MUMBAI: Rusk Media and Amazon MX Player have joined forces to introduce Battleground, a high-energy fitness reality show that promises to be a game-changer in the genre. Featuring 16 contestants, the show will put participants through a rigorous 28-day competition designed to test endurance, strength, and strategy.
The show, set to premiere in April, will feature four teams Mumbai Strikers, Haryana Bulls, Delhi Dominators, and UP Dabangs competing for supremacy. Each team of four contestants will be mentored by renowned fitness and lifestyle experts, guiding them through physically demanding challenges and strategic gameplay. Ultimately, one male and one female contestant will claim the coveted title of India’s top fitness talents.
“Battleground is more than just a fitness competition it’s a revolution in fitness entertainment. This show celebrates strength, resilience, and the pursuit of excellence. We are excited to partner with Amazon MX Player to bring this high-octane experience to audiences across India,” said Rusk Media CEO & co-founder Mayank Yadav.
Amazon MX Player director Aruna Daryanani added, “With Battleground, we take another step forward in our commitment to delivering diverse and engaging content to our audiences for free. This unique format not only inspires fitness enthusiasts but also redefines sports and reality entertainment, offering advertisers a powerful platform to connect with highly engaged viewers.”
The show is backed by a strong lineup of sponsors. Charged serves as the presenting partner, while HMSI Honda Bigwing supports the competition with its CB350 bikes. Big Muscles Nutrition is the official nutrition partner, ensuring contestants maintain peak performance. Additionally, Kayam Churna, American Pistachios, and Ritebite Max Protein provide support as pain relief, snacking, and protein partners, respectively.
With its unique blend of competition, fitness, and entertainment, Battleground is set to redefine reality television in India. The show will stream exclusively on Amazon MX Player from April.
Mumbai: Leveraging AI for hyper-personalised marketing has become essential for brands aiming to enhance customer engagement and loyalty. By analysing consumer data, AI enables marketers to tailor messages and recommendations to individual preferences, ensuring a more relevant experience. Additionally, AI’s predictive capabilities allow brands to anticipate consumer behavior and trends, optimising targeting and boosting campaign effectiveness.
Indiantelevision.com caught up with RiteBite Max Protein (Naturell India Pvt.Ltd), brand manager, Dr Ravinder Varma, where he shared his inights on use and impact of AI in marketing campaigns and ads.
Edited excerpts
On consumer data you primarily rely on to create personalised marketing strategies:
We rely on multiple data sources to create personalized marketing strategies. This includes website traffic, ecommerce and quick commerce data, sales statistics, social media sentiments, customer reviews, test markets, and consumer feedback at store levels. These diverse data points provide us with a broad understanding of consumer behavior.
AI plays a crucial role by gathering and analyzing these scattered data points. It not only processes our primary data but also scans available research reports and other online sources to create meaningful insights. These insights form the foundation of our marketing strategies, helping us better plan activities that enhance customer engagement and build long-term loyalty.
On AI helping your brand in creating hyper-personalising marketing campaigns:
AI has significantly improved our ability to hyper-personalise campaigns by analyzing large sets of customer data, such as preferences, purchase history, and online behavior. Using this analysis, AI algorithms can identify key trends and audience segments, allowing us to deliver highly targeted and personalized content.
For instance, we can send personalized emails, offer product recommendations, and create tailored social media ads based on each customer’s unique needs. Furthermore, AI-powered tools like chatbots and virtual assistants help us engage with customers on a personal level by offering real-time, tailored support and recommendations, enhancing their overall experience with the brand.
On AI predicting consumer behavior and trends benefitting your brand:
By using AI, we are able to predict consumer behavior more accurately and combine these predictions with ongoing trends. For example, AI helps us analyze various demographic and psychographic data, allowing us to understand the types of consumers engaging with our brand.
This approach helps us refine our targeting, ensuring that our marketing campaigns reach the right people at the right time, making them more efficient and cost-effective. AI essentially helps us narrow down our audience, improve messaging, and enhance the overall impact of our marketing efforts.
On AI tools you use to generate engaging content for ads and social media:
We use ChatGPT-4 alongside other generative AI tools to create content for our videos, images, and social media posts. These tools help us design content strategies, write scripts, and even execute them in both English and Hindi.
AI also assists in generating mailers and WhatsApp promotional messages, ensuring the content is aligned with our brand’s voice. By automating these tasks, we’ve streamlined our workflow, allowing us to scale our marketing efforts more efficiently while saving time on repetitive tasks like content creation.
On elaborating on how AI-driven predictions have helped you stay ahead of market trends:
AI-driven predictions allow us to stay ahead of market trends by continuously analysing data from social media, customer feedback, and market reports. This proactive approach helps us spot emerging trends and shifts in consumer preferences before they become mainstream.
With these insights, we can innovate and introduce new products that address market gaps. For example, by tracking real-time customer sentiment, we can tweak existing products or adjust our marketing to better meet consumer demands. AI also helps with demand forecasting, ensuring that our inventory aligns with changing customer needs. Additionally, it provides insights into competitor strategies, helping us stay competitive and responsive in an ever-evolving market. This data-driven approach ensures we stay agile and aligned with customer expectations.
Mumbai: RiteBite Max Protein has launched its latest campaign, #MainAzaadHoon, celebrating India’s 77th year of independence by addressing a crucial aspect of personal freedom: the choice to embrace healthier eating habits.
Through a series of compelling videos, the campaign features the voices of everyday Indians who have pledged to reduce or eliminate their junk food consumption. These individuals have shared their personal battles with unhealthy eating and their inspiring journeys toward better health.
The Ritebite Max Protein team visited popular food spots to encourage healthier eating habits by promoting their campaign, “Main Junk food se Azaad Hoon.” This aims to inspire people to shift from junk food to better choices.
Indiantelevision.com caught up with Naturell India (RiteBite Max Protein), brand manager, Dr. Ravinder Varma, where he explained the concept behind this campaign in detail.
Edited excerpts
How do you define the concept of personal freedom in the context of eating habits?
Personal freedom in the context of eating habits is about taking control of one’s health by making conscious choices that align with long-term wellness goals rather than succumbing to the convenience of unhealthy options. The ‘Main Azaad Hoon’ campaign by RiteBite Max Protein embodies this idea by encouraging individuals to break free from habits that hinder their health and adopt a lifestyle that promotes physical, mental, and emotional well-being. True independence, in this sense, is not merely the ability to choose what to eat but choosing what nourishes the body, mind, and spirit, leading to a life of vitality and strength. This campaign resonates deeply with the values of the community, offering a chance to reclaim one’s health and well-being.
What strategies did you employ to connect with everyday Indians and encourage them to participate in the campaign?
To connect with everyday Indians and encourage participation, the ‘Main Azaad Hoon’ campaign employed several strategies. The campaign shared relatable stories of individuals from diverse backgrounds who struggled with balancing their health amidst busy lifestyles. By focusing on real people and their journeys toward healthier eating, the campaign created a sense of relatability and inspiration. These stories were shared across social media platforms, accompanied by a pledge to reduce junk food intake, inviting others to join the movement. The approach was to meet people where they are—acknowledging their challenges and providing encouragement and practical advice to make incremental changes toward better health. The outreach also targeted popular food courts and street food areas to interact directly with those indulging in unhealthy eating, encouraging them to take a pledge: ‘Main Junk food se Azaad Hoon’.
What are some common misconceptions about healthy eating that the campaign aims to address?
The ‘Main Azaad Hoon’ campaign aims to address several common misconceptions about healthy eating:
1 Slimness Equals Fitness: The campaign challenges the notion that being slim automatically means being fit. It emphasizes that true health is about overall wellness, not just appearance.
2 Convenience Over Nutrition: Another misconception is that healthy eating is time-consuming and inconvenient. The campaign shows that even with busy schedules, small changes like opting for protein-rich snacks or avoiding frequent fast food can make a significant difference.
3 Guilt-Free Indulgence: It addresses the idea that indulging in junk food can be offset by extra exercise. While balance is important, the campaign advocates for more sustainable choices that don’t rely on guilt-driven compensations.
What role does social media play in this campaign, and how have platforms like Instagram helped amplify your message?
Social media plays a pivotal role in the ‘Main Azaad Hoon’ campaign by providing a platform to share stories, encourage engagement, and build a community around healthier eating habits. Platforms like Instagram have helped amplify the campaign’s message by making it accessible to a wider audience. Through reels, hashtags, and interactive content, the campaign leverages the power of social media to create a ripple effect, where participants not only take the pledge but also share their journey, inspiring others to do the same. The use of social media ensures that the message reaches diverse demographics, from students to professionals, and fosters a collective movement towards healthier living.
How do you plan to continue supporting healthy eating habits beyond this campaign?
To continue supporting healthy eating habits beyond this campaign, RiteBite Max Protein plans to launch additional initiatives that build on the momentum of ‘Main Azaad Hoon.’ These may include educational programs on nutrition, collaborations with health and fitness influencers, and the introduction of new, accessible healthy snack options that cater to the evolving needs of consumers. The brand will also maintain an active presence on social media to keep the conversation going, offering tips, recipes, and challenges that encourage ongoing participation. Moreover, future campaigns will likely focus on specific aspects of health and nutrition, such as protein intake or balanced diets, to further reinforce the importance of making informed food choices.
What future initiatives does RiteBite Max Protein have in the pipeline to further promote healthier lifestyles?
RiteBite Max Protein is likely to continue its efforts in promoting healthier lifestyles through a combination of product innovation, community engagement, and educational outreach. Upcoming initiatives might include introducing new products that address common dietary deficiencies, partnering with health experts to provide credible nutritional advice, and organizing events or challenges that motivate people to stay on track with their health goals. Additionally, the brand might expand its reach through collaborations with workplaces and fitness centers to integrate healthier eating habits into daily routines on a larger scale.
Mumbai – This Independence Day, RiteBite Max Protein has launched its latest campaign, #MainAzaadHoon, celebrating India’s 77th year of independence by addressing a crucial aspect of personal freedom: the choice to embrace healthier eating habits.
This initiative focuses on encouraging Indians to break free from unhealthy snacking patterns and make informed, nutritious choices that contribute to a stronger, healthier Bharat. Through a series of compelling videos, the campaign features the voices of everyday Indians who have pledged to reduce or eliminate their junk food consumption. These individuals have shared their personal battles with unhealthy eating and their inspiring journeys toward better health.
The Ritebite Max Protein team visited popular food spots to encourage healthier eating habits by promoting their campaign, “Main Junk food se Azaad Hoon.” This aims to inspire people to shift from junk food to better choices.
Naturell India Pvt. Ltd (RiteBite Max Protein), brand manager, Dr. Ravinder Varma commented, “True freedom is about more than just political independence; it encompasses our ability to make choices that impact our health and well-being. RiteBite Max Protein #MainAzaadHoon campaign is a tribute to this idea, empowering people to take control of their health by moving away from unhealthy habits. This Independence Day, we celebrate not only our nation’s freedom but also the freedom to make choices that lead to a healthier life.”
Naturell India Pvt. Ltd (RiteBite Max Protein), marketing manager Shivam Tiwari added, “The campaign represents a nationwide movement towards better health. In today’s fast-paced world, where convenience often outweighs nutrition, it’s easy to fall into unhealthy eating habits. Our aim through this campaign is to encourage individuals to pledge towards healthier choices. These small but significant changes can foster a healthier lifestyle for individuals and strengthen our community as a whole.”
77th Independence Day Campaign – Main Azaad Hoon | RiteBite Max Protein –
Balancing Busy Lives with Healthier Choices | Main Azaad Hoon | RiteBite Max Protein-
From Fast Food to Healthier Habits | Main Azaad Hooon | RiteBite Max Protein-
MBA Students on the Path to Healthier Eating | Main Azaad Hoon | RiteBite Max Protein-
Staying Healthy While Navigating Life’s Challenges | Main Azaad Hoon | RiteBite Max Protein-
Redefining Fitness: Beyond Slim to True Health | Main Azaad Hoon | RiteBite Max Protein-
College Athlete Balances Cravings and Commitment to Health | Main Azaad Hoon | RiteBite Max Protein-
Choosing Wellness Over Waffles: A Journey to Health | Main Azaad Hoon | RiteBite Max Protein-
Mindful Eating Over Indulgence: A Healthier Path | Main Azaad Hoon | RiteBite Max Protein-
Mumbai: This International Yoga Day, RiteBite Max Protein has announced its collaboration with the Art of Living Foundation to emphasize the transformative power of yoga, encouraging individuals to embrace it as a lifelong commitment for health and well-being.
Yoga is an ancient practice with profound modern relevance, offers holistic benefits for both physical and mental well-being. As advocates for a balanced and healthy lifestyle, RiteBite Max Protein and the Art of Living Foundation have joined hands to inspire people globally to integrate yoga into their daily routines.
Commenting on the same, RiteBite Max Protein marketing manager Shivam Tiwari stated, “Yoga is not just about this day, it’s about making a positive change in our lives. By partnering with the Art of Living Foundation, we aim to spread awareness about the profound benefits of yoga and motivate people to adopt it as a lifestyle choice.”
Adding to it, senior international faculty of Art of Living, director of Sri Sri School of Yoga- Rishikesh, Dr. Rohit Sabharwal said, “Yoga indicates overall health- physical, mental and emotional. Through our collaboration with RiteBite Max Protein, we wish to propagate a healthier lifestyle, which includes healthy and balanced eating habits, along with the ancient knowledge and practices of yoga”
Join us for International Yoga Day to celebrate health and peace | RiteBite Max Protein Yoga Routin
A dentist’s journey to inner peace through yoga | Max Protein Yoga Routine | Dr. Rohit Sabharwal (Part 1)
Unlock happiness and peace through daily yoga | Max Protein Yoga Routine | Dr. Rohit Sabharwal (Part 2)
Discover your true potential with yoga | Max Protein Yoga Routine | Dr.Shilpa Sabharwal
Discover the many gifts of yoga | Max Protein Yoga Routine
Mumbai– In light of World Environment Day, RiteBite Max Protein is proud to announce the launch of the Max Protein Swachhata Warriors campaign. This initiative aims to promote cleanliness and environmental responsibility among citizens, encouraging them to take an active role in maintaining clean public spaces.
The Max Protein Swachhata Warriors campaign focuses on several key objectives. The primary goal is to promote public cleanliness by encouraging citizens to participate in cleaning activities across various public spaces, including beaches, parks, and streets.
The campaign highlights eco-friendly practices, advocating for proper waste segregation, recycling, and reducing plastic use to minimize environmental impact. Ultimately, the campaign aims to inspire change by motivating individuals to adopt eco-friendly habits and take proactive steps towards keeping their surroundings clean.
Additionally, the campaign seeks to raise environmental awareness, educating people about the importance of maintaining cleanliness for environmental sustainability and community health. By fostering community involvement, the initiative brings together volunteers from different walks of life to work towards a common goal, fostering a sense of community and shared responsibility.
Key highlights of the campaign also include volunteer activities such as beach clean-up drives, encouraging community participation. The campaign will also feature collaborations with environmental NGOs to maximize impact. Social media campaigns will be utilized to spread awareness and engage a broader audience.
RiteBite Max Protein brand manager Ravinder Varma shared his vision for the campaign, stating, “At RiteBite Max Protein, we understand that true health extends beyond our bodies to the environment we live in. Cleanliness is vital for both personal well-being and the health of our communities. With the Max Protein Swachhata Warriors campaign, we aim to give back to society by supporting the Swachh Bharat Abhiyan. By combining the energy and vitality that our protein products provide with a commitment to environmental stewardship, we empower individuals to take responsibility for their surroundings. Together, we strive to create a cleaner, healthier, and more beautiful India.”
This campaign, from its inception to collaboration with the Khushiyaan Foundation and its execution, has been spearheaded entirely by the in-house team at Max Protein. Dr. Ravinder Varma and Mr. Shivam Tiwari from the Max Protein team have taken the lead in driving this initiative.
In collaboration with the Khushiyaan Foundation, led by Chinu Kwatra, the campaign gains an experienced and passionate partner. Mr. Kwatra, a dedicated social worker from Thane, has been working towards the betterment of society since 2014. His simple mantra, “Insaan Bano” (Be Human), has driven him to successfully launch projects like Beach Warriors, Roti Ghar, Naari-Shakti, and Project Pathshala. Grateful to his young team, he established the NGO Khushiyaan Foundation, under which these projects operate.
Commenting on the same, Mr. Chinu Kwatra said, “Beach Warriors is team of youngster Founded by me in 2017 and I believe that youth are the real change maker. Similarly, protein bars of RiteBite Max Protein are real change maker as it’s gives you right amount of protein which is much needed for the body. I sincerely thank the brand RiteBite Max Protein for choosing Beach Warriors and hoping for great long-term partnership.”
After completing his Masters in Finance and Marketing in 2014, Chinu worked in a reputed firm for three years before leaving his job to serve the nation. His goal is to see India as a developed nation. His achievements include being a Limca Book of Records Holder (2019 Edition), a Top 10 finalist of iVolunteers Awards, and being recognized as a Green Hero by Hindustan Times and an Earth Hero (2018) by The Better India.
Together, we can all make a significant difference. Whether it’s picking up litter during a morning walk or organizing a clean-up drive in your neighbourhood, every small effort counts. This World Environment Day, let’s all unite in our efforts and work towards a cleaner, greener future for our communities and our planet.
– Join us for World Environment Day for an Inspiring Journey | Max Protein Swachhata Warriors –
– From Tragedy to Triumph: Mumbai beach clean-up becomes a legacy | Dr. Chinu Kwatra (Part 1) –
– From Kachrawala to Safaiwala | Dr. Chinu Kwatra (Part 2) –
– Engineer put passion into action, cleaning beaches every weekend | Hitesh Maniyar
– From Childhood Concern to Weekend Warrior | Chintu Sharma –
– From Trash Titan to Beach Champion | Harshad Dabhlokar –
– Inspired Sibling Duo | Samir Kwatra-
– From Dalal Street to Beach Warrior | Chris Chokar –
– Rise Up for Our Beaches: A Call to Action on Pollution | All Volunteers –
Mumbai: In celebration of Brother’s Day, RiteBite Max Protein proudly announces its latest campaign, “Bhaiology,” which delves into the unique bond shared by gym bros. This campaign centers around the powerful word “bhai,” encapsulating a range of emotions, expressions, and interactions within the gym bro community. Through this initiative, RiteBite Max Protein aims to highlight the shared experiences of fitness enthusiasts while integrating itself as an essential component of their fitness journey.
The “Bhaiology” reel features a series of scenes, each depicting various situations where the term “bhai” is central to the dialogue, conveying nuanced meanings. These scenarios highlight camaraderie, as gym buddies exchange gestures of approval, with “bhai” representing respect and admiration for each other’s dedication. Amid challenges, one friend supports another with the word “bhai,” symbolizing solidarity in overcoming obstacles together. Acts of generosity are shown, like sharing a protein shake, accompanied by an inclusive term, illustrating camaraderie and the readiness to share resources. Furthermore, scenes of celebration depict friends exchanging expressions of excitement, commemorating victories and accomplishments.
Commenting on the same, Dr. Ravinder Varma, Brand Manager, RiteBite Max Protein said, “Brother’s Day is the perfect occasion to celebrate the unique camaraderie that exists among gym bros. By focusing on the simple yet profound word ‘bhai,’ we aim to resonate with our audience’s experiences and showcase how RiteBite Max Protein is an integral part of their fitness lifestyle”
The Schbang team has been instrumental in shaping the brand identity for this campaign and providing extensive support during its implementation. The campaign showcases a distinctive combination of creativity and fun.
Adding to the same, Schbang executive director Manish Kinger said, “Bhais all over the world have a unique brocabulary, they don’t speak much but they have no problem in expressing the length and breadth and depth of all they want to say, with just one word “bhai”. This hard-wired bhaiology is what we wanted to bring to light and there could not have been a better brand and a better occasion to do the same.”
RiteBite Max Protein’s campaign goes beyond brotherhood, highlighting a bond forged in sweat, support, and shared goals. They call each other “bhai,” but it’s a word that carries the weight of unspoken loyalty and a fierce love that thrives in the crucible of self-improvement. Gym bros celebrate each other’s wins, nudge each other through failures, and collectively journey towards greatness.
Mumbai – On the occasion of International Women’s Day, RiteBite Max Protein, a leading name in the fitness and nutrition industry has partnered with ‘The Bikerni’, India’s pioneering all-women motorcycle club. The heart of the campaign lies in its genuine and engaging portrayal of The Bikerni members’ stories, highlighting their empowering journeys through detailed and thoughtful interviews.
This campaign showcases the resilience, independence, and adventurous spirit that women possess. It also highlights the unity, strength, and the collective spirit of women who dare to defy conventional norms. By focusing on the shared goals of promoting empowerment, challenging stereotypes, and inspiring action, this partnership has highlighted the transformative power of collaborative efforts in advancing societal change. Meaningful interviews were conducted with the women members of The Bikerni, capturing the essence of their empowering stories with authenticity and respect.
As we commemorate International Women’s Day, this initiative stands as a powerful testament to the progress women have made and continue to make in various fields. It calls on everyone to recognize, support, and celebrate women’s empowerment, championing the cause not just on this day, but every day.
Commenting on the same, RiteBite Max Protein brand manager Dr Ravinder said, “Our partnership with The Bikerni goes beyond a simple campaign, it’s a vibrant celebration of the fierce and indomitable spirit that women embody. Through this initiative, we aim to spotlight the audacious women bikers who not only challenge societal norms but also serve as a beacon of inspiration for many. It underscores our unwavering commitment to fostering an environment where women’s empowerment is celebrated, and their remarkable stories are brought to the forefront.”
Adding to it, Dnyanadaa Mhaskar, an enthusiastic biker within Bikerni said, “Being part of this campaign with RiteBite Max Protein has been an incredibly empowering experience. It’s a significant leap toward amplifying the voices of women riders, showcasing our resilience, and breaking down barriers. This collaboration isn’t just about riding motorcycles; it’s a powerful statement on the strength and empowerment of women, encouraging a ripple effect of inspiration across communities.”
Mumbai: RiteBite Max Protein has announced the launch of its podcast series, “Unstoppable” – a first-ever Initiative by an FMCG health food brand, that aims to showcase exclusive health, fitness, nutrition, and wellness insights. This series is designed to create a dynamic community of health and fitness enthusiasts. With 8 to 9 episodes each season, “Unstoppable” aims to be the premier destination for inspiration, motivation, and transformative stories in the realm of health and fitness.
The production of this podcast is supported by Qyuki Digital Media, an artist-focused network co-founded by Shekhar Kapur, AR Rahman, and Samir Bangara.
Actor Rohit Roy will host the podcast. His diverse experience in acting, directing, and fashion adds a unique perspective to the show. Season 1 of “Unstoppable” will feature a lineup of renowned guests like Sharman Joshi, Yash Birla, Sanjay Suri, Varun Sood, Namrata Seth, Soundous Moufakir, Parvin Dabas, Preeti Jhangiani, Bhagyashree and many more. These influential figures from Bollywood and the business world are not only leaders in their fields but also passionate about fitness.
Indiantelevision.com reached out to Naturell India (RiteBite Max Protein) brand manager Ravinder Verma, where he shared numerous insights regarding venturing into podcast and more…
Edited excerpts
On the inspiration to venture into the realm of podcasting with Unstoppable
The inspiration behind RiteBite Max Protein’s venture into podcasting with “Unstoppable” stemmed from our desire to connect with our audience on a more personal and engaging level. In the contemporary digital landscape, podcasts provide a unique and intimate platform for sharing narratives and valuable insights. Recognizing this, we identified an opportunity to merge our extensive expertise in health and fitness with compelling real-life stories of resilience and determination, featuring well-known personalities.
“Unstoppable” is our concerted effort to inspire audience towards leading healthier and more fulfilling lives. Through the medium of these stories, we aim to showcase that overcoming obstacles is a universal journey, and everyone has the potential to surmount challenges to become the best version of themselves. It’s a platform where the worlds of health expertise and personal stories intersect, offering a source of motivation and encouragement for individuals on their paths to well-being and self-improvement.
On elaborating on the format of each episode of this podcast
Each episode of “Unstoppable” is meticulously crafted to offer audience a blend of entertainment, inspiration, and practical health insights. The format includes in-depth conversations with celebrities and thought leaders, sharing their personal journeys, struggles, and triumphs in health and wellness. A key highlight of each episode is the “Keep Going” segment, which also serves as the overarching branding slogan for RiteBite Max Protein. This segment dives into what drives them to overcome challenges and maintain their health and wellness routines, offering the audience unique insights and inspiration. We aim to provide a well-rounded audio-visual experience that motivates our audience to pursue their health goals with enthusiasm and knowledge.
On the selection of Rohit Roy as the host contribute to the overall tone of the podcast
Rohit Roy, with his versatile background in the film and television industry, brings a unique blend of charisma, empathy, and insight to “Unstoppable.” His ability to connect with guests on a personal level, drawing out their stories and insights, sets the tone for a podcast that’s both engaging and relatable. Rohit’s genuine interest in health and wellness, combined with his interviewing skills, ensures that each episode is not only informative but also deeply moving and motivational. Having been in the industry for ages, Rohit exudes a youthful energy that appeals to both younger and mature audiences alike. His own health, fitness & wellness journey, and the motivating factor to “keep going” make him an ideal host for “Unstoppable.” Rohit Roy resonates across generations, bringing a dynamic that is both refreshing and profoundly inspiring for audience seeking motivation and guidance in their wellness journeys.
On planning to leverage your partnership with Qyuki Digital Media for the production of this podcast
RiteBite Max Protein is capitalizing on its partnership with Qyuki Digital Media by focusing solely on their expertise in production support to enhance the “Unstoppable” podcast series. This collaboration aims to bring forth a high-quality, engaging, and informative podcast tailored for health-conscious audiences. With Qyuki’s production prowess, the series is positioned to lead conversations in health and wellness, providing audience with essential insights into fitness and overall well-being.
On audience expecting any additional content related to the topics discussed in Unstoppable
Absolutely! In addition to insights shared in the podcast, we do plan to provide the audience with additional content and resources related to the topics. This will be done through articles, expert interviews, tips, and practical advice on health, fitness, resilience, and personal development. Our goal is to offer a comprehensive and valuable experience for our audience, empowering them with the knowledge and tools to make positive changes in their lives.
Mumbai: RiteBite Max Protein is excited to announce the launch of its podcast series, “Unstoppable” – a first-ever Initiative by an FMCG health food brand, that aims to showcase exclusive health, fitness, nutrition, and wellness insights. This series, debuting in the middle of February, is designed to create a dynamic community of health and fitness enthusiasts. With 8 to 9 episodes each season, “Unstoppable” aims to be the premier destination for inspiration, motivation, and transformative stories in the realm of health and fitness.
“Unstoppable powered by RiteBite Max Protein” reflects Max Protein’s dedication to nurturing a strong community of health and fitness devotees. The podcast will inspire, educate, and connect people relentlessly pursuing their health and fitness goals. Catering to both seasoned fitness experts and beginners, the podcast offers content that speaks to a broad audience, advocating a comprehensive approach to health and wellness.
Rohit Roy, a celebrated figure in television and film, will host the podcast. His diverse experience in acting, directing, and fashion adds a unique perspective to the show. Season 1 of “Unstoppable” will feature a lineup of renowned guests like Sharman Joshi, Yash Birla, Sanjay Suri, Varun Sood, Namrata Seth, Soundous Moufakir, Parvin Dabas, Preeti Jhangiani, Bhagyashree and many more. These influential figures from Bollywood and the business world are not only leaders in their fields but also passionate about fitness.
RiteBite Max Protein (Naturell India) brand manager Dr. Ravinder Varma commented on the same stating, “By launching the ‘Unstoppable’ podcast, we aim to build a platform where stories of perseverance and success in health and wellness can be shared, encouraging the audience to pursue their fitness aspirations with confidence. This initiative is more than just a series; it’s a movement towards a healthier, more connected society. Inviting celebrities to the podcast leverages their influence and experiences to inspire our audience. Their journeys, challenges, and achievements in health and fitness provide relatable, motivating narratives that can spark change and drive our community towards achieving their own goals.”
Roy shared his thoughts on the collaboration, “Fitness is more than physical activity; it’s a comprehensive lifestyle. Partnering with Max Protein for ‘Unstoppable’ was an excellent decision, aligning with our mutual goal to promote wellness. This podcast transcends the ordinary, embodying a movement that champions the perseverance to exceed ordinary standards. Max Protein’s commitment to health innovation complements our mission, inspiring the audience to adopt a lifestyle that prioritizes fitness. It’s a powerful synergy that aims to transform and uplift.”
The production of “Unstoppable powered by RiteBite Max Protein” is supported by Qyuki Digital Media, an artist-focused network co-founded by Shekhar Kapur, AR Rahman, and Samir Bangara.
Adding to it, Qyuki Digital COO Juhi Mehta said, “As the COO of Qyuki, I’m excited to present “Unstoppable,” a testament to our mastery in podcast production, developed in collaboration with Max Protein. Aimed at young, health-conscious adults, “Unstoppable” showcases our ability to create engaging, informative content. With expert insights on a range of topics from protein essentials to overall wellness, this podcast positions us as leaders in health conversation, empowering listeners with the knowledge needed for their fitness journeys. “Unstoppable” reinforces our commitment to being the premier source for protein and wellness information.”
“Unstoppable” will be available on Max Protein’s YouTube channel, ‘RiteBite Max Protein TV’. Join RiteBite Max Protein as they embark on an exciting new journey towards a fitter, healthier, and unstoppable version of ourselves.
