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Tag: Rituparna Sengupta

  • Brands innovate I-Day campaigns

    Brands innovate I-Day campaigns

    MUMBAI: Freedom is raining offers. As India enters its 70th year of independence, brands have rolled out campaigns and offers to celebrate patriotism. Brands from different sectors have innovative ways of celebrating the hard-earned freedom.

    The multiplex INOX and Women in Films and Television (WIFT) are scheduled to unveil a campaign ‘Raise Your Voice’ on the eve of the Independence Day to address the gender violence issues that plague our nation. This is an exclusive tie-up wherein six short films will be screened across all INOX multiplexes in the country. With strong voices like Shabana Azmi, Priyanka Chopra, Sonam Kapoor, Diya Mirza, Shriya Saran and Rituparna Sengupta behind each campaign, WIFT also celebrates women who are strong, determined and confident. The campaign will highlight issues like dowry, sexual harassment, female foeticide, ‘teach a girl child’, child marriage and domestic violence.

    Turtle Limited, the men’s wear fashion destination, has come up with a painting which is nine feet in length and five feet in height, made out of khadi thread which runs almost 20 km in length and with almost 6000 nails attached to it. The brand claims that khadi has always been close to Turtle since they are the only one who manufacture and retail the same. On this day, the brand will showcase khadi and how this journey was started by Gandhiji. Turtle intended to highlight the fabric which even the prime minister Narendra Modi is promoting along with ‘Make in India’ initiative.

    public://MAM-campgn-2.jpg

    Twitter India,  the microblog social media platform, is adding on to the celebrations with the launch of a new tri-colour emoji featuring the map of India. The emoji would go live on a day prior to the Independence Day, at 6:30 pm IST till 6:30 am, 17 August, 2016. Indians across the world can be a part of the Independence Day conversations by using the hashtags #India #इंडिया  #IndiaAt69  #भारत #IndiaIndependenceDay when composing a tweet. Twitter believes that emojis are a delightful way to bring together people to celebrate cultural moments. The emoji will give users a fun way to tweet,  share and celebrate the historic day and express love for their country with live conversations. This is the second Independence Day emoji launched by Twitter. Earlier, Twitter launched the first Indian flag emoji to mark the country’s 69th Independence Day.

    Canon India has partnered with SOS Children’s Village to launch ‘Support a Life’ Campaign. The brand claims to support the education and overall development of children in these villages. Canon initiated the campaign on August 12 by celebrating with the children. As part of ‘Support a Life’ initiative, Canon employees have adopted 187 children across SOS Children’s Village in the country to take responsibility of their well being.

    Paytm, the mobile wallet and  e-commerce website, has launched an emotional campaign themed on corruption. The ad discourages cash transactions abiding to their tagline, ‘Cash nahi Paytm karo’. The ad narrates three scenarios which seemingly look like the traditional situations where cash/bribes would ‘exchange hands’ but, in a pleasant refreshing twist, the obvious ‘exchange’ is not of cash but of warm emotions. The ad was released on YouTube on August 10.

    Snapdeal, the online marketplace, has partnered for ‘India says thank you’ campaign, an initiative by 21 Fools – an organization that makes plantable paper products for a better world. Supported by Snapdeal Sunshine, the CSR initiative enables and empowers well-wishers to send a ‘happiness box’ to soldiers in the Indian Army and the Indian Navy. The boxes are sent to various site locations advised by forces and are distributed among the soldiers. These boxes contain a gratitude letter, with the sender’s name, a thank you seed paper card, a rakhi and an ‘I love India’ luggage tag. What is unique about the card is that it is infused with seeds during the pulping process and when planted can grow into herbs and plants of different varieties.

    Snapdeal users have the choice to send these boxes for 10 to 100 soldiers. The brand claims more than 6000 boxes have been contributed from multiple locations in India all in less than 48 hours since the launch. Snapdeal is also building a social campaign, where people would be able to post ‘thank you’ messages for the soldiers with the hashtag- #IndiaSaysThankYou across Snapdeal’s digital platforms including Twitter and Facebook. A selection of these messages will also be sent to several soldiers along with the ‘happiness boxes’.

    LINK-  http://www.snapdeal.com/offers/indiasaysthankyou

    public://snapdeeal.jpg

    Apart from the campaigns, e-commerce websites are offering special Independence Day discounts during this week. The online fashion retailer Myntra is offering between 30 and 80 per cent discount from August 13 to 15. Jabong.com is offering 20 to 70 percent discount under the Tricolor store. Shopclues is offering up to 80 percent discount on general utilities from August 9 to 15. The travel website Cleartrip.com is offering various deals on Indigo, GoAir and Air India among other airlines.

  • Brands innovate I-Day campaigns

    Brands innovate I-Day campaigns

    MUMBAI: Freedom is raining offers. As India enters its 70th year of independence, brands have rolled out campaigns and offers to celebrate patriotism. Brands from different sectors have innovative ways of celebrating the hard-earned freedom.

    The multiplex INOX and Women in Films and Television (WIFT) are scheduled to unveil a campaign ‘Raise Your Voice’ on the eve of the Independence Day to address the gender violence issues that plague our nation. This is an exclusive tie-up wherein six short films will be screened across all INOX multiplexes in the country. With strong voices like Shabana Azmi, Priyanka Chopra, Sonam Kapoor, Diya Mirza, Shriya Saran and Rituparna Sengupta behind each campaign, WIFT also celebrates women who are strong, determined and confident. The campaign will highlight issues like dowry, sexual harassment, female foeticide, ‘teach a girl child’, child marriage and domestic violence.

    Turtle Limited, the men’s wear fashion destination, has come up with a painting which is nine feet in length and five feet in height, made out of khadi thread which runs almost 20 km in length and with almost 6000 nails attached to it. The brand claims that khadi has always been close to Turtle since they are the only one who manufacture and retail the same. On this day, the brand will showcase khadi and how this journey was started by Gandhiji. Turtle intended to highlight the fabric which even the prime minister Narendra Modi is promoting along with ‘Make in India’ initiative.

    public://MAM-campgn-2.jpg

    Twitter India,  the microblog social media platform, is adding on to the celebrations with the launch of a new tri-colour emoji featuring the map of India. The emoji would go live on a day prior to the Independence Day, at 6:30 pm IST till 6:30 am, 17 August, 2016. Indians across the world can be a part of the Independence Day conversations by using the hashtags #India #इंडिया  #IndiaAt69  #भारत #IndiaIndependenceDay when composing a tweet. Twitter believes that emojis are a delightful way to bring together people to celebrate cultural moments. The emoji will give users a fun way to tweet,  share and celebrate the historic day and express love for their country with live conversations. This is the second Independence Day emoji launched by Twitter. Earlier, Twitter launched the first Indian flag emoji to mark the country’s 69th Independence Day.

    Canon India has partnered with SOS Children’s Village to launch ‘Support a Life’ Campaign. The brand claims to support the education and overall development of children in these villages. Canon initiated the campaign on August 12 by celebrating with the children. As part of ‘Support a Life’ initiative, Canon employees have adopted 187 children across SOS Children’s Village in the country to take responsibility of their well being.

    Paytm, the mobile wallet and  e-commerce website, has launched an emotional campaign themed on corruption. The ad discourages cash transactions abiding to their tagline, ‘Cash nahi Paytm karo’. The ad narrates three scenarios which seemingly look like the traditional situations where cash/bribes would ‘exchange hands’ but, in a pleasant refreshing twist, the obvious ‘exchange’ is not of cash but of warm emotions. The ad was released on YouTube on August 10.

    Snapdeal, the online marketplace, has partnered for ‘India says thank you’ campaign, an initiative by 21 Fools – an organization that makes plantable paper products for a better world. Supported by Snapdeal Sunshine, the CSR initiative enables and empowers well-wishers to send a ‘happiness box’ to soldiers in the Indian Army and the Indian Navy. The boxes are sent to various site locations advised by forces and are distributed among the soldiers. These boxes contain a gratitude letter, with the sender’s name, a thank you seed paper card, a rakhi and an ‘I love India’ luggage tag. What is unique about the card is that it is infused with seeds during the pulping process and when planted can grow into herbs and plants of different varieties.

    Snapdeal users have the choice to send these boxes for 10 to 100 soldiers. The brand claims more than 6000 boxes have been contributed from multiple locations in India all in less than 48 hours since the launch. Snapdeal is also building a social campaign, where people would be able to post ‘thank you’ messages for the soldiers with the hashtag- #IndiaSaysThankYou across Snapdeal’s digital platforms including Twitter and Facebook. A selection of these messages will also be sent to several soldiers along with the ‘happiness boxes’.

    LINK-  http://www.snapdeal.com/offers/indiasaysthankyou

    public://snapdeeal.jpg

    Apart from the campaigns, e-commerce websites are offering special Independence Day discounts during this week. The online fashion retailer Myntra is offering between 30 and 80 per cent discount from August 13 to 15. Jabong.com is offering 20 to 70 percent discount under the Tricolor store. Shopclues is offering up to 80 percent discount on general utilities from August 9 to 15. The travel website Cleartrip.com is offering various deals on Indigo, GoAir and Air India among other airlines.

  • Eros International & makers of Belaseshe unite to release Bengali film Praktan across India

    Eros International & makers of Belaseshe unite to release Bengali film Praktan across India

    Mumbai, May 12, 2016: Following the unprecedented success of Belaseshe, Eros International, a leading global company in the Indian film entertainment industry, joins hands with directors Shiboprasad Mukherjee and Nandita Roy, the makers of Belaseshe, once again to release Bengali film Praktan (Former) starring the biggest stars of the Bengali film industry—Prosenjit Chatterjee and Rituparna Sengupta—across India on May 27. Praktan is the first Bengali film to be released nationally and internationally on same day.

    Directed by Shiboprasad Mukherjee and Nandita Roy, the romantic drama that beautifully captures the importance of memories, will bring together Prosenjit Chatterjee and Rituparna Sengupta after 15 years. The film also stars Soumitra Chatterjee, Sabitri Chatterjee, Anupam Roy, Anindya Chaterjee among others. The popular singer, lyricist and music director, Anupam Roy, of Piku fame, will be debuting as an actor in this film.

    Eros anticipates a universal appeal for this film among discerning audiences across India, therefore, apart from Bangalore, Delhi NCR, Mumbai and Pune, the company also plans to release Praktan in newer markets across India.

    Commenting on the vast pan India release, Nandu Ahuja, Senior VP, India Theatricals, Eros International said, “We want to open up markets for Bengali films across the country, enter untapped, newer territories such as Baroda, Patna, Indore, Bhopal, Kanpur, Lucknow and Chandigarh. We are happy to unite with Shiboprasad Mukherjee and Nandita Roy once again after the tremendous success of Belaseshe. With the biggest stars in the Bengali industry, hit music and an intriguing story, I am sure Praktan will woo audiences across India.”

    Director Shiboprasad Mukherjee added, “After Belaseshe, we are associating with Eros yet again and together for the first time we will bring Praktan, a Bengali film to the national and international audience on the same day as Kolkata. We are grateful to Eros for their support for Bengali cinema.”

  • Eros International & makers of Belaseshe unite to release Bengali film Praktan across India

    Eros International & makers of Belaseshe unite to release Bengali film Praktan across India

    Mumbai, May 12, 2016: Following the unprecedented success of Belaseshe, Eros International, a leading global company in the Indian film entertainment industry, joins hands with directors Shiboprasad Mukherjee and Nandita Roy, the makers of Belaseshe, once again to release Bengali film Praktan (Former) starring the biggest stars of the Bengali film industry—Prosenjit Chatterjee and Rituparna Sengupta—across India on May 27. Praktan is the first Bengali film to be released nationally and internationally on same day.

    Directed by Shiboprasad Mukherjee and Nandita Roy, the romantic drama that beautifully captures the importance of memories, will bring together Prosenjit Chatterjee and Rituparna Sengupta after 15 years. The film also stars Soumitra Chatterjee, Sabitri Chatterjee, Anupam Roy, Anindya Chaterjee among others. The popular singer, lyricist and music director, Anupam Roy, of Piku fame, will be debuting as an actor in this film.

    Eros anticipates a universal appeal for this film among discerning audiences across India, therefore, apart from Bangalore, Delhi NCR, Mumbai and Pune, the company also plans to release Praktan in newer markets across India.

    Commenting on the vast pan India release, Nandu Ahuja, Senior VP, India Theatricals, Eros International said, “We want to open up markets for Bengali films across the country, enter untapped, newer territories such as Baroda, Patna, Indore, Bhopal, Kanpur, Lucknow and Chandigarh. We are happy to unite with Shiboprasad Mukherjee and Nandita Roy once again after the tremendous success of Belaseshe. With the biggest stars in the Bengali industry, hit music and an intriguing story, I am sure Praktan will woo audiences across India.”

    Director Shiboprasad Mukherjee added, “After Belaseshe, we are associating with Eros yet again and together for the first time we will bring Praktan, a Bengali film to the national and international audience on the same day as Kolkata. We are grateful to Eros for their support for Bengali cinema.”

  • Sanjoy Nag casts Revathy & Rituparna Sengupta in ‘Good Morning Sunshine’

    Sanjoy Nag casts Revathy & Rituparna Sengupta in ‘Good Morning Sunshine’

    MUMBAI: National Award winning director Sanjoy Nag (Memories of March) has pulled a coup of sorts by casting two National Award winning actresses Revathy and Rituparna Sengupta in his next directorial venture titled Good Morning Sunshine.

     

    The film also features Tejaswani Kolhapuri and Shweta Tripathi (Masaan). The film will be shot in Mumbai, Benaras, Lucknow and Mirzapur.  The unit recently completed a two days schedule in Mumbai. 

     

    The film revolves around Rai (Rituparna Sengupta), an aspiring director, pulls off a casting coup of sorts when yesteryear diva Radha (Revathy) finally gives her consent to play the lead in her debut feature film. Rai in her earlier avatar as a film critic of a TV channel, had trashed Radha’s latest at the box office, resulting in an unpleasant manifestation of Radha’s ego, creating a vitiated atmosphere not to mention the frayed tempers. 

     

    Lack of access to hygienic sanitation and toilet facilities, especially for women in India, cutting across the socio-economic strata forms the thread, which ties the story of ‘Sunshine’, the film being conceived. The film delves into the lives of diverse and interesting characters such as Leelavati (Shweta Tripathi), a young runaway bride; Jamini (Tejaswini Kolhapure) battling amnesia post her alleged rape; Anjali losing her only daughter Sonali while defecating in the open, and others around them who form a silent majority in India. 

     

    Thereafter, the film is an exploration of how Radha’s life intertwines with that of Rai, Leelavati, Jamini and Anjali as they set about completing their film, till an accident throws the film out of gear.

  • Bangla film ‘Teenkahon’ wins two awards at maiden Kosovo filmfest

    Bangla film ‘Teenkahon’ wins two awards at maiden Kosovo filmfest

    NEW DELHI: Bengali feature film Teenkahon (Three Obsessions), which was premiered in India at the Mumbai Film Festival, has won the Best Screenplay award and Special Mention of the Jury for Cinematography at the Bridge Film Fest at Mitrovica, Kosovo.

    The maiden edition of the festival, in the partially-recognised state of Kosovo in south-eastern Europe, screened 10 feature films from across the globe.

    Teenkahon marks the directorial debut of advertising filmmaker Bauddhayan Mukherji and is independently produced by his Mumbai-based production company, Little Lamb films. The film is set for release next year.

    A triptych, Teenkahon features Dhritiman Chaterji, Rituparna Sengupta, Ashish Vidyarthi and Sabyasachi Chakraborty, among others.

    Spread over a 100 years, the three stories are structured in the manner of the classical Three Act Play with each story exploring one facet of an obsessive relationship outside the purview of marriage. Each story is a vignette of the period it is set in and looks at the populist trends of the time which has been restored in terms of props, costumes, make-up and hair etc. and these films have been digitally manipulated to imitate colour processes that were available in India during the periods in which each film is set.

     

  • Havells eyes 11% growth in FY14

    Havells eyes 11% growth in FY14

    KOLKATA: FMCG and electrical company, Havells India is looking at a growth of 10-11 per cent in the current fiscal 2013-14.

     

    The company is investing a whopping Rs 50 crore for new home appliance facility at Neemrana – Rajasthan, said Havells associate director Y K Gupta in Kolkata on Thursday, on the sidelines of launching a range of products including, new air-fryer.

     

    Tollywood actress Rituparna Sengupta launched a new range of home appliances.

     

    The company said the total debt in the books of London based Havells Sylvania, subsidiary of Havells India, has come down to close to € 80 million and the loan had been rescheduled this year.

     

    “The initial loan was € 220 million when we acquired it in 2007 and that has been reduced to € 80 million now. The repayment will be done through internal accruals of Havells Sylvania and there is no stress in that,” Havells officials said.

     

    The company already has a large scale lighting fixture plant at Neemrana and is now expanding into new products. The plant is expected to be operational from February next year. Home appliances business which stood at Rs 200 crore is projected to jump to Rs 500 crore by 2015, the company said.

     

    The company’s revenue accounted for Rs 7,248 crore while Rs 3,000 crore was the turnover came from overseas during the last fiscal.

     

    “We are happy to launch two of our topline products during the festive period of Durga Puja. Food has always been an integral part of our celebrations and this Puja one can enjoy healthy food with the newly launched airfryer,” ended Gupta.

  • ‘Tere Aane Se’ to be shot in Delhi in September

    ‘Tere Aane Se’ to be shot in Delhi in September

    The shooting for Tere Aane Se, a romantic love story, will soon begin in Delhi. Starring Purab Kohli, Gulshan Grover, Rati Agnihotri and Rituparna Sengupta, the movie will be directed by filmmaker Agnidev Chatterjee.

    Rahul Bose, cousin of filmmaker Anurag Basu, has penned the script and Palash Muchhal has composed music for the film. The film will go on floors in September and will be shot at locations like Jaipur, Jodhpur, Delhi, Agra, Shimla, Manali, Nasik, Canada, etc.

    Says Agnidev Chatterjee: “We will start shooting the film from 9th September. We begin at the Mehrangarh Fort in Jodhpur, and the next day at Jaipur. Then, we travel to Agra on the 11th. We shall also be shooting at various locations in Delhi on the 13th and 14th. Later, we travel to Manali for a four-day-shoot beginning on the 18th. On the 24th, we shoot at the Chail Palace and then come back to Delhi at end of the month, when we’ll be shooting at the Pataudi Palace till 6th October.”

    Speaking about the story of Tere Aane Se, Chatterjee adds, “The story is a very interesting one; its basically a love story. We have a great supporting cast and will be using real locations for the shoot. Nasik Jail will also be one of our shoot locations. Besides, we shall also be shooting in places like Mehrangarh Fort, Chail Palace and Pataudi Palace for the shoot. In Agra, we plan to shoot a rock song with the backdrop of the Taj Mahal.”

  • 3 Kanya producer set to sue theatre for not screening his film

    3 Kanya producer set to sue theatre for not screening his film

    MUMBAI: Agnidev Chatterjee, who produced and directed the Bengali film 3 Kanya (Three Women) has decided to sue Star Theatre, for cancelling the screening of the film under controversial circumstances.

    “We will go to court to seek compensation for the loss of business and breach of agreement and also seek an injunction against screening of other films for this week as the slot was given to us,” he said.

    Despite agreeing to show the film and even putting up posters, Star, a prominent north Kolkata theatre, decided not to screen it last Friday at the eleventh hour.

    The theatre, owned by the Kolkata Municipal Corporation, has been leased out to Artage, a private company. Artage manager Ranjan Ganguly claimed that some technical problems prevented the film from being screened.

    Chatterjee said that the controversy arose because some people thought that the film was based on the Park Street rape case and showed the government in a bad light. “I will rather describe the film as a thriller which has many issues confronting a woman and not necessarily one which confines itself to one single subject,” Chatterjee maintained.

    Starring actors Rituparna Sengupta and Ananya Chatterjee, 3 Kanya is the story of a woman raped by three men. She finally gets justice only after her case is highlighted by a television news channel.