ITV

Tag: Ritu Dhawan

  • India TV launches marketing campaign to promote its new look

    India TV launches marketing campaign to promote its new look

    MUMBAI: Further to the successful refresh of the channel a fortnight ago and riding upon the excellent feedback from all quarters, nation’s leading Hindi News Channel, India TV launches the brand campaign to mark the change and to reinforce the new logo, packaging and refreshing content.

    India TV Editor-in-Chief & inarguably genre’s most credible news anchor Rajat Sharma is the face of the campaign. The objective behind the brand refresh and changeover has been effectively highlighted with him appealing the nation to collectively bring about a change. The same is being done via the core message ‘Aap, Main Aur India TV, Milkar Badle Bharat Ki Tasveer”. The exercise is in sync with the currently transforming nation that also coincides with India TV’s recent changeover.

    Illustrations of various revolutionary movements such as India’s fight back against terrorism during 26/11, protests against Rapes, Anti corruption Movements lead by Anna Hazare are mnemonic to such collective radical movements those have become the regular sights in contemporary India.

    The campaign will cover OOH, Outdoor, Print, Online platforms includes general online media and social networking sites. The campaign has been spread across all critical Hindi speaking markets such as Delhi, Mumbai, Maharashtra, Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand, Punjab, Chandigarh, Himachal Pradesh, Jammu, Haryana and Rajasthan.

    Speaking on the campaign launch, Ritu Dhawan, MD & CEO, India TV said, “As a leading Hindi News channel, India TV has always been on the forefront of genre leading initiatives. This time it is about bringing the global news watching experience for its viewers. The campaign subtly talks of transformation, which is also being marked across the nation in general”.

    Pushpinder Singh, Chairman, Saints & Warriors (the agency that has executed the campaign), observed “It has indeed been a pleasure working on this campaign. Rajat Sharma as a personification of India TV lends much credibility and character to the brand.”

  • India tv institutes bravery awards in memory of jyoti Daamini Singh

    India tv institutes bravery awards in memory of jyoti Daamini Singh

    India TV has instituted a bravery award in the memory of Jyoti Singh, the brave girl who lost her life after fighting the gruesome gang rape in a bus in Delhi but awakened the society on crime against women. Jyoti Singh Bravery Award will be presented at a gala ceremony in New Delhi tomorrow(28th September). The award is part of India TV’s effort to honour the bravehearts of the nation with the first edition of the Officer’s Choice Salaam India Awards.

     

    These honours are a tribute to those who stepped forward altruistically, with determination, foresight and perseverance to face the challenge head on, safeguarding someone else’s interest over their own personal safety/well being.

     

    Ritu Dhawan, MD CEO, India TV observed, “Salaam India Awards celebrate the valour and attempts to inculcate a spirit of courage and humanity among our fellow citizens. These Bravehearts deserve our respect, support and admiration for setting an example for others to follow for a safer cordial India.”

     

    The winners have been decided basis a stringent process, including calling in entries from all over the country, short-listing of entries by a high-power editorial board and final selection of winners by a Grand Jury headed by noted Jurist Ram Jethmalani. The Jury included India TV Chairman Editor-in-chief Rajat Sharma, Indias first Woman IPS officer Kiran Bedi, Retired Army Chief, Gen. V.K. Singh and Retired Chief Election Commissioner Dr. S.Y. Querashi.

     

    Apart from most of the winners and their kin, the event will be attended by a powerful battery of personalities that include Cabinet Ministers, Chief Ministers, MPs, Prominent leaders from the opposition, personalities from Bollywood, Sports, Business and Media.

  • Eleven Brandworks bags creative duties for India TV

    Eleven Brandworks bags creative duties for India TV

    MUMBAI: One of India‘s leading Hindi news broadcasters India TV has awarded its creative mandate to Eleven Brandworks. The win came after a multi-round & multi-agency pitch process initiated in April. Eleven‘s bouquet of clients includes – Eristoff (Bacardi), Times Brand Capital, Archies, NDTV Good Times, Onjus, Nokia maps.

    On winning the pitch, Eleven Brandworks founder director Prateek Bhardwaj said, “It is truly exciting to partner one of the most influential media brands in this country. We share the vision the management has for the brand, and our mandate is to enhance India TV‘s stature within its viewers as well as non-viewers.”

    Commenting on the development India TV MD & CEO Ritu Dhawan said “Political reporting is gaining momentum in run up to the elections. In the coming days India TV will present most engaging and interactive news content. Team India TV led by Rajat Sharma is ready to comment, analyse and decode political mysteries. In line with the intent of refreshing the brand, Eleven has been successful in pitching with a few really reassuring ideas. We welcome Eleven & look forward to working with them.”

    India TV, the flagship channel of Rajat Sharma & Ritu Dhawan promoted Independent News Service, is one of India‘s top Hindi News Channels. Since inception, India TV has set standards in journalism in the news space. Be it sting operations or reporting in the line of fire, India TV has stayed true to its belief of being the nations voice “Aap Ki Awaaz”.

  • Paritosh Joshi joins India TV as strategist

    MUMBAI: News broadcaster India TV has appointed Paritosh Joshi as strategist and will be responsible for its revenue and business development.

    Joshi‘s earlier stint was as CEO of Star CJ Network India, a joint venture between Star Group and CJ O Shopping of South Korea. He resigned from the post in April 2012.

    In his new role, Joshi will be primarily responsible for optimising and leading the revenue function of India TV‘s existing businesses. He will also look at the company‘s business development for future ventures.

    Apart from working with the management at the strategic level, as a mentor Joshi will also actively connect and engage India TV‘s business teams including sales, new media and brand.

    India TV MD and CEO Ritu Dhawan said, “Immensely experienced Paritosh will be a tremendous resource in formulating the strategy for our new, ready to roll business plans. While we look forward to his contribution in taking Independent News service to the next level, we feel delighted in welcoming Paritosh on the team. With his outstanding record, we are confident that he will be making most significant contributions in increasing our lead over competition as the most profitable media company.”

    Joshi said, “I have had the pleasure of knowing Mr. Rajat Sharma as a senior industry colleague and fellow IBF Board member for the last six years and we have had many lively conversations on the television business. It is from such a conversation earlier this year that the idea of this engagement began. With a solid revenue engine already in place supported by a talented sales team, India TV is poised for even bigger achievements. It is a privilege to be invited to participate in this exciting journey and I look forward to a stimulating, inspiring assignment.”

    Joshi has 27 years corporate experience. He has worked in sectors like FMCG ( P&G, ITC , the Maharaja Organisation) and media (Business Standard and STAR, Advertising). He has also worked briefly at Lintas, Commodity Futures and Industrial Perfumery at Quest International.

  • Yang Communications bags India TV’s creative mandate

    Yang Communications bags India TV’s creative mandate

    MUMBAI: India TV has awarded its creative mandate to Saints & Warriors‘ agency Yang Communications.

    The Hindi news channel had called for a pitch that lasted a couple of rounds with the participating agencies demonstrating their knowledge of the space.

    Yang managing partner Sanjay Sharma said, “We are very excited about the prospect of partnering India TV in the hyper competitive space of Hindi news. This brand has been the fastest growing and the most consistent one among all other news channels. During the pitch process, we were able to demonstrate some innovative communication solutions which resonated with the client.”

    Yang creative director Anil Verma added, “The creative challenge is of creating and preserving a rightful stature for a leader.”

    India TV MD and CEO Ritu Dhawan said, “We are confident of having found a right partner in Yang while we further consolidate & cement India TV‘s leadership position in the minds of advertisers & viewers alike and ready ourselves for bigger stakes in the broadcast media space.”

  • India TV appoints Gulab Makhija as CFO

    India TV appoints Gulab Makhija as CFO

    MUMBAI: India TV has poached three senior executives from TV Today Network and made a few other key appointments.

    The Rajat Sharma-promoted company has appointed Gulab Makhija as its chief financial officer. He will be responsible for financial management and control systems in the company’s growth plan.

    Prior to joining India TV, Makhija was CFO at TV Today Network where he was instrumental in cost optimisation across the network.

    Meanwhile, as a part of its growth strategy, India TV has also announced other key appointments.

    Rohit Lal has been appointed as VP Programming. Lal comes with experience of programming at Zee, IBN and Star networks.

    Prashant Sharda, who was with Nokia, has joined as VP Digital Media to look after mobile, 3G, and streaming and India TV’s website, while working towards digital convergence for the company.

    Shubhra Manasi comes from TV Today and will look after Strategic Planning and Research functions for the company as DGM.

    Pradeep Khatri has joined as chief manager- marketing. He also comes from TV Today and will be responsible for marketing communication, sales support & sponsorship marketing functions.

    India TV MD and CEO Ritu Dhawan said, “We are happy to induct new team leaders and expect that their proven track records will add strength to the existing strong team. We together look forward to further consolidate our leadership position in the Hindi news genre and set new benchmarks in the domain.”

    Makhija added, “I look forward to a great opportunity and exciting times with India TV, a company that is all set to take the leap to the next level of success.”