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Tag: Ritu Sharma

  • Amagi appoints Stephanie Lee to lead market expansion in APAC

    Amagi appoints Stephanie Lee to lead market expansion in APAC

    MUMBAI: Amagi, a cloud-based technology for TV and OTT broadcasters, has announced that it has appointed Stephanie Lee as head of sales – APAC, to expand its footprint in the region. The appointment follows the recent opening of Amagi’s subsidiary and regional sales office in Singapore.

    Lee will be based in Singapore and will report to global sales leader at Amagi Bangalore, Ritu Sharma. He has over 15 years of experience in managing regional sales functions for technology services companies in the digital content and media space. “Amagi is synonymous with broadcast innovation across the world. I am very excited at the opportunity to lead the company’s growth in APAC markets. Be it traditional TV or OTT platforms, Amagi is well-positioned to attain industry leadership with its cloud-driven business models for cost efficiency and revenue growth. I look forward to working with regional broadcasters, operators, and platforms in shaping their cloud transformation journeys,” added Lee.

    Changing broadcast content consumption patterns coupled with increasing multi-screen device adoption across the APAC region are driving TV networks, OTT platforms, and operators to embrace new-age technologies to stay relevant and be profitable. Amagi CEO Deepakjit Singh said, “Amagi’s innovative cloud technologies for managing entire broadcast operations, as well as monetising content for both traditional TV and OTT are becoming very attractive to industry players in the region. Stephanie is an accomplished sales professional with a clear understanding of the evolving industry needs. She will be a tremendous asset to Amagi in building sustainable, long-standing client relationships which are pivotal for furthering our growth trajectory in APAC.”

    In addition to managed broadcast services, Amagi offers cloud playout, live orchestration, geo-targeted advertising, OTT auto ad detection and personalisation solutions. Globally, Amagi manages over 150+ channels across 40+ countries for customers including Turner Broadcasting, Viceland, Discovery Communications’ DSPORT, Zee TV, Sony LIV, B4U Network, Viacom18, among others. The company has been consistently adding new customers in the APAC region – ACJ O Shopping, Flik TV, Lightning International, Dim Sum TV to name a few. Amagi is also helping many of its clients in the US to deliver channels in Singapore and other markets through its preferred operator networks.

  • Ranveer Singh features in Switzerland Tourism campaign

    Ranveer Singh features in Switzerland Tourism campaign

    MUMBAI: Switzerland Tourism announced the launch of its winter campaign for 2016 and ‘Nature wants you back’ campaign for summer 2017. The winter campaign will focus on all the action and adventure that can be explored in one of nature’s most artistic canvases – Switzerland, with the tagline ‘You can… but you don’t have to’.

    The summer campaign “Nature wants you back”, is to be led by the Bollywood celebrity and brand ambassador Ranveer Singh. Switzerland Tourism intends to sustain the double digit growth of 16 per cent seen in 2015-2016.

    Switzerland Tourism’s director for India Claudio Zemp said, “We would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing.”

    “Apart from the picturesque natural beauty, Switzerland is also a complete package for families and honeymooners who are not only looking at a relaxing vacation but also crave some adventure,” said Switzerland Tourism’s deputy director and media manager for India Ritu Sharma.

    “The creatives for the TVC have been done in-house. For social media, the creatives are by our head office in Switzerland. We do our own media buying,” she informed.

  • Ranveer Singh features in Switzerland Tourism campaign

    Ranveer Singh features in Switzerland Tourism campaign

    MUMBAI: Switzerland Tourism announced the launch of its winter campaign for 2016 and ‘Nature wants you back’ campaign for summer 2017. The winter campaign will focus on all the action and adventure that can be explored in one of nature’s most artistic canvases – Switzerland, with the tagline ‘You can… but you don’t have to’.

    The summer campaign “Nature wants you back”, is to be led by the Bollywood celebrity and brand ambassador Ranveer Singh. Switzerland Tourism intends to sustain the double digit growth of 16 per cent seen in 2015-2016.

    Switzerland Tourism’s director for India Claudio Zemp said, “We would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing.”

    “Apart from the picturesque natural beauty, Switzerland is also a complete package for families and honeymooners who are not only looking at a relaxing vacation but also crave some adventure,” said Switzerland Tourism’s deputy director and media manager for India Ritu Sharma.

    “The creatives for the TVC have been done in-house. For social media, the creatives are by our head office in Switzerland. We do our own media buying,” she informed.