ITV

Tag: RK Films

  • 9X Jalwa join hands with Lays

    9X Jalwa join hands with Lays

    MUMBAI: To provide an extra dose of entertainment to music lovers, 9X Jalwa has partnered with Ruffles Lays to present viewers with a special integrated show titled ‘Lays Magical 15’. In every episode of the show it will feature 15 blockbuster songs from Bollywood’s most prominent production banners like Rajshri Productions, Mukta Arts, Dharma Productions, RK Films etc.

     

    Besides the popular tracks, Lays Magical 15 will also feature interesting trivia around the film and its music.

     

    9X Media chief revenue officer (CRO) Pawan Jailkhani believes that the special show will provide the viewers with forever young flavour of Bollywood and help the brand reach out to its target consumers (15-24 age group).

     

    He further says: “Being the country’s largest music television network, 9X Media through its five channels is a big influencer amongst the youth. Our innovative and compelling content has always resonated well with our viewers. Majority of the big marketers and advertisers engage with us through cutting edge brand integration campaigns featuring our animated characters.”

     

    The show will air every Thursday at 7pm and repeats will be shown every Friday at 7pm.

  • Raj Kapoor retrospective at MoMA

    Raj Kapoor retrospective at MoMA

    MUMBAI: As part of a retrospective it has organised of Raj Kapoor, the New York-based Museum of Modern Art (MoMA) will showcase eight classics of the legendary actor, director-producer. The retrospective, which will roll from 6 January, will go on till 16 January.

    Presented in 35 mm prints, ‘Raj Kapoor and the Golden Age of Indian Cinema‘ offers an introduction to one of the most ravishing and influential periods of world cinema.

    The exhibition is curetted by Noah Cowan, Artistic Director, TIFF Bell Lightbox, and organised by TIFF, IIFA, and RK Films, with the support of the Government of Ontario. It is organised for MoMA by Joshua Siegel, Associate Curator, Department of Film, The Museum of Modern Art, MoMA said in a statement.

    Largely unknown in North America, except to filmgoers of South Asian descent, Kapoor is revered not only in India but also throughout the former Soviet Union, the Middle East and beyond.

    Kapoor founded RK Films in 1948, and it became the most important Hindi studio of the post-Independence era-and the one most commonly associated with the nebulous and often misunderstood expression Bollywood.

  • Rishi and Ranbir Kapoor in Wake Up Sid sequel

    Rishi and Ranbir Kapoor in Wake Up Sid sequel

    MUMBAI: Just a few days ago, Indiantelevision.com had reported that two generations of Bachchans and Kapoors were coming together for Sudhir Mishra’s film Mehrunisa.

    Though Amitabh Bachchan and his son Abhishek have done a couple of films together, Rishi Kapoor and son Ranbir have never shared screen space in a film. But not anymore. The father-son duo will be starring together in the Ayaan Mukerjee’s sequel of Wake Up Sid.

    “I and Ranbir are coming together in a film that is a sequel to one of his films. Ranbir and I‘ve had innumerable offers to star together. But nothing really seemed to fit, until this. Both Ranbir and I are very excited about it. All I can tell you at the moment is audiences who are waiting to see us together won‘t be disappointed,” Rishi Kapoor said.

    Though the younger Kapoor wanted to star alongside his father in a home production, there arose no chance as RK Films has not been able to kickstart operations since 1999 after they made Aa Ab Laut Chale.

  • ‘The branded slots, big movies have fetched revenues and viewership for the channel’ : Mohan Gopinath – Zee Cinema business head

    ‘The branded slots, big movies have fetched revenues and viewership for the channel’ : Mohan Gopinath – Zee Cinema business head

     Being the oldest player in the Hindi movie genre, Zee Cinema enjoys a good brand loyalty. The movie channel’s strength has been its huge library of movies. Regular festivals and branded slots have also helped the channel to maintain its audience base.

    In an interview with Indiantelevision.com’s Richa Dubey, Zee Cinema business head Mohan Gopinath discusses about the dynamics of the Hindi movie channel market and the plans ahead for the channel he heads.

    Excerpts:

    How has Zee Cinema evolved as a brand?
    Over the years, Zee Cinema has grown a consistent base of viewers. And we have continuously taken care of our brand.

    In 2007, we created many branded slots like ‘Showman Show’ which was a Raj Kapoor and Subhash Ghai film festival. It ran for 22 weeks wherein we showed almost all the RK Films like Bobby, Prem Rog, Sri 420, Ram Teri Ganga Maili.

    We created ‘Bhakti Ki Shakti’ for mythological movies on every Sunday morning at 8:30 am.

    This year we had a kids’ film festival called ‘Dopahar Zee Cinema Par’ for which we roped in Darsheel Safary as brand ambassador for the slot. We showed children films like Life Ho to Aisi, Tarzan the Wonder Car daily at 12:30 pm for almost a month.

    There are other slots like ‘Shaniwaar Ki Raat Amitabh Ke Saath’ and ‘Cinema Hall’ that have been worked as differentiating factor for us.

    Besides the branded slots, big movies have fetched revenues and viewership for the channel. All these factors have taken the channel to a grander scale.

    With movie acquisition taking the syndication route, how do you see the industry shaping up?
    For all the Hindi movie channels, there has always been a good supply of films over the years. However channels only prefer the ones that have worked in the box-office and are popular. As these films are only limited to 25 to 30 titles, the cost of satellite rights of these films have increased. Because of which the channels have formulated the syndication route. We have to still wait and watch as to where it goes.

    Have you syndicated any titles to other channels?
    Lately we have not done any such deal.

    All the Hindi movie channels are adopting this new business model. Why have you kept yourself away?
    We dont want to plunge into things. We would like to go with our own bank of movies.

    The newer films have shorter life span compared to the older ones. We are not discounting the newer set of movies but in older films there are some memories which you would want to recollect. Everything has its own patent time. Older movies have also done well. We have a different strategy and we would like to go ahead with that. We have done this since last so many years and established the brand.

    You can’t get better than a Big B. Ultimately the movies have to blend into good ratings and then monetize.
    ‘The strength of Zee Cinema has been its huge bank of library films‘

    What is your strategy to combat the increasing prize of a movie?
    We are very title driven. We are careful what we want to show with very limited purchase. We believe that equilibrium has to be maintained. Our purchase has been very careful.

    In that case you have not been very aggressive towards purchases?
    The strength of Zee Cinema has been a mixture of old movies. We have a huge bank of library films. Our viewers have constantly enjoyed watching them.

    And in terms of big ticket purchase, for this year we have Dhol, Dhamaal and Taare Zameen Par. So we have a happy mix of both.

    What other innovations have you done in the channel?
    We have tied up with Jaane Tu Ya Jaane Na to promote our branded slot ‘Shaniwaar Ki Raat Sitaaron Ke Saath’ (Saturday 8 pm).

    We are running a contest wherein we will ask a question during the Saturday film. We have invited answers from colleges across India. The college which sends maximum right answers will meet Imraan Khan, the lead actor of Jaane Tu Ya Jaane Na.

    Shaniwaar Ki Raat Amitabh Ke Saath developed its own set of loyalty. Why then did you think of revamping the slot?
    After four years we have revamped the slot ‘Shaniwaar Ki Raat…’. Now we will be showcasing all the big titles in it.

    We wanted to take things forward to a much larger canvas. Along with Amitabh films we will also premiere other big films with big stars.

    We have titles like Phir Hera Pheri, Dhol, Dhamaal, Vivah, Taare Zameen Par lined up for this slot.

    But conventionally big ticket film’s premieres are on Sunday in early prime time. Don’t you think a Saturday night premiere is too late for your viewers?
    If I want to explore my library to the fullest and want every movie to do well, then this is the best slot. And the kinds of movies that we have kept for this particular slot come with that kind of brand value and image.

    The premiere time depends from channel to channel. There is no hard and fast rule on Zee Cinema. Vivah can also come on Sunday 12:30 pm or on a Saturday night. It is a family oriented film.
    Is the market ready to accommodate new players?
    Every market goes through a correction. At the end of the day every channel has a good strategy. What is required is a good three to four months of consistent viewership. I acknowledge the presence of every player. The competition will make us healthy.
  • Shemaroo releases ‘RK Films-The Immortal Collection’

    Shemaroo releases ‘RK Films-The Immortal Collection’

    MUMBAI: Shemaroo has released the album RK Films – The Immortal Collection on VCD. The album, which is a six VCD pack, is a collector’s item featuring 72 songs from films produced under the RK Banner. Three VCDs of the pack comprise 36 songs from Black and White era while the other three comprise 36 songs in colour.

    The RK Banner is synonymous with melodies and good music which has entertained music lovers over several decades. Raj Kapoor always believed that good music was an essential ingredient for the success of a film. Over the years R. K Banner has delivered some of the best songs which are considered to be Gems for music lovers.

    Shemaroo says that the pack celebrates 51 years of R.K.Films, right from Aag (1948) to Aa Ab Laut Chalen (1999) as it unfolds one melody after the other from India’s most prestigious movie-making banner. The films range from the ones in which Raj Kapoor has acted/ directed to the ones which he has only directed. It also consists of films like Boot Polish, Ab Dilli Dur Nahin and Jagte Raho which were directed by rank outsiders for the R.K.Banner as well as films like Kal Aaj Aur Kal which was directed by Randhir Kapoor.

    Shemaroo adds that The Immortal collection series has been presented in the form of an album.