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Tag: RK Swamy

  • RK Swamy BBDO creates Parryware’s new ad campaign

    Mumbai: As part of RK Swamy BBDO‘s Parryware relaunch mandate, the agency has created an ad campaign for sanitary brand Parryware.

    In this campaign, the agency calls the bathroom ‘Apna sa Kona‘ – your very own space. “This insight is based on special moments which one spends in a bathroom,” the company said.

    R K Swamy BBDO New Delhi senior partner Sunil Kukreti said, “The insight of the campaign is that the bathroom is one place in the house where you can be yourself. You might cry, dance or just ponder in this one space, which is truly yours. The ‘Apna sa Kona‘ campaign is created around this.”

    The campaign will use the print and TV medium.

  • RK Swamy Media Group bags Khazana Jewellery’s media biz

    MUMBAI: RK SWAMY Media Group has won the media mandate of Khazana Jewellery.

    Chennai-based Khazana Jewellery is one of the leading jewellery retail chains in South India.

    RK Swamy Media Group president Sandeep Sharma said, “We thank the management of Khazana Jewellery for their faith in us and are confident of adding disproportionate value to their media investments. We also believe this is a testimony to our passion to deliver the best for our clients. Our team under the able leadership of K Satyanarayana, VP (west and south) will spearhead this partnership.”

    Khazana Jewellery MD Kishore Jain said, “We look forward to their superior media solutions in helping build our brand value further. We are poised for the next level of growth with major expansion plans and we are confident that RK Swamy Media Group will add value in achieving our goals.”

    RK Swamy Media Group, part of RK Swamy Hansa, is a marketing communications and services group serving over 150 companies in India and the USA.

  • Raymond rolls out ad campaign to ‘celebrate every day’

    Mumbai: The Raymond Shop (TRS), the retail network of Raymond, has launched a new ad campaign titled ‘Celebrate Every Day’.

    The campaign is an extension of the earlier promotion last year of walking in “with an idea” and walking “out with a wardrobe”. The aim is to encourage Raymond customers to treat every day as a special occasion and make their daily dressing ideas come alive with Raymond’s fabrics, apparel and other wardrobe solutions.

    The company has rolled out a 40-sec TVC featuring model Asif Azim.

    The film has been conceptualised by creative agency RK Swamy BBDO along with TRS marketing team. It is directed by Kunal Shivdasani while the production has been handled by Sanjeev Sharma of the production house Optimystix.

    The television campaign will air across various genres of channels including English movies, English and Hindi news.

    Raymond director-marketing and business development- retail Mrinmoy Mukherjee said, “The campaign reminds its audience that celebrations are not restricted to special occasions. While Raymond today partners its customers in all important moments like getting a promotion, meeting friends or just spending memorable moments with loved ones, the call to extend this celebration to everyday living has a very positive ring to it. And of course, the fact that TRS has ‘something for everyday’ is reiterated by this campaign thought.”

    The new campaign highlights The Raymond Store’s offering of a complete wardrobe solution, in addition to specialised services like custom tailoring and made-to-measure and a wide range of accessories.

    The TVC will be supported by an online and outdoor campaign. There will be a contest on Facebook page of the company aimed at increasing the engagement levels with fans.

  • RK Swamy BBDO bags Tafe Tractors’ creative biz

    MUMBAI: Tafe (Tractors and Farm Equipment) Tractors has awarded its creative mandate to RK Swamy BBDO following a multi-agency pitch.

    The account will be handled the agency‘s Chennai office.

    Established in 1960, Tafe is a manufacturer of tractors and other farm equipments with its corporate headquarters in Chennai.

  • Sandeep Sharma joins RK Swamy Media Group as head

    Sandeep Sharma joins RK Swamy Media Group as head

    MUMBAI: Sandeep Sharma has joined RK Swamy Media Group as head of the company.

    Sharma‘s last stint was with Times Now where he was working as senior VP, marketing and sales.

    RK Swamy Media Group‘s current head Chintamani Rao will take up the role of senior advisor after a few weeks.

    RK Swamy BBDO Group CEO Shekar Swamy said, “The transition will be smooth. Chintamani will remain as advisor.”

    Sharma has also worked with Star TV India and Lowe Lintas.

  • RK Swamy BBDO Interactive wins Mercedes-Benz’s digital mandate

    RK Swamy BBDO Interactive wins Mercedes-Benz’s digital mandate

    MUMBAI: RK Swamy BBDO Interactive has won the mandate for the digital and social media business of Mercedes-Benz.

    The incumbent on this account is GroupM‘s MEC: Interaction. Active in the digital space for the last two years, Mercedes-Benz India plans to intensify its activities during the course of this year.

    Mercedes-Benz director sales marketing Debashis Mitra said, “We were looking for a partner with in-depth understanding of the luxury automotive space and has the ability to steer the brand online engaging with our target group in a meaningful manner. RK Swamy BBDO Interactive strategically fit the bill as they understand our brand by virtue of handling our creative business. They have a young and passionate team and our expectations from them are high.”

    RK Swamy BBDO Interactive senior partner Neeraj Sangani said, “Brands need to have a vision and a purpose in the online space. We are glad that the Mercedes-Benz team and we think alike. There is a lot of ‘noise’ around the medium but brands that will listen and engage will win in the long run. We have clearly articulated a plan to achieve our objectives.”

    RK Swamy BBDO Interactive offers digital solutions including web design, iMedia planning and buying, social media, mobile and ipad pps.

  • IndusInd Bank unveils new ad campaign

    IndusInd Bank unveils new ad campaign

    Mumbai: IndusInd Bank has unveiled a 360 degree ad campaign to communicate three of its services — cash-on-mobile, direct connect and quick redeem service.

    The creative agency that has worked on the campaign is RK Swamy BBDO. The estimated media spend for the campaign is around Rs 150-200 million.

    The company has launched a series of three TVCs which are directed by Imtiaz Ali. The ad films feature Bollywood actors like Neetu Kapoor and Jimmy Shergill.

    The ad campaign aims at establishing the brand and its superior customer-centric services in a fresh and lively manner.

    Through this campaign the bank reinforces its focus on innovative banking based on the philosophy of ‘Responsive Innovation’. The bank had launched three innovative services last year – Choice Money ATM, Check-on-Cheque and 365 Days Banking.

    Cash-On-Mobile enables customers to transfer money to anybody (including himself) irrespective of whether the beneficiary has an IndusInd Bank account or not from the mobile application to the beneficiary’s mobile number. The beneficiary can withdraw the funds from IndusInd Bank ATMs without using his debit or ATM card.

    Direct Connect is a Phone Banking service which allows IndusInd Bank Exclusive customers to speak to the phone banking executive directly without going through the IVR.

    In Quick Redeem Service, IndusInd Bank credit card customers can redeem their reward points on every transaction instantly by sending an SMS.

    IndusInd Bank head- consumer banking Sumant Kathpalia said, “Through this ad campaign we are taking our ‘responsive innovation’ theme to customers and reinforcing our commitment to give best-of-class services in the industry. The ‘Cash-on-Mobile’ and ‘Direct Connect’ Service are unique propositions and we are the first bank in India to offer these to our customers. These new services are focused on un-met client needs and are an outcome of extensive customer research.”

    IndusInd Bank head marketing and communication Mohit Ganju added, “This ad campaign has been built on strong consumer insights and we have used interesting situations to deliver the different service messages. The choice of casting (Neetu Kapoor, Jimmy Shergill) and subtle humour will definitely help us break the clutter and create some disruptive communication. This is the second time we are working with Imtiaz Ali and he has done full justice to the endeavour. IndusInd Bank as a brand will get more recall & mileage from this ad campaign.”

    TV, Out-of-Home, Radio, digital and Cinema have been considered as an integral part of this campaign.

    Media Direction is the media agency. The campaign will be on air for a duration of 8 weeks.

  • RK Swamy BBDO bags SRMB Srijan’s creative biz

    RK Swamy BBDO bags SRMB Srijan’s creative biz

    MUMBAI: Steel enterprise SRMB Srijan has awarded its creative duties to RK Swamy BBDO.

    The account will be handled by the agency’s Kolkata office, sources confirmed.

    The incumbent agency on the account is Lowe Lintas.

    The company was incorporated in 1951, a registered brand with all key infrastructural operators in the country. It owns four units in Bengal and plans to set up further integrated plants in neighbouring states.

    Madison is the media agency for SMRB.

  • Indian Oil empanels 8 agencies for its corporate account

    Indian Oil empanels 8 agencies for its corporate account

    MUMBAI: Indian Oil Corporation Limited (IOCL) has empanelled eight agencies – Continental Advertising, Interads, Newfields, Concept, RK Swamy BBDO, Inter Publicity, Siddhartha advertising and National Advertising – for its corporate account.

    Among these eight agencies, National Advertising, Siddhartha advertising, RK Swamy BBDO and Inter Publicity are the new agencies while the remaining four have been retained to service the account.

    The agencies were invited for the multi-agency pitch in October.

    The empanelment will be for a period of two years. However, there is a provision of extension for another two years at the sole discretion of IOCL, company sources said.

    Concept India MD Vivek Suchanti and Sr VP Aarti Arora confirmed the news of retaining the account to Indiantelevision.com. The other accounts that the agency won in recent past were Power Grade and National Highway Authority of India.

    The creative duties for IOCL‘s products are handled by Grey Worldwide, McCann Erickson, Rediffusion-Y&R, Draftfcb Ulka and Contract Advertising.

  • RK Swamy BBDO conceptualises Moods Condoms’ new TVC

    RK Swamy BBDO conceptualises Moods Condoms’ new TVC

    MUMBAI: RK SWAMY BBDO has created a new TVC for Moods Condoms for the International markets.

    The campaign titled ‘Your Time, Your Place, Your Moods‘ will run in key markets across the world. The TVC is currently on air.
     
    RK Swamy BBDO president (south) VV Vijaygopal said, “The challenge was to base the communication on a universal insight that would work across geographies. We wanted to do a condom ad that would look like anything but a condom ad; something that would bring a smile and at the same time ensure strong branding. So we ignored the conventions of explicit content in condom advertising and used humour instead.” 

    The commercial shows surprised characters in different situations discovering evidence of Moods users having been there and done that. The creative idea hinges on people‘s universal and often unfulfilled fantasies of taking intimacy beyond the bedroom to a forbidden or adventurous place.