ITV

Tag: Ritviz

  • Vim launches its new Nazaare campaign

    Vim launches its new Nazaare campaign

    Mumbai: Vim, a brand by Hindustan Unilever (HUL), has long been the most trusted dishwashing brand in Indian households. Hindustan Unilever’s pioneering home and hygiene brand has introduced a fun and quirky indie music video titled ‘Nazaare’ in collaboration with Ritviz, bringing a fresh spin on the otherwise mundane task of dishwashing. Dishwashing, often seen as a necessary but dull part of daily routine, gets a playful makeover with Ritviz’s upbeat tunes, demonstrating how music can turn even the most mundane everyday moments into something fun.

    The video begins with Ritviz facing a creative block as he tries to bring a tune together to meet his deadline. His dilemma is deepened because his parents also proceed to go out, albeit leaving him with the thought of “finding joy in small things”. As he thinks about it, he goes into the kitchen where an idea strikes him in the middle of his dishwashing routine! He’s quick to capture this moment on his Vim Beats sound band which he later turns into an entire dishwashing song. What’s really interesting is how his neighbours, who are all left to do chores just like Ritviz is, also get up and have fun doing the dishes to this song that is playing out of Ritviz’s home!

    Commenting on the launch, Hindustan Unilever Ltd head of home and hygiene Ashwini Rao said, “This campaign puts a brilliant spin on a consumer insight a lot of us can relate to – Chores at the sink is something everyone puts off for as long as possible but end up being irritated with loads of vessels remaining at the sink. Vim has for the last 30 years helped make this chore easier with world-class products and communication with the belief that everyone can do dishwashing. Ritviz has now come in to elevate the experience even more by creating this tune that quite literally turns dishwashing into a dance party, sparking joy and creativity in kitchen sinks everywhere – you’ll definitely find yourself playing this on repeat as you do your dishes!”

    On his experience with making this song, an Indian pop artist  Ritviz commented “Collaborating with VIM on this music video was a truly unique and exciting experience. It was a challenge to create music inspired by everyday tasks like dishwashing, but I think the result is something truly special. I hope this song inspires people to find joy in even the most mundane activities and to see the beauty in everyday life.”

    To boost the campaign further, Vim is teaming up with over 200 influencers, including celebrities like Amyra Dastur, Nidhhi Agerwal, and Karan Singh Grover who will recreate and repost fun moments from their daily chore routine on Instagram. Their posts will showcase the enjoyable side of dishwashing, encouraging families to join the trend. As the festive season approaches, the campaign offers a fresh take on everyday chores, reminding everyone that these tasks can be a time for bonding and fun. The track is available on all major music platforms, including Spotify, Amazon Music, Apple Music, JioSaavn, YT Music, Hungama as well as on the brand’s official Instagram and YouTube channels. 

  • The House of McDowell’s Soda returns with Yaari Jam on 4 August

    The House of McDowell’s Soda returns with Yaari Jam on 4 August

    Mumbai: The House of McDowell’s Soda has announced the return of The House of McDowell’s Soda Yaari Jam, a musical event scheduled for 4 August 2024, at NSCI Dome, Mumbai. This event aims to make Friendship Day special with a night of music and entertainment.

    Featuring a stellar lineup of Gen Z favorites Ritviz, Sanam, Lisa, Lothika & Zaeden, Yaari Jam promises to have everyone grooving and singing along to the latest chart-topping hits. The House of McDowell’s Soda has long been associated with the heartwarming tales of Yaari serving as a catalyst for friendships and solidarity through its compelling storytelling. Yaaron Waali Baat highlights the limitless possibilities that arise from meaningful connections and how small gestures can leave a lasting impact on friends.

    Diageo India VP and portfolio head of marketing, Varun Koorichh said, “We are absolutely thrilled to celebrate this Friendship Day with Yaari Jam, to make it the most unforgettable experience for all the yaars! At The House of McDowell’s Soda, we passionately believe in the transformative power of friendships to uplift and empower individuals. This year, Yaari Jam is set to exceed all expectations with an electrifying lineup of artists, guaranteeing an unparalleled celebration of friendship. Join us as we unite yaars across the nation, celebrating the true spirit of friendship and creating memories that will last a lifetime. Let’s make this Friendship Day the most joyous and empowering event ever!”

    Speaking on the occasion, Sanam said, “We are excited to be part of Yaari Jam as it’s more than just a music concert. We can’t wait to perform alongside the other artists to contribute to an unforgettable evening of music and camaraderie that will resonate with everyone attending. It’s about celebrating the essence of ‘Yaaron Waali Baat’ that House of McDowell’s Soda embraces so beautifully.”

    Speaking on the association, Lisa Mishra said, “The stage is where we transform music into a living, breathing experience. We’re coming together to create something special at Yaari Jam, an evening filled with energy, connection, and unforgettable moments. Let’s make this concert a celebration of our shared love for music and friendships.”

    Zaeden said “Being part of Yaari Jam means being part of something bigger, celebrating friendship through music. I’ll be singing all the new songs from my album “Zaeden 02” and really excited about the new set. I can’t wait to share the stage with some of my favorite artists and make you all have the best time ever!”

    The event is produced by Tribevibe, supported by SPONCO, & ticketing partner – BookMyShow.

    Link to buy tickets: https://in.bookmyshow.com/events/mcdowell-s-yaari-jam/ET00403074v

  • “We envision entertainment and gaming industries complementing each other in the metaverse:” BharatBox’s Karan Keswani

    “We envision entertainment and gaming industries complementing each other in the metaverse:” BharatBox’s Karan Keswani

    Mumbai: The fusion of gaming, entertainment, and the metaverse is transforming how we engage with digital content. As virtual environments become more immersive and interactive, they offer unprecedented opportunities for users to interact with their favorite entertainment franchises and brands.

    Leading this evolution is BharatBox, which pioneers the integration of Bollywood IPs and digital experiences into the metaverse. Through innovative partnerships and groundbreaking initiatives, BharatBox is redefining entertainment and gaming in India, creating a vibrant ecosystem where virtual and physical realities converge seamlessly.

    Indiantelevision.com caught up with BharatBox CEO Karan Keswani to gain insights on their inception, their collaboration with Shemaroo and integration of Bollywood IPs into the metaverse, and much more…

    Edited Excerpts:

    On the inspiration behind the inception of BharatBox and the collaboration between Brinc and Sandbox

    The inspiration behind BharatBox stems from India’s unique cultural landscape and its potential as a vast market. As the managing director of Brinc India, I recognised the opportunity to bring blockchain to the forefront of mass adoption in India.

    This collaboration between Brinc and Sandbox leverages our shared vision. In fact, India is the only country where Sandbox has formed a joint venture, highlighting the immense scope and significance of the Indian market. We have already published 13 experiences from India, onboarded over 25 partners, and collaborated with five global IP brands, establishing ourselves as Sandbox’s largest market.

    On the collaboration with Shemaroo shaping BharatBox’s integration of Bollywood IPs into the metaverse, and the unique entertainment experiences that can fans expect as a result; How do you see it reshaping the entertainment landscape in India?

    Our collaboration with Shemaroo has been instrumental in integrating eminent Bollywood IPs into the metaverse and blockchain gaming. We’re starting with exciting games based on iconic films like “Jab We Met” featuring Geet, played by Kareena Kapoor, “The Great Gambler” with Amitabh Bachchan, and “Tango Charlie.”

    But then you ask what’s the point of all this, right? So, Bollywood IPs traditionally have a shelf life limited to their movie releases, but our immersive games and experiences will keep these IPs relevant and growing. We envision the entertainment and gaming industries complementing each other, with all entertainment IPs eventually having gaming experiences in the metaverse. This will reshape the Indian entertainment landscape by blending traditional media with interactive, immersive content.

    On the technology powering BharatBox’s NFT initiatives, especially regarding Ritviz’s concert and future events

    BharatBox is pioneering fan engagement solutions for live events, starting with Ritviz’s concert. We developed a fan engagement platform that enhances brand loyalty through digital collectibles, such as VIP and Fan pit passes. These included meet-and-greet opportunities, signed merchandise, and of course, a tokenized collectible of your tickets.

    This platform streamlines user touchpoints, delivering the best event experiences while helping brands achieve their KPIs and foster deeper connections with their audience.

    The response for the product is quite positive. We are already in discussions with big brands like Kingfisher, Conde Nast, Ironman 70.3, and Hungama for future events, aiming to provide tangible value and enhanced fan experiences through NFTs.

    On the partnership with KGeN contributing to building the Indian metaverse ecosystem, and the immediate goals for Hungama World and your insights into any future collaborations in this space

    Our partnership with KGeN is pivotal in community building and user onboarding for immersive experiences and blockchain gaming. KGeN, as a land partner, has driven community participation in our quests and experiences. For Hungama World, launched last December, we achieved impressive metrics: over 33,000 visits, 22,800 unique users, and 1,358 NFTs sold. IndiGG’s quest campaigns have further amplified our reach, rewarding users for engaging with our metaverse experiences. Following this, future collaborations aim to replicate and build on this success, bringing more Bollywood IPs and brands into the metaverse, enriching the Indian digital ecosystem.

    On the main goals and vision behind the Mahabharat project in the metaverse, and the collaboration with Mythoverse facilitating this vision

    Our collaboration with Mythoverse Studios aims to bring the epic Mahabharata to life in the metaverse. The goal is to create a voxel version of the saga, featuring digital collectibles and environments inspired by the epic. This project will introduce Indian mythology to a global audience through immersive experiences, making it accessible, engaging, and rewarding.

    Mythoverse is already developing IPs in games and comics, and the first experience will be launched in the Sandbox metaverse. This initiative will allow gamers worldwide to explore and learn about Mahabharata in an interactive, engaging, and most importantly – rewarding manner.

    On some of the unique challenges and opportunities you’ve encountered while introducing Web3 and metaverse concepts to the Indian market and BharatBox addressing these challenges

    India is a rapidly growing market for digital innovation, with the metaverse market expected to grow exponentially. However, transitioning users from Web2 to Web3 poses significant challenges, particularly in simplifying the onboarding process.

    We have addressed this by integrating social logins for wallet creation, i.e., using your email address to sign up, making the process seamless.

    Educating users about the value of digital collectibles and their utility is another hurdle. We run educational campaigns to highlight the tangible benefits and potential for user-generated content in The Sandbox.

    By attaching phygital utilities to our offerings, we ensure they have real-world and digital value, enhancing user engagement and adoption.

    On BharatBox measuring the success and impact of its metaverse projects and partnerships and are there specific metrics or indicators that are particularly meaningful to the company

    Success for BharatBox is measured by user engagement, the number of experiences published, and the growth of our user base. We track metrics such as the number of users participating in our experiences, the time they spend, and their interactions with digital assets.

    Additionally, we monitor how effectively these experiences help brands achieve their KPIs and foster community engagement. The completion rates of quests, the number of NFTs sold, and user feedback are also crucial indicators.

    Our goal is to create user-friendly, engaging experiences that educate and entertain, building brand loyalty and community trust in the metaverse.

    On your vision for the Indian metaverse ecosystem in the next five to ten years, and how does BharatBox plan to contribute to its growth and development

    Our vision for the Indian metaverse ecosystem is to create a vibrant, interconnected space where digital and physical experiences converge. Over the next five to ten years, we aim to onboard more Web2 clients, facilitating their transition to Web3. By working closely with brands and IPs, we plan to develop immersive experiences that resonate with a broad audience.

    BharatBox will continue to drive innovation, creating a robust infrastructure for the Indian metaverse. Our focus will be on enhancing user engagement, fostering community growth, and ensuring that digital experiences have tangible value.

  • Hungama & Phoenix Citadel features exclusive concert of Ritviz

    Hungama & Phoenix Citadel features exclusive concert of Ritviz

    Mumbai: Hungama Digital Media and Phoenix Citadel Indore proudly present a concert featuring the multifaceted Ritviz. The singer, songwriter, and electronic music producer will grace the stage at Phoenix Citadel, Indore, on 17 February 2024, starting at 5 pm.

    Renowned for chart-toppers like ‘Udd Gaye,’ ‘Barso,’ and ‘Liggi,’ Ritviz promises to weave an unforgettable musical journey. Feel the pulse of his unique fusion of electronic beats and classical echoes, delivered with soulful vocals that have garnered a global fan following. This concert isn’t just an event; it’s a sonic adventure that will resonate long after the last note. 

  • Levi’s Music Project partners with Ritviz & Kayan for India edition

    Levi’s Music Project partners with Ritviz & Kayan for India edition

    Mumbai: Fashion clothing brand Levi’s has announced its partnership with Ritviz and Kayan for the India edition of its music enablement project – The Levi’s Music Project.

    The global program aims to empower rising artists, thanks to the new digital framework which allows young talent from around the world to connect with professional artists, said the statement. It aims to form a partnership with respected artists and local community partners around the world to bring music education resources to the next generation of young musicians, it added.

    Singer-songwriter, electronic musician and record producer Ritviz, will take the participants into his process of making music. From talking about how he found ways to express his ideas through music to the making of one of his famous tracks – “Liggi.” He will inspire musicians to collaborate and remix his newest hit song “Baaraat” encouraging them to make it their own. He will also host a live mentorship session and engage with the participants of the challenge.

    “I’m greatly honoured to be a part of the Levi’s Music Project, it’s such an empowering initiative by Levi’s and over the years a ton of really epic artists have been part of it,” said Ritviz. “I’m also really excited and looking forward to engaging with the producer community on Discord, I hope everyone brings their A-game to the table while also having a good time, and I’m looking forward to getting to know more about them and their music.”

    The India edition also features Kayan, a singer, producer-DJ, model, actor, and voiceover artist, who has seen success with her song “Cool Kids.”

    “I personally find that inspiration exists everywhere. Spend a little time being aware and observant and there’s so much happening all the time. I feel like I express better through music – so I also find inspiration in all my personal experiences, good or bad,” Kayan said. “I’m stoked to be a part of Levi’s music project, a program like this gives people the opportunity to even consider a concept like inspiration. Making music accessible and a little more reachable is the best way to give back and I think Levi’s has found a great way to do so.”

    Launched in November, the Levi’s Music Project has featured a lineup of 15 musicians and artists from around the world led by Khalid, and including UK pop artist Mabel and Singaporean-Tamil Rapper Yung Raja. This year’s artists join previous Levi’s Music Project collaborators like Skepta, SZA, Rosalía, Snoop Dogg, Justin Timberlake, and Loyle Carner.