ITV

Tag: Ritika Sajdeh

  • Rohit and Ritika bat for baby care as Cetaphil’s newest parenting pair

    Rohit and Ritika bat for baby care as Cetaphil’s newest parenting pair

    MUMBAI: When it comes to baby care, Rohit Sharma and Ritika Sajdeh aren’t just playing singles, they’re opening as a team. The celebrity couple has been announced as the new brand ambassadors for Cetaphil Baby, bringing cricketing star power and real-life parenting warmth to the trusted skincare range. As doting parents of two, Rohit and Ritika embody what Cetaphil calls “Parenting ki Nayi Parampara,” a fresh spin on family life where fathers are as hands-on as mothers, reflecting the growing culture of shared responsibility in Indian households.

    Speaking on the partnership, Rohit Sharma, Indian Cricketer and Captain of the ODI team (represented by Rise Worldwide), said, “Given my crazy travel and training schedule, I have little time to spend at home with the kids. I make it a point that when I’m at home, I participate wholly in all activities with the kids, be it fun or caring. When Cetaphil Baby told us about how young parents are sharing the load of nurturing their babies, it perfectly resonated with our reality as a couple and as parents. We have been using Cetaphil Baby for both our kids.”

    Adding her perspective, Ritika Sajdeh noted, “I’m very particular about what goes on my baby’s skin. And I have always trusted Cetaphil Baby since it was recommended by my paediatrician too. Baby skin is so delicate; we need to be even more certain that the products used on it are both safe and effective. That’s why when Cetaphil Baby approached us, we were more than happy to partner with them in their purpose of bringing good baby skin care to more and more homes.”

    On welcoming the couple Galderma managing director for India & South Asia Raghavendra Sadashiva said, “At Galderma, our vision is advancing dermatology for every skin story. This is especially important when we are talking about baby’s skin. That’s why Cetaphil Baby formulations are dermatologically tested and paediatrician recommended. We’re delighted to welcome Rohit Sharma and Ritika Sajdeh to the Cetaphil Baby family. They truly embody the spirit of modern co-parenting by sharing responsibilities and prioritising their child’s well-being. Through this partnership, we hope to inspire parents across India to embrace co-parenting while choosing safe, trusted, and paediatrician-recommended skincare for their little ones.”

    The Cetaphil Baby range, present in India for several years, offers 5-fold protection to keep delicate skin soft and moisturised. The line spans baby bathing bars, washes and shampoos, lotions, diaper creams, massage oil, and more available at speciality baby stores, pharmacies, general trade, and leading e-commerce platforms.

    With Rohit and Ritika stepping up as the new faces, Cetaphil Baby isn’t just talking skin deep, it’s making a wider pitch for family teamwork, safe care, and the joy of raising little ones together.

     

  • Swiggy Instamart launches ‘Yeh Se Leke Woh Tak’ campaign

    Swiggy Instamart launches ‘Yeh Se Leke Woh Tak’ campaign

    Mumbai: Swiggy Instamart, a quick commerce delivery platform, has launched a new digital ad film featuring one of India’s most beloved cricket legends and icons, Rohit Sharma along with his wife, Ritika Sajdeh. This film is part of the ‘Yeh Se Leke Woh Tak’ campaign, which showcases how Swiggy Instamart has become the go-to store, offering everything from over 12,000 products delivered to consumers with speed and convenience.

    The film, set in a cozy living room, provides a delightful glimpse into the everyday life of the married couple Rohit and Ritika as they engage in a casual conversation while browsing through their phones. Ritika, exploring the Swiggy Instamart app, asks Rohit if he needs anything. Picking up on his signature forgetful style of speaking, Rohit signals “Yeh,” mimicking drinking tea. Ritika, used to his endearing absent-mindedness, understands his cue effortlessly and adds tea cups to her Swiggy Instamart cart.

     

     

    As the conversation unfolds, Rohit struggles to recall item names and amusingly gestures for them with vague terms like “Woh” to signify his need for charging his phone charger and mimics his famous pull shot for a vegetable chopper, a gesture Ritika instantly recognizes. Familiar with Rohit’s disjointed way of speaking, she promptly adds a charger and a vegetable chopper to the cart even before he completes his order. This effortless communication between Rohit and Ritika mirrors their ability to finish each other’s sentences and highlights Rohit’s amusing forgetfulness, relying on “Yeh” and “Woh,” while also showcasing the wide variety of products available on Swiggy Instamart – “Yeh Se Leke Woh Tak.”

    Commenting on the campaign, Swiggy CGMO Ashwath Swaminath stated, “We are excited to introduce the ‘Yeh Se Leke Woh Tak’ campaign with Rohit and Ritika. This campaign brings to life the extensive assortment of products offered on Swiggy Instamart, all delivered in 10 minutes. It reinforces Swiggy Instamart as the go-to place for almost anything in 10 minutes, making shopping convenient for everyone.”

    Featuring one of India’s most beloved cricketers and his wife, the campaign aims to resonate with audiences seeking a hassle-free shopping experience from Swiggy Instamart’s extensive range of products—from toys to electronics, socks to bedsheets, sunscreen to air coolers and more—delivered in just 10 minutes.

    Rohit Sharma, exclusively represented by RISE Worldwide, said, “The Swiggy campaign will resonate with so many married couples, bringing alive the love and understanding they have, of each other.”

  • Max Life Insurance unveils new brand campaign starring Rohit Sharma and Ritika Sajdeh

    Max Life Insurance unveils new brand campaign starring Rohit Sharma and Ritika Sajdeh

    Mumbai: Max Life Insurance Company Ltd. (“Max Life” / “Company”) has unveiled its latest advertising campaign, starring Indian National Cricket team men captain Rohit Sharma, along with his spouse and entrepreneur, Ritika Sajdeh. This marks the third captivating ad campaign featuring the power couple, as they immerse the audience in the universe of trust, a cornerstone of life insurance. The Television Commercial (TVC) introduces a tapestry of candid everyday moments that delve into the deep impact of “bharosa” (trust) on one another and the impact we have in the lives of our loved ones.

    The TVC narrative unfolds in a succession of heartwarming scenes, where Sajdeh’s thoughtful swap of Rohit’s sandwich for a salad or their co-parenting practices exemplify more than just their personal dynamics. Throughout the commercial film, Sajdeh’s reassuring presence and simple solutions evoke a sense of trust and unwavering support. Echoing the campaign’s core, the tagline “Aap hi to ho apno ka sabse bada bharosa, aur aapke bharose ke liye Max Life Insurance” reflects Max Life’s commitment to protecting the lives of their customers.

    When it comes to safeguarding its customers’ and their family’s future, Max Life Insurance goes beyond words; it delivers on the promise of ‘bharosa’ through an impressive claims paid ratio. Whether it’s securing their financial stability with guaranteed savings options, ensuring a worry-free retirement with guaranteed lifelong income, or prioritizing their health with wide-ranging coverage and a suite of comprehensive well-being solutions- each of Max Life Insurance’s products embodies the essence of ‘bharosa.’

    Commenting on the campaign launch, Max Life Insurance CMO Rahul Tanwar said, “Embedded at the heart of this campaign is the unwavering theme of ‘bharosa,’ a value that Max Life personifies. Rohit and Ritika beautifully epitomize the dynamics of trust and partnership. Together, they are an embodiment of our philosophy ‘You are the Difference’ inspiring individuals to protect the well-being and aspirations of their loved ones. Rohit and Ritika’s relatable journey mirrors the journey of countless couples, families, and individuals who find solace in the presence of their loved ones. Through this campaign, our focus is to underscore Max Life’s commitment – to stand by our customers when it matters most.”

    Talking about the campaign launch, Sharma said, “This TVC holds immense personal significance for me, as it brings together the essence of ‘bharosa’ and the impactful notion of ‘you are the difference.’ These values resonate deeply with my own principles. As a cricketer, the notion of being there for your team, through thick and thin, reflects the same spirit of trust and reliability. Ritika and I, through our journey, have emphasized the value of trust and the pivotal role each of us plays in our family’s well-being.”

    “It’s truly reassuring to witness Max Life valuing the trust placed by customers. Max Life’s comprehensive suite of insurance solutions, financial guidance, and customer-centric approach enable individuals to take charge of their financial security and the well-being of their loved ones. Ensuring the well-being of my loved ones holds unparalleled significance to me, and I would encourage each individual to move towards ensuring a secured future for their families.” added Sajdeh.

    FCB Group India group chairman & CEO Rohit Ohri said, “Created by FCB Interface, Max Life Insurance’s latest campaign featuring Rohit Sharma and Ritika Sajdeh brings alive the many dimensions of ‘bharosa’ in the lives of modern, progressive couples. Through candid moments and relatable experiences, the campaign beautifully encapsulates these dimensions of ‘bharosa’. Further, this campaign looks to use AI to take personalization and accessibility to newer heights, ensuring that it connects with audiences like never before.”

    In addition to the TVC, the campaign is breaking new ground with AI powered advancements. With cutting edge AI integration, the campaign sets its sights on unlocking personalisation and accessibility by enabling opportunities of limitless content creation with Rohit Sharma at the heart of it all. The fusion of Rohit Sharma and AI will enable content development aimed at elevating consumer experience across the board with videos that cater to their specific requirements. The campaign goes live on Linear Television (LTV), Connected Television (CTV), and Mobile platforms. The campaign will also tap regional markets through its vernacular versions- in 6 regional languages- Tamil, Telugu, Kannada, Malayalam, Marathi and Gujarati.

    TVC Duration: 45 seconds

    Creative Agency: FCB Interface

    Production House: www.fanboypictures.in

    Director: Subodh Menon