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Tag: RK Swamy

  • Kaushik Roy re-elected as prez IAA – India Chapter, Swamy is VP

    Kaushik Roy re-elected as prez IAA – India Chapter, Swamy is VP

     
    MUMBAI: Reliance Industries president – Brand Strategy & Marketing Communication Kaushik Roy has been re-elected as the president of the India Chapter of the International Advertising Association (IAA-IC) for the year 2011-12.

    Roy was elected unanimously for the second term at IAA-IC’s annual general meeting held in Mumbai.

    In his first term as president, Roy had launched India’s first Green Award – Olive Crown for creative excellence in communicating sustainability. The IAA-IC also conducted a seminar on the agency of the future entitled ‘Agency 2.5’ by Tim Williams of the USA.

    Meanwhile, RK Swamy BBDO CMD Srinivasan K Swamy, who was the honorary secretary of the India Chapter for the past two years, is the new vice president.

    The new managing committee includes:

    MG Parameswaran as Hon. Secretary

    Jaideep Gandhi as Hon. Treasurer

    Sam Balsara (Member)

    Ramesh Narayan (Member)

    Avinash Pandey (Member)

    Kunal Lalani (Member)

    Neeraj Roy (Co-opted Member)

    Bhaskar Das (Member)

    Raj Nayak (Ex officio) Immediate Past President.

    Pheroza Bilimoria (Special Invitee) Global Hon Secretary and Member of the World Board.

    Pradeep Guha (Special Invitee) Global VP and Area Director, Asia Pacific and Member of the World Board

    Spread over 56 Chapters in 76 Countries with over 4,000 members worldwide, the IAA champions advertising as a force for growth in all free market societies.
     

  • Parryware moves to RK Swamy BBDO

    Parryware moves to RK Swamy BBDO

    MUMBAI: RK Swamy BBDO has won the mandate to handle the advertising and brand relaunch of sanitaryware brand Parryware.

    The account was previously handled by Ogilvy.
     
    RK Swamy BBDO president (North) Ajit Shah said,” We are delighted to commence our work on Parryware which is so synonymous with the category. As Parryware faces increased competition from new players in the category, we are working closely with the client on refreshing the brand so that it retains its strength and continues to grow its market share.”

    In 2008, Spain-based Roca Group increased its stake to 97 per cent from 50 per cent in Chennai-based Parryware Roca Pvt Ltd. The company bought out the additional 47 per cent stake from its Indian partner EID Parry, a Murugappa Group company, for approximately Rs 725 crore.

    Parryware Roca, a 50:50 joint venture company, was set up by EID Parry (India) and Spain-based Roca Sanitario in May 2006
     

  • MPG wins Swiss brand Victorinox’s media duties

    MPG wins Swiss brand Victorinox’s media duties

    MUMBAI: Havas Media’s flagship brand, MPG India, has won the media duties for Swiss brand Victorinox, which offers products such as pocket multi-tools, fine cutlery, time-pieces and travel gear.

    The account is estimated to be worth around Rs 100 million.

    MPG was appointed the media agency on record following a multi-agency pitch that also involved a GroupM agency and the incumbent RK Swamy.

    Victorinox’s products are inspired by the ingenuity of the Original Swiss Army Knife and the brand currently has a network of more than 600 retailers in India.

    Victorinox India MD Anish Goel said: “We felt the MPG approach was thorough and insightful. Their strategic thinking, drive and passion gave us the confidence to believe that this will be a successful partnership. Victorinox stands for reliability, innovation and functionality and we know that with this extremely enthusiastic team, we will be able to communicate our message loud and clear.”

    Havas Media CEO South Asia Anita Nayyar added: “MPG is delighted to be partnering with Victorinox. As an agency we found many synergies with Victorinox’s management, their brand values and approach towards media planning and buying. In them we have found a client, who appreciates strategic rigour and innovation as much as we do.”

  • Leo Burnett Mumbai wins AMW truck business

    Leo Burnett Mumbai wins AMW truck business

    MUMBAI: Leo Burnett, Mumbai, has been appointed as the creative agency on record (AOR) for Asia Motor Works (AMW), the truck manufacturing company in India.

    The account was earlier with RK Swamy BBDO.

    AMW had called for a multi-agency pitch in Mumbai a couple of months back.

    Leo Burnett chairman India Subcontinent Arvind Sharma says, “The truck manufacturing industry is booming in India. And the last few years have seen a lot of heightened activity in this sector. But standing tall against the age old market leaders requires a very different, non-traditional thinking. Using the Human Kind Approach, we presented ideas that would energise the entire business. It is exciting to be associated with a young, fire-in-the-belly brand like AMW.”

    One of the biggest challenges for AMW is to stand the test of a challenger brand and capture a considerable share of the market, which for years has been led by well-established brands.

    “Today, our aim is to engage the imagination and emotion of people who think their needs are already being met by their current options. To get AMW into that consideration set defines our current advertising objective”, says Leo Burnett Mumbai VP Anup Vishwanathan.

    AMW offers a range of solutions in the transportation industry, with fully built trucks being their mainstay.

    The Leo Burnett team is aiming to make ‘AMW’ synonymous to ‘trucks’ in the coming years. A tall order considering that the market is dominated by brands such as Tata and Ashok Leyland.
     

  • RK Swamy BBDO creates ‘RuPay’ for National Payments Corporation

    RK Swamy BBDO creates ‘RuPay’ for National Payments Corporation

    MUMBAI: The National Payments Corporation of India (NPCI), charged with the mandate to create a new Indian payment system, has chosen R K Swamy BBDO to develop the new name and logo – RuPay.

    The mandate was awarded to the agency, a part of R K Swamy Hansa, a marketing communications and services group, following a multi-agency pitch. 
     
    RuPay  is derived from the words rupee and payment to suggest an Indian, inclusive and affordable alternative to global payment systems like Visa and MasterCard.

    R K Swamy BBDO senior partner S Narasimhan said, “We are privileged to be associated with an initiative of such national importance. RuPay will go a long way in changing the way India pays.”
     
    The logo uses the nation‘s colours in a dynamic form to connote an India on the move and the brand’s commitment to deliver an affordable and easily accessible payment service.
     
    Inspired by the Indian ‘Rupaya’, RuPay seeks to be the new currency to what India is today — an emerging global economic powerhouse. It‘s an attempt to help bring the multiple benefits of electronic payments to the masses.
     
     

  • Discovery presents Goafest 2011 ad conclave

    Discovery presents Goafest 2011 ad conclave

    MUMBAI: Discovery Channel will present the Advertising Conclave at Goafest 2011 for the third year in succession.

    The Advertising Conclave, presented by Discovery Channel, will take place at Zuri White Sands on 7 April from 3 pm to 8 pm.

    The ad industry has undergone significant changes in the past decade. Keeping the changing landscape of the industry in mind, Advertising Agencies Association of India (AAAI) presents ‘Preparing the profession for the new decade’, a conclave which will precede Goafest 2011.

    Commenting on Discovery Channel’s association with Goafest 2011, Discovery India senior VP, GM Rahul Johri said, “Goafest is the industry’s most prominent event and we are delighted to be partnering with it for the third year in succession. As in the past, we are confident that this edition of conclave will prepare the industry for the next decade through engaging discussions and in-depth interviews.”

    Presented by Discovery Channel, the Goafest 2011 Advertising Conclave is a common ground for the thought leaders to get together and discuss the larger issues of the industry.

    This year the conclave will be led by RK Swamy BBDO chairman and MD Srinivasan K Swamy. The discussions at the conclave will focus on the advertising practices in the new decade and cover four important dimensions. The first session brings in advertisers’ perspective on the issues facing the agencies and what they should do to be more relevant in the coming years.

    The second session address what can we learn from other service industries; like media/broadcasting, IT, consulting, auditing, telecom and interactive/digital. This will help gain insights on how to increase competency, be more remunerative, attract and retain talent.

    The third session is on ‘How have some advertising companies organised themselves for the new decade?‘ This will be based on an in-depth research done by IMRB on how ‘future-ready’ the agencies are with respect to agency structure, skills enhancement, and new talent acquisition.

    The last session will address the issues of improving remuneration, developing competitiveness and looking for a new cost effective agency model.

    Srinivasan K Swamy, Chairman, Goafest Advertising Conclave in his opening address will talk about the issues that the industry is facing and provide some answers.

    The Conclave will also see ASCI Ambassadors Event where senior professionals from advertisers, agencies and media will take a pledge to create advertising which is honest, truthful, decent, fair, promotes safety, and does not exploit weaker sections of society and children.

    The Conclave will be followed by Goafest 2011 from 8-9 April.

  • JWT wins creative duties of CVC

    JWT wins creative duties of CVC

    MUMBAI: JWT has won the creative duties of the Central Vigilance Commission (CVC) for three years.
    The size of the account is pegged at Rs 1 billion a year.

    With plans to launch a series of anti-corruption campaigns, the CVC had called for a pitch for its creative duties last year. RK Swamy BBDO and Ogilvy India were the other agencies shortlisted.

    The Commission will adopt the Incredible India route and opt for out-of-home media for its campaigns. It will also use television and print to a certain extent.

    Based on the recommendations of the Committee on prevention of corruption, the CVC, an apex Indian government body, was formed in February 1964. An autonomous body, the Commision is free of control from any executive authority and is responsible for monitoring all vigilance activity under the Central Government of the country..

  • RK Swamy wins Shriram Capital media duties

    RK Swamy wins Shriram Capital media duties

    MUMBAI: RK Swamy Media Group has won the media duties of Shriram Capital, a holding company for the Shriram Group‘s financial services entities, following a multi-agency pitch.

    The size of the account is pegged at around Rs 100-150 million.

    “We perceived RK Swamy‘s strengths in the areas of understanding their clients‘ unique needs and drawing up a positioning framework that appropriately reflects these, thereby creating an excellent platform for distinctly differentiating them in their respective industries,” said Shriram Capital MD GS Sundararajan.

    Shriram Capital is seeking to enhance its brand image. RK Swamy will manage the Shriram Capital campaign across multiple media including print, airport displays, online and television.

    RK Swamy Media Group president Chintamani Rao said, “The main objective is to establish Shriram as the forerunner in building a very successful business based on financial inclusion. The group is a clear leader in its businesses, and it is our objective to communicate its unique business philosophy to the public.”

    RK Swamy Media Group comprises Media Direction, Digital Direction, Hansa Media Services and Hansa Outdoor.