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Tag: Road safety

  • Diageo India fuels road safety with Tab Lab rollout across all Goa RTOs

    Diageo India fuels road safety with Tab Lab rollout across all Goa RTOs

    MUMBAI: In a move that blends digital grit with civic sense, Diageo India has extended its ‘Wrong Side of the Road’ (WSOTR) initiative across all seven Regional Transport Offices (RTOs) in Goa. The latest Tab Lab, launched at the Panaji RTO, was inaugurated by the Goa CM Pramod Sawant, making it a full sweep for the initiative across the state.

    The initiative, driven in partnership with Bharatcares and the Directorate of Transport, brings interactive, tech-enabled driver education to life. Targeting drink driving behaviour, the programme uses real-life simulations to highlight the harsh consequences of unsafe driving. Each Tab Lab delivers a mandatory 45-minute immersive experience to all new driving licence applicants. These modules include behavioural assessments and interactive films designed to simulate the dangers of driving under the influence.

    “We congratulate and thank Bharatcares and Diageo India for implementing this CSR project”, said Sawant at the inauguration. “This small step will have a long-term impact in reducing accidents. No licence will be issued or renewed without watching this film”.

    The Panaji launch brings the number of WSOTR Tab Labs in India to over 70, bolstering Diageo’s goal of sensitising one million people to responsible driving by 2030. The initiative falls under the company’s broader ‘Spirit of Progress’ ESG framework.

    “Changing attitudes is key to addressing the root causes of drink driving”, said Diageo India head of corporate relations Devashish Dasgupta. “With our partners at BharatCares and support from the Goa government, we are scaling WSOTR to equip drivers with the awareness they need to make responsible choices”.

    Bharatcares AVP – social impact programs Abhishek Tyagi echoed the sentiment, “Through initiatives like the Tab Lab, we are fostering a collective effort to build safer, more responsible communities”.

    The WSOTR campaign isn’t just about ticking compliance boxes. It’s a behavioural nudge wrapped in immersive tech—a civic reset disguised as a touchscreen.

  • Sachin Tendulkar to lead India Legends Road Safety World Series season 2

    Sachin Tendulkar to lead India Legends Road Safety World Series season 2

    Mumbai: Master Blaster Sachin Tendulkar will lead defending champions India Legends in the second edition of the Road Safety World Series (RSWS), scheduled to be played from 10 September to 1 October 2022 in Kanpur, Raipur, Indore and Dehradun.

    Kanpur will host the opener, and Raipur will host the two semi-finals and final.

    New Zealand Legends are the new team in this edition and they will join the Legends of India, Australia, Sri Lanka, West Indies, South Africa, Bangladesh, and England during the 22-day event played primarily to create awareness towards road safety in the country and around the globe.

    The Road Safety World Series (RSWS) is supported by the ministry of road transport and highways, the ministry of information and broadcasting, and the ministry of youth affairs & sports. 27th Sports, backed by US-based 27th Investments, is the exclusive marketing rights holder of the league, while Professional Management Group (PMG) is the event management partner.

    Speaking about the Road Safety World Series Season 2, Road Transport & Highways union minister Nitin Gadkari said, “The Road Safety World Series is a very good initiative to create awareness towards road safety through cricket. We want every individual in this country to be aware of and obey every rule and regulation while on the road, and for that to happen, we have to create awareness among the people. I strongly believe that this series will be able to do and achieve the goal of saving lives on Indian roads.”

    Wishing all success to the event, I&B and Youth Affairs & Sports union minister Anurag Thakur said, “I am sure the Road Safety World Series will drive social change and work as an ideal platform to influence people’s mindset towards their behaviour on the road and road safety.”

    Viacom18 Hindi movies cluster business head Rohan Lavsi said, “Cricketing legends, a burning social cause and media platforms with unparalleled reach across India… The Road Safety World Series Season 2 has all the hallmarks of being a blockbuster! The league just got bigger with the inclusion of the New Zealand Legends and multiple cricketing legends across eight teams. This season we will be broadcasting the league on Colors Cineplex, Colors Cineplex Superhits and the newly launched Sports18 Khel while it will be digitally streamed on Voot and Jio. We want to ensure that cricket lovers throughout the country can watch the league across multiple platforms like cable TV, DTH, Free Dish and digital.”

    27th Sports CEO and co-founder Sangeet Shirodkar said, “The good thing about the Road Safety World Series is that it has support from all quarters. It is also not just about the legends, but a great platform for the automobile industry and road safety campaigners to show their commitment towards road safety using India’s most popular medium — cricket. We expect the RSWS to be a massive success with the audience on the ground and on television.”

  • Embassy Services runs a road safety awareness campaign

    Embassy Services runs a road safety awareness campaign

    India accounts for 12 per cent of the world’s road deaths. In 2018 alone, the World Health Organization (WHO) estimates that almost 300,000 people died due to road accidents in the country. This number remains astonishingly high in comparison to other countries where the use of motor vehicles is much higher. The impact of human life loss is enormous, especially on the economy. A World Bank study has found that if India successfully reduces half of road deaths and injuries between 2014 and 2038, it could add 14 per cent to its GDP per capita. Unfortunately, the unprivileged are drastically affected by the after impact of vehicular accidents. Pedestrians, cyclists and motorcyclists, usually hailing from the low and middle-income strata, account for more than 50 per cent of the road traffic deaths in India.

    Road accidents affect people’s lives and often drive them to poverty. Awareness on Road accidents should be a multi-sectorial effort that involves law enforcement, governance, (the issue of driving licenses and vehicle registration), engineering (appropriate road design) and post-accident trauma care and management. On the occasion of 31st road safety awareness week aligned with the UN mandate, the Government conducted a road safety awareness campaign in India seeking support from all its citizens and big businesses. The motto this year was “Bringing change through youth power.” Embassy Services Pvt. Ltd. (ESPL), the leading IFM company organized a week-long road safety awareness program communicating safety messages through collateral and across all their office parks. They marked the final day on 22 January in Manyata Business Park amphitheater with a bike rally and by inviting traffic police on-board to help and educate every road traveller with their safety awareness presentations.

     ESPL is strongly instrumental in supporting corporates to fulfill their responsibility for society at large and constantly taking initiatives to make the world a better place. Embassy Services Private Limited is a multi-faceted company that was founded in 1993, delivering end to end Integrated Facility Management services to over 150 clients, covering 70+ million sq.ft. of space, across 12 states in India. Embassy Services has a PAN-India presence covering real estate portfolio spectrum of commercial, residential, industrial, co-working, retail, hospitality, and other properties giving them a unique advantage of having a reservoir of deep technical knowledge to cater to most requirements. These trusted leaders of IFM are committed to delivering operational efficiency, environmental sustainability and engaging experiences. Embassy Services invests in the right talent to achieve sustainable goals through 4 pillars – Client, People, Infrastructures and Communities.

    These pillars create innovative and forward-thinking solutions for a better tomorrow and help businesses in implementing sustainable initiatives using various methodologies in the properties managed by them. Embassy Services Pvt. Ltd. provides a range of services for all verticals of real estate including energy management, water management, transport management as well as the environment, health, safety and security services. They work closely with the clients to implement solutions that improve the efficiency of energy, water and other resource management.

  • CEAT gets children to ensure parents follow road safety

    CEAT gets children to ensure parents follow road safety

    MUMBAI: Indian tyre manufacturer CEAT is airing a special social media campaign to build awareness to reduce road accidents as part of the road safety week 2018, i.e., 11-17 January 2018. The campaign, ‘drive safe dad’ originates from an innovative idea that blends emotions and technology in one package.

    The campaign film showcases a dad receiving a personalised bobblehead which is connected to the odometer of the vehicle. On over speeding, the device plays the recorded personalised message from their sons or daughters asking them to slow down. To take this initiative to the masses CEAT has launched the bobblehead on Amazon.

    CEAT vice president of marketing Nitish Bajaj says, “The campaign taps into the love and bond shared between a father and his child, encouraging parents to be more responsible on the road and follow the rules, more diligently. The crux of this concept comes from the fact that parents tend to take road safety more seriously when they hear it directly from their kids.”

    CEAT’s core idea of making mobility safer and smarter every day is reflected by this campaign which restrains dads from over-speeding their vehicles which had taken more than 73,896 lives in the year 2016 in India.

  • Ceat takes one more step towards road safety; teams up with Party Hard Drivers

    Ceat takes one more step towards road safety; teams up with Party Hard Drivers

    MUMBAI: Ceat Ltd. has roped in a chauffeur’s service, Party Hard Drivers (PHD), taking forward their aim to make Indian roads safer, reducing road mishaps and drink-drive cases. As part of their association, Ceat will effectively engage with PHD customers through calls and SMS when they register to the service.

     

    Party Hard Drivers ensure that party-goers are driven home safely in their car after parties. PHD will provide their reliable and secure service to citizens; thereby playing a key role in spreading the road safety message.

     

    Speaking about the new initiative, Ceat Ltd VP marketing Nitish Bajaj asserted, “With increasing drink and drive instances in cities like Mumbai and Pune, driving awareness on the importance of safety is clearly a need of the hour. We are yet again taking to the target audience, our core focus of staying safe while driving by associating with Party Hard Drivers. We hope to create a positive impact through this initiative.”

     

    Ceat has also initiated a nationwide road safety drive under the name of Drive Safe Dad aligned with the Road Safety Week. The campaign engaged with 500 children in Mumbai across the 5-10 year age group aiming at educating children on the nuances of safe driving in a fun manner. 

  • MIB issues advisory to channels over depiction of rash driving scenes

    MIB issues advisory to channels over depiction of rash driving scenes

    MUMBAI: The death of minister of rural development Gopinath Munde a few days after him taking charge of the office shook not just the nation but the government as well. Taking note from the incident, the Information and Broadcasting Ministry (MIB) has issued an advisory to channels regarding depiction of rash, negligent or dangerous driving scenes/images.

     

    The Ministry of Road Transport and Highways (MRTH) has highlighted that depicting such incidences on programmes, news features and serials could be against public interest. Therefore, the MIB has advised TV channels that on the request of the MRTH such images or scenes may not be usually portrayed on TV channels.

     

    In the case where such a depiction becomes unavoidable, the scenes/images must be accompanied by messages such as ‘over speeding kills’ , ‘driving two-wheeler without helmet is dangerous and illegal’ and ‘driving four-wheeler without seat belt is dangerous and illegal’.

     

    The MIB urges all TV channels including Doordarshan to be extremely cautious with regard to such situations. Letters have been sent to the News Broadcasters Association, Broadcast Contents Complaints Council, The Advertising Standards council of lndia, All TV Channels and Doordarshan.

     

    The advisory is applicable to print publications as well.

  • PVR Nest and Ryan International School initiate films to sensitise students on road safety

    PVR Nest and Ryan International School initiate films to sensitise students on road safety

    NEW DELHI: PVR Limited through its social programme and registered foundation PVR Nest and Ryan International School has created a film based road safety education programme at its Cinema at Sahara Mall, Gurgaon.

     

    For the first time, a social foundation and a school have come together on a same platform combining their synergies to create a very unique entertaining educational session on the very important issue of Road Safety for children who are the “Future road users”.

     

    Usually, the best behaviour practices while on road are forgotten. And thus, the issue was communicated to the children in the most innovative and entertaining manner using films as a medium. It is an effort to bring about behaviour change among children towards road safety to reduce the rate of accidents and make it a social movement.

     

    More than 250 children from Ryan International School participated in the program and took the pledge to carry the initiative forward by forming Road safety clubs in school and making their own original films on the issue. The program was given an opening with CineArt educational workshop which was followed by a Film making session by Mr. Nitin Das (an eminent filmmaker who has been awarded by British council for entrepreneurship in the social sector) and an entertaining film.

     

    On the occasion, PVR Vice President – CSR Deepa Menon said, “At PVR Nest, we are continuously looking at addressing core social issues that affect the community we live in and thus uphold our commitment towards urban sustainability. We are extremely happy to use our spaces and partner with Ryan International School to create education and action on this very important issue of children’s and family health& nutrition using the innovative mediums of films”.

     

    Ryan International School School, Sector 40 Gurgaon School Head Peeya Sharma, said “We at Ryan International School aim to provide a holistic education. I strongly believe that education moulds and chisels each student into a multi-faceted personality. We recognize the importance of contributing to society in a meaningful way through the hands of children. Through ‘Films for Change’ initiative we aim to inculcate the leadership and responsibility among our students. We are happy that we are able to reach out to our students through films which are the most powerful medium of engagement.”