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Tag: Rishtey CinePlex

  • Viacom18 launches marketing blitz to build fandom for Abu Dhabi T10

    Viacom18 launches marketing blitz to build fandom for Abu Dhabi T10

    Mumbai: Viacom18 will begin airing the Abu Dhabi T10 league on 19 November starting at 7 p.m. The network has started a marketing blitz to build a fandom for the league amongst cricketing fans in India. The Abu Dhabi T10 league is co-presented by Dream11 and has onboarded Fairplay as a digital sponsor on Voot.

    “The Abu Dhabi T10 tournament has emerged as one of the most entertaining spectacle events in the sporting calendar since its launch,” Viacom18 head of marketing and digital – Hindi mass entertainment Sapangeet Rajwant. “Our aim will be to enhance the overall experience of viewers and reach out to the mass, cricket-crazy audience in India to increase the fan base and popularise the event in the country.”

    Abu Dhabi T10 league will premiere from 7 p.m on 19 November, live on Colors Cineplex, Rishtey Cineplex, and Voot. The six teams that will be a part of this series represent 20 nations and include cricketing legends like Yusuf Pathan, Eoin Morgan, David Wiese, Faf Du Plessis, Chris Gayle, Babar Azam, Wahab Riaz, Imran Tahir and many more.

    Viacom18 has initiated a 360-degree mix of marketing initiatives starting from 15 November to build up the excitement for the tournament. The network is driving communications on TV for the league across 50 channels in the movies, music, regional GECs, and news genre along with a promotional plan for cable across Maharashtra and Gujarat markets as well as collaboration with several DTH providers. Along with OOH hoardings across Mumbai, Delhi, Kolkata, and Chennai markets, there is also a robust print ad plan underway.

    Moreover, the network is driving instream inventory and interstitial ads across social media, gaming apps, and short video platforms and placing GDN banners on cricket-focussed websites. While on radio, RJ mentions, spots, and score updates have been planned with leading stations across Mumbai, Delhi, Pune, Nashik, Ahmedabad, Baroda, Surat, Rajkot markets.

    Leveraging the digital outreach, carousel ads and push notifications will be driven across Jio platforms. On social media, push across Facebook, Instagram, Twitter, and YouTube are targeted towards reaching out to cricket and sports fans, as well as engagement, which will be driven through hashtag challenges. Digital impact amplification will also be done through channels/platforms with Google products and a host of cricket websites.

  • Sun TV back on top as Star Utsav becomes most-watched Hindi GEC across genres

    Sun TV back on top as Star Utsav becomes most-watched Hindi GEC across genres

    BENGALURU: In a week that saw news channels grab eyeballs with their coverage and debates and discussions post the Indo-China Gawlan Valley skirmish, the Sun Tv Network’s flagship Tamil GEC Sun TV regained its numero uno position in Broadcast Audience Research Council of India (BARC) list of Top 10 Channels on All Platforms Across Genres. BARC weekly data for Week 24 of 2020 (Saturday, 13 June 2020 to Friday, 19 June 2020, week or period under review)In calendar year 2020, Sun TV had last headed BARC’s Weekly lists of Top 10 Channels on All Platforms Across Genres in Week 2 of 2020. 

    Week 24 of 2020 saw TV consumption increase by about 1.2 percent week-on-week to 16.5 billion weekly impressions from 16.3 billion weekly impressions in Week 23.The increase in television consumption in Week 24 of 2020 was 13.8 percent higher than the consumption of 14.5 billion weekly impressions in Week 4, which has been considered as the base Pre-COVID2019 week here. Though a lot of the increased viewership was garnered by news channels in Week 24 of 2020, Hindi GECs also saw viewership grow.

    Ratings agencies BARC and Nielsen have set the average viewership data between Weeks 2 and 4 of 2020 as the yardstick to measure television consumption trends during COVID-19 weeks. While the lockdown in India commenced on 25 March 2020, which was midweek of Week 12 of 2020, BARC-Nielsen Covid2019 reports are available for weeks between Weeks 11 and 18 of 2020 at the time of writing of this paper. As mentioned above, the author has considered Week 4 of 2020 as the reference week here. Please refer to the figure below for TV viewership trends over the past few weeks.

    The combined weekly impressions of the Top 10 Free channels Across Genres increased 19.6 percent in Week 24 of 2020 as compared to the previous week, while at the same time, the combined weekly impressions of the Top 10 Channels on All Platforms Across Genres was almost flat (increased by 0.5 percent). Combined weekly impressions of the Top 10 Pay channels declined 2.5 percent in Week 24 of 2020 as compared to the previous week.

    The week under review also saw Star India’s Hindi GEC Star Utsav climb to second place in BARC’s Weekly lists of Top 10 channels on All Platforms and find a place in all the three BARC across genres lists. Dangal slipped a couple of ranks to third place in BARC’s across genres on all platforms list, but continued to head BARC’s weekly list of Top 10 Free Channels Across Genres.

    Please refer to the chart below:

    While the Top 10 Hindi GECs in the HSM (U+R) market saw consumption spike 6.9 percent in Week 24 of 2020 as compared to Week 23, the Top 5 Hindi movie channels saw consumption dip 2.6 percent in terms of weekly impressions. The combined weekly impressions of the Top 10 Hindi GEC in HSM (U+R) on All Platforms increased 6.9 percent and those of the Free Platform increased 27.3 percent in Week 24 of 2020 as compared to the previous week. The combined weekly impressions of the Top 10 Hindi GECs’ on the Pay Platform declined 3.5 percent during the same period. Growth was driven by the HSM (R) which saw the combined weekly impressions increase 12.4 percent as compared to flat growth in the combined weekly impressions in HSM (U).
     

  • Viewership dynamics changing in Unlock 1.0? Hindi GEC viewership grows on DD Free Dish?

    Viewership dynamics changing in Unlock 1.0? Hindi GEC viewership grows on DD Free Dish?

    BENGALURU: Television consumption decreased slightly (reduced 0.6 percent) in Week 23 of 2020 (Saturday, 6 June 2020 to Friday, 12 June 2020) to 16.3 billion weekly impressions as compared to the previous week which had scored 16.4 billion weekly impressions according to Broadcast Audience Research Council of India (BARC) weekly data. BARC had reported viewership of 16.3 billion impressions for week 21 of 2020. This number is still 12.4 percent higher than the viewership of 14.5 billion impressions reported for week four of 2020.

    BARC and Nielsen have set the average viewership data between weeks two and four of 2020 as the yardstick to measure television consumption trends during Covid2019 weeks. While the lockdown in India commenced on 25 March 2020, which was midweek of week 12 of 2020, BARC-Nielsen Covid2019 reports are available for weeks between weeks 11 and 18 of 2020 at the time of writing of this paper. The author has considered week four of 2020 as the reference week here.

    GECs have shown growth in viewership. Is it because a number of them, more so Hindi GECs and movies channels, have returned to DD Free Dish’s fold? Quite likely.

    This paper must be read with caveats. The conclusions are based on BARC weekly data in the public domain which comprises of the combined weekly impressions of the top two, three, five or 10 channels of each genre/sub-genre/platform or across genres.  The author has used the combined weekly impressions of the Top ten, five, three or two channels of the genre sub/genre during different weeks for comparison and the conclusions in this paper are limited to that extent. Further, the channels listed in BARC’s weekly lists needn’t be the same week-on-week. The comparison of combined weekly for all the weeks mentioned in this paper is meant for genre/sub-genre/platform comparison, not any individual channel (if named anywhere in this paper). In some cases, viewership in terms of combined weekly impressions of the week under review and week four is not comparable because the number of channels in BARC’s weekly lists of the respective genres/sub-genres/platforms during the two periods were not same. Probably BARC watermarks were provided for some of the channels after week four of 2020.

    For Hindi GECs, BARC provides data for the Top 10 Hindi GECs in a combination  of the urban and rural Hindi speaking markets or HSM (U+R) on all platforms; HSM (U+R) on the pay platform; HSM (U+R) on the free platform; HSM (R) on all platforms; and on HSM (U) on all platforms. It also provides data for Hindi movies in these five segmentations. It must be noted that as per BARC, HSM includes the All India market minus the south Indian markets of Karnataka, Kerala, Tamil Nadu, Puducherry, Andhra Pradesh and Telangana. 

    In the case of regional channels, BARC provides data for the top five Assamese, Bangla, Bhojpuri, Gujarati, Marathi, Punjabi channels as also for the four south Indian languages – Kannada, Malayalam, Tamil and Telugu. Many of the channels included in the respective lists of top five regional channels are from mixed genres – these could be news, music, movies, infotainment and spiritual channels. In many of the cases, it is often the news segment/programme of the GEC that is amongst BARC’s weekly list of top five programmes which is probably one of the reasons why a channel landed up in BARC’s top five channels list for that language in the first place. However, BARC’s top five lists of languages such as Kannada, Malayalam, Tamil, Telugu, Assamese, Bangla and Marathi have a channel mix that consists mainly of GECs and movies that run mainly GEC and/or movies content. 

    In the pre-Covid2019 weeks, four genres had 89 percent of television viewership share – in terms of size, they are GEC, movies, news and the kids genres.  The viewership share of these genres grew to 93 percent in week 18 of 2020 as per the 8th edition of the BARC-Nielsen report for week 18 of 2020. Please refer to the figure below:

    Overall, GEC had 52 percent viewership share in the pre-Covid2019 lockdown weeks. In the absence of fresh content, as well as stiff competition from news and movies channels, GEC viewership share declined to about 40 percent of total television consumption in week 13 of 2020 when there was huge growth in overall television consumption due to the various phases of the lockdowns in India. Considering the larger television consumption, more people preferred watching the news and movies genres, as well as the kids genre. Many GECs run movies on a regular schedule. Post the first few weeks of the Covid2019 lockdown, when the movies genre showed viewership growth, many GECs, more so in south India, started airing movies, and most still continue to do so. This helped perk up the viewership of GECs to grow.

    The Hindi GEC genre has a large combined viewership as compared to the all the other languages. BARC’s weekly lists of the top 10 Hindi GECs' growth was led by the HSM (R) market and the free platform in week 23 of 2020 as compared to week 21. Also, a number of second rung Hindi GECs and movie channels returned to DD Free Dish in June 2020. The reach and television consumption on the government’s free DTH service has brought back channels such as Sony Pal, Star Utsav, Colors Rishtey an Rishtey Cineplus back into BARC’s weekly lists of top five or 10 channels in their respective genres and across genres lists.

    The combined viewership of the top 10 Hindi GECs on All Platforms grew 4.1 percent in week 23 of 2020 as compared to the previous week. Consumption of the Top 10 Hindi GECs in the urban Hindi Speaking Market or HSM (U) in week 23 of 2020 was almost flat as compared to the previous week. Consumption of the Top 10 Hindi GECs in HSM (U) grew just 0.8 percent as against the 10.9 percent growth in the rural hindi speaking market or HSM (R) in the period under review as compared to the previous week. Consumption of the Top 10 Hindi GECs on the free platform grew 21.1 percent in Week 23 of 2020 as compared to the Week 22. TV consumption of the top 10 Hindi GECs on the pay platform grew 1.5 percent in week under review as compared to the previous week. 

    Viewership growth was witnessed by the top five Tamil, Marathi, Malayalam and Bangla channels. Except for Tamil, the other three witnessed viewership growth in at lest three of the top 5 channels. In the case of Tamil, the Sun Tv Network’s flagship Tamil GEC Sun TV had major growth in Week 23 of 2020, with Zee Entertainment Enterprises Ltd's Tamil flagship channel Zee Tamil showing a small amount of growth as compared to week 22. The other three channels in BARC’s weekly list of top five Tamil channels showed decline in viewership in terms of weekly impressions in week 23 of 2020 as compared to the previous week.

    Another indicator that Hindi GECs could have grown is BARC’s weekly lists of top 10 channels across genres – BARC has segmented across genres to the top 10 channels across genres on all platforms, on the pay platform and the free platform. Though the combined weekly impressions of the top 10 channels across genres on all platforms in week 23 of 2020 were almost the same (grew 0.3 percent) as compared to the previous week, a Hindi GEC replaced a Telugu channel in the weekly list during the week under review. Though the combined weekly impressions of BARC's weekly list of top 10 channels on the free platform in week 23 of 2020 declined 1.4 percent as compared to the previous week, two Hindi GECs entered the list at the cost of a Hindi movies and Bhojpuri channels. One more Hindi GEC that entered the free platform across genres list replaced another Hindi GEC. 

    The Hindi movies genre showed flat growth (combined weekly impressions of top 5 movies channels on all platforms de-grew by 0.7 percent) in week 23 of 2020 as compared to week 21. Combined weekly impressions of top 5 Hindi movies channels in HSM (U) was flat, while those in HSM (R) saw a growth of 1.9 percent in week 23 of 2020 as compared to the previous week. Combined weekly impressions of the top 5 Hindi movies on the free platform grew 6.3 percent, while on the pay platform they grew by 0.2 percent (almost flat growth).

    Further, unlike the previous weeks, news channels lost viewership if BARC’s weekly data for Top 5 Assamese, Bangla, Hindi, English, Malayalam, Marathi, Oriya, Tamil and Telugu News channels for week 23 of 2020 is considered. The Top 5 Kannada news channels seems to be the only news genre that has bucked the trend, combined viewership of the Top 5 Kannada channels grew by a phenomenal 48.7 percent in week 23 of 2020 as compared to the previous week. In is worth noting that three of the Top 5 Tamil programmes in week 23 of 2020 were Tamil films on Sun TV, the other two were non-film GEC shows.

    Another major genre-the kids genre has shown growth, going by BARC data of the top 5 kids channels for weeks 23 and 22 of 2020 – week 23 of 2020 saw weekly impressions of top 5 kids channels grow by four percent as compared to the previous week. The combine weekly impressions of top five channels of the other genres which saw growth during the week under review as compared to the previous week were music (7.7 percent growth); English entertainment (21.2 percent growth); sports (5.7 percent growth) and infotainment (1.2 percent growth). The overall viewership share of these genres is in single digits percentage.

  • Viacom18 relaunches Rishtey Cineplex

    Viacom18 relaunches Rishtey Cineplex

    MUMBAI: The powerhouse of holistic movie entertainment, Rishtey Cineplex, is set to return starting 5 June 2020. Staying true to its brand promise ‘Filmein Must Hai’, the channel will air a slew of choicest movies spanning across different genres and films dubbed in Hindi from regional markets. The 500 + robust movie library will be available on DD Freedish and soon after on major cable and DTH platforms. 

    Relaunching after 15 months, Rishtey Cineplex, in its erstwhile avatar, enjoyed immense popularity and was ranked number 1 amongst the top Hindi movie channels [*BARC India Data : HSM (U+R) 2+, Wk 50’18 to Wk 9’19].  Targeted at HSM markets, Rishtey Cineplex aims to satiate the audience’s movie palette with a mix of Telugu, Tamil, Kannada, Malayalam, Punjabi and Bhojpuri movies dubbed in Hindi. Strengthening its content repository, it will be armed with a movie library of 1500+ hours, including 500+ unique titles and plans to host two movie festivals and a premiere every month.

    With Rishtey cineplex’s relaunch, Viacom18 will further expand its movie portfolio gaining a significant presence in the Hindi Movie space, with a unique set of movie catalogues for both COLORS Cineplex and Rishtey Cineplex.  Tune in to Channel 38 on DD Freedish for a ‘Filmein Must Hai’ experience starting 5th June 2020.  

  • Rishtey Cineplex to showcase celebrated journalist, Ram Kamal Mukherjee’s directorial debut ‘Cakewalk’ starring Esha Deol Takhtani

    Rishtey Cineplex to showcase celebrated journalist, Ram Kamal Mukherjee’s directorial debut ‘Cakewalk’ starring Esha Deol Takhtani

    MUMBAI: Rishtey Cineplex – India’s favourite movie destination from the house of Viacom18 is all set to showcase celebrated journalist, Ram Kamal Mukherjee’s directorial debut, Cakewalk. Starring Esha Deol Takhtani who returns to the celluloid after a hiatus, Cakewalk will be India's first short film to air exclusively on television. This 27-minute film is written and directed by Ram Kamal Mukherjee and produced by Aritra Das, Shailendra Kumar and Dinesh Gupta under the banner of Assorted Motion Pictures and SS1 Entertainments. The film is all set to air on Sunday, February 17th on Rishtey Cineplex at 6.00PM. Voot.

    On bringing forth this beautiful narrative to the viewers through television, Nina Elavia Jaipuria, Head – Hindi Mass Entertainment & Kids TV Network, Viacom18 said, “The film revolves around the professional and personal challenges faced by a chef in her life. It's a slice of life story which has been beautifully portrayed by Esha Deol. When Ram Kamal approached us to acquire the film, what struck us was the simple, yet intriguing narrative encapsulated in just 27-minutes. This is definitely one of Esha Deol's finest performance and will be loved by the viewers who have a penchant for experimental content.”

    "I had full faith in Ram Kamal when I signed for the film and knew that he would give his all to make this remarkable,” said actor Esha Deol Takhtani who plays the lead protagonist, chef Shilpa Sen in the movie. "Viacom18 is one of the leading networks in India and I am happy that Cakewalk will be India's first short film to be aired on India’s No.1 movie channel, Rishtey Cineplex." adds Esha. 

    Said Director Ram Kamal Mukherjee on his debut, “I thank the team of Rishtey Cineplex for having seen potential in this film. This also reinstalls my faith in good content. Here’s hoping that the viewers appreciate our endeavor.”

    The film is co-directed by Abhra Chakraborty, and also stars Tarun Malhotra and Anindita Bose. The Music has been composed by Shailendra Sayanti and the title track by Rupali Jagga. Shot in Kolkata the first look of the film was unveiled by veteran actress Hema Malini in London.

    "We wanted to set a benchmark with our product and trust me it wasn't a cakewalk," says producer Aritra Das. "Everyone discouraged us, saying that there is no future for shorts. But we are grateful to Viacom18 and their entire team for proving the world wrong," added Aritra.

  • Hindi news most benefited genre in Chrome DM week 52

    Hindi news most benefited genre in Chrome DM week 52

    MUMBAI: With a growth of 8.13 per cent, the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 52 of Chrome Data Analytics & Media.

    In the Hindi news genre, India TV gained the highest OTS with 99.5 per cent in HSM excluding less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the religious genre with the growth of 7.71 per cent in HSM excluding less than 1L-market. Aastha was the most benefited channel in this category with 97.9 per cent.

    The third position in the gainers was garnered by the music genre in HSM excluding less than 1L-market with 6.76 per cent OTS. 9X Jalwa gained the highest OTS with 94.1 per cent.

    The Hindi movies genre was at the fourth position in the list with 6.71 per cent growth and Rishtey Cineplex catered to 95.2 per cent OTS in HSM excluding less than 1L-market.

    The youth genre was at the fifth position in the list with 4.33 per cent growth in HSM excluding less than 1L-market. Bindass gained the highest OTS with 92.7 per cent.

  • Hindi movies most benefited genre in Chrome DM week 43

    Hindi movies most benefited genre in Chrome DM week 43

    MUMBAI: With a growth of 0.63 per cent as compared to last week (42), the Hindi movies genre, in HSM excluding the less than 1L-market, marked the highest opportunity to see (OTS) among all categories in week 43 of Chrome Data Analytics & Media. 

    In the Hindi movies genre, Rishtey Cineplex gained the highest OTS with 93.8 per cent in in HSM excluding the less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the sports genre in All India 1 Lakh+ market with 0.26 per cent OTS. DD Sports gained the highest OTS with 93.0 per cent. 

  • Colors Marathi adds traditional sports with Kusti Champions League

    Colors Marathi adds traditional sports with Kusti Champions League

    MUMBAI:  The local sports scenario in India is taking off on TV. Colors Marathi, Viacom18’s regional GEC, along with Maharashtra Wrestling Championship League (MWCL) Sports and Maharashtra State Wrestling Association together announced the launch of Kusti Champions League (KCL) – Apla Banda, Khel Zinda.

    Organised by MWCL Sports in association with Maharashtra State Wrestling Association, the live telecast of KCL will be aired exclusively on Colors Marathi and OTT app Voot. The league will premiere on 7 October 2018 and conclude its inaugural season with the grand finale on 28 October 2018. KCL will serve as a mega platform for the sport by inspiring and creating opportunities for local Maharashtrian players in the field. 

    Talking to Indiantelevision.com, Viacom18 head regional entertainment Ravish Kumar said, “Colors Marathi is delighted by the opportunity and down the road, we will continue to look forward to sports which are rooted and are a part of our tradition. This is first of its kind we are getting into, especially in the regional space.”   

    KCL will be played by six teams consisting of 72 players in total. KCL has selected over 300 players from across Maharashtra for an auction process.  Each team will consist of eight men and four women who are professionally trained in kusti. The cities participating in KCL are Mumbai, Pune, Nashik, Aurangabad, Nagpur and Kolhapur. A total of 90 matches across 21 days will be played on mat and soil at Balevadi Stadium, Pune in Maharashtra. 

    “If you look at the sport, it is very deep rooted throughout Maharashtra, with a long history and tradition and present at grassroot levels. It’s a great partnership as Colors Marathi is also rooted in terms of its content, being a regional channel we really appeal to the length and width of the state,” he added.

    “To uplift the sport further with an international approach towards mat wrestling, Kusti Champions League collectively aims to bring contenders from six regions of Maharashtra on one platform and establish them as strong contenders for Olympic 2020,” said KCL founder Pushkaraj Kelkar. “We want to take wrestling to every nook and corner of Maharashtra, give it the deserved fame and subsequently, create an international platform for the sport,” he added.

    Talking about the ad rates of KCL, Kumar said, “As the matches will be telecast at early prime-time from 5:30 to 6:30 pm, we are also waiting to see how the market will respond as we are doing it for the first time. The ad rates will be lower than that of primetime.”

    The six teams are Jigarbaaz Nashik, Kolhapur Shahu, Jaabaaz Aurangabad, Narveer Nagpur, Zunzaar Pune and Ranayoddha Mumbai. Each franchise will be given a salary purse of Rs 30 lakh in which it has to buy a minimum of 12 players.

    Maharashtra State Wrestling Association and Maharashtra Olympic Asociation General secretary Balasaheb Langdesaid, “Kusti, the most ancient sport of Maharashtra will now be presented to the audience through Colors Marathi. Prior to this, kabaddi has been viewed in league format which was a commercial success for both the players and organisers. Similarly, to ensure that this Kusti League is a successful initiative, we would require the support of the people of India. This league will play a vital role in the player’s morale for the 2020 Olympics.” 

    KCL COO Pradeep Iyengar said, “Wrestling has been one historical sport that has always contributed to India’s sporting prowess, and we are proud to be associated at the state level to take it into the next phase of upliftment and are keenly looking at least five medals from the state at the 2020 Olympics. Kusti Champion League is committed to bringing out the best from the state’s best.” 

    The official radio partner for Kusti Champion League Season 1 is Radio City.

    Earlier this year, DSport acquired the rights for Nidahas trophy, a tri-nation series tournament featuring India, Sri Lanka and Bangladesh. The channel joined hands with Viacom18 to live telecast the series in Hindi commentary on its mass entertainment channels Rishtey Cineplex and Cineplex HD. 

    In BARC week 10, Rishtey Cineplex climbed to the first position in the Hindi-speaking market with 545,931 impressions (000s) sum. It managed to match pubcaster DD Sports viewership leaving behind DSport in the urban plus rural (U+R) category. “This viewership was very impressive and it also brought to light that if people like a channel they expect to see everything on it,” Kumar concluded.

  • Dsport tops BARC ratings with Nidahas Trophy viewership

    Dsport tops BARC ratings with Nidahas Trophy viewership

    MUMBAI: Dsport, which launched last year in February, became the top ranked sports channel according to Broadcast Audience Research Council (BARC) all-India data in week 11. Rishtey Cineplex attracted a big chunk of the Hindi-speaking audience while competing with pubcaster DD Sports.

    DD Sports dropped a slot to the second position with a decrease in rating, from 144541 to 113894 impressions (000s) sum.  

    Dsport acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh, in January. Subsequently, Discovery Communications, the broadcaster of Dsport, joined hands with Viacom18-owned mass entertainment channels, Rishtey Cineplex and Cineplex HD, for the Hindi feeds.

    Rishtey Cineplex was at numero uno position in the Hindi-speaking market (HSM) with 707855 impressions (000s) sum compared to 545931 impressions (000s) sum last week. In the rural market the channel garnered 460789 impressions (000s) sum and is at the top position. In the urban market, the channel climbed two slots to the second position with 247066 impressions (000s) sum.

    In week 10, Dsport managed to plough in 130982 impressions (000s) sum, whereas Rishtey Cineplex grabbed 545931 impressions (000s) sum.

    Rishtey Cineplex garnered three times the viewership of Dsport in week 11. As the viewership indicates, the HSM in India is way bigger than the English audience. Dsport being on the top spot in the sports genre has managed to grab 242210 impressions (000s) sum this week.

    Rishtey Cineplex became the first choice of the rural people replacing DD Sport in the week under review.

    Live telecast of India versus Sri Lanka garnered 9772 impressions (000s) sum while India versus Bangladesh got 8095 impressions (000s) sum on Dsport, according to BARC.

    Sony Ten1 climbed a rung to third position even as it witnessed a slight drop in the ratings with 88932 impressions (000s) sum compared with 89983 impressions (000s) sum in the week before. Star Sports First dropped a slot to fourth position with 82582 impressions (000s) sum followed by Star Sports 1 Hindi at fifth position with 36506 impressions (000s) sum.

    Viacom18 COO Raj Nayak had earlier stated, “Cricket is much more than a sport in this country, it is an emotion. With this collaboration, we will be taking this emotion to more than 460 million additional viewers in India.”  

    The viewership of the channels will witness a big jump in week 12 ratings thanks to the thrilling finals featuring India and Bangladesh on 18 March 2018. Investing in cricket has turned Dsport’s fortunes, bringing the channel its highest viewership since inception. On 12 March, Indiantelevision.com reported that Discovery Communications would not bid for the BCCI’s upcoming rights. Maybe it’s time for Discovery to re-examine its strategy for the cricketing properties that come up for bidding in the future.

  • BARC week 10: Nidahas Trophy catapults Rishtey Cineplex to the top

    BARC week 10: Nidahas Trophy catapults Rishtey Cineplex to the top

    MUMBAI: The newest entrant in the country’s sports broadcasting world–Dsport–has hit a homerun by making it to the second position on the top-five list of Broadcast Audience Research Council’s (BARC) all-India data thanks to its inaugural cricket property. The Discovery India channel acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh, in January 2018. DD Sports, telecasting the same tournament, grabbed the first position.

    After winning the rights, the broadcaster joined hands with Viacom18-owned mass entertainment channels Rishtey Cineplex and Cineplex HD for the Hindi commentary.

    Rishtey Cineplex climbed four rungs to the first position in the Hindi-speaking market (HSM) with 545,931 impressions (000s) sum in week 10 of BARC data as compared with 399,725 impressions (000s) sum in the week before. In the rural market, the channel garnered 369,001 impressions (000s) sum and was at the top position. In the urban market, the channel entered the top-five list coming in at the fourth position with 176,930 impressions (000s) sum.

    Rishtey Cineplex has managed to match pubcaster DD Sports’ viewership leaving behind Dsport in the urban plus rural (U+R) category. Rishtey Cineplex garnered 10,022 impressions (000s) sum and DD Sports managed to secure 10,117 impressions (000s) sum.

    Viacom18 CEO Sudhanshu Vats said that the association with Dsport for the telecast of the Nidahas Trophy had provided Viacom18 with a fertile testing ground for ascertaining the performance of sports on the network.

    Being the first choice of rural people, DD Sports has climbed to the numero uno position with 144,541 impressions (000s) sum. Dsport, meanwhile, has managed to climb to the second position for the first time with 130,982 impressions (000s) sum. Live telecast of India versus Sri Lanka garnered 7,263 impressions (000s) sum whereas India versus Bangladesh got 6,627 impressions (000s) sum of according to BARC data.

    Star Sports First was at the third position with 94,097 impressions (000s) sum for week 10. Sony Ten 1 dropped three spots and was at the fourth position with 89,983 impressions (000s) sum followed by Star Sports 1 Hindi at the fifth position with 34,928 impressions (000s) sum.

    “The future belongs to collaborative broadcasting and this association between Dsport and Rishtey Cineplex is a pioneering initiative that seeks to broaden the horizon of sports broadcasting in India,” said Viacom18 COO Raj Nayak earlier this year. 

    The channels are likely to carry the viewership momentum in week 11 of BARC data since the tournament concludes on Sunday and, therefore, the matches will still have a bearing on the ratings for the following week.

    Also Read :

    Discovery World HD adds Hindi, Tamil, Telugu feeds

    Viacom18, DSport join hands for simulcast of Nidahas Trophy

    Dsport acquires India rights of tri-nation tournament in SL