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Tag: Rizzle

  • Rizzle app announces music partnership with Day One

    Rizzle app announces music partnership with Day One

    Mumbai: Short video platform Rizzle has partnered with Day One to engage its users with a diverse music catalogue. Day One, a subsidiary of Sony Music Entertainment, is an upcoming music label dedicated to launching the next generation of budding artists.

    Day One recently released a new track “Khoya Sa” by singer Kasyap. Rizzle users were encouraged to check out the music and create ‘Filmis’ and ‘Rimix’ videos with it. Creators also participated in the #KhoyaSa contest that was held exclusively on the short video app.

    “We are pleased to partner with Day One, a label that puts talent first, and hence aligns well with our motto,” said Rizzle’s principal program manager Sridevi Gottipati. “This association will allow our users to access an ever-evolving music catalog.  We want to catalyse their creative expression by providing them with the right resources and features on our platform.”

  • Rizzle’s Rimix to allow users to mashup up to five videos

    Rizzle’s Rimix to allow users to mashup up to five videos

    NEW DELHI: The void that TikTok left in the Indian short video sharing ecosystem has been plugged by a rash of similar homegrown apps, which are vying to become king of the hill. These Made in India platforms are constantly coming up with new and improved features to outdo rivals and reel in new users. In keeping with this trend, Rizzle has launched Rimix, touted as the world's first video mixing feature on short-video apps.

    This feature allows users to make video mashups using two to five videos within a matter of a few seconds. Users can either choose existing videos from the Rizzle app or record their own videos, add a soundtrack of their choice, and share their masterpiece with the world. 

    According to a statement issued by Rizzle, Rimix is the industry’s first-of-its-kind spec that empowers users to create personalised short videos that are unique to them.

    Developers at Rizzle have created Rimix as a user-friendly feature, and a person does not need extensive prior knowledge of advanced video editing tools to create mashups. Rimix has been introduced at a time when other short video platforms in the industry are trying to reinvent the 'duet' feature launched around four years ago. 

    "At Rizzle we constantly strive to empower all our users to become creators of content. And with Rimix, we are a step closer to our goal. Rimix allows all our users- with no to minimum to advanced video editing skills, to create videos and share their stories," said Rizzle marketing head Sapna Patel. 

    Rizzle’s music library has 35,000+ tracks owing to their partnerships with Sony Music Entertainment and Aditya Music. This, combined with Rimix, can bring about a wide variety of exciting user generated content.

    It may be recalled that Instagram has rolled out a new feature called Remix on its Reels platform, which essentially lets users upload a video next to another user's, building on top of the original clip – similar to TikTok's duet function. What the Mark Zuckerberg-owned platform’s reaction to the similar-sounding ‘Rimix’ will be is anyone’s guess.

  • Rizzle sounds women empowerment bugle with new partnerships

    Rizzle sounds women empowerment bugle with new partnerships

    New Delhi: Short video platform Rizzle has entered into a partnership with Business Charcha and Himachal Women’s League as part of its ongoing efforts to recognise and empower women across various walks of life.

    The platform, co-founded by Vidya Narayanan, said that it will be Business Charcha’s media and digital partner. Through this association, the app is looking to empower creators and entrepreneurs by giving them state-of-the-art storytelling tools as well as an extremely positive audience community.

    Business Charcha founder and CEO Sheetal Bhandari said, “We are extremely happy to announce Rizzle as our media and digital partner. We are excited to collaborate with India's leading short videos platform and empower aspiring entrepreneurs across the country to help realize their ambitions.”

    Rizzle had recently partnered with Himachal Women’s League as it's digital partner. The platform prides itself on encouraging women to step up their game by being vocal and helping them in building their identity. 

    A spokesperson from the Himachal Pradesh Football Association said, “HWL is thrilled to announce Rizzle as our official digital partner. We are proud to associate with a platform that empowers women across the globe. We look forward to promoting female sportsmanship through Rizzle.”

    The association between Rizzle and Business Charcha as well as Himachal Women’s League comes amidst International Women’s Day celebrations.

    “Rizzle has always been proud about being a platform that empowers and enables women to have a voice. We’re hoping for powerful synergies to result from our partnerships with Business Charcha and Himachal Women’s League," said Rizzle CEO and co-founder Vidya Narayanan.

    The short video apps' prime focus is currently on its signature vertical mini-series. It is also branding itself as one of the safest online platforms for women creators due to its no comments and video response features, thus eliminating malicious trolling that is prominent on so many social platforms. The app is also hosting a month-long contest #ShadesofWomen to celebrate womanhood.