ITV

Tag: Robby Grewal

  • Naseeruddin Shah steps into J.R.D. Tata’s shoes in Amazon MX Player’s Made in India – A Titan Story

    Naseeruddin Shah steps into J.R.D. Tata’s shoes in Amazon MX Player’s Made in India – A Titan Story

    MUMBAI – On the 121st birth anniversary of Bharat Ratna J.R.D. Tata, Amazon MX Player and Almighty Motion Picture unveiled the first look of their upcoming series Made in India – A Titan Story. The series sees veteran actor Naseeruddin Shah bring the legendary industrialist to life in a cinematic retelling of ambition, innovation, and nation-building.

    Produced by Prabhleen Sandhu, founder of Almighty Motion Picture, and directed by Robby Grewal with writing by Karan Vyas, the series charts the extraordinary journey of J.R.D. Tata and his pivotal role in shaping modern India.

    Joining Shah is Jim Sarbh as Xerxes Desai, the visionary founder of Titan, alongside Namita Dubey, Vaibhav Tatwawaadi, Kaveri Seth, Lakshvir Saran, and Paresh Ganatra.

    Slated for release early next year, Made in India – A Titan Story will stream free on Amazon MX Player across mobile, CTVs, the Amazon shopping app, Prime Video, Fire TV, and Airtel Xstream, promising audiences a front-row seat to the story of an empire built on grit and genius.
     

  • Red Ice Films launches new TVC for Streax Hair Colours

    MUMBAI: The ad film production house Red Ice Films has launched the latest campaign for Streax hair colour featuring actress Sonakshi Sinha for the first time.

    The campaign conceptualised by Situations Advertising. The ad highlights walnut‘s essence in the brand that enhances the natural shine of the hair.

    The TV ad showcases Sinha talking about the product and emphasising how much she trusts on the natural elements for her hair and later on, the actress introduce the brand in the ad.

    Speaking on the campaign, Red Ice Productions creative producer Robby Grewal said, “Being a youth icon, Sonakshi‘s presence in the campaign ensures a distinct brand identity and consumer connect to the Streax as a brand. Apart from working with Sonakshi, collaborating with Marco Pinesi an international director, on this project was the icing on the cake. He understood the local nuances well and also gave a global look and feel to the commercial. We were able to work together to give a new dimension to the brand through the TVC. Overall, the whole experience was extremely enriching and hopefully this has reflected itself in a truly memorable commercial for Streax.”

    Situations advertising creative director Samrat Dasgupta said, “With the number of hair colour products increasing with each passing day, the consumer is extremely confused. The need of the hour was a campaign that clears misconceptions and guides the audiences to choose the right hair colour. It was integral that the brand message is communicated by a trusted source, hence we chose Sonakshi Sinha as the youth trusts her.

    Red Ice Films was initiated on 15 August 1999. Red Ice has worked with several brands like Britannia, Coca Cola, Dell, Dabur, Pepsi, Saffola, Slice, Titan, Visa, and Vaseline.