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Tag: Rising Pune Supergiant

  • Hinduja’s innovative marketing via Pune IPL team

    MUMBAI: For the first time in 10 years of the IPL, cricket fans are expressing their passion for their team and its heroes through a unique, one-of-its-kind digital marketing solution.

    In the ongoing IPL 2017, HGS Interactive (HGSi) has helped Gulf Oil Lubricants India Limited, principal sponsor of the Rising Pune SuperGiant, create a unique customer experience for fans of the team as they follow their players’ exploits and cheer them on. It has designed a clutter-breaking and innovative activation – an IOT-based LED t-shirt for fans that can light up on the press or trigger of a button on the t-shirt or any Android device. So, whenever a player from the RPS team hits a ball for a six or four, or bags a wicket, fans wearing the t-shirt could light up ‘4, 6 or Out’ – similar to the TV screen, and cheer their team.

    “The big idea was to marry technology and the fans’ love for their team and players and come up with a disruptive solution that helps Gulf Oil easily stand out in the crowd. These IOT-based LED t-shirts transform cricket fans into human banners cheering their team,” said Sachin Karweer, Business Head, HGS Interactive, which is the digital business unit of BPM firm Hinduja Global Solutions Limited (HGS) .

    “The IOT-based LED t-shirt is testimony to Gulf Oil Lubricants’ passion for innovation. Fans and the game have converged with this disruptive wearable technology, thus creating an unmatched experience for the spectators of the sport,” said Ravi Chawla, Managing Director, Gulf Oil Lubricants India Limited (GOLIL), adding, “We will continue to embrace such trends and continue to excite our audience and cricket fans all across the country.”

    The innovative fan t-shirt initiative is part of an aggressive marketing campaign unleashed at the 10th edition of IPL by Gulf Oil. The campaign titled “GulfGoFarHarBaar” is currently running in RPS’ home base Pune, and also features the Gulf Fan Bus, Radio Experience, digital videos of players and their interviews. The Gulf Oil campaign intends to communicate the message of “Performing under Pressure” through digital, radio and OOH channels to excite and build a deeper connect with RPS fans.

  • IPL: DBS Bank reaffirms partnership with Rising Pune Supergiant

    MUMBAI: DBS Bank Limited (DBS) has announced its partnership with the Indian Premier League cricket team Rising Pune Supergiant for the second consecutive year. Under the arrangement, DBS Bank will be the Associate Sponsor of the Pune-based team which is led by Australian captain Steve Smith and coached by former New Zealand captain Stephen Fleming.

    DBS India group strategic marketing & communications executive Sheran Mehra said: “Rising Pune Supergiant is a newly revamped team this year and certainly the dark horse of the 10th edition of IPL. As a brand, we see real value in continuing to partner with Rising Pune Supergiant and being present on a platform like IPL helps us to resonate with customers and build affinity through unique and joyful experiences.”

    Rising Pune Supergiant CEO Raghu Iyer said, “Their support and trust in the franchise is extremely motivating as we hope to be a force in IPL 2017, similar to how DBS Bank has been a disrupting force in India’s digital banking journey.”

    As associate sponsor, DBS will enjoy a range of rights and entitlements to display its logo on platforms that include the team’s official cap and helmet and other marketing related collaterals. It will also have in stadia branding, premium hospitality and match tickets, and access to the Rising Pune Supergiant players.

    DBS will launch campaigns and contests which will give an opportunity to customers to watch some exciting matches. The association will allow DBS to reinforce its brand and get recognised as a contemporary Asian bank that is shaping the future of banking so that customers can live more and bank less.

    DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Owned by RP-Sanjiv Goenka Group chairman owned by Sanjiv Goenka, Rising Pune Supergiant is a team that is committed to come up with its best even in the worst situation.

  • Smith to lead Motorola-backed Rising Pune Supergiant, Ben Stokes on board

    MUMBAI: Heralding a new edition of Indian Premier League with renewed hope and vision in their second season, Rising Pune Supergiant, made a dashing entry into the 10th season of IPL, with their dynamic new Captain, Steve Smith and spirited middle order batsman Ajinkya Rahane by welcoming the new addition to the team, England all-rounder Ben Stokes, handing over team jersey in the presence of the team owner, RP-Sanjiv Goenka Group chairman Sanjiv Goenka.

    Goenka said, “I would like to congratulate the team’s think tank for putting up a good side for the upcoming season of IPL. I welcome Ben Stokes in our family. Steve Smith has performed well for last one year, his leadership inspires and will help the team work together as a unit.”

    The newest addition to the side English all-rounder, Ben Stokes said, “Playing for Rising Pune Supergiant is definitely going to be a high point of my career. This is a chance which I will work towards my team’s advantage with stalwarts like MS Dhoni, Faf du Plessis, Ravichandran Ashwin and Steve Smith, to learn and enjoy the games at the same time.’’

    India’s top order batsman who started his international career with Twenty20 International in the year 2011, Ajinkya Rahane happily spoke about his part in the team, “I am quite in sync with the team structure as this will be my second year with Rising Pune Supergiant. Our team is well balanced with a good mix of talent from both national and international players. Ben Stokes is one of the most talented all-rounder’s in the world and we hope to get good support from him. Imran Tahir’s inclusion is definitely going to strengthen our bowling department and will lend variety to the team.”

    After fantastic performance in recent India- Australia cricket series captain Steve Smith has been endowed with a new responsibility of leading the team in this edition of IPL. Leading Australia with his dynamic captaincy in all three formats of cricket since 2015 and ending 2016 successfully after topping the ICC rankings due to his high octane performances throughout the year Steve Smith was the best choice to captain the team who will bring in all his experiences playing for the Australian side.

    Steve Smith spoke about his new role, “My experience of playing in India has been wonderful so far. This year we also have a new member Ben Stokes with us who will balance experience and skill in right dose. High and orderly performance with good bowling, fielding and batting will be the benchmark for judging the team. We hope to make Pune proud with good cricket.”

    The team also announced Motorola as their Team Sponsor for the 10th edition of IPL which starts on 5 April 2017.

    The squad comprises star players M. S. Dhoni, Steve Smith, Ravichandran Ashwin, Ajinkya Rahane, Ben Stokes and Faf Du Plessis, supplemented by other Indian and foreign talent.

    Rising Pune Supergiant CEO Raghu Iyer said, “We are sure this association will be mutually beneficial for both companies.”

    Motorola Mobility India MD and Lenovo Mobile Group country head Sudhin Mathur, said “Rising Pune Supergiant and Motorola are a perfect fit. Both are challenger brands with a focus on breaking limitations to drive performance and innovation, as well as have a culture of being different for the sake of being better.”