ITV

Tag: Rishtey

  • Zee Anmol leads Hindi GEC (U+R) in BARC week 15

    Zee Anmol leads Hindi GEC (U+R) in BARC week 15

    MUMBAI: Zee Anmol emerged as the leader, dethroning Star Bharat in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 15 of 2018.

    Star Plus and Colors swapped their second and third positions this week as compared to the previous week in the GEC urban market. Moreover, Zee TV and Big Magic exchanged their positions as compared to the previous week in GEC rural market.

    Hindi GEC (U+R)

    Zee Anmol garnered the top slot this week with 676300 impressions (000s), dethroning Star Bharat to second position with 669207 impressions (000s). Sony Pal, Star Utsav, Zee TV, Star Plus and Rishtey retained their third and fourth, fifth, sixth and seventh positions respectively with 649574 impressions (000s), 568047 impressions (000s), 516099 impressions (000s), 465655 impressions (000s) and 461718 impressions (000s) respectively.

    Colors, Sony Entertainment Television and Sony Sab stood at eighth, ninth and tenth positions with 451207 impressions (000s), 341584 impressions (000s) and 341285 impressions (000s) respectively.

    Hindi Rural GEC

    Zee Anmol, Sony Pal, Star Utsav, Star Bharat, Rishtey and Dangal TV retained their first, second, third, fourth, fifth and sixth positions with 513256 impressions (000s), 425192 impressions (000s), 394805 impressions (000s), 334485 impressions (000s), 315776 impressions (000s) and 205508 impressions (000s) respectively.

    Zee TV, Big Magic, Star Plus and Colors stood at seventh, eighth, ninth and tenth positions respectively with 200400 impressions (000s), 185872 impressions (000s), 136828 impressions (000s) and 125565 impressions (000s).

    Hindi Urban GEC

    In urban GEC, Star Bharat retained its leadership with 334721 impressions (000s).

    Star Plus and Colors swapped their second and third positions this week as compared to the previous week with 328826 impressions (000s) and 325641 impressions (000s) respectively.

    Zee TV, Sony Sab, Sony Entertainment Television, Sony Pal, Star Utsav and Zee Anmol retained their fourth, fifth, sixth, seventh, eighth and ninth positions with 315698 impressions (000s), 259337 impressions (000s),251483 impressions (000s), 224381 impressions (000s), 173241 impressions (000s) and 163044 impressions (000s) respectively.

    Rishtey emerged as the new entrant in the tenth slot, dethroning &TV with 145941 impressions (000s).

  • Star Bharat leads GEC urban in BARC week 14

    Star Bharat leads GEC urban in BARC week 14

    MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 14 of 2018. Star Bharat leads GEC urban market this week. Moreover, all the channels remained at their respective positions with no change this week as compared to the previous week in GEC rural markets.

    Hindi GEC (U+R)

    Star Bharat garnered the top slot this week with 731561 impressions (000s). Zee Anmol, Sony Pal, Star Utsav, retained their second, third and fourth positions with 710197 impressions (000s), 675060 impressions (000s) and 603378 impressions (000s) respectively.

    Zee TV, Star Plus and Rishtey stood at fifth, sixth and seventh positions respectively with 534938 impressions (000s), 501433 impressions (000s) and 491626 impressions (000s).

    Rishtey, Sony Entertainment Television and Sony Sab stood at eighth, ninth and tenth positions with 430206 impressions (000s), 379412 impressions (000s), 376891 impressions (000s) respectively.

    Hindi Rural GEC

    Zee Anmol, Sony Pal, Star Utsav and Star Bharat retained their first, second, third and fourth positions with 549832 impressions (000s), 459621 impressions (000s), 426377 impressions (000s) and 374833 impressions (000s) respectively.

    Rishtey, Dangal TV, Big Magic, Zee TV, Star Plus and Colors retained their fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 302125 impressions (000s), 232445 impressions (000s), 209959 impressions (000s), 208649 impressions (000s), 148852 impressions (000s) and 138473 impressions (000s).

    Hindi Urban GEC

    In urban GEC, Star Bharat entered the market as a leader with 356727 impressions (000s). Colors and Star Plus stood at second and third positions respectively with 353153 impressions (000s) and 352580 impressions (000s). Zee TV jumped to fourth position from fifth position as compared to the previous with 326288 impressions (000s).

    Sony Sab, Sony Entertainment Television, Sony Pal, Star Utsav, Zee Anmol and &TV stood at fifth, sixth, seventh, eighth, ninth and tenth positions with 286256 impressions (000s), 279487 impressions (000s), 215438 impressions (000s), 177001 impressions (000s), 160364 impressions (000s) and 128665 impressions (000s) respectively.

    Also Read:

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

  • Star Bharat ranks first in Hindi GEC (U+R)

    Star Bharat ranks first in Hindi GEC (U+R)

    MUMBAI: Star Bharat emerged as the leader dethroning Zee Anmol in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 13 of 2018.

    Colors retained its leadership position this week in the GEC urban market this week. Moreover, all the channels remained at their respective positions with no change this week as compared to the previous week in GEC rural market.

    Hindi GEC (U+R)

    Star Bharat garnered the top slot this week with 748554 impressions (000s), dethroning Zee Anmol which stood at second position with 737113 impressions (000s).

    Sony Pal, Star Utsav, Colors and Zee TV retained their third, fourth, fifth and sixth positions with 707481 impressions (000s), 632677 impressions (000s), 530771 impressions (000s), 511841 impressions (000s) respectively.

    Sony Entertainment Television, Star Plus and Rishtey stood at seventh, eighth and ninth positions with 498249 impressions (000s), 482948 impressions (000s) and 463064 impressions (000s) respectively.

    Sony Sab retained its tenth position with 395521 impressions (000s).

    Hindi Rural GEC

    Zee Anmol, Sony Pal, Star Utsav and Star Bharat retained their first, second, third and fourth positions with 571406 impressions (000s), 482037 impressions (000s), 443027 impressions (000s) and 386062 impressions (000s) respectively.

    Rishtey, Dangal TV, Big Magic, Zee TV, Star Plus and Colors retained their fifth, sixth, seventh and eighth, ninth and tenth positions respectively with 320269 impressions (000s), 246506 impressions (000s) and 228207 impressions (000s), 195629 impressions (000s), 143311 impressions (000s) and 141609 impressions (000s)

    Hindi Urban GEC

    In urban GEC, Colors and Star Bharat retained their first and second positions with 389161 impressions (000s) and362491 impressions (000s) respectively. Sony Entertainment Television stood at third position with 361152 impressions (000s).

    Star Plus retained its fourth position with 339637 impressions (000s). Zee TV stood at fifth position with 316212 impressions (000s). Sony Sab, Sony Pal, Star Utsav, Zee Anmol and Rishtey retained their sixth, seventh, eighth, ninth and tenth positions with 296829 impressions (000s), 225444 impressions (000s), 189650 impressions (000s), 165706 impressions (000s) and 142794 impressions (000s) respectively.

    Also Read :

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

  • Zee Anmol tops Hindi GEC (U+R) in BARC week 12

    Zee Anmol tops Hindi GEC (U+R) in BARC week 12

    MUMBAI: Zee Anmol emerged as the leader in the Hindi GEC (U+R) region according to Broadcast Audience Research Council all India data for week 12 (this week) of 2018.

    Star Plus and Sony entertainment television exchanged their fourth and fifth positions this week in GEC urban market this week. Moreover, all the channels remained at their respective positions with no change this week as compared to the previous week in GEC rural markets.

    Hindi GEC (U+R)

    Zee Anmol garnered the top spot this week with 810903 impressions (000s). Sony Pal and Star Bharat exchanged their positions with 738826 impressions (000s) and 732651 impressions (000s) respectively. Star Utsav retained its fourth position with 637141 impressions (000s), whereas Colors and Zee TV swapped their fifth and sixth positions with 563717impressions (000s) and 548874 impressions (000s) respectively.

    Star Plus and Rishtey stood at seventh and eighth positions with 481551 impressions (000s) and 453042 impressions (000s) respectively. Sony Entertainment Television stood at ninth position with 428017 impressions (000s) and Sony Sab retained its tenth position with 376912 impressions (000s).

    Hindi Rural GEC

    Zee Anmol, Sony Pal, Star Utsav and Star Bharat retained their first, second, third and fourth positions with 629562 impressions (000s), 502663 impressions (000s), 451600 impressions (000s) and 376909 impressions (000s) respectively.

    Rishtey, Dangal TV, Big Magic, Zee TV and Colors retained their fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 316857 impressions (000s), 257564 impressions (000s), 233288 impressions (000s), 206741 impressions (000s), 157823 impressions (000s) and 144025 impressions (000s)

    Hindi Urban GEC

    In urban GEC, Colors, Star Bharat and Zee TV retained their first, second and third positions with 405894 impressions (000s), 355742 impressions (000s) and 342133 impressions (000s) respectively.

    Star Plus stood at fourth position with 337525 impressions (000s). Sony Entertainment Television stood at fifth position with 313518 impressions (000s). Sony Sab and Sony Pal retained their sixth and seventh positions with 291467impressions (000s) and 236162 impressions (000s) respectively. Star Utsav and Zee Anmol swapped their eighth and ninth positions with 185541 impressions (000s) and 181340 impressions (000s) respectively. Rishtey retained its last position with 136184 impressions (000s).

    Also Read: Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

     

  • Rishtey enters urban GECs list, dethrones &TV in BARC week 11

    Rishtey enters urban GECs list, dethrones &TV in BARC week 11

    MUMBAI: Zee Anmol emerged as the leader pushing down Star Bharat to the second position in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 11 of 2018.

    Rishtey made an entry pushing down &TV in GEC urban market this week. Moreover, Star Plus made an entry in the market securing the tenth position, dethroning Sony entertainment television this week in GEC rural markets as compared to the previous week.

    Hindi GEC (U+R)

    Zee Anmol garnered the top slot this week with 810969 impressions (000s). Star Bharat stood at second position with 740541 impressions (000s). Sony Pal retained its third position with 647929 impressions (000s).

    Star Utsav and Zee TV swapped their fourth and fifth positions with 598597 impressions (000s) and 576059 impressions (000s) respectively. Colors retained its sixth position with 547056 impressions (000s). Rishtey and Sony entertainment television exchanged their seventh and eighth positions with 450671 impressions (000s) and 450604 impressions (000s) respectively.

    Star Plus and Sony Sab retained their ninth and tenth positions with 437113 impressions (000s)and 387085 impressions (000s) respectively. 

    Hindi Rural GEC

    Zee Anmol and Sony Pal retained their first and second positions with 591613 impressions (000s) and 432048 impressions (000s). Star Bharat and Star Bharat exchanged their third and fourth positions as compared to the previous week with 421185 impressions (000s) and 379565 impressions (000s) respectively. Rishtey retained its fifth position with 313873 impressions (000s).

    Dangal TV, Big Magic and Zee TV stood at sixth, seventh and eighth positions respectively with 236263 impressions (000s), 224384 impressions (000s) and 216699 impressions (000s). Colors retained its ninth position with 144785 impressions (000s).

    Star Plus made an entry in the market securing the tenth position, dethroning Sony with 126542 impressions (000s).

    Hindi Urban GEC

    In urban GEC, Colors retained its leadership position with 402271 impressions (000s). Star Bharat and Zee TV swapped their second and third positions with 360976 impressions (000s) and 379565 impressions (000s) respectively. Sony Entertainment Television retained its third position with 313873 impressions (000s).

    Star Plus and Sony Sab stood at fourth and fifth positions with 310570 impressions (000s) and 301079 impressions (000s) respectively. Sony Pal retained its sixth position with 215880 impressions (000s).

    Zee Anmol and Star Utsav stood at eighth and ninth positions with 184243 impressions (000s) and 177411 impressions (000s) respectively. Rishtey made an entry with 136797 impressions (000s) by pushing &TV out of the chart.

    Also Read:

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

  • BARC week 10: Star Bharat leads Hindi GECs (U+R)

    BARC week 10: Star Bharat leads Hindi GECs (U+R)

    MUMBAI: Star Bharat retained its numero uno position in Hindi GEC (U+R) markets after a gap of one week by dethroning last week’s leader Sony Pal in week 10 of Broadcast Audience Research Council (BARC) all-India data. Sony Pal moved to the third slot while Zee Anmol moved to the second slot, from the third, slot this week in Hindi GEC (U+R) markets. Zee TV also jumped ahead and was in fourth position pushing Star Utsav to the fifth position, which was in fourth position last week.

    Star Plus moved out of the top-10 list in the Hindi GEC rural market and Sony Entertainment Television (SET) marked its presence in the tenth position in week 10. Zee TV also moved up from seventh to sixth position.

    In Hindi GEC urban markets, Zee TV climbed to the fourth slot to the second slot in week 10 with a significant increase in impressions. Colors retained its leadership but Star Plus was pushed down to the sixth position from third and Star Bharat pushed to the third slot this week from its second position. &TV entered the list in the tenth position in the Hindi GEC urban category by pushing Rishtey out. SET has also shown an improvement this week by jumping to the fourth position as compared to the last week.

    Hindi GEC (U+R)

    Star Bharat topped the chart with 777256 impressions (000s) while Zee Anmol grabbed the second slot with 709090 impressions (000s) in week 10 of BARC data. Week 9’s leader Sony Pal was pushed to the third position with 699325 impressions (000s). Zee TV climbed to the fourth slot this week from fifth in the previous week of BARC data.

    Star Utsav garnered the fifth position with 561584 impressions (000s). Colors retained its sixth place with 526717 impressions (000s).

    SET jumped two slots to the seventh position with 469141 impressions (000s). Rishtey retained its eighth slot with 459038 impressions (000s). Star Plus, however, pushed to the ninth slot with 431711 impressions (000s) while Sony Sab retained its tenth position with 404584 impressions (000s).

    public://Hindi GEC U+R.jpg

    Hindi Rural GEC

    Zee Anmol retained its first position with 548084 impressions (000s). Sony Pal, Star Bharat and Star Utsav also retained their second, third and fourth positions with 472534 impressions (000s), 410041 impressions (000s) and 391802 impressions (000s), respectively.

    Rishtey retained its fifth slot with 324771 impressions (000s). Zee TV climbed to the sixth slot with 256280 impressions (000s). Dangal TV was moved to seventh position with 234001 impressions (000s).

    Big Magic retained its eighth position with 200102 impressions (000s) while Colors jumped to ninth position with 139261 impressions (000s). SET entered the top-10 list by coming in at tenth position with 129305 impressions (000s) by pushing Star Plus out of the list.

    public://Hindi GEC Rural.jpg

    Hindi Urban GEC

    In urban GECs, Colors retained its first position with 387455 impressions (000s) whereas Zee TV jumped to the second slot with 384339 impressions (000s) this week from fourth position last week.

    Star Bharat lost a slot and was at the third slot with 367215 impressions (000s). SET, however, moved one position up to fourth position with 339836 impressions (000s).

    Sony SAB jumped to fifth position with 304973 impressions (000s) while Star Plus fell to sixth position with 303196 impressions (000s) from third position last week.

    Sony Pal grabbed the seventh slot with 226790 impressions (000s). Star Utsav and Zee Anmol swapped their positions by grabbing eighth and ninth positions, respectively, with 169781 impressions (000s) and 161006 impressions (000s). &TV entered the list at tenth with 135947 impressions (000s).

    public://Hindi GEC Urban.jpg

    Also Read:

    Viacom’s Colors & Rishtey lead the charts in BARC week 6 

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

  • BARC week 9: Sony Pal tops Hindi GEC (U+R) markets

    BARC week 9: Sony Pal tops Hindi GEC (U+R) markets

    MUMBAI: Sony Pal emerged as the leader in Hindi GEC (U+R) markets dethroning Star Bharat in week 9 of Broadcast Audience Research Council (BARC) all India data. Sony Pal has taken jumped two slots to take pole position in the Hindi GEC (U+R) markets while Zee Anmol has shifted to the third position from second as compared to week 8 of BARC India data.

    In the Hindi GEC rural market, Zee Anmol retained its leadership position. Star Bharat jumped to the third slot pushing Star Utsav to the fourth slot.

    In Hindi GEC urban markets, no major change has been witnessed in week 9. All the ten channels in urban markets have retained their positions with Colors topping the urbanchart.

    Hindi GEC (U+R)

    Sony Pal topped the chart with 753407 impressions (000s). Week 8’s leader Star Bharat was pushed to the second position with 750429 impressions (000s). Zee Anmol slid down to the third slot this week from second, as compared to last week of BARC India.

    Star Utsav jumped two slots to the fourth position with 530012 impressions (000s). Zee TV has fallen to the fifth position with 522300 impressions (000s). Colors, by falling two slots down as compared to last week, booked the sixth place with 488058 impressions (000s).

    Star Plus, Rishtey, SET and Sony Sab retained their seventh, eighth, ninth and tenth positions with 455366 impressions (000s), 436296 impressions (000s), 431930 impressions (000s) and 404767 impressions (000s).

    Hindi Rural GEC

    Zee Anmol retained its first position with 532931 impressions (000s). Sony Pal retained its second position with 517747 impressions (000s). Star Bharat climbed to the third slot this week with 402760 impressions (000s). Star Utsav booked fourth position with 384218 impressions (000s).

    Rishtey, Dangal TV, Zee TV retained their fifth, sixth and seventh positions with 307442 impressions (000s), 231124 impressions (000s) and 212838 impressions (000s).

    Big Magic and Star Plus have swapped their last week’s positions with the former at eighth with 181473 impressions (000s) and Star Plus at ninth with 139194 impressions (000s). Colors retained its tenth position with 137280 impressions (000s).
    Hindi Urban GEC

    In urban GEC, Colors and Star Bharat retained their first and second positions with 350778 impressions (000s) and 347669 impressions (000s), respectively.

    Star Plus and Zee TV also maintained their third and fourth positions this week with 316171 impressions (000s) and 309461 impressions (000s), respectively.

    Also Read:

    Viacom’s Colors & Rishtey lead the charts in BARC week 6 

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

  • BARC ratings: Star Bharat, Zee Anmol & Colors lead Hindi GECs

    BARC ratings: Star Bharat, Zee Anmol & Colors lead Hindi GECs

    MUMBAI: Star Bharat retained its leadership in Hindi GEC (U+R) markets, whereas Zee Anmol was also able to stick to its second position this week, according to Broadcast Audience Research Council (BARC) all-India data for week 8 of 2018. Zee TV climbed to the fourth slot and Colors slipped to the fifth position in BARC India week 8.

    With significant growth in impressions, Star Plus jumped two slots up to eight position in Hindi GEC rural markets. However, Big Magic and Colors lost their grip on the viewership by slipping one rung down in Hindi GEC rural markets for week 8.

    All the ten channels in urban markets have retained their positions with Colors topping the chart in Hindi GEC urban markets.

    Hindi GEC (U+R)

    Star Bharat, Zee Anmol and Sony Pal retained their top three positions this week with 754202 impressions (000s), 713606 impressions (000s) and 679385 impressions (000s), respectively.

    Zee TV jumped to fourth position this week with 565898 impressions (000s) and Colors slipped to fifth position with 552352 impressions (000s) during the latest week.

    Star Utsav and Star Plus have retained their sixth and seventh positions with 536145 impressions (000s) and 520154 impressions (000s), respectively.

    Rishtey and SET swapped their positions with Colors Rishtey being on eight with 482384 impressions (000s) and SET holding the ninth position with 445319 impressions (000s). Sony Sab retained its tenth position with 394778 impressions (000s).

    Hindi Rural GEC

    Zee Anmol retained its first position with 561499 impressions (000s). Sony Pal and Star Utsav retained their second and third positions with 456952 impressions (000s) and 385643 impressions (000s).

    Star Bharat, Rishtey, Dangal TV, Zee TV retained their fourth, fifth, sixth and seventh positions with 384804 impressions (000s), 342084 impressions (000s), 254579 impressions (000s) and 224625 impressions (000s), respectively.

    Star Plus jumped two slots and stood at the eight position with 157309 impressions (000s). However, Big Magic and Colors slipped one position down, respectively, to ninth and tenth positions with 155383 impressions (000s) and 152471 impressions (000s), respectively.

    Hindi Urban GEC

    In urban GEC, Colors and Star Bharat retained their first and second positions with 399880 impressions (000s) and 369397 impressions (000s), respectively.

    Star Plus and Zee TV also maintained their third and fourth positions this week as compared to last week with 362844 impressions (000s) and 341273 impressions (000s), respectively.

    SET, Sony SAB, Sony Pal, Zee Anmol, Star Utsav and Colors Rishtey retained their fifth, sixth, seventh, eighth, ninth and tenth positions with 321253 impressions (000s), 291464 impressions (000s), 222432 impressions (000s), 152106 impressions (000s), 150502 impressions (000s) and 140299 impressions (000s), respectively.

    Also Read:

    Viacom’s Colors & Rishtey lead the charts in BARC week 6 

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

  • Star Plus third in urban market: BARC week 7

    Star Plus third in urban market: BARC week 7

    MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) region and Zee Anmol shifted to second slot, according to Broadcast Audience Research Council (BARC) all India data for week 7 of 2018.

    Zee Anmol retained its leadership in Hindi GEC rural market, whereas, Colors has also maintained its top position in Hindi GEC urban markets.

    Star Plus jumped to third position and Zee TV slipped to fourth in Hindi GEC urban markets, as compared to week 6, in week 7 of BARC all India data.

    In rural + urban markets and urban markets, channels have swapped eighth and ninth positions this week as compared to last week. Now, Sony Entertainment Television (SET) garnered eighth position whereas Rishtey went to ninth position in Hindi GEC (U+R) markets. In rural markets, Big Magic came to eighth and Colors slipped to ninth slot in this week as compared to the last week.

    Hindi GEC (U+R)

    Star Bharat has garnered the top slot this week with 748539 impressions (000s). Zee Anmol slipped to second slot with 715014 impressions (000s). Sony Pal, Colors, Zee TV, Star Utsav and Star Plus have retained their third, fourth, fifth, sixth and seventh positions, respectively with 680587 impressions (000s), 566399 impressions (000s), 548284 impressions (000s), 545554 impressions (000s) and 476819 impressions (000s) sum, respectively.

    SET and Rishtey swapped their eighth and ninth positions with 441687 impressions (000s) and 441687 impressions (000s) respectively. Sony Sab retained its tenth positions with 387944 impressions (000s).

    Hindi Rural GEC

    Zee Anmol retained its first position 554793 with impressions (000s). Sony Pal and Star Utsav retained their second and third positions with 462795 impressions (000s) and 392462 impressions (000s).

    Star Bharat, Rishtey, Dangal TV, Zee TV retained their fourth, fifth, sixth and seventh positions with 383801 impressions (000s), 297420 impressions (000s), 243200 impressions (000s) and 221924 impressions (000s), respectively.

    Big Magic and Colors swapped their eighth and ninth positions with 176364 impressions (000s) and 152770 impressions (000s), respectively. Star Plus retained its tenth position 146582 impressions (000s).

    Hindi Urban GEC

    In urban GEC, Colors and Star Bharat retained their first and second positions with 413629 impressions (000s) and 364738 impressions (000s), respectively.

    Star Plus and Zee TV exchanged their third and fourth positions this week as compared to the last week with 330236 impressions (000s) and 326359 impressions (000s), respectively.

    SET, Sony SAB, Sony Pal, Zee Anmol, Star Utsav and Rishtey retained their fifth, sixth, seventh, eighth, ninth and tenth positions with 314255 impressions (000s), 290528 impressions (000s), 217792 impressions (000s), 160221 impressions (000s), 153091 impressions (000s) and 132130 impressions (000s), respectively.

    Also Read:

    Viacom’s Colors & Rishtey lead the charts in BARC week 6 

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

  • FTA GECs bring in revenue despite low ad rates

    FTA GECs bring in revenue despite low ad rates

    MUMBAI: The formulation of the Broadcast Audience Research Council (BARC) had one big advantage for channels. Regional reporting led to increased viewership for free-to-air (FTA) general entertainment channels (GEC) as well as higher advertiser interest. Star Bharat is the only FTA that has original content while others such as Zee Anmol, Rishtey, Sony Pala and Star Utsav show reruns of popular shows from their main channels. Though low on operational cost, are the channels making money?

    Dentsu Aegis Network chairman & CEO – South Asia Ashish Bhasin says that advertisers follow eyeballs, regardless of where it comes from. “Advertisers pay for total target audience. Unlike TAM [the earlier measuring system], rural market is measurable with BARC. It is a fact that many categories are seeing much more growth in rural than in urban since they have reached near saturation in urban markets but rural is untapped.”

    FTA channels are available without subscription but are digitally encoded and geographically restricted. According to SAB & MAX cluster senior EVP & business head Neeraj Vyas, “FTA is a zone which is growing and we are looking at a base between 25-30 million homes now. FreeDish is a very important platform to reach out to masses today. We reach out to those homes, which haven’t seen or sampled the kind of television viewed in the country. So, it is a critical platform to reach out to viewers and in turn, the viewers have also loved our content.”

    FMCG brands dominate ads on FTA channels. MediaCom national director-buying K Srinivas Rao attributes this to their deep penetration in tier II and III cities. He says that the channels get 75-80 per cent of contribution from FMCG while smartphones, telecom players and two-wheelers have scope too.

    For now, these channels don’t seem to be earning much but Vyas expects it to get better. “From an advertising standpoint, I think the bleeding levels will certainly get better. It is a matter of time and things are definitely on the right track. I think most of the channels in this space are making a reasonable amount of advertising money,” he says. Though ad rates are considerably lower, the operating costs are just one fourth of large GECs.

    According to industry sources, prime time ad rates of FTA channels are 30-40 per cent of paid TV ones.

    Rao believes that channels can make money because their only investment is staff cost even though ad rates are low for reruns. According to Bhasin, the ad rates can improve if these channels can increase viewership and sustain it over time.

    Wavemaker India’s managing partner Navin Khemka opines that the FTA channels are high in demand and they are catering to a segmented audience. He added, “The operations costs will only increase as they invest in original content. This trend is on the rise with Star Bharat investing in content. And the results are showing.” He believes that the success of FTA channels is due to DD’s direct feed and penetration in small towns and rural India. He also stated that FMCG players are playing a key role in the patronage of these channels. However, newer categories like two wheelers and telecom are also emerging in rural regions.

    Sony Pal is currently broadcasting Yam hai Hum, Baalveer, Taarak Mehta Ka Ooltah Chashmah, Kuch Rang Pyaar Ke Aise Bhi, Badi Dooooor Se Aaye Hai, Y.A.R.O Ka Tashan, Sankatmochan Mahabali Hanuman and CID. Sony Pal’s advertiser bouquet consists of Hindustan Unilever, Dabur, Colgate, Patanjali, Telcos brands, handsets brands etc.

    Rishtey’s shows Na Aana Is Des Laado, Belan Wali Bahu, Tere Sang Yaara, Chakravartin Ashoka Samrat, Veer Shivaji and Radhaa Ki Betiyaan Kuch Kar Dikhayeng. Zee Anmol shows Kumkum Bhagya, Ek Mutthi Aasmaan, Laddoo, Santoshi Maa, Jamai Raja, Qubool Hai, Gangaa, Kaala Teeka and more.

    Star Utsav is currently showing some epic shows of Star Plus and Channel V like Bhakton Ki Bhakti Mein Shakti, Ek Hasina Thi, Ishqbaaaz, Iss Pyaar Ko Kya Naam Doon?…Ek Baar Phir, Sadda Haq – My Life, My Choice, Suhani Si Ek Ladki, Saath Nibhaana Saathiya, Yeh Rishta Kya Kehlata Hai and more.

    Star Bharat has a big bouquet of original shows which include Kya Haal Mr. Paanchal, Jai Kanhaiya Lal Ki, Jiji Maa, Kaal Bhairav Rahasya, Nimki Mukhiya, Saam Daam Dand Bhed and more.

    There are few regional FTA GECs but they will mushroom over time as soon as regional advertisers see the merit in them. Advertisers are keen on tapping rural India and with growing viewership, these channels are likely to form an important part of their budgeting portfolio.

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