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Tag: Rob Bradley

  • Warner Bros Discovery International launches WBD AIM

    Warner Bros Discovery International launches WBD AIM

    Mumbai: Warner Bros. Discovery (WBD) International has launched WBD AIM (audience insights and measurement), a first-party data platform that enables advertisers to target their campaigns with new levels of precision, across several markets throughout EMEA, APAC and LatAm spanning its most engaged assets including CNN, Max, discovery+ and Eurosport.

    WBD AIM will broaden WBD’s audience targeting capabilities with access to the vast library of its first-party datasets from across the WBD portfolio and touchpoints, ranging from registration and behaviour to intent and purchase.  

    This offering also allows advertisers to place contextual ad placements with relevance, leading to an optimisation of campaigns and ROI for advertisers; key when audiences are overloaded with information and their attention is selective.

    According to industry reports, enhanced targeting and contextual capabilities backed by deeper audience insights would improve CTV with 86 per cent of consumers saying that personalised experience increases their brand loyalty.

    Via WBD AIM, advertisers will be able to access a series of actionable audience segments and campaign insights built from key events or moments based on datasets spanning; WBD’s streaming service discovery+, CNN, Food Network UK, and across WBD sport entities on Max and discovery+ throughout EMEA, in a summer which has just witnessed the first Olympic Games in Europe for 12 years.  

    WBD AIM will expand across the company’s much-loved brands and franchises to bring datasets from gaming, theatrical, consumer products and experiences into a single addressable solution alongside premium sport and entertainment.  

    The AIM technology, originally built and launched by CNN International Commercial in 2015, has been optimised for CNN’s global clients over the last nine years and is a proven success for advertising partners ahead of this wider rollout across WBD. WBD AIM now launches internationally, and in the UK & Ireland brands including Adidas, British Airways and Lavazza are already utilising the platform to better tailor their campaigns this summer.

    WBD’s continued focus is to partner with leading technology providers to develop products and services that will enhance measurement capabilities, brand lift, incremental reach and new data sources from the WBD portfolio, all of which will be housed under WBD AIM and bought to market.

    Warner Bros. Discovery Global & UK&I, head of ad sales & brand partnerships, Mike Rich said, “As media consumption undergoes a profound transformation, traditional targeting strategies are evolving. This fundamental shift underscores the importance for media owners to harness the power of first-party data and audiences.  

    “WBD AIM allows us to navigate these complexities and tailor content and marketing efforts with precision across multiple touchpoints, as has been seen through CNN International’s use of the AIM technologies to date. With Warner Bros. Discovery’s vast portfolio of brands, franchises and touchpoints, with everything from streaming to shopping, Wheeler Dealers to the Wizarding World and 90 Day Fiancé to the Olympic Games Paris 2024, we have a unique ability to gain deep understanding of audiences across the most diversified portfolio in the industry and bring this to brands and advertisers, whilst ensuring the best possible ad experience for our consumers.”

    CNN International Commercial SVP, digital revenue, strategy and operations Rob Bradley said, “AIM is a solution originally designed, developed and grown at CNN with demonstrated success over the last nine years. The launch of WBD AIM marks the next generation of a continually evolving platform that is now expanded across much of the WBD universe with added local expertise. It enables brands to access the unique data touch points we have across our unsurpassed portfolio. Through an enterprise-level global data infrastructure, it can power impactful targeting to match client objectives and KPIs locally, regionally, and globally with in-depth reporting that reveals powerful insights to drive real business decisions.”

  • CNNIC taps Rob Bradley and Cathy Ibal to lead ‘Audience First’ strategy

    CNNIC taps Rob Bradley and Cathy Ibal to lead ‘Audience First’ strategy

    NEW DELHI: CNN International Commercial (CNNIC) has appointed Rob Bradley and Cathy Ibal as joint-heads of the organisation’s international advertising sales business as part of its ‘Audience First’ strategy.

    In these new positions, Bradley and Ibal will be focused on creating and delivering solutions for clients that have the most impact with defined audiences on a global scale and enhancing our audiences’ advertising experience across all CNN platforms. The ‘Audience First’ strategy supercharges putting audiences at the heart of every campaign rather than focus on platform or geography.

    Bradley leads advertising sales across the Asia Pacific, including Australia, and Latin America and will now be responsible for CNNIC’s international digital and data development. Corinna Keller, vice president for advertising sales, Latin America, and Tini Sevak, vice president, audiences & data, will report to him. Bradley will be relocating to Asia in 2021 and continue with his global role while remaining close to key clients and markets.

    Ibal is in charge of advertising sales for all EMEA and will take over CNNIC’s international client development. James Hunt, senior vice president, global client solutions, will report to her while continuing to oversee all client servicing functions within CNNIC, including its Create brand studio.

    Both Rob Bradley and Cathy Ibal will continue to report into CNN Worldwide Commercial president Rani Raad.  

    “We are optimising how we partner with brands to have maximum impact with audiences at a time of accelerated change in both consumer behaviour and the way advertisers are connecting with customers,” said Raad. “Cathy and Rob have an excellent track record in working collaboratively with clients and across CNN to develop and execute sophisticated campaigns that no other media can match.”

    Cathy Ibal has been at CNN since 2001, originally working in research and then in sales since 2006 where she manages some of CNNIC’s largest partnerships. Rob Bradley joined CNN in 2015. Since then he has led CNNIC’s digital revenue, strategy and operations as well as advertising sales for the UK, Nordics and US.

  • CNN International Commercial appoints Rob Bradley as digital ad sales head

    CNN International Commercial appoints Rob Bradley as digital ad sales head

    MUMBAI: CNN International Commercial has appointed Rob Bradley from IDG UK to expand the network’s digital advertising sales and data offering, providing clients worldwide with even greater opportunities around CNN’s premium audience and content.

    Effective May 2015, he will be based at CNN’s London office. 

     

    In the newly created role of head of digital advertising sales and data, Bradley will oversee the optimisation of CNN International’s audience, the international roll-out of the company’s programmatic strategy and the implementation of more advanced data-led strategies including the integration of social media. Bradley will also lead a new team of specialists that will work with CNN International’s regional sales heads in developing new digital components for integrated advertising and sponsorship solutions.

     

    “CNN Digital is flying high in terms of audience, editorial product and the solutions we’ve delivered clients to date,” said CNN International chief commercial officer Rani R. Raad.

     

    “Rob brings to us a unique mix of analytical pure-play digital and data experience combined with a solutions-based approach to complement the bespoke campaigns we deliver to clients all over the world. While multi-platform sales will remain a core part of our digital commercial strategy, it is clear to me that Rob’s expertise and vision can continue to evolve CNN’s leadership in digital with world-class commercial solutions,” added Raad.

     

    “It’s exciting to be joining CNN International as it combines deep investment into both direct integrated marketing solutions and programmatic with unsurpassed global reach into affluent and several key vertical audience. Using the latest technology, the new digital advertising team will advance CNNI’s integrated solutions and ability to offer truly bespoke, data-driven and impactful campaigns targeted to the right audience at scale. Programmatic will be part of the all-important holistic approach for today’s digital media owner – with a premium-end programmatic offering from CNN attracting brands that want intelligent data-driven private marketplaces and high-impact ad units alongside standard units to gain scale. Be it performance, targeted awareness of brand goals executed via programmatic or direct – CNNI will exceed our clients’ expectations,” said Bradley.