ITV

Tag: RJ Praveen

  • RED FM’s new campaign celebrates 75 years of independence

    RED FM’s new campaign celebrates 75 years of independence

    Mumbai: Private radio and entertainment network 93.5 RED FM has announced a new campaign ‘India @ 75’ to celebrate the history of the country. Launched in collaboration with India’s apex business organisation FICCI as the knowledge partner, the initiative aims to relive the footprints that the nation has created over the glorious years of independence.

    ‘India @ 75’ will document the country’s landmark achievements through weekly episodes narrated by RJ Praveen. It will also feature interviews of prominent bureaucrats, government officials, and scholars.

    The campaign will run from 4 February 2022 to 15 August 2022 every Friday 9:30 am – 10:30 am.

    RED FM and Magic FM director and COO Nisha Narayanan said, “It’s indeed a matter of pride for the entire nation to be achieving this landmark. Over these years, the nation and its citizens have gained tremendous respect around the globe for contributions and achievements across various walks of life. The campaign aims to showcase stories that have been lost in time over the historical journey of 75 years since India’s independence. These anecdotes will urge individuals to pause, relive and soak in the past that has helped our country to grow and develop.”

  • Red FM’s ‘Dabaa Ke Bajaa’ campaign urges to press the button

    Red FM’s ‘Dabaa Ke Bajaa’ campaign urges to press the button

    KOLKATA: Be it television or radio, everyone is playing their part in urging people to go out and vote. Similarly, with an aim to advise people to press for vote, the radio network, 93.5 Red FM has launched the campaign ‘Dabaa ke Bajaa’ across the country.

     

    “Dabaa Ke Bajaa’ is our attempt at channelising the energy of the people in all parts of India into one simple, and yet difficult act- pressing the button on the voting machine,” says 93.5 Red FM COO Nisha Narayanan.

     

    The radio channel’s RJ Praveen has been announced as Kolkata’s official youth ambassador by Election Commission for this year’s campaign – ‘Dabaa ke Bajaa’ – targeting at increasing voter participation.

     

    RJ Praveen along with other RJs also did a flashmob on the channel’s anthem for the campaign.

     

    Red FM, being the ‘Station for Expression’ has always encouraged people to come out and talk. “We are proud to have been associated with the Election Commission of India on this. The insights and associations that they bring to the campaign are invaluable,” adds Narayanan.

     

    Talking about the initiative in details, the COO further says, “Red FM RJs will continue to pledge to vote by using the ‘Dabaa ke Bajaa’ app and flashmobs in malls across the city like Avani Mall, Quest Mall and colleges along with RJ Praveen. The idea is to support the Election Commission of India in urging people, especially the first time voters, to come out on the polling day, and press the button of the voting machines.”

     

    “The initiative is likely to receive a sprawling response especially among the first time voters. It is the best marketing strategy of connecting with citizens with a motto in mind and reminding them of ‘Bajaate Raho!” concludes a city-based analyst.