ITV

Tag: Roadster

  • Discovery India launches premium clothing line with Myntra

    Discovery India launches premium clothing line with Myntra

    Mumbai: Discovery Communications India has announced the launch of its unique blueprint of clothing line – Discovery Adventures X Roadster Life Co, in collaboration with its licensing agent in India Black White Orange. Tailored to the needs of the Indian market, the full range of products is available on Myntra.

    The collaboration aims at providing quality and functional products for modern-day men and women, celebrating the beauty of the outdoors, and inspiring activities that enrich people’s lives, said the statement.

    Discovery’s product line includes approximately over 100 unique style items ranging from jackets, knitwear, sweatshirts, t-shirts, long sleeve shirts and trousers in a variety of bold and seasonal colours. Combining innovative technology with design excellence to create a perfect balance between aesthetic and performance, the products capture versatile features like being hyper stretch, water-resistant, easily packable and convertible, along with key design style elements, including the Discovery logo and collaboration labels.  

    Discovery Inc, SVP- international licensing, Ian Woods said, “The launch of Discovery Adventures X Roadster Life Co represents a milestone for us in the Indian market, with branded apparel now available for the first time. At the core of Discovery’s DNA is the spirit of adventure, exploration and innovation, and we are proud to partner with Myntra, one of India’s leading fashion and lifestyle destinations, to bring this brand ethos to life in a range of quality products that are relevant and on-trend for consumers.  

    “It’s a proud moment for Myntra to kick off this association with Discovery for one of the leading jeanswear brands in the country, Roadster Life Co, the brand ethos of which revolve around building great experiences, memories and stories that resonate with younger consumers and thus has become a favourite across India,” commented Myntra CXO and chief – Myntra fashion brands, Manohar Kamath. “Passion for outdoors is common to the DNA for both Roadster Life co and Discovery Adventures, making it a great opportunity to leverage synergies and offer a compelling lifestyle range to customers.”

    Black White Orange Brands Pvt Ltd, co-founder & COO Mitali Desai stated, “Adventure-wear has been a major white space category for us, and we’re extremely excited to partner with Myntra to launch the stylish yet comfortable Discovery Adventures X Roadster Life Co range. Discovery is known for its minimalistic yet classy artwork and we are sure that the adventure enthusiasts will enjoy browsing through and shopping for this stunning collection.” 

  • Roadster rides a new campaign, to stimulate passion

    Roadster rides a new campaign, to stimulate passion

    MUMBAI: Roadster, a casual outdoorsy lifestyle brand in India, launched a brand campaign – The Road is Waiting.

    The integrated campaign reinforces the brand’s promise as a trusted highway companion for the young and restless. The commercial, created for TV and digital, is a rallying cry to explore the road and it’s multitude of experiences, drawing straight from the brand’s signature state of constant transit.

    The commercial introduces viewers to “the gap in the world”, a special place in the world outside that waits to be claimed by you and me – those guilty of being caught up in the hustle of everyday life. This space is full of stories and experiences that is forever reserved for its intended owner. The underlying brand message is simple; that the highway life is incomplete without those who live through it and with this campaign; Roadster looks to call out to the viewer, egging them to find this gap and fill it.

    The film treatment feeds into the spirit of an open invitation – from the different, youthful voices in the narrative, to the protagonists breaking the fourth wall to acknowledge the viewer as they consume the experiences on screen and not in person. The messaging speaks of Roadsters making experiences happen for them, as against simply being at the right places at the right time.

    It’s worth noting that the film was shot entirely in India – a call the brand has taken thus far for every campaign, so that the depicted experiences are within easy reach for the Indian viewer. This sentiment of accessibility has always been close to the brand’s heart and reflected in the campaign’s social media legs.

    The previously male-centric and individualistic brand persona has also grown to include those who identify better with group experiences, not to mention a growing focus on female roadsters that has made Roadster, the largest selling brand on Myntra.

    Myntra CMO and Jabong head Gunjan Soni said, “Roadster has created a unique positioning in its own right and emerged a winner. This campaign, while focusing on the brand story, also focuses on the brand’s product offerings.”

    Myntra Fashion Brands chief Manohar Kamath said, “The new campaign beckons the viewers hoping to entice them and make them enthusiastic to go on a journey themselves. We have strategically looked at ensuring the brand message and its product offering comes through effectively by using diverse set of mediums including TVC, OOH and Digital.”

    Roadster is known for its innovative campaigns from the past such as the GTFO (Get The F*** Out) campaign with actor Ranveer Singh and the ‘PocketMan’ campaign – a live human experiment to interactively demonstrate how a person could live entirely out of their jeans for 48 hours.

  • Myntra.com ropes in Ranveer Singh as brand ambassador for Roadster

    Myntra.com ropes in Ranveer Singh as brand ambassador for Roadster

    MUMBAI: The fashion and lifestyle e-commerce platform, Myntra.com, has signed up Ranveer Singh as its brand ambassador. Singh will endorse the contemporary jeanswear brand from Myntra.com – Roadster.

     

    The association further marks the company’s focus on establishing itself as the fashion brand for young India.

     

    Myntra CMO Vikas Ahuja said, “Being the preferred fashion destination in the country, we constantly aim to resonate fashion and lifestyle in the hearts and minds of the youth of the country. Our private brands play a significant role in this, and in creating differentiation, choice and value for our shoppers. Roadster products are known for their combination of style and class and unparalleled quality. Signing on Ranveer Singh is a sturdy step towards the evolution of the Roadster brand, which we intend to take to another level. Ranveer’s power-packed and unconventional persona makes him the ideal choice for Roadster.”

     

    Ranveer Singh added, “I have always been very selective when it comes to brand associations because I believe that who you associate with says a lot about you. Roadster is a brand I took a liking to instantly. The clothes are wonderful and are more than real value for the price point they are pitched. Most importantly however, I subscribe to its philosophy of not being bound to any societal norms and I’m really looking forward to doing some great work with Roadster as we continue ahead on the journey.”

     

    With over 650 products to choose from, Roadster offers Denim aficionados a stupendous range of stylish products for both men and women. Roadster products are priced between Rs 300 – 3,799 and are exclusively available on Myntra.com.