Tag: Rishit Jhunjhunwala

MUMBAI: Call of the wild unknown may finally be tamed. Truecaller, the caller ID app that has become a lifeline for over 450 million users across 190 countries, has unveiled a fresh AI upgrade that promises to answer the question that nags us all when the phone rings: not just who’s calling, but why.

The new AI-powered Caller ID goes beyond flashing a name on screen. It analyses billions of signals from calls, messages and community feedback to deliver instant context whether the number belongs to a delivery rider, a customer support desk, or a scammer lurking in the shadows. With AI-summarised user comments now popping up in real time, users can see a one-line digest of hundreds of reports before deciding whether to swipe green or red.

And the timing couldn’t be sharper. Phone scams are no longer just nuisance calls, they’re an economic menace. In 2024 alone, Truecaller flagged over 56 billion spam and fraud calls, while the Global Anti-Scam Alliance and Feedzai pegged worldwide scam losses at a staggering 1.03 trillion dollars. With fraud networks evolving faster than telecom operators’ static spam tags, Truecaller’s adaptive AI acts as a global early-warning system: a number flagged for impersonation in one region can now be proactively labelled elsewhere, thanks to shared intelligence and behavioural modelling.

“People hesitate to answer unknown calls because they lack context, and in today’s world, context is everything,” said Truecaller global CEO Rishit Jhunjhunwala,  of . “Truecaller was built to solve this: not just to identify who’s calling, but to help you understand why. Is it someone from your network, a delivery, a business or a scam? Our AI uses real-time data and contextual signals to give you clarity the moment your phone rings, turning uncertainty into informed choice.”

Unlike traditional caller ID systems that depend on delayed telecom databases, Truecaller’s intelligence is dynamic and continuously enriched by its engaged user community. Every day, millions of reports feed into its models, sharpening its ability to detect suspicious behaviour even before numbers have been widely reported. The AI can also indicate when a number is “likely a business” or “likely important” despite limited history, a key feature in regions where formal business verification lags behind.

For brands, Truecaller already offers a verified business badge to mark official identities. But the majority of insights shown to users come from its AI engine meaning no manual labelling or registration is required. From identifying spoofed calls to spotting robocall campaigns in their infancy, the system is designed to stay one step ahead of fraudsters.

The platform’s greatest edge, though, may be its scale. With a global community of 450 million active users across 190 plus countries, Truecaller has turned into a real-time safety net. Its AI doesn’t just learn from local spam reports; it cross-pollinates intelligence globally. A fraudster shut down in one country can’t simply resurface in another without detection, as the system shares behavioural cues across markets.

In an era where attention spans are shrinking but threats are multiplying, Truecaller is positioning itself as more than a caller ID, it’s a context engine. The company says it wants to move users from hesitation to confidence, ensuring that every buzz in your pocket comes with an informed choice attached. And in a world where scams are growing more sophisticated by the minute, that context might just be the most valuable ring tone of all.