, the film celebrates values that are unfortunately becoming extinct in our country.”

    The Verito Vibe packs in the aspirations of the Indian car lover and offers high standards in every aspect of style, space, safety and engine performance. “Developed on the global and proven quality platform of the tried and tested Verito, the Vibe is well suited for Indian road conditions All this and much more makes the Vibe nothing less than a category creator,” informed Mahindra & Mahindra chief executive, automotive division Pravin Shah.

  • Oreo Choco Cr?me launches its new TVC

    Oreo Choco Cr?me launches its new TVC

    MUMBAI: Cadbury India, a part of Mondele-z International has announced the launch of a new TVC campaign for Oreo Choco Cr?me.

    The ad campaign showcase the playful relationship shared by two brothers , the ad is developed by Interface Communications.

    The ad is based on the insight that consumers love ‘Oreo’ for its chocolaty sandwich experience. It shows two young teenager boys enjoying Oreo Choco Cr?me and getting confused as to which is more chocolaty – the cream or the cookie. With real cocoa in both the cream and the cookie, that’s one debate that they find impossible to win, eventually switching sides multiple times.

    Speaking on the campaign, Mondele-z International AVP marketing biscuits Chella Pandyan said, “It’s a well-established fact that chocolate is India’s favourite cream flavor. The uniqueness of Oreo Choco Cr?me is that both – the cookie and the cream are chocolaty. The TVC highlights the delightful dilemma the two brothers face of deciding which is more chocolaty!”

    Interface Communications national creative director Robby Mathew added, “The campaign idea banks on the unique relationship that siblings share. What starts off as a coach-student relationship turns into one of equals, as they together discover Oreo Choco Cr?me’s double chocolaty delight.”

    The main Tv campaign is supported by four short films that keep the debate and dilemma going.

  • Oreo fans get a ‘chocolaty surprise’

    MUMBAI: Interface Communications has conceptualised and carried out the launch campaign of Oreo’s new product variant Oreo Choco Creme. The fans on Oreo’s Facebook page got an exclusive sneak peek of the new television commercial.

    The agency used this opportunity to connect with the fans. To unveil the surprise, members had to play a short game where they were asked to drink enough Oreos in a glass of milk to ‘unveil’ the TVC.

    The TVC shows a bossy sister trying to entertain herself at the expense of her little brother. She promises him an Oreo if he agrees to wear her pink, polka-dotted hairband. The boy, being used to this, complies. The girl’s real intentions are revealed when she blindfolds him with the hair band instead and surprises him with the new Oreo Choco Cr?me.

    The digital medium has been playing an increasingly significant role in all marketing and communication campaigns of brand Oreo.

    Interface Communications national creative director Robby Mathew said, “Oreo is a cookie that single mindedly celebrates the child in you, no matter how old you are. This simple FB game allows fans to be kids all over again, by dunking cookies to get a surprise prize – the preview of the new Oreo ad film.”

    Internationally too, Oreo has been using the digital medium to promote the brand and its variants. It launched the Daily Twist Campaign some time back which has a new ad every day on social media platforms and a dedicated website. The ads are based on daily events, current affairs or in memory of an event that happened on that particular day in history. The visuals are developed by manipulating the classic Oreo cookie.

  • Cadbury rolls out new TVC for Oreo

    Cadbury rolls out new TVC for Oreo

    MUMBAI: Cadbury India has launched Oreo‘s second TVC, exploring the dynamics of a father and daughter relationship.

    Conceptualised by Interface Communications, the TVC captures father-daughter bonding over Oreo. It is based on the insight that every girl wants to play her mother’s part while she is away. The TVC has interspersed this with the brand’s signature line ‘Twist, Lick and Dunk‘.

    Kraft Foods director – snacking, India and strategy- South Asia Indo China Chandramouli Venkatesan said, “With Oreo, our constant endeavor is to promote family togetherness. Our first television campaign captured the important father-son relationship and received a very positive response from consumers. In our second television campaign, we have used an insight from a father-daughter’s relationship and used it to communicate the brand message. We believe that there will be an instant connect with the real life situation played out in the TVC and the consumers are going to love the new campaign.”

    Interface Communications NCD Robby Mathew added, “The television campaign is built around the fondness that little girls have for playing their mother‘s role, the liberties they take with their dad and the dad‘s ‘compulsive need‘ to indulge and pamper his little princess. It explores the dynamics of a father and daughter relationship.”

  • Photographer Atul Kasbekar back to promote Xylo’s new avatar

    Photographer Atul Kasbekar back to promote Xylo’s new avatar

    MUMBAI: SUV manufacturer Mahindra & Mahindra (M&M) announced the launch of its new television commercial (TVC) for the recently introduced model of its brand Xylo.

    While the TVC continues with the brand promise of ‘Time of your life’, it also aims to give a new dimension to Xylo’s first makeover.

    The commercial has been conceptualised by creative agency Interface Communications.

    The communication primarily focuses on the makeover and also highlights the changes in design and styling of the car.

    The commercial uses a car wash as a device to explain the makeover of the car.

    Fashion photographer Atul Kasbekar continues as brand endorser as he moves around town with his glamorous long legged models.

    M&M automotive division senior vice president – marketing Vivek Nayer said, “The creative idea of using a car wash to depict a make over reveals the stylish New Xylo in a fun and clutter breaking manner. We are sure that the new campaign will motivate many customers to consider the stylish new Xylo in their next car purchase.”

    Interface Communications national creative director Robby Mathew said, “Communicating the styling changes in a vehicle can become very literal and boring. Hence we took the idea of a visit to a car wash which cascades into a car makeover thus revealing the stylish new Xylo.”