ITV

Tag: RJ Dnyaneshwari

  • Mirchi Metro takeover: Mumbai’s Andheri Metro Station becomes the epicentre of entertainment

    Mirchi Metro takeover: Mumbai’s Andheri Metro Station becomes the epicentre of entertainment

    Mumbai: Mirchi, a city-centric music and entertainment company, collaborates with Mumbai Metro Line 1 for its innovative three-day initiative Mirchi Metro. The initiative’s core theme – Ruk Hans Chal – invites Mumbaikars to pause, smile, and then continue with their day with renewed energy. Mirchi is all set to redefine entertainment for its listeners and air live shows straight out of one of the busiest metro stations in the city – Andheri.

    From January 31 to 2 February, all Mirchi RJs including RJ Jeeturaj, RJ Prerna, RJ Dnyaneshwari, RJ Megha, and RJ Yashi, among others will take over the Andheri metro station to host their live radio shows from 8 am to 9 pm. Throughout the three days, the commuters will witness a unique musical experience during their metro ride as Mirchi curates a special program Mirchi Music Taxi.

    Beyond the live shows, Mirchi brings a host of on-ground activities to create a diverse and engaging experience for commuters. Each day Mirchi will execute an interactive activity on-ground in line with a distinct theme – ‘Ruk-Hans-Chal’ on Day 1, ‘Ruk-Gaa-Chal’ on Day 2, and ‘Ruk-Nach-Chal’ on Day 3. On the first day, Mirchi RJs will engage with commuters to bring smiles to their face; on the second and third day, commuters will get the chance to showcase their singing and dancing skills, respectively. Mirchi will also reward the best performances with goodies adding a touch of joy to Mumbaikars’ daily commute. That’s not all! Metro travellers can look forward to spotting actors Vidyut Jamwal and Nora Fatehi on 2 February, as they launch the latest track from their upcoming movie ‘CRAKK’ at Mirchi’s Metro booth exclusively.

    Commenting on this initiative, Mumba, ENIL, Mirchi business director Avijit Dhar said, “At Mirchi, we constantly keep innovating to bring the best in music and entertainment to our listeners. We are thrilled to bring ‘Mirchi Metro’ to the heart of Mumbai’s daily commute. Through this initiative, we aim to echo the spirit of our vibrant city and celebrate life amid Mumbai’s busyness. We look forward to engaging with our listeners as we transform the Andheri Metro Station into a lively hub of entertainment.”

    Tune in to Mirchi 98.3 and take a moment to enjoy Mirchi on the move!

  • Mirchi 98.3 launches all-new afternoon show – Seedhi Jalebiyan

    Mirchi 98.3 launches all-new afternoon show – Seedhi Jalebiyan

    Mumbai: Mirchi, India’s city-centric music and entertainment company has announced the launch of its latest afternoon radio show, ‘Seedhi Jalebiyan’ in Mumbai. Hosted by the dynamic duo of Mirchi RJ Dnyaneshwari and Mirchi RJ Megha, the show is all set to air every day from 12 to 5 pm on 98.3 Mirchi. It is conceptualized to cater to male audiences and provide them with unique takes on subjects such as men’s grooming, relationships, and more. With expert guidance at its core, Seedhi Jalebiyan is a dedicated space where men can engage in a fun banter, gain fresh perspectives and valuable insights.

    Mirchi collaborated with the Nutan Mumbai Tiffin Boxes Suppliers Charity Trust and Mumbai Tiffin Boxes Suppliers Association, known as Mumbai ke Dabbewalas. The collaboration was aimed at stirring intrigue and excitement among listeners by curating and distributing customized boxes of straight-shaped jalebis across Mumbai. In a playful twist, listeners were tipped off to keep a watchful eye on their dabbas, ensuring that they were in for an unexpected treat.

    As a lead-up to the show’s launch, A-lister celebrities including Vicky Kaushal, Emraan Hashmi, Fatima Sana Sheikh, Aamir Ali, and Sharad Kelkar lent their voice to endorse the show on 98.3 Mirchi. Announcing the launch of the show, Mirchi hosted an exclusive soirée inviting select influencers including Suvrat Joshi, Zeeshan Khan, and Kashish Punder among others wherein listeners got the opportunity to interact with their favourite Mirchi RJs and content creators.

    The show promises to fuel Mirchi listeners’ afternoons with entertainment. The unique take on the show’s tagline, ‘Women Not Allowed’ alongside two female RJs as co-hosts is sure to pique the audience’s interest. Hosts Mirchi RJ Dnyaneshwari and Mirchi RJ Megha will cover a range of thought-provoking subjects about & around men only – such as decoding bro-code and delving into the complexities of the relationships between men and women. That’s not all! Mirchi has also brought on-board an intimacy expert for a special segment in the show, Dr. Tanaya also known as Dr_Cuterus, who will share her expert take on listeners’ queries. Moreover, listeners can tune into the show to get expert advice on all things fitness and finance.

    Commenting on the show, Mirchi national content director, ENIL Vishaal Sethia said, “We are thrilled to launch our latest afternoon show in Mumbai – Seedhi Jalebiyan. The tagline ‘Women Not Allowed’ is a conscious approach to target men and garner the attention of women listeners at the same time. Through this show, Mirchi aims to capture our listeners’ interest with a range of interesting and relatable content on-air. The show adds to our afternoon radio content offering and offers a unique blend of entertainment and insightful discussions that cater to men. We look forward to our listeners’ response to the show.”

    Tune into Mirchi 98.3 and catch Seedhi Jalebiyan show live every Monday to Saturday from 12 pm to 5 pm.