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Tag: RK Swamy

  • Srinivasan K Swamy to lead Indian delegation at AdAsia 2013

    Srinivasan K Swamy to lead Indian delegation at AdAsia 2013

    MUMBAI:  The Indian delegate will be represented by RK Swamy BBDO and president India Chapter of the International Advertising Association (IAA) Srinivsan K Swamy in the bi-annual advertising conference that maps the ascent of Asia’s vibrant market.

     

    Reacting to the news Swamy said, “It is a privilege to represent the country at such a prestigious international event.” He added that India had a very special place in the recent history of the AdAsia movement having hosted two of the best events in India in 2003 and 2011. He said that Adsia 2013 would be very interesting and informative.

     

    Asian Federation of Advertising Associations (AFAA) chairman Pradeep Guha welcomed the announcement and said, “This year AdAsia is being held in Hanoi between 11 and 14 November. There is great interest in this event as there is a galaxy of very good confirmed speakers and Vietnam is an emerging economic leader. Besides, the region is known for its natural beauty and the UNESCO World Heritage Site Ha Long Bay.”

     

    The festival continues to expand over the course of its illustrious history spanning more than 55 years attracting 1200 advertising professionals from member countries, as well as the leaders of many of the most influential advertising and marketing communications enterprises in the world.

     

    This year, the festival will see a melange of all new things. There is special impetus on uncovering what will be the next agency business model, considering a lot of business structures are now creaking.  Also equally thrilling will be the understanding of how fast mobile advertising is penetrating the east of Asia, heralding the digital age at a faster than expected pace.

  • P.V. Narayanamoorthy joins leading Out Of Home Analytics Company

    P.V. Narayanamoorthy joins leading Out Of Home Analytics Company

    Mumbai: P.V. Narayanamoorthy, a veteran in the field of media planning and advertising effectiveness,has taken on the crucial role of Director at Proof of Performance Data Services (PoP). Mr. Moorthy will spearhead the cutting edge technology based analytics platform which PoP has created for accurate measurement methodology and accountability in the outdoor media business. He willbe the key strategic contact for advising corporates about outdoor spends and how efficacy can be maintained and enhanced in outdoor media utilization.

    Mr. Moorthy’s appointment is testimony that PoP that is constantly on the lookout for improving the qualitiyand accountability in the Outdoor media platform. He aims to bring to the forefront path-breaking tools and techniques which willmake the Out Of Home (OOH) media more efficient, effective and transparent.

    Mr. Moorthy has already conceptualized and implemented a revolutionary metric called ‘The Visibility Index’for PoP which is perceived to be a major breakthrough in the planning of OOH campaigns by making available critical information related to OOH assets including hitherto untracked metrics like visibility distance and time for which a particular asset is visible.

    Speaking on the occasion, Harjaap Singh Mann, Founder CEO and Managing Director, PoP said “Mr. Moorthy’sis considered an institution in the media planning spaceand his prowess is unparalleled and universally acknowledged by peers. We are sure it would be a new chapter of success for POP and are glad that he has joined us in our endeavor to revolutionize the OOH industry. I firmly believe that we, and the industry, will have a lot to learn from him.”

    In his illustrious career spanning more than 35 years in Media and Advertising, he has worked with several advertising agencies including Clarion Advertising, Ogilvy Benson & Mather, RK Swamy, Ulka Advertising and McCann Erickson.

    His last assignment was with Carat where he worked across the Asia Pacific region spanning 13 countries. He was a member of the regional board with responsibility for new business, strategy, tool development, training and research.

  • RK Swamy BBDO launches new TVC for IndusInd Bank

    RK Swamy BBDO launches new TVC for IndusInd Bank

    MUMBAI: IndusInd Bank has launched a new TV campaign featuring Bollywood actor Sharman Joshi. The ad film has emphasised on the latest innovative idea of the brand ‘My Account, My Number‘.

    This new service empowers the customers to choose the Bank account number of their choice for the account they wish to open with the Bank. Now customers can choose up to 10 of 12 digits according to their choice.

    The TV commercial showcases Sharman Joshi obsessed with the ‘number 30‘ whether it is his clothing, his son‘s marks on the report card or the AC‘s temperature while watching a cricket match as he believes the number 30 will be lucky for him, but he wishes to have an account number of his own choice.

    Commenting on the development, IndusInd Bank head consumer banking Sumant Kathpalia said, “My Account, My Number is an extension on IndusInd bank‘s theme of ‘Responsive Innovation‘ and a further reinforcement of our commitment to offer best-of-class services in the industry. This service is an outcome of extensive consumer research and a clear need-gap that was identified over a period of time. We feel that there is a growing market for this innovative proposition considering the fascination towards special /favourite numbers.

    Recently, we have launched a series of market first services -‘Choice Money ATM‘, ‘Cash-on-Mobile‘, ‘Direct Connect‘, ‘Check on Cheque‘ and ‘Quick Redeem‘ services which have set a new benchmark in the Indian banking industry,” added Kathpalia.

    IndusInd Bank head – marketing and communication Mohit Ganju said, “IndusInd Bank has been credited with setting new standards in the Indian banking industry. The latest advertisement campaign incorporates strong consumer insights and the director, Gajraj Rao of Code Red films has used interesting situations to deliver the unique service message. The choice of casting Sharman Joshi and the subtle humour in the advertisement will definitely help us break the clutter and create some impactful communication. Through this advertisement campaign, we intend to create a strong brand recall and associate customer convenience with IndusInd Bank.”

    The campaign has been conceptualised and scripted by RK Swamy BBDO senior brand design director Ankur Suman. The agency has rolled out a 360 degree integrated marketing approach to propagate the service message. The campaign includes TV, Out-of-Home, Radio, Digital and Cinema. The advertisement will be on air for duration of eight weeks. The estimated media spend for the campaign is around Rs 15 crore.

  • Rekha to endorse Snickers

    MUMBAI: Snickers, a brand of Mars International India, is launching a new ad campaign featuring Bollywood actor Rekha.

    Snickers‘ upcoming television commercial is a global campaign ‘You‘re Not You When You Are Hungry‘.

    The company said in an official statement, “The TVC idea is conceptualised from the insight that hunger has physical, emotional and psychological side effects on us – it not only makes us physically weak, dizzy, tired and lifeless, but also makes us irritable, angry, whiny, grumpy, loopy, scatty and unable to concentrate. In a nutshell, we are not quite ourselves when we‘re hungry. The TVC packs all the humour and refreshing candor of the Snickers brand and at the same time keeps very much to the Indian idiom and ethos.”

    Titled ‘Captain Rekha‘, the campaign will be created by RK Swamy BBDO brand while it will be directed by Imtiaz Ali.

    Headquartered in Mount Olive, New Jersey, U.S., Mars Chocolate has thirty-four brands including M&M‘S, Snickers, Dove/Galaxy, Mars/Milky Way and Twix.

  • Focus bags creative duties for Nomarks

    MUMBAI: Focus Circle, the creative and advertising arm of Focus, has bagged the packaging design and creative duties for the entire product range of Nomarks owned by Ozone Ayurvedics.

    Focus Circle won the business following a multi-agency pitch. The incumbent agency on the account is RK Swamy.

    Focus Circle national creative director Rahool Talukdar said, “In this highly competitive segment, it‘s important that a brand is able to connect with its target audience and evoke a conversation. This will lead to high brand recall and build brand preference. Today, the packaging design speaks just as much as the creative dialogue and it is great to have the opportunity to work on both aspects of this brand.”

    The task entrusted to Focus Circle includes building brand awareness and preference for the Nomarks brand in the highly competitive and fast-growing skin care segment in India.

    Talukdar said, “Working with Nomarks across their entire product line will be an exciting mandate as each specific product will need to project its own individual identity and create its own mind space, while ensuring it stays within the brand approach of the Nomarks brand.”

    Ozone Ayuvedics chairman and managing director S C Sehgal said, “We have been aggressively introducing the market with a range of products across age groups and skin types, making it imperative for us to associate with an agency who understands and connects with the respective target group. We are excited to partner with Focus Circle and looking forward to their work for us to be able to create a distinct identity for our various products keeping in mind the essence of the NOMARKS brand overall.”

  • Paradigm Plus wins Piaggio light commercial vehicles’ biz

    MUMBAI: Following a multi-agency pitch Paradigm Plus Marketing Communications has won the media and creative mandate of Piaggio Commercial Vehicles.

    The agency will be handling the communication of the brand and will also take care of the media planning and buying.

    The incumbent on the account is RK Swamy BBDO.

    The business will be handled out of the agency‘s Pune office.
    Italian Piaggio makes seven brands of scooters, motorcycles and compact commercial vehicles.

  • RK Swamy BBDO bags creative biz of 4 brands

    MUMBAI: RK Swamy BBDO has won the creative duties of Deccan Herald, Four Seasons Private Residences and Wienerberger. It has also won a project for Karbonn Mobiles.

    The agency is handling the accounts out of its Bangalore office. It has already started working on the communications of the brands.

    The incumbent creative agency on Karnataka-based English daily Deccan Herald was DDB Mudra Group‘s Water.

    Wienerberger is a producer of clay building materials. It had established a company in Bangalore in 2006 with the aim to produce “high quality” clay building materials for the local market. They also import a range of specialty products from their overseas factories for Indian market.

  • Eon Electric brings Goosebumps on board as creative partner

    Eon Electric brings Goosebumps on board as creative partner

    MUMBAI: Eon Electric has roped in Delhi-based agency Goosebumps to handle its creative mandate. The home appliance brand had called for a multiagency pitch that also saw a participation from Saatchi and Saatchi, Percept/H, DDB Mudra and RK Swamy BBDO.

    Confirming the news to indiantelevision.com, Eon Electric marketing manager Saurabh Sinha said, “The size of the business is between Rs 150 million and 200 million. We were looking at someone to partner us in the strategy and creative processes of marketing the brand and after close inspection; we found Goosbumps fir the bill.”

    Eon Electric was earlier part of the Indo Asian Fusegear group and was taken over by LeGron recently. Post the change in ownership, the company has plans of expanding it product portfolio to lights, fans, mobile accessories apart from modular switches and wires and cables. The company also plans to physically expand by setting up shop in Haridwar in the near future.

    “Since we are planning to expand on a large scale, we thought it would be wise to get a professional agency on board,” revealed Sinha.

    The media duties for the brand are carried out by an in-house team. Sinha averred that down the line, Eon Electric may get a media agency on board as well. As of now, the company‘s next project is to find a suitable digital agency to carry out the digital duties including social media.

  • Nishad Ramachandran joins Hansa Cequity as Digital Experience head

    MUMBAAI: RK Swamy Hansa Group‘s integrated customer marketing technology services company, Hansa Cequity, has appointed Nishad Ramachandran as vice president and head of digital experience.

    Ramachandaran has 20 years experience and has handled senior leadership roles the most recent one being with iContract (part of Contract Advertising(I) Ltd. He has worked with brands like HSBC, Shoppers‘ Stop, Asian Paints etc. and has been part of Cannes Direct Jury in 2008.

    Hansa Cequity CEO S Swaminathan said, “We are pleased to have Nishad lead this new and strategic initiative at Cequity. Our integrated customer marketing and analytics service has seen strong growth over the past year. For our growing roster of blue-chip clients we enhance customer relationships and build customer value by applying data, analytics and insight-driven campaigns to every interaction. Nishad unique blend of digital strategy, creative and technology thinking for brands will help us enhance our digital solutions.”

    Ramachandaran said, “Hansa Cequity has invested in building a quality team of data scientists, customer strategists and marketing technologists. With the Digital Experience practice, we will truly leverage our promise of Customer Integrated Marketing (CIM) using digital data, mobile apps and analytics with powerful campaign ideas.”