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Tag: RK Swamy BBDO

  • NPCI brings RK Swamy BBDO, JWT, Ad Factors on panel for RuPay

    NPCI brings RK Swamy BBDO, JWT, Ad Factors on panel for RuPay

    MUMBAI: National Payments Corporation of India (NPCI) has brought three ad agencies on board to work on its brand RuPay.

    The empanelled agencies include R K Swamy BBDO, JWT and Ad Factors. The agencies were empanelled following a multi-agency pitch that was initiated in January 2011. The account will be handled by the Mumbai offices of the agencies.

    Ad Factors vice president Atul Dubey confirmed the development to Indiantelevision.com.

    The agencies‘ mandates will include spreading awareness about the brand. Rest of the briefing is expected to take place in the next week.

    RuPay is the Indian domestic card payment network being set up by NPCI. It is a coinage which indicates coming together of ‘Rupee’ and ‘Payment’ to announce the launch of a retail payment system in India.

  • 15 ad majors to promote activities of food processing ministry

    15 ad majors to promote activities of food processing ministry

    NEW DELHI: Fifteen agencies have been shortlisted for a period of three years by the Food Processing Industries Ministry to work on its creative and media strategies.


    The Ministry had called for a multi-agency pitch for empanelment of media/ advertising agencies in May this year.


    The list of empanelled agencies include Triton Communications, Pamm Advertising, Centum Advertising, Infinity Advertising, Aryan Advertising, Alaknanda Advertising, RK Swamy BBDO, Garuda Advertising, Adwit India, Vivid India Advertising, Mode Advertising, Span Communications, Impact Advertising, Quantum Communication and Critique Communication.
     
    These agencies have to conceptualise, design and produce creative materials, and publicity materials for the Ministry’s promotional campaign in both print and electronic media and also for outdoor publicity.


    The agencies would also be responsible for preparing media activities plan, implementing and executing them.
     

  • Indian advertisers win four laurels at Internationalist Awards

    Indian advertisers win four laurels at Internationalist Awards

    MUMBAI: Four Indian advertisers have been rewarded at the recently held ‘Internationalist Awards‘ in New York.

    RK Swamy BBDO (for Siemens‘ Dialogue Engagement), Customer Centria (for Godrej‘s GoJiyo campaign), and HSBC (for India‘s IPL sponsorship on YouTube) won silver awards each. Lintas, on the other hand, won a bronze for Maruti Suzuki‘s ‘iSerial Stars‘ campaign. 
     
    RK Swamy media group president Chintamani Rao said, “We seek innovative, result-oriented media-neutral communication solutions for our clients. For Siemens, which is essentially a B2B business whose core TG is top decision makers, we have been implementing path breaking multimedia ‘Audience Engagement Programs‘ across Print, TV and Digital. Results for the client and recognition by the industry are a happy combination indeed.” 
     
    Customer Centria CEO CR Vinay added, “Gojiyo is a perfect example of creating a highly engaging End to End Brand-Consumer experiential platform, where users can experience the brand in an immersive and social environment.”

    HSBC said in a statement, “Instead of using conventional media like TV, we capitalised on the fact that India now ranks fourth in worldwide Internet usage and chose to advertise on this medium. The launch of an online HSBC-branded cricket game increased user interaction.”
     
    Added Maruti Suzuki India assistant GM – marketing Sunila Dhar, “Maruti has always been on the forefront in coming up with innovative and novel initiatives. We are really happy that such initiatives are getting recognised on an international front.”