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Tag: Riyaaz Amlani

  • Impresario elevates Divya Aggarwal to chief growth officer

    Impresario elevates Divya Aggarwal to chief growth officer

    Mumbai: Impresario Entertainment and Hospitality Pvt. Ltd. (Impresario) a renowned name in India’s food services market, is pleased to appoint Divya Aggarwal as its chief growth officer. In the new role, Aggarwal will lead the overall Marketing & Communications and growth efforts for all Impresario’s brands. By harnessing technology and data driven marketing, Aggarwal is instrumental in ensuring Impresario’s house of brands including SOCIAL, antiSOCIAL, Smoke House Deli, BOSS Burger, Lucknowee, Slink & Bardot and Prithvi Café, scale new heights and bolster operations pan-India.

    Aggarwal’s foundational years were spent at IMRB International, later moving on to Nestlé to manage iconic brands like Nescafé, Maggi, and Cerelac. She has also worked with renowned global brands like Disney Star, Jubilant FoodWorks Ltd. where she spearheaded the launch of Popeyes in the Indian market, and X (erstwhile Twitter). She has also ventured into entrepreneurship with The Green Snack Co. and Divya has previously worked with Impresario in 2019 as the head of marketing.

    Speaking about her new role, Aggarwal said, “I feel grateful and privileged to lead the role of Chief Growth Officer for Impresario. Some of the brightest minds of India’s food services market work here and are driven towards offering memorable experiences to people. As our audience’s preferences evolve, there’s increased appetite for novel experiences within the sector which requires greater investments and innovation from the ecosystem. I’m excited to be at the confluence of this growth curve and I look forward to learning and shaping the trajectory of India’s culinary, co-working, community, and cultural landscape.”

    Impresario Entertainment & Hospitality Pvt. Ltd. managing director Riyaaz Amlani expressed, “Divya has been a leader, a guide, and a force to reckon with in the F&B and hospitality industry. She has been an asset to the Impresario team, helping to grow the brand in new businesses and regions. We are excited to be working with her and see where this leads as we scale new heights for Impresario.”

  • Impresario launches ‘Social’ in Bengaluru

    Impresario launches ‘Social’ in Bengaluru

    BENGALURU: Impresario Entertainment & Hospitality (Impresario) has launched the first of the three ‘Social’ cafes for 2014 in Bengaluru. The company has also planned for a 22 April launch in New Delhi and a 17 May launch in Mumbai.

     

     Impresario says that its core strength is in understanding the changing dining out habits of new young India and delivering quality dining-out experiences tailored to delight their guests. The chain has 36 outlets under popular brands such as Mocha – Coffees & Conversations, Smoke House Deli, The Tasting Room, Stone Water Grill and Le Kebabiere.

     

    Depending upon the success of the three ‘Social’ outlets, Impresario plans to open about 20 ‘Social’ cafes over the next three years. Targeting the youth (aged between 18 and 35 years), with brand ‘Social’, the company plans to have a one-on-one connect using technology and the internet with its clients. For some of its other brands such as Mocha, the company uses radio for mass media communications. The company believes that it is strong in the use of technology as the main tool, or as a supplement for other mediums such as radio and social media.

     

    Impresario CEO and managing director Riyaaz Amlani revealed to indiantelevision.com, “We spend around 2.5 per cent of revenue towards brand building and communications. Our topline is around Rs75 crore (Rs750 million). A lot of our activities are BTL and event associated. We have our own creative teams, and media buying, where required, is in-house.”

     

     “People have been coming in to use our cafes to work from, hold meetings, make presentations. All we did was build a space that caters to that need, a productive space driven by a radical 9-6 creative community, a space for doers and makers to work and network, said Amlani.

     

     “Social is a path-breaking urban hangout that’s designed to take you offline while still keeping you connected; a place where networking can happen.  Social is a collaborative workspace, a hub for artists, designers, and innovators. Social has everything an office has; a boardroom, wall-space and wall-to-wall uber high-speed WiFi. The café has an app that lets you order and review food, check out the restaurant’s playlist (to like and recommend music) and even check in on what the other guests in the space are up to, to allow room for collaboration and interaction between tables,” added Amlani further while speaking about the new chain.