ITV

Tag: Rithvik Dhanjani

  • STB & MX Player partner to present interactive film ‘Lost and Found in Singapore’

    STB & MX Player partner to present interactive film ‘Lost and Found in Singapore’

    Mumbai: Singapore Tourism Board (STB), in partnership with MX Player’s content arm, MX Studios is set to unveil the interactive film on an Indian OTT platform. Titled ‘Lost and Found in Singapore’, this innovative film introduces a choose-your-own path approach that invites viewers to actively shape the unfolding narrative against the backdrop of Singapore.

    A first-of-its-kind initiative by an NTO in India, this film captures and blends the elements that define Singapore’s character, creating an immersive exploration. Seamlessly integrating triggers for engagement, the interactive component promises a captivating experience. This collaboration caters to evolving preferences, especially among young Indian travelers. As audiences seek innovative ways to engage with travel content, ‘Lost and Found in Singapore’ offers fresh, firsthand inspiration. Through active involvement, viewers connect with Singapore’s attractions, weaving entertainment and exploration. Just as the film empowers viewers, Singapore transforms ordinary moments into extraordinary experiences, showcasing the destination’s unparalleled essence. The film encourages repeat viewing to explore alternate storylines and facets of Singapore.

    An MX Studios Original “Lost and Found in Singapore” intricately follows the journeys of an introverted solo traveler (Rithvik Dhanjani) and an adventure-seeking girl (Apoorva Arora), who champions friendship. Amidst Singapore’s iconic landmarks and hidden gems, their destinies rest in the hands of the audience. Viewers guide their choices, creating diverse paths and unique viewing experiences. This immersive collaboration caters to younger Indian audiences, blending entertainment with novel travel inspiration. Alongside, curated experiences like the Vespa Sidecar Tour through Joo Chiat and Katong, with its exploration of Nonyas, Babas, and Peranakans, Museum of Ice-Cream, Design Orchard and Bird Paradise at Mandai Wildlife Reserve, offer textured exploration, seamlessly resonating with modern explorers.

    Singapore Tourism Board regional director, India, Middle East, South Asia & Africa, GB Srithar said, “We are pleased to partner with MX Player, bringing a unique experience to audiences across India through this pioneering film. As a leading lifestyle hub in the region today, Singapore is a n ever-evolving destination, and this dynamism is best showcased to discerning Indian consumers through equally innovative means. We believe that this partnership introduces a novel perspective of Singapore, introducing to the young Indian travellers the dizzying array of unique tourism experiences it offers. The interactive format deeply resonates with Indian viewers seeking innovative travel engagement, inspiring personalised journeys. Just as the film empowers viewers, Singapore transforms ordinary moments into extraordinary experiences, emphasizing our commitment to showcasing offerings that uniquely define the destination.”

    MX Player spokesperson said, “Our viewers are always looking for dynamic and game changing storytelling on MX Player. This collaboration with the Singapore Tourism Board in creating the interactive short film, ‘Lost and Found in Singapore’ is one of its kind and introduces a new dimension to storytelling. We’re excited to bring audiences an engaging cinematic experience as it will allow viewers to actively select the narrative of their choice and will also showcase Singapore’s extraordinary trove of rich destination experiences through this film.”

    Guided by the experienced hand of director Harsh Dedhia and the creative vision of writer Kanishka Singh Deo, this film promises an unforgettable experience. “Lost and Found in Singapore” stands out for its interactive element, inviting the audience to actively engage with the narrative.

    From 25 August 2023, enjoy free streaming of “Lost and Found in Singapore”, only on MX Player!

  • Blink Digital onboards Kalvi, introduces new tagline ‘Get Engineered Differently’

    Blink Digital onboards Kalvi, introduces new tagline ‘Get Engineered Differently’

    Mumbai: The globally acclaimed digital agency, Blink Digital, has united with Kalvi to flawlessly encapsulate what sets it apart and ties back seamlessly to the target audience and helps them curate a quirky tagline. The brand also partnered with Rithvik Dhanjani.

    The newly introduced tagline for the seed-funded educational startup was carried out through videos, banners and further amplification on social media platforms like Youtube, Facebook, Twitter and Instagram. They have also helped Kalvi to curate their tagline, after delving into deep research. 

    The partnership aims to weave the brand’s market positioning via ‘get engineered differently at Kalvi’ that can define the brand in its market segment. Blink Digital conceptualised and executed the campaign to assist them to create awareness amongst aspiring engineering students. 

    The tagline details Kalvi’s pioneering liberal engineering program that reimagines what a B.Tech degree can be, a first-of-its-kind, that guarantees students not just one-on-one mentorship with industry experts, but also placements with paid internships in top MNCs from the second year of the course itself. The venture is backed by industry experts & CTOs of top tech companies and delivers its promise through their proprietary platform called “quadrangle”. 

    A new start in brand positioning for Blink Digital, the agency created the positioning statements, taglines along with various banners and video assets highlighting the pioneering RTBs, using Rithvik Dhanjani for his credibility in the engineering category.

    Talking about the association, Blink Digital co-founder and COO Rikki Agarwal said, “We are delighted to be associated with Kalvi Institute for this campaign and look forward to continuing working with them on exciting problem-solving scenarios to spread the word about their mission to transform engineering education. The Blink team wanted to create a simple yet effective medium that was eye-grabbing yet informative. The team made sure it was in line with client briefs and reached the right audiences.”

    “We are happy to partner with Blink Digital and leverage its unique approach to meet our objective. They are assisting us across the full stack of marketing – starting from research & creatives to develop our position and tagline right through to media planning and execution to effectively reach & convert our target audiences. We are delighted with the service they have provided and the impact that it has had through this whole process.” added Kalvi head of growth Deepak Venugopal.

  • Audible releases two new ad films to showcase the power of audio

    Audible releases two new ad films to showcase the power of audio

    Mumbai: Audible, an Amazon company, and a global provider of spoken-word entertainment has announced the launch of two new ad films featuring TV actors Nakuul Mehta and Rithvik Dhanjani. The films showcase the wide and diverse range of audio and spoken word content available on the audio streaming app, which listeners can enjoy whenever, wherever they like.

    Conceptualised by Audible and executed by Media Monks, the ads are already on air across 60 channels. This includes channels across genres like Hindi General Entertainment, Hindi Movies, Hindi and English News, Hindi Music, English lifestyle, English Movies, Infotainment as well as on live sports like the India-New Zealand test match from 3 to 7 December 2021 and the English Premier League between 27 November and 28 December 2021, said the company.

    Both films bring out the crackling chemistry and camaraderie between Rithvik and Nakuul. Having diametrically opposite personalities who enjoy completely different activities and audiobooks, helped showcase the range of titles available on Audible, their playful relationship adding to the films’ entertainment quotient.

    Audible India country head Shailesh Sawlani said, “We recently launched an all-you-can-listen Plus catalogue for our members featuring over 15,000 Audible Originals, audiobooks and podcasts across languages and genres. Our ad films showcase how we have something for everyone in our diverse slate, including titles featuring household names like Rithvik and Nakuul and other popular talent. We hope that the viewers enjoy our ad films, brought to life by these very talented and spirited actors.”

    Both the actors have lent their voices to two new free-for-all Audible Originals available on Audible.in, which made them a natural choice for the films, the brand said.

  • India’s biggest dance reality show – Super Dancer, is back with its third season

    India’s biggest dance reality show – Super Dancer, is back with its third season

    MUMBAI: Sony Entertainment Television (SET) is all set to redefine weekends with yet another exciting chapter of the nation’s favourite dance reality show – Super Dancer. The distinguished home-grown format of Super Dancer, in its third edition, not just celebrates the skill of dancing but applauds the passion and determination with which the young aspirants imbibe this skill. The show promises to take the nation through a journey that leads them to Dance Ka Kal. Retaining its trio of original Super Judges; Bollywood superstar – Shilpa Shetty, Eminent Filmmaker – Anurag Basu and celebrated choreographer – Geeta Kapur, the show will be hosted by, Rithvik Dhanjani and Paritosh Tripathi. It will premiere on 29th December and will air every Saturday and Sunday at 8:00 PM only on Sony Entertainment Television.

    Produced by Frames Production Company, Super Dancer – Chapter 3 is a perfect mélange of power-packed performances, non-stop excitement and fun with performances that will keep you hooked!! 

    Opening its doors to a new generation of young dancers, who dream of making it BIG on the small screen, Super Dancer Chapter 3 auditioned talent across 11 cities. From amongst the many aspirants, only 12 will be seen competing for the most coveted title. The show will provide young dance protégés with an unique opportunity to exhibit their talent on a national platform, leveraging the 3D’s of Dancing – Desire, Discipline and Determination. 

  • ‘Bigg Boss’ 12 to hit the small screen on 16 September

    ‘Bigg Boss’ 12 to hit the small screen on 16 September

    MUMBAI: Colors TV is all set to launch its flagship show Bigg Boss on 16 September this year. Hosted by Salman Khan, this show will air on weekdays at 9 pm. Bigg Boss 12 will replace Dev 2 and Dance Deewane on Colors. As per sources, Salman will shoot for the promo in the first week of August.

    This reality show will once again have a mix of celebrities and commoners as contestants. While the audition to rope in commoners is underway, the makers are having meetings with popular celebrities. The twelfth season could prove to be far more interesting than the previous seasons because not individuals but ‘jodis’ will take part as a unit. The makers have already clarified that not just spouses but parents, siblings, co-workers and even friends would be seen as contestants.

    As of now, the tentative contestants list includes, Rithvik Dhanjani and Asha, Srishty Rode and Manish Naggdev, Gurmeet Chaudhary and Debina Bonnerjee and Danny D and Mahika Sharma, Shafaq and Falak Naaz, Dipika Kakar and Shoaib Ibrahim, Siddharth Sagar and Subuhi Joshi, Milind Soman and Ankita Konwar and mother-son duo Vibha and Puru Chibber.

    Bigg Boss, an Indian version of a Dutch reality show Big Brother has successfully completed 11 seasons. The first season of the show was hosted by Arshad Warsi, followed by Shilpa Shetty and Amitabh Bachchan in the second and third editions respectively. From fourth season till now Salman Khan has been hosting the show and while every year, there’s a speculation that Salman might not host Bigg Boss, he comes back with an enhanced paycheck.

  • Jeep Compass drives into Khatron Ke Khiladi – Pain in Spain

    MUMBAI: Khatron Ke Khiladi, hosted by Rohit Shetty and powered by Jeep Compass, will thrill the audience from 22 July 2017, every Saturday and Sunday at 9:00 pm on Colors.

    To fight fear, one must face it head-on, go through innumerable encounters and use courage and determination as ammunition to conquer it. 12 apprehensive contestants made their way to Spain, where they were challenged with harsh weather and extreme stunts on a difficulty meter that was soaring high.

    Reigning God of Action Rohit Shetty redefined Darr at every step for the contestants with death-defying manoeuvres and nail biting acts that promise to take viewers on an unprecedented adrenalin-filled ride. However – the mere mortals who were at Rohit’s command had their own stories tell – Rithvik Dhanjani, Karan Wahi and Ravi Dubey’s notorious antics; Shibani Dandekar, Geeta Phogat and Monica Dogra’s unusual friendship; Manveer Gurjar’s devil-may-care attitude; Nia Sharma and Shantanu Maheshwari’s never-ending swag; Hina Khan’s musical shenanigans; Shiny Doshi’s innocence and Lopamudra Raut’s make-up woes have become this season’s biggest talking points! And now, they’re all set to share their action-packed experience.

    Produced by Endemol Shine India, this season of Khatron Ke Khiladi will be a true journey of fears and daredevilry, filled with edginess and anxiety that will show Spain and the khiladis in new light!

    Commenting on the launch of the newest season of the show, Raj Nayak, COO – Viacom18 said, “Be it Rising Star or India Banega Manch, we strive to raise the bar of reality shows on Indian television; Khatron Ke Khiladi has been a flagship show on Colors and we are looking forward to this edition that promises edge of the seat entertainment for the whole family. We would also like to welcome, for the first time, Jeep Compass as the powered by sponsors; we hope that this association will help create strong brand synergies.”

    Host Rohit Shetty not only played the role of a taskmaster enhancing the contestants’ troubles but also served as a disciplinarian keeping a constant check on their performances. The exceptional chemistry amongst the contestants will see them motivate each other to cross the finish line for every task and also make way for quirky moments that will keep the audience entertained throughout the season.
    Quirk Alert!
    • Geeta Phogat’s powerhouse talent punches
    • Quipster Hina Khan’s singing talent
    • Rithvik Dhanjani, Ravi Dubey and Karan Wahi’s notoriety
    • Nia Sharma, Monica Dogra, Shibani Dandekar and Lopamudra Raut’s oomph overload
    • Beasty boogie master Shantanu Maheshwari
    • Desi tadka Manveer Gurjar style
    • Shiny Doshi’s bling-alicious tales

    Elaborating, Manisha Sharma, Programming Head – Colors said, “Viewers always look forward to new destination every year and Spain is touted to be one of the most adventurous and beautiful destinations. With the return of Rohit Shetty and new mix of contestants we will raise the bar of the show. This season’s contestants have proven to be a surprise package, especially the women; they’ve been go-getters whose energy levels and sharp minds have made them formidable competitors. With all the parts of the puzzle fitting in perfectly, we are all set to roll out an edgier and entertaining extravaganza called Khatron Ke Khiladi!”

    Speaking about his experience as the host, Rohit Shetty said, “Returning to Khatron Ke Khiladi after 2 years, I was prepared to increase the intensity of stunt levels to challenge the contestants and they’ve risen to the occasion and proven to be serious contenders. Their never-say-die attitude was impressive, especially their dedication to give 100% for every stunt. I am confident that this season of Khatron Ke Khiladi is going to surpass all previous ones.

    Deepak Dhar, Managing Director & CEO – Endemol Shine India further added saying, “Khatron Ke Khiladi is a colossal entertainer which presents the viewers with never seen before action. This year too we have amped up the stunts for the contestants. With every new season the team at Endemol Shine scales up the energy to bring alive the true essence of fear through high intensity visuals and to take viewers on an unprecedented joyride.”

    Colors has planned a series of marketing initiatives across print, cable and DTH, radio, electronic media, OOH, and social media platforms to promote the show. On the digital front, the channel has planned exclusive bloggers meets and experientials for the online community, as well as contestant-driven social media challenges. A specially created Khatron Ke Khiladi smart app on Facebook will give viewers updates about the show and their favorite contestants. Additionally, customised Spain postcards will be posted on Colors’ social media platforms to keep viewers updated about the stunts’ destination every week.

  • Arre and Sony Liv to co-produce a web series

    Arre and Sony Liv to co-produce a web series

    MUMBAI: After announcing a distribution alliance, Sony Liv and Arré, have now come together to co-produce a digital series. Set against the backdrop of a big fat Indian wedding, the show is a comedy of errors. The show will go into production soon and is planned for launch in early 2017 on both the digital platforms.

    Rithvik Dhanjani has been signed as the lead of the series.

    “The new-age Indian viewers want engaging and original entertainment solutions which they can relate to and enjoy. We, at Sony Liv, have been developing fresh and youthful content which caters to the evolved entertainment sensibilities of the millennial viewership. Given its theme, we are confident that the show will be hugely popular with our target audiences, as they will be able to relate to the characters and the situations on the show,” said SonyLiv EVP and head digital business Uday Sodhi.

    The show promises to be a visual treat and centres around a wild bachelor trip gone horribly wrong.

    A pack of three best friends-a groom to be and his two quirky friends -take off on a bachelor trip just before the wedding. With a bullying bride-to-be back home, some comical misadventures on a foreign sojourn and an unexpected encounter with a beautiful stranger, the protagonist comes to understand the meaning of love and friendship.

    “At Arré, we believe in bringing a new lens to traditional formats and genres of content, be it commentary on the news or a comedy fiction show. After our distribution alliance, we’re delighted to partner with a leading and established digital entertainment platform Sony Liv,for original content and look forward to many more such shows together,” added Arre co-founder and CEO Ajay Chacko.

    The show is produced for Arré and Sony Liv by Dhanjani and Srman Jain.

    Dhanjani, said, “I am super excited about the show and look forward to working with SonyLiv and Arré again on yet another interesting project. With digital entertainment destinations like these, there is scope to tell stories that have a new-age sensibility and which resonate with the young audiences. The story and the characters in the show are reflective of this mindset and I feel the audiences will be able to relate to it.”

  • Arre and Sony Liv to co-produce a web series

    Arre and Sony Liv to co-produce a web series

    MUMBAI: After announcing a distribution alliance, Sony Liv and Arré, have now come together to co-produce a digital series. Set against the backdrop of a big fat Indian wedding, the show is a comedy of errors. The show will go into production soon and is planned for launch in early 2017 on both the digital platforms.

    Rithvik Dhanjani has been signed as the lead of the series.

    “The new-age Indian viewers want engaging and original entertainment solutions which they can relate to and enjoy. We, at Sony Liv, have been developing fresh and youthful content which caters to the evolved entertainment sensibilities of the millennial viewership. Given its theme, we are confident that the show will be hugely popular with our target audiences, as they will be able to relate to the characters and the situations on the show,” said SonyLiv EVP and head digital business Uday Sodhi.

    The show promises to be a visual treat and centres around a wild bachelor trip gone horribly wrong.

    A pack of three best friends-a groom to be and his two quirky friends -take off on a bachelor trip just before the wedding. With a bullying bride-to-be back home, some comical misadventures on a foreign sojourn and an unexpected encounter with a beautiful stranger, the protagonist comes to understand the meaning of love and friendship.

    “At Arré, we believe in bringing a new lens to traditional formats and genres of content, be it commentary on the news or a comedy fiction show. After our distribution alliance, we’re delighted to partner with a leading and established digital entertainment platform Sony Liv,for original content and look forward to many more such shows together,” added Arre co-founder and CEO Ajay Chacko.

    The show is produced for Arré and Sony Liv by Dhanjani and Srman Jain.

    Dhanjani, said, “I am super excited about the show and look forward to working with SonyLiv and Arré again on yet another interesting project. With digital entertainment destinations like these, there is scope to tell stories that have a new-age sensibility and which resonate with the young audiences. The story and the characters in the show are reflective of this mindset and I feel the audiences will be able to relate to it.”

  • Arré to launch ‘Re-Gender’, ‘Official Chukyagiri’ & ‘Abbas-Mastan’

    Arré to launch ‘Re-Gender’, ‘Official Chukyagiri’ & ‘Abbas-Mastan’

    MUMBAI: UDigital’s digital media brand, Arré has been in the news for its bold content after announcing its first digital reality series based on social experiment Ho Ja Re- Gender. The ten months old brand is all set to take entertainment level a notch higher with its two more series Official Chukyagiri and Abbas-Mastan.

    Co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko in October 2015, the platform saw the exit of Screwvala in April 2016. The other two founders viz. B. Saikumar, Ajay Chacko along with Enam group acquired the residual stake held by Unilazer Ventures and Screwvala.

    Ho Ja Re-Gender has 20 episodes with the first episode to go on- air from July 23. It is the series is India’s first digital reality series based on a social experiment where six young people find out what it’s like to be the opposite sex. Three men and women will undergo the experience of a lifetime by transforming themselves into the opposite gender. Complete with prosthetics, makeup and clothes, they will role play the other gender through various everyday tasks and special missions inside and outside the house they live in.

    The series is about understanding what it truly means to be male or female in our times and what better way to understand it than becoming the opposite sex?

    Re-Gender, based on a licensed international format from Armoza Formats, comes to India after a successful run in Iran and Germany and will be hosted in India by popular television celebrity Ranvijay Singha and his wife. It also features Rithvik Dhanjani, Karan Wahi, Raghu Ram and Bharti Singh.

    Another series Official Chukyagiri is a slice-of-life fiction web series that is an emotionally charged yet humorous take on life in corporate India viewed through the eyes of an intern.

    Speaking about the content strategy, Arre founder and managing director B. Saikumar said, “We wanted to launch Arré with a differentiated property, one that was entertaining, contextual and clutter-breaking. I am happy that A.I.SHA was the right show to launch with, since the viewer response has been overwhelming and it has set a good benchmark for our upcoming shows. We’re excited about Season 2 and hopefully will pack in enough thrills and chills for our viewers.”

    Third series, Abbas-Mastan is a show about two peace loving terrorists who are also movie buffs. Also producer of A.I.SHA, Raghu Ram, Founder of Monozygotic announced the launch of the show’s season two.

  • Arré to launch ‘Re-Gender’, ‘Official Chukyagiri’ & ‘Abbas-Mastan’

    Arré to launch ‘Re-Gender’, ‘Official Chukyagiri’ & ‘Abbas-Mastan’

    MUMBAI: UDigital’s digital media brand, Arré has been in the news for its bold content after announcing its first digital reality series based on social experiment Ho Ja Re- Gender. The ten months old brand is all set to take entertainment level a notch higher with its two more series Official Chukyagiri and Abbas-Mastan.

    Co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko in October 2015, the platform saw the exit of Screwvala in April 2016. The other two founders viz. B. Saikumar, Ajay Chacko along with Enam group acquired the residual stake held by Unilazer Ventures and Screwvala.

    Ho Ja Re-Gender has 20 episodes with the first episode to go on- air from July 23. It is the series is India’s first digital reality series based on a social experiment where six young people find out what it’s like to be the opposite sex. Three men and women will undergo the experience of a lifetime by transforming themselves into the opposite gender. Complete with prosthetics, makeup and clothes, they will role play the other gender through various everyday tasks and special missions inside and outside the house they live in.

    The series is about understanding what it truly means to be male or female in our times and what better way to understand it than becoming the opposite sex?

    Re-Gender, based on a licensed international format from Armoza Formats, comes to India after a successful run in Iran and Germany and will be hosted in India by popular television celebrity Ranvijay Singha and his wife. It also features Rithvik Dhanjani, Karan Wahi, Raghu Ram and Bharti Singh.

    Another series Official Chukyagiri is a slice-of-life fiction web series that is an emotionally charged yet humorous take on life in corporate India viewed through the eyes of an intern.

    Speaking about the content strategy, Arre founder and managing director B. Saikumar said, “We wanted to launch Arré with a differentiated property, one that was entertaining, contextual and clutter-breaking. I am happy that A.I.SHA was the right show to launch with, since the viewer response has been overwhelming and it has set a good benchmark for our upcoming shows. We’re excited about Season 2 and hopefully will pack in enough thrills and chills for our viewers.”

    Third series, Abbas-Mastan is a show about two peace loving terrorists who are also movie buffs. Also producer of A.I.SHA, Raghu Ram, Founder of Monozygotic announced the launch of the show’s season two.