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Tag: RMG Connect

  • ThompsonConnect dons a new avatar as RMG Connect

    MUMBAI: ThompsonConnect Worldwide (TCW), the relationship marketing division of JWT, will soon be re-christened RMG Connect, as part of a global initiative by JWT to add a renewed thrust to its direct marketing operations worldwide.
     
     
    The RMG Connect network will be spread across the major continents of North America, Latin America, Europe, Middle East, Africa and Asia. Some of its existing global network clients include Shell, Vodafone, HSBC, Pfizer, Unilever, DTC (the Diamond Trading Company), and Nestle.
     
     
    RMG Connect will continue to be a fully integrated JWT company, offering direct marketing, interactive and promotional services for clients around the world. Previously, the direct marketing operations of JWT across the world were spearheaded by RMG Connect in certain countries and ThompsonConnect in others. As of now, all JWT direct marketing operations across the globe will be re-christened RMG Connect.
     
     
    Commenting on the change of name, Thompson Connect senior vice president and general manager Rakhshin Patel said, “We will continue to be JWT’s exclusive relationship marketing arm and leaders in the CRM space.”
    TCW’s pre-eminence in this market is fuelled by an impressive roster of over 215 programs and clients that include Hindustan Petroleum, Ford, Spice Communications, Wills Lifestyle, Standard Chartered, Xerox, Hindustan Lever Ltd, Wipro LTD, Avaya, Indian Airlines, GlaxoSmithkline, Infosys, Philips, Godrej and Air India.

    The change in identity is not just a cosmetic name change. RMG Connect’s clients will benefit from a wider range of tools, both proprietary and shared, that will now be used to design better-focused and more effective CRM solutions.

    “What excites me most about being part of RMG Connect is the opportunity that our employees will get to apply advanced international tools and enhance their learnings, their capabilities and add value to their clients business,” adds Patel.

  • RMG Connect Worldwide acquires Direct.com

    MUMBAI: RMG Connect Worldwide, the global relationship marketing network of JWT has purchased Direct.com, an integrated marketing communications services provider to global companies.

     

    Based in Miami, Direct.com provides a wide range of integrated marketing services from direct marketing and consulting to web, technology development, and merchandising to select global clients.

    The nine-year-old company, which will retain its name, is led by CEO Lance Lazarus and creative director Douglas Fajardo, who will now report to RMG Connect Worldwide CEO Philip Greenfield.

     
     
    For RMG Connect, the acquisition adds a successful senior management team, an extensive expertise in the technological world, and experience in Hispanic markets in Latin America and North America.

     
    “I am extremely pleased to have Direct.com joining our family today. Since our first encounter, I have been fascinated by the company, the processes, and the culture built by Lance and Douglas. All their actions and decisions have only one aim: be more responsive to their clients’ needs,” Greenfield said.

    “The discussions I had with their clients in the last weeks have confirmed that this focus didn’t go unnoticed. I have never seen such open and positive feedback. I am looking forward to helping them and them helping us grow our activities in Latin America, in North America, and around the world,” he added.

    The terms of the acquisition are undisclosed.

  • RMG Connect announces global launch of Connexions

    MUMBAI: RMG Connect, the direct marketing operations of JWT, has developed Connexions – an advanced Oracle-based eCRM tool to be able to offer better, more robust one-on-one communication and business solutions to their clients.
     
     
    As part of RMG Connect’s pioneering role in direct marketing in the country, this is the first time that such a high-end pan-category eCRM solution has been developed. CRM solutions have always been specific to industry verticals.
     
     
    Connexions benefits marketers in several ways. First, the large data warehouse capabilities, the customised data cleansing, de-duplication and data enhancement facilities allow for delivering clean databases to the client and ensure seamless data management capabilities.

     
     
    Connexions operates a complete loyalty, redemption and fulfillment management model that ensures delivery of a single-window loyalty management – from designing points based programs allowing fro each customer transaction to be automatically converted to reward points to authorizing and tracking redemption. Connexions, with its state of the art analytical tools, ensures rigorous measurement of campaign effectiveness, the possibility of mid-course correction, and improves the ROI of individual marketing campaigns.

    With the help of Connexions, RMG Connect can also manage and deliver customer focused one to one solutions to clients that span communications through new emerging channels such as email, SMS, mobile and web based marketing.

    The robustness of Connexions comes from the minute care that has been taken in its implementation with Oracle Consulting. Investments in customising the software and the necessary upgradation of hardware has resulted in a reliable, tested, cutting-edge solution.