ITV

Tag: Rishtey CinePlex

  • PromaxBDA: Rishtey Cineplex only Indian b’caster to bag ‘on-air branding’ gold since ’09

    MUMBAI: Rishtey Cineplex, Viacom18’s exclusive Hindi movie channel, has been awarded the ultimate honour at the 2017 PromaxBDA Global Excellence Promotion, Marketing and Design Awards held at Los Angeles — Gold for the Best Channel Image On-Air Branding. The Best Packaging category has been an elusive one as it is the coveted trophy that the biggest channels across the globe aspire to win.

    This spectacular win puts Rishtey Cineplex at the helm of engaging entertainment bringing international accolades to not only the channel but also the network on a whole.

    PromaxBDA is a global community, linking 70 countries, of marketers and creative minds from the media and entertainment industry who strive to drive and celebrate excellence while providing an outstanding platform for networking.

    The award was won in the category of Total Package Channel Image — On-Air only (Art & Design). The design objective of Rishtey Cineplex was to create a branding that is active yet non-intrusive.

    Created in collaboration with New Zealand based visual artist and designer- David Frearson who introduced the idea of simply using a bulb and the team then translated the simplicity and beauty of this idea throughout the branding and communication.

    In all Viacom18 bagged 7 awards in total:

    1.     Total Package Channel Image Branding – On-Air Only (Art Direction & Design)

    Gold: Rishtey Cineplex

    2.    Clip Based Comedy Promo

    Gold: Comedy Central – Troy & Abed

    3.    In house program campaign                       

    Silver: Comedy Central – Friends in 2016

    4.    3D promotional or Sales Kit

    Gold: VH1 Umbrella

    Silver: Comedy Central Umbrella

    Bronze: Comedy Central Annual diary

    5.    Press Kit

    Silver: Comedy Central Diary 2016

    A powerful Hindi mass entertainment offering, Rishtey Cineplex showcases the best from Viacom18’s wide library of films as well as newly acquired movies from across genres including soulful dramas, heart-warming romance, adrenalin-packed action, rib-tickling comedy and much more.

     

  • Viacom18’s Rishtey Cineplex now in Europe, N America

    Viacom18’s Rishtey Cineplex now in Europe, N America

    MUMBAI: Viacom18 has announced its plans to launch its Hindi movie channel, Rishtey Cineplex’ in the international markets.

    Kicking off with high-impact launches in Europe and North America (US and Canada), the channel is an extension of the well-established Rishtey brand, and will be targeted at global film enthusiasts.

    To be launched in Europe on 29 September and in North America in October, Rishtey Cineplex will appeal to the sensibilities of global film enthusiasts with its blockbuster content.

    The channel will showcase the best from Viacom18’s wide library of films as well as newly acquired movies from across genres. The channel will air audience favourites like, Bajirao Mastani, Airlift, Pyaar Ka Punchnama 2, Kapoor and Sons, Ki & Ka and upcoming films like, Force 2, Ae Dil Hai Mushkil amongst others.

    Viacom18 group CEO Sudhanshu Vats said, “The Indian film industry has grown in terms of both reach and revenue and is now the largest producer of movies in the world. Our cinema, led by Bollywood movies, continues to increase its pull with the overseas Indian diaspora. Rishtey Cineplex, Viacom18’s first premium Hindi movie channel, has curated an impressive repertoire of Indian titles. It is our endeavour, to take Indian cinema, as a holistic entertainment package, to our loyal viewers in Europe and North America; allowing us to further strengthen our presence in these regions.”

    Viacom18 Hindi mass entertainment, CEO Raj Nayak said, “Rishtey Cineplex has every ingredient that a movie buff would want to be engaged with. Global audiences today celebrate Indian films, and with the channel’s launch in Europe and North America, we are bringing this celebration to their living rooms. Indian films now have a universal appeal, as a result of which they taste tremendous success in International markets. The trend in consumption has been extremely encouraging and we are certain that the viewers will lap-up our content offering with great zeal.”

    Along with films, the channel will showcase many interesting concepts including vignettes from various Film Festivals, behind-the-scenes trivia and coverage of exclusive Red Carpet extravaganzas amongst others.

    IndiaCast gorup CEO Anuj Gandhi said, “After Colors and Rishtey, we now introduce our brand new offering, Rishtey Cineplex for the viewers in Europe and North America. The Indian and the South Asian expatriate population is growing across the world, and so is their love for Indian films. Our offerings have always resonated with such audiences catering to their intrinsic viewing needs. With Rishtey Cineplex we are looking forward to strengthening our relationship with our partners along with our audiences.”

    Viacom18 has planned an extensive marketing blitzkrieg with a high-decibel launch for Rishtey Cineplex in these markets. A focused 360-degree marketing plan is being orchestrated tapping mediums such as print, radio, outdoor, cinema, digital, cross-channel promotions,and on-ground activations in select locations.

  • Viacom18’s Rishtey Cineplex now in Europe, N America

    Viacom18’s Rishtey Cineplex now in Europe, N America

    MUMBAI: Viacom18 has announced its plans to launch its Hindi movie channel, Rishtey Cineplex’ in the international markets.

    Kicking off with high-impact launches in Europe and North America (US and Canada), the channel is an extension of the well-established Rishtey brand, and will be targeted at global film enthusiasts.

    To be launched in Europe on 29 September and in North America in October, Rishtey Cineplex will appeal to the sensibilities of global film enthusiasts with its blockbuster content.

    The channel will showcase the best from Viacom18’s wide library of films as well as newly acquired movies from across genres. The channel will air audience favourites like, Bajirao Mastani, Airlift, Pyaar Ka Punchnama 2, Kapoor and Sons, Ki & Ka and upcoming films like, Force 2, Ae Dil Hai Mushkil amongst others.

    Viacom18 group CEO Sudhanshu Vats said, “The Indian film industry has grown in terms of both reach and revenue and is now the largest producer of movies in the world. Our cinema, led by Bollywood movies, continues to increase its pull with the overseas Indian diaspora. Rishtey Cineplex, Viacom18’s first premium Hindi movie channel, has curated an impressive repertoire of Indian titles. It is our endeavour, to take Indian cinema, as a holistic entertainment package, to our loyal viewers in Europe and North America; allowing us to further strengthen our presence in these regions.”

    Viacom18 Hindi mass entertainment, CEO Raj Nayak said, “Rishtey Cineplex has every ingredient that a movie buff would want to be engaged with. Global audiences today celebrate Indian films, and with the channel’s launch in Europe and North America, we are bringing this celebration to their living rooms. Indian films now have a universal appeal, as a result of which they taste tremendous success in International markets. The trend in consumption has been extremely encouraging and we are certain that the viewers will lap-up our content offering with great zeal.”

    Along with films, the channel will showcase many interesting concepts including vignettes from various Film Festivals, behind-the-scenes trivia and coverage of exclusive Red Carpet extravaganzas amongst others.

    IndiaCast gorup CEO Anuj Gandhi said, “After Colors and Rishtey, we now introduce our brand new offering, Rishtey Cineplex for the viewers in Europe and North America. The Indian and the South Asian expatriate population is growing across the world, and so is their love for Indian films. Our offerings have always resonated with such audiences catering to their intrinsic viewing needs. With Rishtey Cineplex we are looking forward to strengthening our relationship with our partners along with our audiences.”

    Viacom18 has planned an extensive marketing blitzkrieg with a high-decibel launch for Rishtey Cineplex in these markets. A focused 360-degree marketing plan is being orchestrated tapping mediums such as print, radio, outdoor, cinema, digital, cross-channel promotions,and on-ground activations in select locations.

  • TV18 Q1 2016-17: New investments lead to losses

    TV18 Q1 2016-17: New investments lead to losses

    MUMBAI: When you invest in new launches, relaunches, on talent and digital products without additional cash being pumped in, it obviously is going to hurt your bottom-line.

    That’s exactly what’s happened to TV18 Broadcast, which has reported a consolidated segment revenue (including proportionate share of joint ventures considered for segment reports) of Rs 606.7 crore in Q1 to June 2016 as compared to Rs 596.7 core in the year ago period. But it has turned out a loss of Rs 14.1 crore as against a profit of Rs 8.6 crore in the same period last year.

    Rebranding and relaunching of CNN-IBN as CNN-News18 cost the company Rs 3.5 crore. Three new news channels – News18 Kerala, News18 Tamil, News18 Assam/NE were flagged off in April 2016 and contributed Rs 13.9 crore to its operating losses. Rishtey CinePlex and over the top service Voot, which were launched in May 2016, and HD channels in Marathi, Kannada and Bangla that made a debut under Viacom18 in the quarter helped add to the aggregate operating losses to the tune of Rs 29.2 crore. Finally, factual entertainment channel FYI from the AETN18 stable launched 10 days ago reported a loss of Rs 5.4 crore which has been included in the April-June quarter.

    The company says that the segment loss before tax and before interest including performance of the joint ventures stands at Rs 19.1 crore. If one were to exclude the impact of these new initiatives , the segment profit for the business is at Rs 32.9 crore.

    TV18 has also moved to the Indian accounting standards (Ind-AS) from 1 April 2016 and it has restated its comparative results. Under this, its joint ventures Viacom18, Indiacast, and IBN Lokmat have been accounted under the equity method, the company says.

    Additionally, the company had included the financials of Prism TV Private Ltd as a subsidiary in the previous corresponding quarter but which have now been reported as a joint venture from August 2015 when it ceased to be an offshoot.

    Under Ind-AS (accounting for JVs under equity method), TV18’s consolidated revenue stands at Rs 210.7 crore in Q1 2016-2017 as against Rs 273.1 crore in the previous corresponding quarter.

    The company states that if one were to consider the operations of TV18 on a like for like basis, after factoring the change in status of Prism TV from a subsidiary to a joint venture, the growth in revenue is 18 per cent even as the operating loss is down to Rs 19 crore from Rs 22.2 crore in Q1 June 2015.

    TV18 chairman Adil Zainulbhai states in the earnings release that it is bullish about the media business – both linear and digital – and is investing heavily in it to position it for leadership. “…to be ahead of the curve…The results of these investments are starting to bear fruit and will help in healthy revenue growth and profits in the near future,” he says.

    The stock market seems to have taken the financial results and statements with a pinch of salt during trading hours. The TV18 stock shed some 13.5 per cent and closed at Rs 40.70 when trading ended.

  • TV18 Q1 2016-17: New investments lead to losses

    TV18 Q1 2016-17: New investments lead to losses

    MUMBAI: When you invest in new launches, relaunches, on talent and digital products without additional cash being pumped in, it obviously is going to hurt your bottom-line.

    That’s exactly what’s happened to TV18 Broadcast, which has reported a consolidated segment revenue (including proportionate share of joint ventures considered for segment reports) of Rs 606.7 crore in Q1 to June 2016 as compared to Rs 596.7 core in the year ago period. But it has turned out a loss of Rs 14.1 crore as against a profit of Rs 8.6 crore in the same period last year.

    Rebranding and relaunching of CNN-IBN as CNN-News18 cost the company Rs 3.5 crore. Three new news channels – News18 Kerala, News18 Tamil, News18 Assam/NE were flagged off in April 2016 and contributed Rs 13.9 crore to its operating losses. Rishtey CinePlex and over the top service Voot, which were launched in May 2016, and HD channels in Marathi, Kannada and Bangla that made a debut under Viacom18 in the quarter helped add to the aggregate operating losses to the tune of Rs 29.2 crore. Finally, factual entertainment channel FYI from the AETN18 stable launched 10 days ago reported a loss of Rs 5.4 crore which has been included in the April-June quarter.

    The company says that the segment loss before tax and before interest including performance of the joint ventures stands at Rs 19.1 crore. If one were to exclude the impact of these new initiatives , the segment profit for the business is at Rs 32.9 crore.

    TV18 has also moved to the Indian accounting standards (Ind-AS) from 1 April 2016 and it has restated its comparative results. Under this, its joint ventures Viacom18, Indiacast, and IBN Lokmat have been accounted under the equity method, the company says.

    Additionally, the company had included the financials of Prism TV Private Ltd as a subsidiary in the previous corresponding quarter but which have now been reported as a joint venture from August 2015 when it ceased to be an offshoot.

    Under Ind-AS (accounting for JVs under equity method), TV18’s consolidated revenue stands at Rs 210.7 crore in Q1 2016-2017 as against Rs 273.1 crore in the previous corresponding quarter.

    The company states that if one were to consider the operations of TV18 on a like for like basis, after factoring the change in status of Prism TV from a subsidiary to a joint venture, the growth in revenue is 18 per cent even as the operating loss is down to Rs 19 crore from Rs 22.2 crore in Q1 June 2015.

    TV18 chairman Adil Zainulbhai states in the earnings release that it is bullish about the media business – both linear and digital – and is investing heavily in it to position it for leadership. “…to be ahead of the curve…The results of these investments are starting to bear fruit and will help in healthy revenue growth and profits in the near future,” he says.

    The stock market seems to have taken the financial results and statements with a pinch of salt during trading hours. The TV18 stock shed some 13.5 per cent and closed at Rs 40.70 when trading ended.

  • Viacom18 to launch Hindi movie channel with big ticket movies

    Viacom18 to launch Hindi movie channel with big ticket movies

    MUMBAI: Expanding its current portfolio of channels, Viacom18 is now poised to launch a Hindi movie channel called Rishtey Cineplex.

    The latest entrant in the Hindi movies channels’ genre will face stuff competition from established players like Sony Max, Zee Cinema, Star Gold, Movies OK and &Pictures. 

    However, Rishtey Cineplex – the first Hindi movie channel from the house of Viacom18 – has armed itself with big ticket movies like the recently released Bajirao Mastani, Airlift and Pyaar Ka Punchnama 2 as well as the yet to release Force2, Kapoor and Sons and Ae Dil Hai Mushkil amongst others.

    The channel’s launch further paves the way for new film acquisitions to offer quality film-based entertainment and big television premieres to viewers.

    Viacom18 Group CEO Sudhanshu Vats said, “With the launch of Rishtey Cineplex, we are entering the large Hindi movie genre thereby filing a pivotal whitespace and offering a holistic Hindi entertainment ecosystem from our stable. At Viacom18 we are committed to continuously strengthening our portfolio across genres, languages and age groups. Rishtey Cineplex is a key milestone in  that journey.”

    “The movie channel will bolster the networks reach across India and help us dial-up our engagement levels with our viewers. Rishtey Cineplex will also enable us to offer 360-degree value to our advertisers creating more opportunities for on-air promotions enabling optimisation of ad inventory across the network,” he added.

    Colors & Rishtey CEO Raj Nayak said, “We have scripted a great success story for brand Colors with it being extended into regional languages and English entertainment. Each of these channels has helped us cater to an intrinsic viewer demand. We are now all set to give impetus to brand Rishtey with the launch of our exclusive Hindi movies channel Rishtey Cineplex that will help us fortify our Hindi entertainment portfolio. With the best in films and entertainment lined up, we are confident that we will be able to strengthen audience affinity with Rishtey Cineplex.”

    Rishtey Cineplex marks the extension of Viacom18’s portfolio, which has under its umbrella Hindi general entertainment channels like Colors, Colors HD and Rishtey, a bouquet of regional entertainment channels – Colors Marathi, Colors Gujarati, Colors Bangla, Colors Kannada, and Colors Oriya and an English entertainment channel – Colors Infinity.

  • Viacom18 to launch Hindi movie channel with big ticket movies

    Viacom18 to launch Hindi movie channel with big ticket movies

    MUMBAI: Expanding its current portfolio of channels, Viacom18 is now poised to launch a Hindi movie channel called Rishtey Cineplex.

    The latest entrant in the Hindi movies channels’ genre will face stuff competition from established players like Sony Max, Zee Cinema, Star Gold, Movies OK and &Pictures. 

    However, Rishtey Cineplex – the first Hindi movie channel from the house of Viacom18 – has armed itself with big ticket movies like the recently released Bajirao Mastani, Airlift and Pyaar Ka Punchnama 2 as well as the yet to release Force2, Kapoor and Sons and Ae Dil Hai Mushkil amongst others.

    The channel’s launch further paves the way for new film acquisitions to offer quality film-based entertainment and big television premieres to viewers.

    Viacom18 Group CEO Sudhanshu Vats said, “With the launch of Rishtey Cineplex, we are entering the large Hindi movie genre thereby filing a pivotal whitespace and offering a holistic Hindi entertainment ecosystem from our stable. At Viacom18 we are committed to continuously strengthening our portfolio across genres, languages and age groups. Rishtey Cineplex is a key milestone in  that journey.”

    “The movie channel will bolster the networks reach across India and help us dial-up our engagement levels with our viewers. Rishtey Cineplex will also enable us to offer 360-degree value to our advertisers creating more opportunities for on-air promotions enabling optimisation of ad inventory across the network,” he added.

    Colors & Rishtey CEO Raj Nayak said, “We have scripted a great success story for brand Colors with it being extended into regional languages and English entertainment. Each of these channels has helped us cater to an intrinsic viewer demand. We are now all set to give impetus to brand Rishtey with the launch of our exclusive Hindi movies channel Rishtey Cineplex that will help us fortify our Hindi entertainment portfolio. With the best in films and entertainment lined up, we are confident that we will be able to strengthen audience affinity with Rishtey Cineplex.”

    Rishtey Cineplex marks the extension of Viacom18’s portfolio, which has under its umbrella Hindi general entertainment channels like Colors, Colors HD and Rishtey, a bouquet of regional entertainment channels – Colors Marathi, Colors Gujarati, Colors Bangla, Colors Kannada, and Colors Oriya and an English entertainment channel – Colors Infinity.