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Tag: Ritesh Arora

  • Sony Pictures International Productions India elevates Ritesh Arora as the head of business affairs

    Sony Pictures International Productions India elevates Ritesh Arora as the head of business affairs

    MUMBAI: Sony Pictures International Productions (SPIP) India has elevated Ritesh Arora as the head of business affairs. Ritesh will oversee commercials and project acquisitions at SPIP India, as well as work to maximise revenue potential. He will report to  SPIP India general manager & head Lada Guruden Singh.

    Ritesh has been with Sony Pictures since 2015 and was most recently in charge of commercials and acquisitions. He has over two decades of experience in exhibition, distribution, and content acquisition.

    Ritesh Arora said, “It will be really exciting to look at new business development opportunities and also align them to the financial and growth targets of the company. Sony Pictures International Productions has made huge strides in India and to now deliver even more diverse and multilingual stories to Indian audiences across all formats is our dream.”

    SPIP, co-headed by Shebnem Askin and Michael Rifkin, is the local-language production arm of Sony Pictures Entertainment’s Motion Picture Group, which releases more than 30 films per year across 12 territories worldwide.

  • LT Foods launches new campaign for Daawat

    LT Foods launches new campaign for Daawat

    Mumbai: Daawat, the flagship brand of 70-year-old consumer food company LT Foods has launched a new campaign to extend its ‘Banega Toh Farq Dikhega’ proposition. The campaign will be launched pan India across major TV channels, digital, social media, and OTT platforms.

    The TVC, featuring actors Paresh Rawal and Hussain Dalal, showcases the finely curated four-step process of ‘Chunkar, Bachakar, Sambhaalkar and Sajaakar’ (fine picking, careful securing, meticulous ageing, and presentation) which is undertaken before Daawat reaches the consumer.

    The ad-film captures the banter between a seasoned Daawat food inspector played by Rawal and his immature protégé, Dalal. The interaction happens during the process of creating the brand.

    Speaking on the launch of the new campaign, LT Foods Ltd, managing director and CEO, Ashwani Kumar Arora said, “Consumers today exhibit a high degree of discernibility and consciousness in their consumption choices. The new Daawat campaign by LT Foods not only furthers the proposition of ‘Banega Toh Farq Dikhega’ but also showcases the special care and effort the company takes through a four-stage curation process.”

    “Brand communication over the years has evolved keeping pace with changing consumer aspirations and tastes. The extension of ‘Banega Toh Farq Dikhega’ campaign demonstrates the consistent effort taken by the Company to curate the best in category product,” added LT Foods Ltd, CEO India and Far East business, Ritesh Arora.