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Tag: Rishika Lulla Singh

  • Eros Now enters Bangladesh market

    Eros Now enters Bangladesh market

    Mumbai: Eros International Plc-owned OTT platform Eros Now today announced its association with Allianz International Holdings Ltd, a holding company and investment house with a significant presence in the middle-east, Africa, Asia and North America. The company has a strong understanding of the local culture and through its investment in various sectors, it has a diverse service offering that makes it one of the leading organisations in the region. As part of the collaboration, Allianz Holdings will distribute the video-on-demand service, Eros Now in Bangladesh.

    Bangladesh is home to a large audience base that consumes Indian entertainment content, especially Bollywood movies. Given its proximity to India, the Bangladeshis share various similarities and tastes, including their appreciation for Bollywood and other Indian content. The Eros Now-Allianz Holdings partnership will enable the former to expand its offering to the country and capture a large share of audience. The content catalogue of Eros Now comprises over 12,000 movie titles, original shows, music videos, international shows, and short-format content category Quickie, to name a few.

    As a distribution partner in Bangladesh, Allianz Holdings will expand Eros Now’s reach and business by distributing the online streaming platform to telecom and internet providers, OEM’s including set-top boxes and TV sets as well as promote the brand in the country through marketing tie-ups. Eros Now’s physical subscription card will also be available in more than 100,000 retail outlets, thus offering Bangladeshis easy access to premium entertainment content.

    Eros Digital chairman-CEO Rishika Lulla Singh said: “Strategic market expansion has further strengthened the growth of Eros Now. The association with Allianz Holdings enables us to offer our wide-ranging Indian entertainment content, especially popular Bengali movies, to the wide consumer base in Bangladesh. The content line-up includes some incredible titles such as Goopy Bagha Phiray Elo, Hirak Rajar Deshe, Mauchaak, Rup Katha Noy that will certainly entice the Bengali movie fan base as we deepen our reach in the underserved market.”

    Eros Now CEO Ali Hussein commented: “Indian content has unprecedented demand in South Asian countries including Bangladesh. We are constantly building a stronger connect with audiences across the globe by partnering with the most trusted brands. Allianz Holdings and we share similar ideologies; the distribution portfolio will thus enable us to tap a massive fan base for Indian online content in Bangladesh.”

    Allianz Holdings Ltd CEO Sakib M Rahman adds: “Allianz Holdings has over the years earned the reputation of rapidly developing business environment with a strong understanding of local culture. Eros Now is one of the most preferred Indian online streaming giants offering a wide variety of content that will entice the Bangladesh audience. Our strong distribution network focuses on serving the video-on-demand service to the potential consumers across the country.”

  • Eros Now Channel live on Wasu Media for Chinese users

    Eros Now Channel live on Wasu Media for Chinese users

    MUMBAI: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS) (“Eros” or “the Company”), a global Indian Entertainment Company, in 2019 had announced a partnership with Wasu Media, a major cable television, broadband network OTT and IPTV service provider in China. Eros Now is pleased to reveal that the service is now live on Wasu Media in China and able to deliver Bollywood and digital original series to the Chinese viewers.

    Eros Now further cements its position as a pioneer as it is the only Indian OTT player which will have live services for Video on Demand in China, including on Wasu Media and iQiyi.

    Wasu Media, which has a strong base in the country, reaches 125 million users via its Cable TV, OTT and IPTV distribution network to more than 100 cities in China is now providing Eros Now a platform to further expand its subscriber base. The partnership will enable Wasu Media to provide Bollywood content as a SVOD service to Chinese viewers and further enhance the demand that Bollywood content has seen in China over the last few years.

    There is a massive cultural overlap in the viewing behaviour of Chinese audiences with that of South Asian audiences. This has been demonstrated by the success of movies like Dangal, Bajrangi Bhaijaan and Andhadhun released in China over the last few years with significant success at the Chinese box office. The trend now has escalated to digital platforms with Eros Now at the forefront with this transformation of building viewership of Indian movies with digital viewers in China.

    Eros Digital chairman & CEO Rishika Lulla Singh said, “Eros Now is the most popular destination for Bollywood & Indian movies across the globe. We are glad to go live in China in partnership with Wasu Media which caters to 125 million users in the country. The partnership with Wasu Media and uCast ties in with our ethos of connecting with Bollywood fans across the world. Through such alliances, we will continue to build on our global reach for Eros Now.”

    Wasu New Media Operations general manager Lu DanQiang said, “Wasu Media's partnership with Eros and uCast significantly promotes the development of Indian film and television in China, delivering more Bollywood content to Chinese audiences. Chinese film fans now have the opportunity to watch high quality Indian film and TV content, which is win-win cooperation for both parties.”

  • Eros Now announces collaboration with YouTube Music

    Eros Now announces collaboration with YouTube Music

    MUMBAI: Eros Now, a premier South Asian OTT entertainment platform with more than 177 million registered users, today announced a collaboration with YouTube Music in India to introduce a special subscription package at INR 99 for 90 days for new users of YouTube Music Premium subscription. The offering will be available to all new users of YouTube Music Premium, Google Play Music in India. At the end of the offer, the customer will be charged separately as per prevailing plans for Eros Now and INR 99 per month for YouTube Music Premium.

    With a plethora of options to choose from, Eros Now’s content library of 12,000+ movies, TV shows, Eros Now Originals, short-format content – Eros Now Quickie, users will also get access to YouTube Music’s catalogue including tracks in English, Hindi and nine other Indian languages. This collaboration is certain to be a delight for both Bollywood buffs and music aficionados.  This collaboration promises to further enhance consumer engagement by offering the best of entertainment content and access to an extensive music library with user-friendly interface.

    “Eros Now’s collaboration with YouTube Music is inimitable and we are thrilled to have collaborated with YouTube as this will provide consumers a massive music library in conjunction with our premium film and other programming. Amongst several initiatives we deeply invested in growing the base of paid digital subscriptions in India and this strategic alliance with YouTube and Google is another example to ensure we are able to move the needle for the growth of this business in India, whilst providing for a super value to our consumers,” Eros Digital chairman and CEO Rishika Lulla Singh commented.

    According to the Counterpoint 2019 India OTT Video Content Market Consumer Survey, Eros Now has the largest share (59%) of users in the 25-39 age bracket in Tier II/III cities, highest among all major OTT platforms with a total of 68% of its consumers watching content on the platform daily. According to the FICCI KPMG Report released in September 2019, Movies and Music contribute to greater than 50% of the OTT content consumption on both matrix of unique viewers and time spent.

  • Eros Now partners with The Mobile Wallet

    Eros Now partners with The Mobile Wallet

    MUMBAI: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS) (“Eros” or the “Company”), a Global Indian Entertainment Company, today announced its partnership with TMW Fintech Pvt Ltd’s ‘The Mobile Wallet’ – India’s fast-growing financial technology service that makes daily transactions easy as users never have to reach for their physical wallets. As part of the partnership, The Mobile Wallet users can take advantage of a special offer and enjoy Eros Now’s massive entertainment library which consists of over 12,000 movie titles, original series, music videos, short form content (Eros Now Quickie) and more.

    Eros Now is the first and only online video streaming platform that can be accessed in the newly introduced ‘Entertainment’ tab of ‘The Mobile Wallet’, a doorway to entertainment for over 2.5 million active users of the digital wallet.

    Speaking on the partnership, Rishika Lulla Singh, Chief Executive Officer, Eros Digital, said, “The Fintech industry has witnessed immense growth in India and this partnership solidifies the continual innovation of both Eros Now and The Mobile Wallet to enhance user experience. The collaboration will enable us to cater to the potential online video streaming audience by offering them a wide array of entertainment content to choose from. The newly curated ‘Entertainment’ tab featuring Eros Now also adds a new dimension to the unique offerings of The Mobile Wallet and promises to further engage its users.”

    Mr. Vinay Kalantri, Founder & Managing Director, TMW Fintech Pvt Ltd, said, “The blend of financial solution with entertainment strengthens our unique offerings portfolio. The additional engagement that this partnership will drive also promises the growth of technological infrastructure. We are glad to partner with Eros Now and introduce an ‘Entertainment’ category.”

  • Eros Now Leads All Major OTT Platforms in Market Share of Small and Regional Cities According to New Research

    Eros Now Leads All Major OTT Platforms in Market Share of Small and Regional Cities According to New Research

    Mumbai: Eros International Plc (NYSE:EROS) (“Eros” or the “Company”), a Global Indian Entertainment Company, announced today that Counterpoint Technology Market Research has recently released an in-depth study on OTT platforms and consumption patterns in India. According to the study, Eros Now has the largest share (59%) of users in the 25-39 age bracket in Tier II/III cities, the highest among all major OTT platforms. In terms of engagement, the study found that Eros Now users had the highest engagement levels compared to other OTT platforms, with 68% of Eros Now users indicating that they watch content on the platform daily. In addition, the survey points out that 9% of Eros Now users watch content on the platform for more than 21 hours per week.

    The Counterpoint Research study highlights several interesting trends and data points, including:

    ·         Content from comfort of home: 96% of Eros Now customers prefer watching content at home

    ·         Smart TV – the new choice: Eros Now has the highest percentage of its users watching content on Smart TV with a total of 27% – highest among all other leading OTT platforms

    ·         Demographic trends: Eros Now has the highest share of business owners as users – over 14%

    ·         Importance of Xiaomi: More than half (53%) of ErosNow users in Tier II/III cities own a Xiaomi smartphone.

    Rishika Lulla Singh, Chief Executive Officer of Eros Digital, commented on the key trends revealed in the survey, saying, “The Counterpoint survey is proof of the success of our endeavours not only to expand the consumer base but also to strengthen our foothold in the smaller cities of India. Our entry into the rural markets of India has played a significant role in the growth of the OTT industry in the country."

    Eros Now continues to thrive through its partnerships in India. Notably, Eros Now has partnered with Xiaomi for pre-installation on Smart TV's in India, a rapidly growing market. Eros Now is currently the only major Indian OTT platform to partner with Apple for its new Apple TV Plus service to be launched globally later this year.

  • Eros Now, Jean-Claude Biguine India collaborate

    Eros Now, Jean-Claude Biguine India collaborate

    MUMBAI: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International, a global Indian entertainment company, has announced a special partnership with French salon and spa chain, Jean-Claude Biguine (JCB).  In India, where the entertainment industry influences beauty trends, this strategic alliance offers Jean-Claude Biguine India’s clients access to the world of entertainment through the OTT player’s massive library of over 11,000 films, original web-series, music, and short-format content – Eros Now Quickie.

    Customers utilising services at the premium salon chain can now further enhance their ‘me time’ experience while indulging in beauty regime by enjoying compelling content from across genres. The offer of an Eros Now premium subscription will be available across all JCB outlets in India to JCB’s paying customers.

    Commenting on the partnership, Eros Digital CEO Rishika Lulla Singh said, “Eros Now has emerged as a market leader in curating special plans to cater to the growing demand for digital content. We always work towards creating innovative partnerships to reach a diversified audience. This alliance with Jean-Claude Biguine India brings together the best of both worlds – entertainment and beauty – and works as a gateway for beauty enthusiasts to enjoy unlimited entertainment on Eros Now.”

    Jean-Claude Biguine India CEO Samir Srivastav said, “It is our constant endeavour to promote client delight and experiences at Jean-Claude Biguine Salons. It also means stepping up to become more cognizant of potential needs. With a constant rise in digital engagements through interactive, entertainment apps, it was befitting for us to join hands with Eros Now. Through this initiative, we also hope to effectively add more value to the long-standing relationships with our clients.”

  • Eros Now named ‘Best OTT Platform of the Year 2019’ at British Asian Media Awards

    Eros Now named ‘Best OTT Platform of the Year 2019’ at British Asian Media Awards

    MUMBAI: Eros Now, over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc, won the prestigious ‘Best OTT Platform of the Year 2019’ at the British Asian Media Awards.

    The prestigious award was presented to Eros Now at a ceremony held at the renowned Kings College, London in the presence of several prominent personalities, including Lord Swraj Paul, for entertaining South Asian audiences by offering an unparalleled library of over 11,000 films, original web-series, music and short format content.

    The British Asian Media Awards aim to acknowledge emerging trends and felicitate campaigns that have transcended and connected with the South Asian audience through various mediums. Eros Now, referred to as one the pioneers in the OTT category for its exclusive and compelling content, caters to all age groups.

    Commenting on the prestigious win, Eros Digital CEO Rishika Lulla Singh said, “We are delighted for this significant recognition at the British Asian Media Awards. This demonstrates Eros Now’s unprecedented leadership and popular offering for the South Asian diaspora. The win further emphasizes our constant endeavour to deliver the best of entertainment to the growing demand for digital content.”

  • Eros Now strikes a strategic partnership with BSNL

    Eros Now strikes a strategic partnership with BSNL

    Mumbai:  Eros International PLC (NYSE:EROS) (“Eros”), a Global Indian Entertainment Company, announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has entered into a platform and content association with Indian state-owned telecommunications company – Bharat Sanchar Nigam Ltd (BSNL). The association comes as an initiative to deliver high quality on-demand entertainment to BSNL consumers thus enhancing the reach of Eros Now paid subscribers across the rural parts of India.

    The partnership between Eros Now and BSNL will further enhance the entertainment experience of BSNL’s post-paid as well as the pre-paid subscribers through their access to the Eros Now app including the vast library of over 11,000+ movies, digital originals, Eros Now Quickie, music videos and more. The alliance is a first for BSNL’s large pre-paid customer base to avail the services of an online video platform. The tie-up will allow all BSNL customers across all packs and tariffs to access the collection of Bollywood and Regional entertainment, on the go via the Eros Now app.

    As per the recent report by Boston Consulting Group (BCG), by 2020, half of the internet population in India will be from rural India as the internet penetration there is expected to grow to as much as 35%, thus driving Video OTT services to take off in rural India. Eros Now’s association with BSNL reiterates its own reach strategy in connecting with predominantly rural Tier II and III markets where the telecom service provider has a strong foothold.

    Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital, said, “As trends indicate, the OTT industry in India is expected to reach a size of $5 billion by 2023 with tier II, III and rural areas of India witnessing a sizeable increase in mobile penetration and data consumption. We are well poised to cater to this growing community and our alliance with BSNL is a step towards bridging the urban-rural gap and expanding our national reach”.

    Mr. Anupam Shrivastava, Chairman and Managing Director, BSNL informed that keeping up to the commitment of offering great service at affordable price to BSNL subscribers, BSNL has taken this initiative of offering unlimited free viewing of video content on the Eros Now app. This service will be made available to BSNL subscribers by end of January 2019.

  • Eros Now Partners with Leading Indian Digital Marketplace FreeCharge to Grow Customer Base

    Eros Now Partners with Leading Indian Digital Marketplace FreeCharge to Grow Customer Base

    Mumbai: Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has partnered with FreeCharge, one of India's leading digital marketplaces for financial services and products. Through this association, Eros Now will facilitate a free month of access to its vast library of 11,000 plus movies, original shows, music videos and more for FreeCharge customers recharging pre-paid packages via the FreeCharge app. Additionally, this alliance will also give FreeCharge users a 60% discount on Eros Now’s annual subscription, which is otherwise priced at INR 999 (USA $7.99/ UK £4.99 GBP). The users will be able to use this discount by selecting FreeCharge in the payment selection pane on Eros Now.

    India is a fast growing market for the digitization of services, be it entertainment, shopping or payments. The recent report by NITI Aayog found the industry is expected to become a trillion-dollar market by 2023[1], which reflects the fast pace at which the digital payment space in India is growing. There is no doubt that sooner than we would know, the digital payments system will make way to the interiors in the same capacity as it has captured the urban markets.

    Talking about the partnership, Rishika Lulla Singh, CEO, Eros Digital, said, “The adoption and growth of digital ecosystems is currently at its peak. Users are going digital across categories as its hassle free and quick. Eros Now’s partnership with FreeCharge is a seamless blend of two customer centric brands that focus on consumer preferences and expectations. By bringing an exciting offer like this to our 113 million users, we reinforce our promise of bringing the best of entertainment with the top partners.”

    Commenting on the partnership, Sangram Singh, CEO, FreeCharge said, “The Company is continuously working towards creating opportunities to build deeper engagement with the consumers by presenting them more choices through such collaborations. The association with Eros Now is in line to further strengthen our digital payment services and augment customer experience. Such partnerships are an interesting add-on to our suite of offerings and encourage consumers to increasingly adopt FreeCharge to do more than recharges and bill payments. Together we aim to deliver convenience in terms of seamless subscription for the FreeCharge users for their regular dose of entertainment.”

  • Eros Now Strengthens its Presence in MENA by Partnering with E-Vision for ‘eLife Triple Play’

    Eros Now Strengthens its Presence in MENA by Partnering with E-Vision for ‘eLife Triple Play’

    Mumbai, October 2, 2018 – Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film and entertainment industry, today announced that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has entered into a strategic partnership with E-Vision, a fully-owned subsidiary of Etisalat, for its SVOD offering ‘eLife Video Packs.’ This partnership further strengthens Eros Now’s existing presence in MENA region (Middle East and North Africa).

    With an ardent fan-base of Indian content including films, music and TV series, MENA countries have always been positively receptive towards Indian content. Bollywood content is also popular with the local Middle Eastern population in dubbed and subtitled formats – both of which are offered on Eros Now. Through this partnership, Eros Now’s rich library of over 11,000 film titles, original shows and music videos will be made available to eLife TV subscribers across the region.

    Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital, said: “The partnership with Etisalat’s eLife Triple Play further intensifies our aim of being a globally present digital entertainment platform with the MENA region being of strategic relevance. Our objective continues to be focused on strengthening our philosophy of being platform agnostic, expanding our worldwide presence and providing the best value and experience to our customers.”

    Humaid Sahoo, CEO, E-Vision, said: “We are delighted to enhance our content offering by partnering with Eros. As a pioneer and trusted content aggregator in the region, E-Vision is constantly providing turn-key solutions for content aggregation and content management for IPTV platforms and multi-screens (OTT).”

    Previously, Eros Now had announced its mobile billing integrations with major telecom operators in UAE, Kuwait and Qatar. The integration with Etisalat reinforces Eros Now’s penetration strategy in the Middle Eastern markets.