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Tag: Rishi Sen

  • Shreyansh Baid, Fanindra Jain & Rishi Sen launch DO

    Shreyansh Baid, Fanindra Jain & Rishi Sen launch DO

    Mumbai: Shreyansh Innovations founder & CEO Shreyansh Baid, Shreyansh Innovations Digital creative lead Fanindra Jain, and former Digitas SVP & business head & Jack in the Box Worldwide managing partner Rishi Sen, has ventured into the creative technology business with their new initiative, DO.

    DO is a creative-tech solutions company that bridges the art of storytelling with modern day interaction design and technology to deliver unique, lasting solutions. This approach focuses on impactful outcomes rather than short-term wins, offering a modern-day creative-tech stack to clients seeking custom marketing solutions rather than templated services.

    At the core of DO, the founding partners collectively contribute to over six decades of storytelling, technology and brand building experience into a company that boasts about its hyper personalized solutions, not templated services.

    As a collective of young creative technologists, DO stands at the forefront of digital innovation, turning the ordinary into extraordinary and crafting experiences that resonate long after the first click.

    DO founder & CEO Shreyansh said, “The most well-known brands of our generation are because the founder owned the story and had partners that told it simply and beautifully. We are that partner who enters the conversation with a business-first approach to identify the brand’s current position and its inflection points. What happens next is not just about technical expertise or having all the answers. It’s also about being human, connecting with people, and being able to unleash each other’s potential. This really is the basis for founding DO. The name is inspired by the karmic concept of action – continuous, relentless, in the right direction. We deeply believe in the power of our universe.”

    SVP – business, strategy & founding partner Rishi said, “In an ocean of agencies jockeying for position, we at DO stand apart—not as contenders in the usual agency race, but as dedicated specialists. We operate on a unique problem-solution model, diving deep to unravel and address each business challenge before moving on to the next. This specialist mentality is not just about solving problems; it’s about mastering them. We educate and incubate specialists, fostering a culture of continuous learning and expertise development. This approach ensures that each team member is not only equipped to tackle today’s challenges but is also prepared to think solutions for tomorrow. This deep-dive expertise is essential—it enables us to truly understand, resolve, and advance beyond the immediate, creating lasting value for our clients.

    Creative lead & founding partner Fanindra said, “This is the age of candid. Marketing has got to feel real, true, almost imperfect. Bridging brand challenges with content, media, data & tech demands all the more imagination and expertise today and we’re geared for it. Our relentless drive for DO-ing whatever it takes will stand us out.”

  • Jack in the Box elevates Harsh Shah and Suruchi Shetty

    Jack in the Box elevates Harsh Shah and Suruchi Shetty

    MUMBAI: Jack in the Box Worldwide (JITB) has reshuffled its core leadership team. Business director Harsh Shah has been elevated to VP – business and growth, while director – strategy Suruchi Shetty has been made VP – strategy and analytics.   

    Shetty said, “Characterised by constant change, the digital platform mirrors the environment we are living in today and there can’t be a more challenging yet compelling space to be in. As I continue my association with Jack in the Box Worldwide in this new role, I look forward to moving the needle alongside the team by creating insightful and data-driven unadvertising strategies.”  

    Shah said, “The pandemic has been a catalyst to the digital boom in the Indian market, and the tables have already turned in favour of digital first brands. Great for us that we are digital natives, which puts us at the crux of this shift. I’m excited to take on this new role and welcome the additional challenges that motivate me to drive business and marketing impact with our talented teams.”  

    Along with the appointments, JITB has also announced a reposition. It has stated that it is aiming to primarily focus on supporting clients with its strategic capabilities.  

    Jack in the Box Worldwide managing partner Rishi Sen said, “Consumers are evolving. Markets are adapting and we are lucky to be right in the middle of it. This process of creating something new every day is exciting as much as it is challenging. At Jack in the Box Worldwide, we have always been able to provide a first-mover advantage to our clients when it comes to adapting to the ever-changing digital landscape. With Suruchi’s mind married to data and strategy and Harsh’s deep knowledge of the cogs and gears of running brands and businesses, they were our obvious choice to lead JITB into the new tomorrow.”    

  • Jack In The Box Worldwide begins new era in content marketing with creative commerce

    Jack In The Box Worldwide begins new era in content marketing with creative commerce

    MUMBAI: The 120 Media Collective, an independent communications, and content groups, has made two major announcements. Jack in the Box Worldwide has launched a new business model that enables creative commerce for its clients and elevates Axon Alex and Rishi Sen to managing partners of the agency with Roopak Saluja moving into the role of Chairman.

    Changing the course on conventional digital advertising to go beyond traditional content marketing, JITB announced a new business model focused on delivering compelling content for its clients through a performance-based system, backed by analytics and data.

    To this effect, the agency also announced a new operational structure, which will be a first-of-its-kind in the industry. The new structure will see the merging of strategy and creative operations led by Axon, a seasoned planner with 12+ years of experience working across some of the best agency networks including Tribal DDB Worldwide and BBH. Through his career, he’s worked on world-renowned brands including RedBull, Axe, Magnum Ice cream, McDonalds, Idea Cellular and Tata Motors. Rishi Sen, who in 2018, had donned the hat of Chief of Staff at The 120 Media Collective, will now spearhead JITB’s complete client portfolio followed by Performance and Technology. Rishi also brings with him 11+ years of experience ranging from creating robust growth strategies and managing business operations to building technology-backed customer experience modules and corporate alliances.

    Commenting on the developments, The 120 Media Collective founder and chairman Roopak Saluja said, “When you’re navigating the flux of rapid digital evolution, honesty demands the occasional reworking of one’s vision and ensuing structure. Our recent journey of self-reflection revealed to us that while we claimed to be the antithesis to the incumbent agency model, our structure had begun to resemble that of a traditional agency. But now with our new data-backed business model, we move even closer to our holy grail of delivering measurable business impact for our clients. I’m super excited about this new chapter and the fact that Axe and Rishi are the ones leading it. They have sharp intellect and acumen, are extremely driven, complement each other perfectly and know exactly how to galvanize a team.”

    Jack in the Box Worldwide managing partner Axon Alex comments, “It’s an exciting time to be at Jack In The BoxWorldWide. I began my love affair with the internet as a web designer in the late 90s and doing strategic planning for over a decade helped me hone the important skill of understanding why audiences should care about what we do. Today as more ‘advertising’ is being shunned in favour of ad -blockers and better content coming from the creators and publishers on different social platforms I relish the challenge of translating ‘Unadvertising’ which is our agency DNA towards creating content that builds those genuine connections once again in ways that lead to building measurable value for brands.”

    Jack in the Box WorldWide managing partner Rishi Sen said, “Having spent over half a decade with JITB and The 120 Media Collective, I’ve had the opportunity to work with some of the best creative professionals in the industry, while creating some award-winning campaigns along the way. As content consumption increases at an exponential rate, the need for content marketing is more than ever. Axon and I, with our combined expertise, have established a model that challenges traditional advertising practices. For the first time, we’ll be able to effectively drive commerce directly through content and start tracking ROI that goes way beyond just reach and engagement. Jack in the Box has always adapted its model to the ever-evolving digital landscape and I strongly believe that this sets us apart from almost any agency outfit I can think of.”